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MarTech Stories

by Holly Ripley, on 27 October, 2020

This week in MarTech: E-Commerce Marketing Technology firm, Rokt raises $80 Million, Bloomreach and Exponea enter partnership, Lunar raises €40M in Series C Round Funding and Alida partners with Stratifyd E-Commerce …

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Topics:MarTechMust seeRoktBloomreachExponeaLunarAlidaStratifyd

by Donald Fomby, on 22 October, 2020

To transform or not to transform? That’s the question many company executives ask themselves when they see the growing necessity to make their business more agile. Most likely, this thought brought you …

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Topics:MarTechMust seeDigital Transformation

by Holly Ripley, on 20 October, 2020

This week in martech: #MarTechFest Dial Up Series 2 is live, MessageGears partners with Sageflo, Kahoot! raises $215 million and Stripe acquires Paystack for $200 million. #MarTechFest Dial Up Series 2 Has …

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Topics:MarTechMust see#MarTechFest Dial UpKahoot!PaystackMessageGearsSagefloStripe

by Holly Ripley, on 16 October, 2020

Okay, we’ll be honest. 8 months into this crazy new world and virtual events seem to be on every corner you turn. And while you have to admire the events …

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Topics:MarTech#MarTechFest Dial UpWeb SummitGartner Marketing Symposium XpoCut the Crap

by Holly Ripley, on 13 October, 2020

This week in martech: Twilio to acquire data start-up, Segment for $3.2 billion, AIA Thailand partners with Amdocs to further enhance customer data security, Dialpad raises $100 million at $1.2 billion …

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Topics:MarTechMust see#MarTechFest Dial UpAIA GroupAIA ThailandAmdocsDialpadConsumableTwilioSegmentTriller

by Holly Ripley, on 12 October, 2020

Nick is the Lead Marketing Technology Consultant at Blended Digital. He has been working directly on all aspects of marketing technology platforms for 6 years and is a certified Marketing …

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Topics:Must see#MarTechFest Dial UpNick EpsteinSpeakers

by Holly Ripley, on 9 October, 2020

Flavilla Fongang is a serial entrepreneur and the founder of 3 Colours Rule, an award-winning branding and experiential marketing agency. Through her agency, she has helped her clients scale their …

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Topics:Must see#MarTechFest Dial UpFlavilla FongangSpeakers

by Holly Ripley, on 9 October, 2020

Looking to level up your marketing game but don’t know where to turn? As it happens, there’s a handful of leading names in the biz willingly serving their skill sets and industry knowledge on a …

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Topics:MarTechCarlos DoughtySeth GodinScott GallowayRobert RoseTraining CoursesMark Ritson

by Holly Ripley, on 7 October, 2020

Neil Stoneman started his marketing technology journey over 20 years ago, with the goal to blur the silo boundaries that lead to fragmented marketing projects. Neil has worked with some …

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Topics:Must see#MarTechFest Dial UpNeil StonemanSpeakers

by Holly Ripley, on 7 October, 2020

Could you imagine anything more glorious than one whole week of rolling right out of bed and flipping open your laptop ready to start the day? Checked the trains are …

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Topics:MarTech

by Holly Ripley, on 7 October, 2020

SendInBlue storms out of blue and into the running with the big players; MailChimp and HubSpot. With their latest series B round funding raking in $160 million, SendInBlue could be about to give their competitors a run for …

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Topics:MarTechHubspotSendInBlueMailChimp

by Holly Ripley, on 6 October, 2020

It’s no secret that 2020 has been a wild ride, but with this rapid pace of change we’ve seen some rapid results – particularly in the marketing world. A report …

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Topics:MarTechScott Brinker

by Holly Ripley, on 6 October, 2020

This week in martech: SendInBlue raises $160 million, TransUnion to acquire Tru Optik, SAP to acquire Emarsys and Seismic raises $92 million SendInBlue raises $160 million Paris based SendInBlue has raised $160 million in a …

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Topics:MarTechMust seeTransUnionSAPEmarsysSendInBlueTru OptikSeismic

by Holly Ripley, on 6 October, 2020

Tim is an experienced research and insight professional, with a background in social sciences and over 12 years’ experience in communications, data, marketing and technology. A social scientist by training, …

