Privacy Policy

Privacy Statement

Our Privacy Commitments

MarTech Alliance™ respect the privacy of every person who visits, registers with or subscribes to our websites and platforms (“you”), and are committed to ensuring a safe online experience.

This Privacy Statement outlines the information we may collect about you in relation to your use of our website and related platforms and services (“personal data”) and how we may use that personal data. It also outlines the methods by which we and our service providers may (subject to necessary consents) monitor your online behaviour to deliver customised advertisements and marketing materials and other tailored services. This Privacy Statement also tells you how you can verify the accuracy of your personal data and how you can request that we delete or update it.

Please note that this site may contain links to external sites and may contain advertisements for, and/or the opportunity for you to purchase products or services from third parties.

This privacy statement does not cover the activities of such third parties, and you should consult those third-party sites privacy policies for information on how your data is used by them.

By accessing and using our site you are agreeing to the terms of this Privacy Statement.

Information about us

Our principal business activities are:

  • Consultancy – We provide a range of marketing consultancy services.
  • Events – Organisers of marketing events.

Office address: 41 Corsham Street, London, N1 6DR

Registered company address:  7505, Chynoweth House, Trevissome Park, Truro, United Kingdom, TR4 8UN

Company registration number: 10679461.

Name of the Data Controller

The Data Controller is MarTech Alliance.

MarTech Alliance is subject to the UK Data Protection Act 1998 and is registered in the UK with the Information Commissioner’s Office.

Collection of Personal Data

Our primary goal in collecting personal data from you is to give you an enjoyable customised experience whilst allowing us to provide services and features that most likely meet your needs.

We collect certain personal data from you, which you give to us when using our site or platforms and/or registering or subscribing for our products and services. However, we also give you the option to access our site without subscribing or registering or disclosing your personal data.

We also collect certain personal data from other group companies to whom you have given information through their websites.

Please note that we do not intend to collect any personal data from children under thirteen years of age and no child under thirteen should submit any personal data to any of the Sites. Should we discover that any such personal data has been delivered to any of the Sites, we will remove that information as soon as possible.

Types of Personal Data Held and its Use

  1. Customer Services and Administration

We collect personal data such as your name, job title, work and/or home address, and telephone number, social profile and email address to register you for access to certain content, events, services and updates. This information may be supplemented with demographic information from your use of our site such as your postal area, age, gender, purchasing preferences and interests.

This information is used to administer and deliver to you the products and/or services you have requested, to operate our site efficiently and improve our service to you, and to retain records of our business transactions and communications. By using our site and submitting personal information through the registration process you are agreeing that we may collect, hold, process and use your information (including personal information) for the purpose of providing you with the website services and developing our business, which shall include (without limitation) the purposes described below in paragraphs 2 and 3.

  1. Monitoring use of our Sites

Where, as part of our site services, we enable you to post information or materials on our site, we may access and monitor any information which you upload or input, including in any password-protected sections. This enables your access to content and services that are not publicly available. Once you are logged on, the actions you take – for example, viewing an article – will be recorded (subject to any necessary consents). We may use technology or a service provider to do this for us. This information may be used for one or more of the following purposes:

  • to fulfil our obligations to you;
  • to improve the efficiency, quality and design of our Sites and services;
  • to see which articles, features and services are most read and used
  • to track compliance with our terms and conditions of use, e.g. to ensure that you are acting within the scope of your user licence;
  • for marketing purposes (subject to your rights to opt-in and opt-out of receiving certain marketing communications) – see paragraph 3 below;
  • for advertising purposes, although the information used for these purposes does not identify you personally. Please see paragraph 5 below for more details;
  • to protect or comply with our legal rights and obligations; and
  • to enable our content marketing team to contact and interact with you online in connection with any content you may post to our Sites.

Please see paragraph 5 below for more information on cookies and similar technologies and a link to a page where you can turn them on or off.

  1. Marketing:

Some of your personal data collected under paragraphs 1 and 2 above may be used by us and/or our other group companies and third-party service providers to contact you by email, SMS, Social media, telephone and/or post for sending information or promotional material on our products and/or services.

We give you the opportunity to opt-out of receiving marketing communications and will in certain circumstances need to obtain your consent before sending such communications to you. Further detail can be found on the applicable Site and in each marketing communication sent by us. See also “Consents and opt-outs” section below.

  1. Trading in Personal Data:

Some of your personal data may be collected and processed with the intention of selling it to other organisations, but this will not be done unless you have given your consent (separately to this privacy statement).

  1. Cookies and similar technologies

Our Site uses cookies and similar technical tools to collect information about your access to the Site and the services we provide.

Cookies are pieces of information which include a unique reference code that a website transfers to your device to store and sometimes track information about you. A number of cookies we use last only for the duration of your web session and expire when you close your browser. Other cookies are used to remember you when you return to the Site and will last for longer. Cookies cannot be used to run programs or deliver viruses to your computer. They are uniquely assigned to you and can only be read by a Web server in the domain that issued the cookie.

