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MarTech Stories

by Ryan Balke, Product Marketing Manager, ON24, on 20 October, 2021

Partner Content At ON24, we’re constantly working to provide you with the best digital engagement platform possible. The result? Better digital experiences for your audience and better insights for you …

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Topics:Content & Engagement

by Haley Solomon, Group Product Manager, SparkPost, on 20 October, 2021

Partner Content Email Volume, Engagement and Inbox Rates Since March 2020 It’s been a while since we’ve provided an update on email benchmark trends in light of the pandemic and …

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Topics:Content & Engagement

by Acxiom, on 20 October, 2021

Press Release 13th October 2021, London – Customer intelligence company Acxiom®, whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom Real Identity™ will be seamlessly integrated with Adobe Experience Platform to …

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Topics:Data

by Terminus, on 20 October, 2021

Partner Content Oil and water. Toothpaste and orange juice. Sales and marketing. Sometimes things just don’t go together. That last one, though? That one really needs to come together. For …

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Topics:B2B: ABM & SalesTech

by Alfie Powell, on 20 October, 2021

Account-Based Marketing is one of the highest-yielding forms of B2B marketing. It's not easy, but when it works, it works like nothing else before it ever could, really. What is …

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Topics:B2B: ABM & SalesTech

by Graham Charlton, on 20 October, 2021

Online retailers need to work hard to match the levels of experience expected by customers, according to a recent report. The report, Website Experience Trends That Are Shaping Online Retail, …

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Topics:Experience

by Sarah O'Neill, on 19 October, 2021

Chatting, the most human thing to do. Have a natter with your nan. Have a discussion with your dad. Have an argument with your aunt. Have a parley with yourpostman …

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by Sarah O'Neill, on 19 October, 2021

Meet Kunal! UK Lead and Senior Enterprise Account Executive for Relay42, Kunal is a customer journey powerhouse. Described by colleagues as "a real self-starter", a "great sales person" and a …

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Topics:People & Skills

by Alfie Powell, on 18 October, 2021

Not too long ago I wrote about all of the various C-level roles at any given company and the list is frighteningly long. It may seem like companies are making …

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Topics:Content & Engagement

by Sarah O'Neill, on 18 October, 2021

Oh thank goodness, the robots are fighting among themselves. I was so worried they'd turn on us instead. Wait, what, they've teamed up in an unstoppable alliance? NOOOOooo! Recently, AI …

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by Alfie Powell, on 15 October, 2021

We all know what CX is here. Most of us know what EX is too. But do we know what ROX is? The chances are that knowing the term Return …

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Topics:Experience

by George Schlossnagle, Distinguished Engineer & Evangelist, SparkPost, on 14 October, 2021

Partner Content Email Volume, Engagement and Inbox Rates Since March 2020 It’s been a while since we’ve provided an update on email benchmark trends in light of the pandemic and …

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Topics:Content & Engagement

by Sarah O'Neill, on 14 October, 2021

BIMI sounds like the plucky little robot from a Sci-fi film. He's travelled all the way from his factory to save the Earth's last copy of Permission Marketing by Seth …

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Topics:Content & Engagement

by Sarah O'Neill, on 14 October, 2021

This Week in Martech: 6sense Buys Slintel for B2B Data. Alteryx Announces Acquisition of Hyper Anna. Brightcove introduces B2B streaming tool CorpTV. Trellis to Acquire Apixibot. Funnel raises $66M pre-IPO …

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Topics:Strategy & Trends

by Sarah O'Neill, on 13 October, 2021

Now, we don't mean you should send the CEO of your biggest account a viral video of a baby giraffe walking around. Actually, that might just work- baby giraffes are …

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by Sarah O'Neill, on 13 October, 2021

Little bit of CRM news for you today. Hold onto your hats. Coinciding with the Virtual Inbound conference, Hubspot has announced a major upgrade of its CRM, turning its focus …

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by Alfie Powell, on 12 October, 2021

Gartner recently released the Emerging Technologies and Trends Impact Radar for 2021, which looked at 23 new technologies that are predicted to take over marketing technology over the next ten …

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Topics:B2B: ABM & SalesTechInnovation

by Cheetah Digital, on 12 October, 2021

Partner Content By any metric, the last 18 months will be a turning point in history and the fodder of historians, social commentators and children’s textbooks for decades to come …

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Topics:Data

by Sarah O'Neill, on 12 October, 2021

Meet Wyatt! With over a decade of martech experience under his belt, he's got industry knowledge in bales. In fact, he started Uber's B2B CRM practise, growing the brand into …

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Topics:People & Skills

by Acquia, on 11 October, 2021

To keep employees engaged, businesses need to adapt to a digital workplace and embrace technology. Here are 5 ways to use technology for remote work. The working world doesn’t look …

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by Sarah O'Neill, on 11 October, 2021