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Topics:Must see#MarTechFest Dial UpTim BondSpeakers

by Holly Ripley, on 6 October, 2020

Azeem is the Digital Marketing Manager at Staffordshire University. He has spent several years working in the marketing industry, with a blend of both agency and in-house experience. He began …

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Topics:Must see#MarTechFest Dial UpAzeem AhmadSpeakers

by Holly Ripley, on 6 October, 2020

Anita Brearton is Founder/CEO of CabinetM, a marketing technology management platform that makes it easy for marketing teams manage technology spend, use, performance, and strategy. A long-time technology marketer, Anita …

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Topics:Must seeAnita Brearton#MarTechFest Dial UpSpeakers

by Holly Ripley, on 2 October, 2020

SAP, a leading cloud business software company is set to acquire Emarsys, the omnichannel customer engagement platform for an undisclosed amount. This isn’t the first time SAP has shown an …

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Topics:MarTechSAPEmarsys

by Corinna Keefe, on 1 October, 2020

I love a good conference. I know it's not cool to say so, but I love everything about them: the shiny badges on lanyards, the terrible coffee, the bustle and buzz of hundreds …

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Topics:MarTech#MarTechFestMust seeeventsmartech events

by Holly Ripley, on 30 September, 2020

We told you Episerver is due to acquire Optimizely, and now we’re about to tell you what that means for the DXP space... Earlier this month, Episerver, a leading Customer-Centric …

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Topics:MarTechMust seeOptimizleyEpiserver

by Holly Ripley, on 30 September, 2020

This week in martech: Cube Dev raises $6.2M, Eyeota integrates ID5’s Universal ID, Zoox Smart Data and Kubient launch strategic partnership and Momentum acquires Last Mile Insight LLC in North America …

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Topics:MarTechMust seeCube DevEyeotaZoox Smart DataLast Mile Insight LLCID5KubientMomentum

by Holly Ripley, on 29 September, 2020

With privacy protocols and emerging data regulations lurking around every corner, the modern-day marketer has been forced to re-think the way they communicate with their customer. It’s been two years …

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Topics:MarTech#MarTechFestMust seeGDPR

by Digital Kites, on 25 September, 2020

The coronavirus pandemic has caused havoc on the global economy and world business seem to be plummeting day by day. So, in this time of downturn crisis, staying calm and optimistic is not easy and one of our biggest questions right …

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Topics:coronavirus

by Holly Ripley, on 25 September, 2020

In the rapidly growing and ever evolving space of all things marketing technology, it may well feel close to impossible to keep up to date with the latest tech trends and revolutionary insights across the industry. So, …

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Topics:MarTechMust seeOracle

by Holly Ripley, on 24 September, 2020

If you weren’t able to catch the Hubspot C-suite's session at INBOUND 2020 this year, don’t worry. We’re here to round it up. Brian Halligan, Dharmesh Shah and Christopher O’Donnell, …

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Topics:MarTechMust seeThe New NormalINBOUND 2020Hubspot

by Holly Ripley, on 23 September, 2020

7 months later and the pandemic is still leaving a trail of destruction all across the globe. No business has been left unscathed and the retail industry is no exception. But that’s not stopping APAC …

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Topics:MarTechMust see

by Holly Ripley, on 22 September, 2020

When you’re looking to drop some serious martech dolla, there’s nothing worse than a poorly defined procurement project to send those pennies rolling straight down the drain. There’s a little …

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Topics:MarTechMust see

by Paco, on 22 September, 2020

The time has come my hooman friends. National Dog Week is here and I’m hittin’ up a MarTech Alliance takeover to celebrate. Paco’s the name and martech is the game. I’m a full time CPO (Chief Pug Officer) and part time troublemaker. (Still getting used …

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Topics:Must seePacoNational Dog Week

by Holly Ripley, on 22 September, 2020

This week in MarTech: Siteimprove Partners with Nordic Capital, Pure Storage Acquires Portworx for $370m, BrandTotal raises $12m in Series B Round Funding and Everteam Global Services Merges with Intalio Siteimprove …

