Marketing Technology Learning

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Marketing technology made simple.

It's our mission to make marketing technology simple and our learning is designed with this in mind. Our programmes are designed for optimum engagement, interactive learning, and are delivered in clear formats that ensure no one will feel out of their depth.

Combining the digital & physical, live & on demand, formal & informal, mobile & social to deliver rich learning experiences.

We have developed our offering using the 70, 20, 10 learning model.

Learning overview


Digital Learning Platform (Beta)

We are busy building our digital learning portal but here is a sneak peek of what is coming very soon...

  • 4Ps of marketing technology certification programme - The fundamentals of marketing technology e-learning certification covering our 4Ps of marketing technology 
  • What is & how to videos - covering the entire martech landscape
  • Tools & templates - for developing & delivering your martech roadmap; martech maturity scoring & benchmarking, initiatives roadmap prioritisation & planning, business case templates, data governance checklists, etc.
  • Marketing & technology book club - Book recommendations & author interviews
  • #MarTechFest events materials - PPT presentations & videos from our #MarTechFest events

Join the waiting list for our digital learning platform release.

4Ps Marketing Technology Certification

Coaching, classroom courses & online custom in-house training programmes

Let our dedicated team of marketing technology experts develop a bespoke course for your team to help build their martech knowledge. Training programmes can be developed to suit any team size and varying levels of expertise across a range of specialisms. 

TrainingWhether it's a senior leadership workshops, round tables, martech discovery sessions or online learning - our team of marketing experts will deliver your training in a format that guarantees maximum results.

Our tailored courses can cover a range of topics from an introductory level through to advanced including;

  • Martech introduction to advanced - 4Ps of marketing technology
  • Martech enabled marketing operations 
  • Agile marketing transformation
  • Introducing a growth hacking team
  • Conversational marketing - intelligent chat bots
  • Marketing automation mapping & planning
  • Customer data platforms (CDPs)


Social learning; #MarTechFest events, dinners & socials for our community

We believe community connections and development are some of the best ways to build your knowledge. 



Interested in becoming a MarTech Alliance trainer?

Join our team of martech experts in delivering custom training solutions.