Woof, it's been quite the week for Facebook. A little bit of neglecting younger users here, a little bit of worldwide outage there. I'm sure Zuckerberg's too busy in his …

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by Alfie Powell, on 11 October, 2021

Things are beginning to return to normal in regard to life post-Covid. Nonetheless, many of the changes in life that the pandemic introduced through necessity are here to stay. More …

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Topics:Content & Engagement

by Sarah O'Neill, on 8 October, 2021

He swaggers in, everyone turns. He orders a drink. It comes in a coconut with a sparkler. Three women faint. He winks. The room gets a personalised email based on …

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by Jed Mole, Chief Marketing Officer, Acxiom, on 8 October, 2021

Partner Content Data is not only the language of computing and of business, increasingly it’s the language of life, every day. It’s the fuel enabling connections for the engines that …

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Topics:Data

by Emily Kolvitz, Lead Content Strategist, Bynder, on 7 October, 2021

Partner Content Powerade. Dasani. Aha. Sprite. Smartwater. innocent. Coke. These are a tiny sampling of the name-brand products owned by The Coca-Cola Company. 33 billion dollars. That’s the annual revenue …

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Topics:Content & Engagement

by Sarah O'Neill, on 7 October, 2021

Meet Moni Oloyede. Director of Marketing Infrastructure at Fidelis Cybersecurity, she's got quite the skillset. From programmatic marketing, to demand gen, to social media marketing, she's a marketing expert - …

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Topics:Content & Engagement

by Jess Hill, Senior Technical Support Analyst, SparkPost, on 7 October, 2021

Partner Content Email is a key communication channel for businesses to engage with customers. And those emails often contain a lot of information about the products and services being provided …

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Topics:Content & Engagement

by Sarah O'Neill, on 7 October, 2021

This Month in Martech: Terminus Acquires Zylotech. Sinch Buys Pathwire for $1.9 Billion. ActionIQ Releases B2B CDP Sol. mParticle Raises $150 Million Series E. NielsenIQ Set to Acquire Rakuten Intelligence …

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Topics:Strategy & Trends

by Sarah O'Neill, on 7 October, 2021

As of January 2021, approximately $20.5 billion was invested in De-Fi. So, what is this term you've heard your 15-year-old nephew chatting about with his friends on Discord? Also what's …

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Topics:Innovation

by Sarah O'Neill, on 6 October, 2021

Ping! You get an email. "Hello, Valued Customer", it says. Oh, how nice, you think. Click, click, open email. Cube after cube of ice flows into your room through your …

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Topics:Content & EngagementInnovation

by ON24, on 6 October, 2021

Partner Content Meet Michael Mercer – one of ON24’s Account Executives based out of London! Having just joined ON24 last year, Michael has played an instrumental role in the success …

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Topics:People & Skills

by Graham Charlton, on 6 October, 2021

Email has long had an excellent reputation for delivering in terms of ROI, but in a new report, just 47% of marketers rate it as an effective channel. This is …

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Topics:DataStrategy & Trends

by Hayley Strang, Field Marketing Manager, Mapp Digital, on 6 October, 2021

Partner Content Are you a brand marketer and responsible for driving acquisition? If so, one of the most important journeys for digital brands is how new prospects and customers are …

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Topics:Strategy & TrendsContent & Engagement

by Graham Charlton, on 5 October, 2021

M&A activity in the martech industry remained strong in Q3 2021, with the numbers of mergers and acquisitions up by 114% year on year. According to the Q3 2021 Luma …

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Topics:Strategy & Trends

by Alfie Powell, on 5 October, 2021

There's a silly amount of CMS tools out there and all of them act in slightly different ways, although ultimately they all do the same thing... like Bionicles. So, below …

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Topics:B2B: ABM & SalesTech

by Sarah O'Neill, on 4 October, 2021

Meet Bond, Tim Bond. He might not have a license to kill, but he does have a license to deliver tactical insight projects across a range of sectors. Which I …

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Topics:People & Skills

by Sarah O'Neill, on 4 October, 2021

You boot up your camera, ready to tell your customers all about CDPs. The lighting's perfect, the director yells "action!". Charlie Chaplin proceeds to get stuck in an oversized factory …

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Topics:Innovation

by Floris Oranje, Marketing Automation, BluprintX, on 4 October, 2021

Partner Content The top reasons why MarTech isn’t impacting business performance: Part 2 – Measurement and marketing attribution In part one of this mini blog series, we looked at systems integration, …

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Topics:Data

by Alfie Powell, on 1 October, 2021

Over here at The MarTech Alliance, we were lucky enough to be joined by Bynder, who hosted a webinar which looked at how DAM can power engaging digital experience that …

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Topics:Marketing OpsContent & Engagement

by Sarah O'Neill, on 1 October, 2021

Does anyone really know what growth hacking means? I could literally say anything and you'd have to believe me. Webster's Dictionary defines growth hacking as going full Mr Robot on …

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Topics:People & SkillsInnovation