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Topics:MarTechMust seeIntalioSiteimproveNordic CapitalPure StorageBrandTotalEverteam Global Services

by Holly Ripley, on 21 September, 2020

Ann Handley, best-selling author of ‘Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content’ has gifted us with the ultimate content marketer’s bible packed with the process and strategy …

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Topics:Marketing & Tech Book ClubMarTechMust seeAnn Handley

by Holly Ripley, on 18 September, 2020

TikTok, Time Is Running Out... TikTok and WeChat are to be banned from US app stores from Sunday as there’s still no sign of an American deal. Back in early …

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Topics:MarTechMust seeMicrosoftTikTokOracle

by Holly Ripley, on 18 September, 2020

What is Community Based Marketing? To break it down: CMB or Community Based Marketing is the approach to drive consumer behaviour towards a product or a service based on direct …

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Topics:MarTechMust seeCMBCommunity Based Marketing

by Holly Ripley, on 15 September, 2020

This week in MarTech: NVIDIA to Acquire Arm, Oracle Out Bids Microsoft in TikTok Battle, Sprinklr Raises $200 Million at $2.7 Billion Valuation, Tramazingand Zealic Solutions Enter Partnership, Sarbacane Raises $27M …

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Topics:MarTechMust seeMicrosoftTikTokNVIDIAArmOracleSprinklrZealicMetadata.ioTramazingZealic SolutionsSarbacaneAirtable

by Holly Ripley, on 15 September, 2020

The time has come boys and girls, Gartner’s 2020 Hype Cycle report is here and it feels just like Christmas morning. Let’s take a look under the tree to see what lovely Digital …

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Topics:MarTechMust seegartnerHype Cycle

by Holly Ripley, on 15 September, 2020

Behold, our top 5 tips to really f*ck up your marketing technology strategy. Don’t say we didn’t warn you... Blow the Budget Just on Tech, Forget About the Team Needed to Power it There are a lot of tech solutions out there. A …

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Topics:MarTechMust seeMarketing Strategy

by Holly Ripley, on 14 September, 2020

In this digital age data is key for any modern-day marketer. That won’t come as a surprise. But is simply collecting data as you go enough to keep up with this rapidly evolving industry? Before the panic starts …

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Topics:MarTechMust seedata driven marketingCDPCustomer Data Platform

by Holly Ripley, on 8 September, 2020

This week in martech: Episerver Acquire Optimizley, Reachdesk Announced $6m in Series A Funding, Exasol and Cittabase Announce Partnership, MSQ Acquires Be Heard for £6.2m, Hall & Partners Partner with Dynata …

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Topics:MarTechMust seeReachdeskCittabaseMSQInfoSumExasolBe HeardHall & PartnersDynataOptimizleyEpiserver

by Holly Ripley, on 7 September, 2020

Investment bank, Luma Partners LLC has announced a black-owned media, marketing and technology landscape in contribution to the Black Lives Matter movement aiming to push for racial justice. The release …

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Topics:MarTechMust seeDiversity ScholarshipLUMA Partners

by Holly Ripley, on 4 September, 2020

Happy #Readabookday one and all! To celebrate such a joyous occasion, we’ve rounded up our Best Books in Marketing and Technology in 2020 from our famous #MarketingBookClub. If you’re on …

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Topics:Marketing & Tech Book ClubMarTechMust see

by Holly Ripley, on 1 September, 2020

This week in martech: SugarCRM Inc. announce the acquisition of Node Inc., Bambuser and Relatable enter global partnership, Smartsheet to acquire Brandfolder for $155M, Outbrain partners with LMC and Crunchbase announce …

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Topics:MarTechMust seeSalesforceBambuserRelatableSmartsheetSugarCRMNode Inc.BrandfolderOutbrainLMCCrunchbase

by David Mattin, on 25 August, 2020

In 2020, B2B industries are every bit as fast-moving, and liable to disruption, as B2C. This simple yet powerful framework can help you anticipate customer needs & unlock innovation opportunities …

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Topics:MarTechMust see

 

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