MarTech Stories

This week in MarTech: Citrix acquires Wrike, Omnipresent raises $15.8 million, Tealium and Agillic announce a new integration connector, and RichRelevance and Manthan Software merge to form a new solution, Algonomy …

Calendly, a cloud-based service used to set up and schedule meeting times have close an investment of $300 million from OpenView Venture Partners and Iconiq is now valued at $3 …

In order for marketing and sales teams to engage and understand their customer, they’re going to need to know a little bit about them. Luckily, we’re in the midst of …

When was the last time you got distracted? Probably no more than 20 minutes ago if we’re being really honest. Perhaps that’s what you’re doing right now... Got a spreadsheet …

And just like that we’ve been catapulted into a brand-new year. While start of 2021 may be starting to feel suspiciously like the year we thought we’d left behind, we’ve …

CDPs are the hottest marketing technology around today, but are they worthy of the hype? Spoiler: Yes. In our latest Marketing & Tech Book Club episode, we’ve been chatting CDPs with …

Earlier this week, Digital experience management software, Sitecore, made martech history as it announced an incredible $1.2 billion investment. This marks the largest-ever capital investment the martech space has seen …

Sponsored The new era of privacy has made it increasingly difficult for marketers to build and maintain trusted relationships with consumers. One major consequence of the privacy regulations sweeping the …

Sponsored Customer data platforms (CDPs) are at the top of every CMO’s wish list. The CDP space has exploded with $1.8 billion in venture capital investments in CDPs in 2019, according …

This week in MarTech: Sitecore Secures $1.2 Billion Investment, Snap Acquires StreetCred, Webflow Raise $140 Million, Mailchimp Acquires Chatitive, ON24 Filed to Raise $100 Million in an IPO Sitecore Secures $12 …

CEO of Duarte, Inc., communication expert and award-winning author, Nancy Duarte reveals the importance of marrying our analytical and storytelling skills together in order to thrive in our data driven …

Sponsored Who doesn’t want to live in a filtered Instagram world? All over Instagram, you’ll find perfect people in picturesque destinations doing what photographs best — shopping, dining, traveling, adventuring, and truly …

Sponsored $5-$10 billion. That’s the number that brands are prepared to spend on influencer marketing in 2020, according to a study by Mediakix. And it’s not going to stop — according …

Vice Chairman of Ogilvy and founder of its Behavioural Science Practice, not to mention TED Talk extraordinaire, Rory Sutherland has blessed us all with the release of his latest book: …

Marketing and sales, an unwritten love story… Until now. Marketing and sales have been drifting closer together in recent years and with such a boom in marketing technology (martech) it’s …

This week in MarTech: OneTrust Raises $300 Million, Hopin Acquires Streamyard, SalesLoft Raises $100 Million, Amazon Acquires Wondery and Google Pilots Video Search Feature. OneTrust Raises $300 Million OneTrust secures $300 …

We can’t quite decide whether it feels as though we’ve waited 10 lifetimes to see the back of 2020, or within a blink of the eye, the year has suddenly …

The optimistic start of a new decade didn’t last long as the Coronavirus pandemic started to emerge and spread its chaos across the globe. Unsurprisingly, the first quarter of 2020 …

As we turn the page on 2020 (finally) and enter a new chapter of 2021, (okay no more book puns, we promise) you're probably already chanting your yearly mantra: "New …

Sponsored Customer loyalty has never been more important than during COVID-19, but earning this loyalty has also become harder than ever. We all know the old adage that the top …

This week in MarTech: Cisco agrees to acquire IMImobile, Sprinklr announces integration with Q&A platform, Quora, Wonder raises $11 million, TechTarget announces agreement to acquire virtual event platform, BrightTALK and RichRelevance …

You’ll find not 1, not 2, not even 3, but 99 (yep, that's right) individual marketing strategies enclosed in Flavilla Fongang’s latest marketing book release: ’99 Strategies to get Customers’ …

BROKEN NEWS: Gmail, Youtube and Google appear to be down. (See what we did there...) Update: Services appear to be coming back online, however some are still experiencing slight glitches …

Georgi Mirazchiev, Digital Marketing Specialist at Bynder, shares his creative content secrets and gives us a glimpse into how successful brands are using smart templates and automation to streamline their …

Sponsored Marketers are obsessed with the customer journey, and for good reason. The best way to deliver a next-best action requires not only understanding how an individual has interacted with your …

This week in MarTech: Facebook acquires CRM start-up, Kustomer, Zephr raises $8 million in their latest series A round, Bizzabo raises $138 million in their latest series E round, and Sprinklr …

You’re probably starting to see the words “customer data platform” appear on your screen more regularly by the day, and you know what that means… Aaah yes. Another red hot, …

We’re going to start this article with possibly the most overstated and under rated statement of 2020 (and no, it’s not “you’re on mute”) but, “it’s been a difficult year” …

In today’s fast-paced marketing world, increasingly more is being asked of our marketers. We’re expected to be data-driven, creative thinkers, producing triple the results in half the time. So how …

This week in MarTech: Salesforce is in talks to acquire Slack, Adobe Expands Customer Data Platform to Include B2B Sales, Adjust announces partnership and technology integration with Adobe as part of …

Following rumours of a potential acquisition, the news has come, the deal is done. Salesforce has acquired Slack for an impressive $27.7 Billion. This marks Salesforce’s biggest acquisition in its …

In our latest #MarTechFest Web Sesh, Andrew Stephenson, Director of Marketing for EMEA & India at Treasure Data joined us to reveal 5 Ways Your Data Will Help You Build an Amazing Customer Experience. According …

Software super giant, Salesforce is in talks to acquire workplace messaging app, Slack as it seeks to expand its offerings to businesses, sources reported on Wednesday. The potential acquisition follows …

Customer data platforms are beginning to build momentum in the martech world and we have a feeling the space is going to soar in the year to come. A CDPs …

This week in MarTech: Customer Data & Marketing Platform, Klaviyo Raises $200 Million, Marketing suite provider, Cheetah Digital Partners With Swrve, Customer Intelligence Platform Zeotap Raises $18.5 Million, Criteo Integrates with …

If you’re a fellow fan of all things martech you’ve probably been unable to escape the rumours, followed by the highly anticipated confirmation that Twilio have indeed agreed to acquire …

Apoorv Durga delivers another knock-out sesh at #MarTechFest Dial Up Series 2. Apoorv dives in and dissects the Customer Data Platform space from what a CDP does, different ways to …

This week in MarTech: Hopin, the virtual events platform raises $125 million, Zendesk and WhatsApp partner as one of WhatApp’s first core solution providers, Spotify acquires podcast technology platform, Megaphone, Livestorm raises …

We don’t need to convince you that digital transformation is evolving at a rapid pace. A report from Twillio showed a staggering 97% increase in digital transformation with an accelerated …

Imagine a world where you can truly and completely understand your customer... They confide in you, tell you their hopes, their wildest dreams. They whisper to you their deepest secrets …