MarTech Stories

by Ellen Corsie, on 3 June, 2020

As part of the research into the 2020 UK Marketing Technology Landscape Supergraphic #UKMarTech, we reached out to some of the UK's key marketing technology vendors. We chatted on what makes them …

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Topics:Must seeMartech Landscape

by Ellen Corsie, on 3 June, 2020

As part of the research into the 2020 UK Marketing Technology Landscape Supergraphic #UKMarTech, we reached out to some of the UK's key marketing technology vendors. We chatted on what makes them …

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Topics:Must seeMartech Landscape

by Ellen Corsie, on 3 June, 2020

As part of the research into the 2020 UK Marketing Technology Landscape Supergraphic #UKMarTech, we reached out to some of the UK's key marketing technology vendors. We chatted on what makes them …

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Topics:Must seeMartech Landscape

by Ellen Corsie, on 3 June, 2020

As part of the research into the 2020 UK Marketing Technology Landscape Supergraphic #UKMarTech, we reached out to some of the UK's key marketing technology vendors. We chatted on what makes them …

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Topics:Must seeMartech Landscape

by Reachdesk, on 26 May, 2020

Challenges Faced test IO, now part of EPAM, is a global leader in software crowd testing. With a focus on generating qualified meetings with senior decision-makers and building opportunity pipeline, …

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Topics:MarTechMust seecase study

by Ellen Corsie, on 15 May, 2020

Vicki Scheele leads the Commercial marketing function for EMEA North at Adobe. We caught up with Vicki to learn more about her typical working day, the impacts of coronavirus, prized …

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Topics:Must see#MarTechFest Dial UpVicki Sheele

by Marketo, on 15 May, 2020

Challenges Marketers leverage Marketo to create a multi-touch nurture program that added $1.1B in asset value to the pipeline while improving data integrity, inbound leads, and web engagement. Schwab Advisor …

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Topics:MarTechMust seecase studyMarketo

by Brightcove, on 15 May, 2020

Everywhere we turn today, it seems there’s a video playing — millions of minutes of live and on-demand video daily, all trying to grab our attention. Competition to earn eyeballs …

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Topics:MarTechVideoMust seeBrightcove

by Yext, on 15 May, 2020

With 90% of consumers reporting that they use search at every stage of the customer lifecycle, it’s clear that search has become fundamental to the customer journey. Your brand has …

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Topics:MarTechMust seeYextsearch

by Keh-hui Ng, on 14 May, 2020

Those of you with small children – or who are at least in close contact with your own inner child – are likely to be well aware of the many …

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Topics:MarTechMust seeethics

by Ellen Corsie, on 13 May, 2020

Meet John Watton, VP EMEA Marketing for Yext, the Search Experience Cloud company. We caught up with John to chat his typical working day, the impacts of coronavirus, prized work …

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Topics:Must see#MarTechFest Dial UpJohn Watton

by Ellen Corsie, on 13 May, 2020

#MarTechFest Dial Up is this month! So we thought we'd take this opportunity to introduce you to a few of our speakers. So without further ado it's time to meet …

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Topics:Must see#MarTechFest Dial UpJaime Lopez

by Ellen Corsie, on 13 May, 2020

#MarTechFest Dial Up is this month! So we thought we'd take this opportunity to introduce you to a few of our speakers. So without further ado it's time to meet …

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Topics:Must see#MarTechFest Dial UpMalcolm Auld

by Ellen Corsie, on 13 May, 2020

#MarTechFest Dial Up is this month! So we thought we'd take this opportunity to introduce you to a few of our speakers. So without further ado it's time to meet …

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Topics:Must see#MarTechFest Dial UpAndrea Fryrear

by Ellen Corsie, on 13 May, 2020

#MarTechFest Dial Up is this month! So we thought we'd take this opportunity to introduce you to a few of our speakers. So without further ado it's time to meet …

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Topics:Must see#MarTechFest Dial UpMarc Geffen

by Blended Digital, on 7 May, 2020

A digital marketing campaigns effectiveness is based on 4 key factors, who you contact, what you send them, how you engage them & when it’s received. Mastering these 4 pillars …

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Topics:MarTechMust seecase study

by Adverity, on 7 May, 2020

MediaCom is a large global agency that offers a variety of different services such as strategic consulting to the execution of ROI-driven digital campaigns. However they faced the challenges of mastering …

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Topics:MarTechMust seeautomation

by Adverity, on 7 May, 2020

Numerous deparments across IKEA Austria used to spend a lot of time collecting data and creating reports. However, now that they're using Adverity they can get all business and marketing …

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Topics:MarTechMust see

by Adverity, on 7 May, 2020

The expression “time is money” is so true when it comes to everyday life of performance marketers. Getting insights out of real-time data coming from several sources is crucial for …

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Topics:MarTechMust seekey metricsmarketing reports

by Simon Daniels, on 5 May, 2020

Prehistoric continents, modern art or fiendish jigsaw? The latest Marketing Technology Landscape from the godfather of martech Scott Brinker (aka @chiefmartec) has drawn various comparisons regarding its unexpected new look …

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Topics:Must see

by Andrea Walker, on 29 April, 2020

There’s not just one role or job description associated with martech professionals. We are called “Demand Generation Managers”, “Marketing Operations”, “Marketing Revenue Ops”, or “Marketing Technologists.” It’s a role that has …

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Topics:MarTechMust seemythsdebunked

by Phil Cantor, on 24 April, 2020

A fee? Pay? You must be joking. Well, there you go, just one small effect of the old normal clashing with the new normal. While the world is in the …

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Topics:virtual eventswebinarsperception of value

by Ellen Corsie, on 23 April, 2020

You've seen him on our website, you've seen him on our newsletters, and you've seen him across our socials but now it's time for you to meet Paco the Pug …

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Topics:PacoPugmascot

by Rachael, on 22 April, 2020

Hold on to your stacks, Scott Brinker's annual marketing technology landscape infographic has arrived. Working from home hasn't stopped the godfather of martech and his team from rounding up 8,000 …

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Topics:MarTech#MarTechFestMust seeCarlos DoughtyScott BrinkerMartech Landscape

by Ellen Corsie, on 22 April, 2020

We hopped on the coronavirus playlist bandwagon and created our very own quarantunes (very pleased with this pun) playlist. To create this absolute top tier playlist I asked my friends, …

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Topics:Must seequarantunesSpotifyplaylist

by Ellen Corsie, on 16 April, 2020

Since we’ve been riding the waves of a major global pandemic a lot of businesses have been severely affected, the events industry being one of them. Many major marketing and …

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Topics:#MarTechFest#MarTechFest Dial Upvirtual conferencesvirtual events

by Ellen Corsie, on 9 April, 2020

There are more and more marketing conferences events popping up every year and it can be hard to separate the wheat from the chaff! To ease the strain slightly, we’ve compiled a …

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Topics:#MarTechFest#MarTechFest APAC

by Ellen Corsie, on 9 April, 2020

For all us of working at home enduring endless conference calls it’s time to add a little fun into the mix and switch up your backdrop. Whether you’re on a …

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Topics:Must seework from homezoomfunny backgroundconference call

by Ellen Corsie, on 8 April, 2020

Now that nearly the entire world is on lock down, some of you may be amongst the millions that are having to work from home. A lot of us are …

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Topics:WFHTweetsFunnywork from home

by Claire Merten, on 3 April, 2020

With marketing and sales teams merging like never before in 2020, learning the ins and outs of sales technologies is essential for any marketer driven by fierce employee collaboration. That …

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Topics:MarTechsalestechsales automationsales technologysales platformsales systemssales appsales technologies

 

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