Marketing & Sales Technology Predictions
The latest marketing, sales and technology trends for 2024, looking at data challenges faced by marketers, the growth of AI, and more.
Providing the resources, training, and events that will help you grow your skills and transform your sales enablement expertise.
In the ever-changing world of sales and marketing, businesses face a multitude of challenges in navigating the fast-paced evolution of technology and shifting customer behaviours.
This comprehensive report compiles insights from a diverse array of sales and marketing experts, including perspectives from esteemed thought leaders such as Dr. Christine Bailey, Darrell Alfonso, John Hardy, and Scott Brinker. Together, they unveil the pivotal trends that have influenced the martech and salestech landscape in 2023, providing insightful projections for 2024.
The sales environment is becoming increasingly complex, which poses significant challenges to business growth and revenue. So how can you advance?
In our latest State of Sales Enablement, Operations and Technology report, explore the emerging trends that are shaping and driving success for European organisations, including unexpected shifts that demand your attention.
In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.
LXA's 2023 Predictions for Martech, Salestech and Nexttech looks at some key trends across marketing and sales that we expect to play out in 2023.
Designed to give you the skills and knowledge you need to get more from your salestech, enhance your sales processes, and improve the performance of your campaigns. Every detail of this 12-week course has been meticulously developed to equip you with the skills and knowledge necessary to maximise the potential of your salestech.
Drawing insights from extensive market surveys and research involving over 1K CSOs, CGOs, CMOs, and CROs, the curriculum has been shaped by industry-leading practitioners with decades of experience.
Marketing capabilities refer to the combination of skills, knowledge, processes, tools, ways of working, and practices that a marketing team needs to deliver effective marketing and drive overall business performance. Competencies are the individual's abilities - skills, knowledge, and talent required to carry out a task.
Sales and technology, an unwritten love story...until now.
If tools designed to help sales teams boost productivity, drive speed to lead and better understand prospects (to say the least) sound like something that would tickle your fancy - or enough to make your mind go *cha-chiiiiing* - you've landed in the right place. Sales enablement managers, sales operations professionals, sales engagement execs, growth and revenue officers, BDRs, sales reps and managers - we’re looking at you.
This channel brings the hottest SalesTech topics and teachers to your very fingertips in the form of events, courses and resources. Sign up for our newsletter below to stay ahead of all the latest trends the SalesTech space has to offer.
An organization may be blessed with competencies in the form of talented and knowledgeable teams, but they must still ensure they have the right operations and enablement practices in place, such as agile ways of working and clearly defined and understood strategic vision, to put these skills into practice.
On Thursday, March 7th, we're hosting a meet-up of senior leaders in Marketing Capabilities in London City.
Over a three-course meal and drinks, LXA will connect like-minded professionals to discuss the capabilities landscape, excellence in developing & delivering marketing capability programmes, and common challenges in the space.
In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.
But without knowing exactly what a sales operations manager is, it might all seem a bit complicated. But don't stress, we've got you.
We've put together a list of the top Sales Enablement, Operations and Tech Terminology. Consider this your top-tier, helpful, and hopefully comprehensive dictionary of phrases, acronyms and..
This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.
Explore the four phases of the maturity curve that companies ascend as they build out their marketing analytics capabilities with 'Moving from Basic to Advanced Marketing Analytics' the interactive..
Download this eBook to learn about the three main benefits to simplifying your tech stack and avoiding tool fatigue across your digital teams.
Sales stand on one side of the ice. Marketing on the other. Both wear matching sequinned leotards. The music starts, the spot light turns on.
Sales teams manage a lot of different factors today. Some are new, fresh challenges and some are old, but they are all part of a pretty delicate balancing act. No one wins in a silo, making it..
Hey you. How're you doing? I've bought you those chocolates you like. Yep, the ones with the orange cream in. Well, each to their own, right? Look what I've got - yep, it's a replica of the teddy..
Oil and water. Toothpaste and orange juice. Sales and marketing. Sometimes things just don't go together. That last one, though? That one really needs to come together.
Oh thank goodness, the robots are fighting among themselves. I was so worried they'd turn on us instead. Wait, what, they've teamed up in an unstoppable alliance? NOOOOooo!
Recently, AI and ML..
Nina Bennet talks about building a dream team, what they have learned along the way and what's next.
Attend AntiCon, the LXA sister company's in-person anti-conference tackling all things sales enablement.
Catch sessions designed to help you upskill, reskill and reinvent your sales team's capabilities. Hear from the likes of Seismic, Vodafone, HubSpot, SEON and more.
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Book in a chat, and let's kickstart your learning journey together!
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