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Marketing Technology Training Courses

Help your team develop their marketing technology knowledge and skills

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Making marketing technology simple

It's our mission to make marketing technology simple and our training sessions are designed with this in mind. Our programmes are designed for optimum engagement, interactive learning, and are delivered in clear formats that ensure no one will feel out of their depth.

 

Customised in-house training programmes 

Let our dedicated team of marketing technology experts develop a bespoke course for your team to help build their martech knowledge. Training programmes can be developed to suit any team size and varying levels of expertise across a range of specialisms. 

Our tailored courses can cover a range of topics from an introductory level through to advanced including;

  • Martech introduction to advanced
  • Martech enabled marketing operations 
  • Agile marketing transformation 
  • Introducing a growth hacking team
  • Marketing automation mapping & planning
  • Customer data platforms (CDPs) 
  • Conversational marketing - intelligent chat bots

 

The right format for your team

Whether it's a senior leadership workshop, roundtable, martech discovery session or blended learning - our team of martech experts will deliver your training in a format that guarantees maximum results.

 

The Four Ps of MarTech

To keep in line with our mission, we developed a clear and concise framework to help clarify that marketing technology is more than simply a bunch of tech tools. This framework helps to inform the curriculum for all our training programmes.

  • Plan: Developing your marketing technology strategy & roadmap. From 2019/2020 martech industry insights to a framework for mapping marketing tech plan to your customer journey.
  • People: The skills, people, partners & team structure needed to deliver your martech strategy. Marketing technologists, marketing automation managers, marketing operations managers, data scientists, growth hackers to AI replacing roles.
  • Platforms: Marketing tool selection to building your complete marketing stack. Plus in-depth martech case study sessions across email marketing, search, content, social, chat bots, automation, sales enablement, CDP, analytics, attribution and much more.
  • Process: Agile marketing management to growth hacking processes; speed, adaptability and rapid experimentation.

 

 

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Interested in becoming a MarTech Alliance trainer?

Join our team of martech experts in delivering custom training solutions.