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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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A Marketer's Guide to Zero-Party Data

Creating Personalised, Relevant Experience in the Digital Age

 

Customers know the value of their data, and they're protecting it fiercely.

This leaves marketers with a complex challenge: how can they deliver the relevant, personalized experiences consumers expect when accurate, permissioned data is becoming harder and harder to get?

Modern marketers are solving this problem by taking the zero-party data path — that is, getting their data directly from the source and giving their customers something of value in exchange for their information.

To find out what zero-party data is, why it matters, and how brands are collecting and using it with Cheetah Digital solutions, download the guide now.

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