MarTech Stories

Partner Content Face-to-face events are coming back across the world and more and more companies are choosing to lead with a hybrid event strategy, a strategy that promises to meld …

Partner Content The martech landscape is becoming an increasingly complex jungle. Making sense of martech-related topics, often involving new technologies and data, requires coordination among experts with different backgrounds. How …

HEY! Over here! Look, look at me! Yes, me, the one with the flailing arms, yelling. Did I catch your eye? Wait, you were distracted by a fantastically structured welcome …

As you've been told a million times before (and around half of those times by me), customer experience is absolutely one of the most important parts of your business. Whether …

Partner Content How a product marketer used Acquia Site Studio's low code tools to launch a new webpage in only 3 days without writing a single line of code. If …

This week in martech: Shutterstock Announces Formation Of Shutterstock.AI, Amperity Raises $100M On A $1B+ Valuation, Zoominfo Drops $575M On Chorus.Ai, Zoom To Acquire Five9, Qualtrics Acquires Usermind, Pantheon Raises $100M, …

It's 2050. The Creator Economy has risen to overtake all world governments. Logan Paul sits in the White House. There's a boxing match to decide who becomes King of the …

Woof, what a year. And of course I'm only referring to the B2B landscape. Nothing else. Don't think about it. Nothing else happened. The only plague is how many people …

73% of companies report that a CDP will be critical to their customer experience effort. Oh, you say. A CDP. I know exactly what that is. It's very similar to a …

Partner Content B2B marketers have been talking a lot about hybrid events lately. And it makes sense why: marketers have found that virtual events are actually great for ROI, so …

First and foremost, this isn't about sentient robots getting sick of their repressive human overlords and demanding equal pay and holiday. The martech narrative hasn't yet strayed into allegory quite …

I thought this career path was safe from the robots. Hey, I was convinced they'd only go after the jobs people actually want, like IT technician, pilot, or bomb disposal …

Sponsored In 1888, it was born. In 2021, it dominates. If your firm is considering using video marketing for business but you’re unsure about the benefits and returns, rest assured …

Partner Content It’s a common theme we see time and time again. The initial impact that Marketing Automation makes on any marketing department that has left spreadsheets, ad hoc emails …

Partner Content Over the last few years in particular, consumer data has changed enormously, in large part to the tougher restrictions that third-party data collectors are facing all the time …

This week in martech: UserLeap Raises $38M, MeetingPlay Raises $75M, Incorta Raises $120M, Leandata And Zoominfo Partner, Momentum Acquires Research Firm ITSMA, Attendify Acquires Hopin, Flipkart Valued At $37.6 Billion, In …

Partner Content Now that physical events are possible again, marketers everywhere are considering their options. Stay virtual? Go back to physical only? Or perhaps have the best of both worlds …

Hey, have you been...distanced lately? Not that we noticed haha. I mean, was it something we did? Something we said? Because we can't picture our sad, sad lives without you …

In increasingly competitive markets, customer experience (CX) can be the key differentiator between businesses, which is why companies are working so hard to improve in this area. Customer experience is …

Partner Content For anyone who’s gone from the pain of using spreadsheets to coordinate campaigns, manage budgets and report on results, marketing automation (when implemented and used effectively), rapidly becomes …

The internet is full of things. Your old Myspace pictures. Instructions on how to build a house from scratch. Charlie biting fingers. Some pretty good stuff. But today, we're talking …

The pandemic continues to have an impact on marketing budgets, with spend as a percentage of revenue falling to a ten year low of 6.4% year on year. However, though …

Partner Content Last year, when the event industry was turned upside-down and all events and conferences were forced to go digital, marketers got a glimpse of an entirely new future …

Partner Content In 2020, all companies were faced with seemingly insurmountable challenges. The pandemic forced them to do things that once seemed impossible. They had to change business structures overnight …

"Dear valued customer, we value our valuable customers, like you, valued customer with all your...customer-based value. Here's 0.5% of your next purchase over £500, just for you, our valued customer" …

Apple's new iOS 14.5 update and app tracking transparency feature will change the way marketers can access and use customer data. For months, Marketers have been hungrily following the ongoing …

Sponsored If you're the kind of marketer, brand manager, or creative who's always wondering "what's next?" in branding and marketing, you already know OnBrand is Europe's leading conference for all things branding—and …

Sponsored London, 7th July 2021– Customer intelligence company, Acxiom, has partnered with Tealium to enable South Western Railway (SWR) to improve the targeting and efficiency of its marketing activities with data, as the sector rebuilds …

No one’s got time to do anything anymore. I got angry earlier today when I had to briefly stop sitting down so I could make a cup of tea. Admittedly, …

The 'ABM' in ABM could stand for Awesome, Brilliant, Marvellous for all we know. I mean it doesn't, because it stands for Account-based Marketing. Stop messing around. Right, now we've …

Digital Marketing, eh? What's that all about?! [leave time for thunderous applause in response to my Peter Kay-esque observational comedy] Even if you're not entirely familiar with Digital Marketing - …

Beep Boop Beep Boop, the robots have taken over. The martech industry is just like that one scene from I, Robot, where Will Smith is just walking around that warehouse …

Customer journeys are becoming more and more complex and they’re no longer linear. Through the various touch points in a customer’s journey with your company, they should always feel like …

Throughout her extensive career, Joana de Quintanilha, VP, Principal Analyst at Forrester Research, has helped companies move the focus more to their customers and, in her own words, make clients …

What is CX? When is CX? Where is CX? Who is CX? How is CX? Why is CX? Stick around, we're going to be answering all your questions on CX …

While organisations agree that great customer experience provides a key competitive advantage, just 31% of marketers think they are exceeding customer's CX expectations. The 2021 Customer Experience Trends & Insights …

Sponsored Acquia CMO, Lynne Capozzi describes what to consider when relaunching a brand website and describes the content strategy behind the new Acquia.com. The world looks very different from how …

2020 was the year of the webinar. From online pottery, to dog shows, to my nan wondering how I'd gotten trapped in a tiny box on her iPad, we've all …

Partner Content If you’re already one of the millions of businesses worldwide who have made the move to marketing automation, you’re already one step ahead of the ones that are …

Partner Content Every morning, I read through a list of fifty positive self-affirmations. “All that is within me is all I need to succeed right now.” Check. “Today is a …