Third-party cookies are going away. But why? And what does this mean for marketers, publishers, and advertisers?
As third-party cookies end, the most valuable component to your work will be building trust with customers through a better understanding of what they want. Including consent and preference management in your strategy can expand options available to customers, enhance the user experience, deliver personalization, and reduce opt-outs and unsubscribes. You can show customers you’re listening to what they want, while also respecting and protecting their privacy.
“What Comes After Third-Party Cookies?” is a new resource from OneTrust PreferenceChoice. This guide covers what marketers, publishers, and advertisers need to know about changes to third-party cookies, strategies to implement for zero-party data collection, and concrete steps to building trust and transparency with customers.
Download the free eBook to learn about what comes after third-party cookies, and steps you can take today.