We may use cookies to:

  • remember that you have used the Site before; this means we can identify the number of unique visitors we receive to different parts of the Site. This allows us to make sure we have enough capacity for the number of users that we get and make sure that the Site runs fast enough;
  • store your preferences or your user name and password so that you do not need to input these every time you visit the site;
  • customise elements of the layout and/or content of the pages of Site for you;
  • record activity on our Sites so that we understand how you use our Sites enabling us to better tailor our content, services and marketing to your needs;
  • collect statistical information about how you use the Site so that we can improve the Site; and
  • gather information about the pages on the Site that you visit, and also other information about other websites that you visit. This information is only collected by reference to the IP address that you are using, but does include information about the county and city you are in, together with the name of your internet service provider. This information is then used to place interest-based advertisements on the Site which it is believed will be relevant to your market segment. For more information about this type of interest based advertising, and about how to turn this feature off please visit www.youronlinechoices.com or follow the links to the websites of our advertising partners shown at www.martechalliance.com/cookies. (Please email us at info@martechalliance.com if you have any queries about cookies)

Some of the cookies used by our site are set by us, and some are set by third parties who are delivering services (such as interest based advertising directed at your market segment) on our behalf.

To see a list of the cookies and similar technologies used on this Site and instructions on how to turn them on and off please visit www.martechalliance.com/cookies. (Please email us at hello@martechalliance.com if you have any queries about cookies).

Most web browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set. You can also learn more about cookies in general by visiting www.allaboutcookies.org which includes additional useful information on cookies and how to block cookies using different types of browser. Please note however, that by blocking, deleting or turning off cookies used on the Site you may not be able to take full advantage of the Site.

Email tracking: So that we can better understand our users` needs, we track responses to our emails – for example, to see which links are the most popular in newsletters, and to log and follow up responses to our marketing messages. To do this, we use pixel GIFs, also known as “pixel tags” – these are small image files that are placed within the body of our email messages. They enable us to tell if a message has been opened and to track click-throughs on links within the message.
Any other purposes for which Euromoney wishes to use your personal data will be notified to you and your personal data will not be used for any such purpose without obtaining your prior consent.

Consents and opt-outs
You can give your consent to or opt out of particular uses of your data as indicated above by:

  • Indicating at the point on the relevant Site where personal data is collected;
  • Informing us by email or phone; or
  • Updating your preferences in the opt out link in email communications;

For turning cookies and similar technologies on and off, see the information in paragraph 5 above.

Disclosures

Your personal data may be sold to other companies in the form of lists and directories, but only after permission from you in accordance with the provisions above.

We may also disclose your personal data to other third parties, including, without limitation, professional advisers, or governmental or State institutions or regulatory authorities, where necessary in order to exercise or defend legal rights or where required by law.

We may transfer, sell or assign any of the information described in this policy to third parties as a result of a sale, merger, consolidation, change of control, transfer of assets or reorganisation of our business.

Public forums, message boards and blogs

Our website makes message boards, blogs or other facilities for user generated content available and users can participate in these facilities. Any information that is disclosed in these areas becomes public information and you should always be careful when deciding to disclose your personal information.

Transfers outside the EEA

Services on the Internet are accessible globally so collection and transmission of personal data is not always limited to one country. MarTech Alliance may transfer your personal data, for the purposes listed above, service providers or other third parties which may be located in countries outside the European Economic Area, whose laws may not give the level of protection to personal data as within the UK. This will include transfers to third parties who provide us with email and marketing services. Where we conduct any transfers we will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Statement.

Confidentiality and Security of Your Personal Data

We are committed to keeping the data you provide us secure and will take reasonable precautions to protect your personal data from loss, misuse or alteration.

The transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information.

How to Access, Update and Erase your Personal Information

If you wish to know whether we are keeping personal data about you, or if you have an enquiry about our privacy policy or your personal data held by us, in relation to any of the Sites, you can contact us via:

  • Postal mail to this address: MarTech Alliance, 7505, Chynoweth House, Trevissome Park, Truro, United Kingdom, TR4 8UN.
  • Email: info@martechalliance.com

Upon request, we will provide you with a copy of the personal data which we keep about you. We may require proof of your identity and may charge a small fee (not exceeding the statutory maximum fee that can be charged) to cover administration and postage.

Changes to this Privacy Statement

We will occasionally update this Privacy Statement to reflect new legislation or industry practice, group company changes and customer feedback. We encourage you to review this Privacy Statement periodically to be informed of how we are protecting your personal data.

EventBrite Privacy Policy

This policy explains how MarTech Alliance uses any personal information we collect about you when you register for our events on the MarTech Alliance Eventbrite channel.

By booking for an event via this channel, you consent to the collection, retention and use of your personal information in accordance with the terms of this policy.

Collection of information

We collect information about you when you register with Eventbrite to attend online or physical events.

How we will use your information

The information you provide will be used to process your booking. We will also use it to contact you via Eventbrite regarding your booking. All marketing communications will incorporate a link enabling you to opt-out of receiving further communications.

This privacy policy only refers to the way the MarTech Alliance will use your information. You should also review Eventbrite’s terms and conditions and privacy policy as we do not accept any responsibility or liability for their policies.