Marketing Book Club | Martech Book Club

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BOOK OF THE MONTH

Content Inc. by Joe Pulizzi

If there's one thing I've learned in this job, it's that there's no need for brevity when naming a business/marketing book. There's always one snappy title, and then a subtitles that's a whole paragraph in itself.

This book is no different, and actually moves things a whole step further. It's a great book, make no mistake, but this title is something else. It's called Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money).

Check out the whole article and maybe even get your own copy here.