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Resources Hub

Three of the Best Customer Loyalty Programmes for B2B and B2C

So, turns out you don't have to run your loyalty programmes like the mafia. Although, I tend to choose my coffee shops based on who threatens me and my family more, but those are my own issues.

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Three Key Benefits of Data Driven Email Marketing

How do you avoid wasting your email marketing? These e-miracles are the most effective marketing channel hands down; for every $1 spent, you can expect a ROI of $51. And with more than 290 billion..
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Three Creepy Examples of Personalisation, and How to Avoid The Trap

How do you provide personalisation, without creeping out your customers? So, how do you avoid the over-personalisation trap? And which brands are doing personalisation wrong?
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Three Brands With The Ultimate Digital Marketing Strategies

Digital marketing strategy is a hard graft sometimes. Which brands have the best approaches, and how can you grow your business with digital marketing?
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The Yin to the Yang: Marketing Operations and Demand Generation Teams

See how demand gen and marketing operations teams are like yin and yang. Learn how harmony with the two drives results in integrated B2B marketing strategies.
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The What, Why and How of Salestech Trends

Salestech is the combination of sales, and tech. Basically, it's the tools that are designed to help improve the productivity, speed, closing, coverage, and more, of sales teams. With 28% of Sales..
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The What, Why and How of Marketing Automation

Marketing Automation is all about using software to automate all the boring, daily marketing stuff you've gotten sick of doing. 
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The Week in NextTech: Round-Up 10/03/23

AI Voices are Scamming the Elderly, what is ERC-4337, and more with the martech news!

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The Website Relaunch Survival Guide: Executing a Creative Redesign

One of the most exciting and striking parts of any website relaunch project is creating a new front-end site design that totally transforms the overall user experience. Content architecture, data..
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The Website Relaunch Survival Guide: Building a Personalisation Strategy

We've been using our website relaunch series to give our audience a behind-the-scenes look at how we're using our own tools and technology to build a new and improved experience across Acquia.com...
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The Video Marketing Strategy You Need to Succeed

Follow every step you need to create a successful video marketing strategy, including goal setting, budgeting, establishing responsibilities, and more.

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The Value of Marketing Certifications

As a learning business, we get to meet all sorts of marketers who want to keep upgrading with us. 

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