The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.


Your Guide to

Customer Data Platforms (CDP) vs Data Management Platforms (DMP)

CDP vis DMP cover-1Is a CDP or DMP Better for These 5 Marketing Applications?

The independent CDP Institute explains CDPs vs. DMPs, how each works, and which is best for a variety of marketing use cases and applications.

Easy-to-understand charts show which is best for your marketing and strategic needs, including:

  • Retargeting
  • New customer prospecting and new customer acquisition
  • CRM integration
  • Personalized product recommendations
  • Back-in-stock recommendations

Don’t end up with the wrong marketing technology for your organization’s needs! Get this free guide to make the right choice.

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