Resources Hub

Customer Data Platform Treasure Data Raises $234 Million

In a funding round led by SoftBank Corp, customer data platform (CDP) Treasure Data has secured $234m. 

This makes it the largest-ever funding round for a CDP. The investment is led by SoftBank Corp..

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Customer Data Management vs. Business Intelligence: Why These Should Not be Siloed

What’s the difference betweenCustomer Data Management(CDM) vs. business intelligence platforms? Which platform provides the most actionable customer data insights?

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Creativity in an AI world, the creator economy, with Kevin Kelly

Watch on-demand: Creativity in an AI world, the creator economy with Kevin Kelly

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Creativity in an AI world, the creator economy - Fireside chat with Kevin Kelly

Watch on-demand: Carlos Doughty chats with Kevin Kelly, exploring creativity in an AI world, the impact of AI on the media landscape, and the future of the creator economy.
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Creativity and scaling content creation in the age of automation

Why is it so difficult to be creative these days? Learn how marketers are leveraging creative automation tools to regain time for creativity and storytelling.
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Creativity & ML - Where Machine Learning Meets Human Creativity

AI is set to be the most disruptive force in marketing for the next 10-20 years. It will be part of the whole marketing ecosystem in the near future. It will impact every part of the business. 

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Creating Multi-Channel Campaigns 101

So, you’ve put energy into your creative campaign theme, but that’s only part of the journey. It will fall flat and not reach your highest potential targeted reach if you’re not strategically..
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Could Your Data be the Key to Delivering an Amazing Customer Experience?

Only by fully understanding your customers, their needs, their behaviours, their priorities and what they want from your brand - can you design an amazing customer journey.
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Could Onzoom Take on Eventbrite?

There’s no arguing there’s been a boom in Zoom. With their new event marketplace, Onzoom where does that leave Eventbrite?
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Core Concepts of Predictive Marketing: What is Customer Lifetime Value?

Digital advertisers have long relied on third-party cookie data to track web activity. However, these methods are becoming obsolete as the demand for greater data privacy forces marketers to adapt..
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Core Concepts of Predictive Marketing: Using Look-alike Targeting

Look-alike targeting is a predictive analytics technique that can help you reach your ideal customer.
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Core Concepts of Predictive Marketing: Predict Likelihood To Buy

Propensity models, also called likelihood to buy or response models, are what most people think about with predictive analytics. These models help predict the likelihood of a certain type of customer..
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