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MarTech Stories

by Holly Ripley, on 11 August, 2020

This week in Martech: TikTok copy, Reels is released, IBM launches AI-powered platform with Influential, Yotpo raises $75m, Flash Memory Summit (FMS) announce partnership with TechTarget and Terminus integrates with Salesforce Pardot. TikTok copy, Instagram Reels launches …

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Topics:MarTechMust seeFacebookMicrosoftMark ZuckerbergTikTokIBMYotpoFlash Memory SummitInstagramReelsInfluentialTechTargetTerminusPardotSalesforce

by Holly Ripley, on 11 August, 2020

Eric Fulwiler is an influential leader in the marketing game. Having spent over 10 years in the biz building some of the biggest global brands and clients including PepsiCo and Mastercard, Eric devised his expertise in content and scalability, as he continues to …

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Topics:MarTechMust seeEric Fulwiler

by Holly Ripley, on 11 August, 2020

Growth hacking seems to be the buzzword on every startup’s lips, and which new CEO isn’t dreaming of rocketing growth rates in record breaking timeframes? The term “Growth hacking” was …

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Topics:MarTechMust seeGrowth HackingSean Ellis

by Holly Ripley, on 10 August, 2020

Let’s face it, the marketing world is changing, and fast. Digital has catapulted marketing into a new and evolving era dictated by technology and marketers had better keep up. Now, digital is …

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Topics:MarTechMust seeMOPsMarketing Operations Managers

by Holly Ripley, on 10 August, 2020

The Agile craze has been sweeping the marketing nation for a few years now. While some love, some also love to hate. Agile you certainly know how to split a crowd. Despite the waves the Agile methodology has been …

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Topics:MarTechMust seeagileagile marketing

by Holly Ripley, on 7 August, 2020

Chatbots have been on the rise since 2016 when Facebook introduced the world to its Messenger app chatbot and the business possibilities that came with it. Since then, the world has seen an explosion of chatbot …

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Topics:MarTechMust seechatbots

by Holly Ripley, on 7 August, 2020

Earlier this week Twitter disclosed that they expect to be fined up to $250 million for using personal information provided by its users for security reasons, to target online ads instead. The stock dropped …

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Topics:MarTechMust seeScott GallowayTwitterJack Dorsey

by Holly Ripley, on 6 August, 2020

Leading sales and marketing platform and creators of the conversational marketing category, Drift announces a new category: Revenue Acceleration. Although Drift still stand strong behind conversational marketing, CEO, David Cancel said they “weren’t thinking big enough” when they …

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Topics:MarTechMust seeDriftDavid CancelRevenue AccelerationThe Revenue Eraconversational marketing

by Holly Ripley, on 4 August, 2020

This week in MarTech: Talks of Microsoft to buy TikTok, Partnerize and Pepperjam acquisition, $45million in funding for Chorus.ai, WEVO and Brandcast partnership and The Big Tech Antitrust Hearing low down. Microsoft …

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Topics:MarTechMust seeFacebookAmazonAppleTim CookMicrosoftMark ZuckerbergGoogleSundar PichaiJeff BezosTikTokPepperjamWEVOPartnerizeChorus.aiBrandcast

by Holly Ripley, on 3 August, 2020

Just days after the Big Tech Antitrust hearing, talks of a TikTok take over steals the headline following the continued scrutiny of the Chinese video app from the Trump administration. US lawmakers have voiced concerns with TikTok’s Chinese parent company, ByteDance and their unregulated data-sharing practices regarding American …

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Topics:MarTechMust seeFacebookByteDanceMicrosoftMark ZuckerbergBig TechTikTok

by Holly Ripley, on 3 August, 2020

Tech giant CEOs from Amazon, Apple, Facebook and Google (controlling companies worth almost $5 TRILLION combined) testified before congress following their investigations from U.S. federal state Antitrust Officials. The core accusations came from the concerns of …

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Topics:MarTechMust seeFacebookAmazonAppleTim CookMark ZuckerbergGoogleSundar PichaiJeff BezosBig TechAntitrust Hearing

by Holly Ripley, on 28 July, 2020

This week in MarTech: 100-million-dollar investment for Ceros, Talkwalker acquire Nielsen Social, subscription-based "malvertising" solution announced, ActiveCampaign enhances automation functionality, Juicebox Beta programme launched by Juice Analytics and Acxiom announces Customer Data Platform. Cloud-based design platform, Ceros raises a whopping $100m investment, courtesy of Sumeru Equity Partners. SEP build growth leaders in …

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Topics:MarTechMust seeCerosSumeru Equity PartnersTalkwalkerNielsen SocialActiveCampaignAcxiomJuiceboxJuice AnalyticsTableau

by Keh-hui Ng, on 22 July, 2020

The Spanish Flu of 1918 was a hugely destructive global phenomenon that infected a third of the world’s population and led to the death of an estimated 500 million people …

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Topics:MarTechMust see

by Carlos Doughty, on 16 July, 2020

Last month I buddied up with Scott Vaughan to deliver a couple of #MarTechFest Turn Tables (our spin on virtual roundtables) for B2B marketing leaders. As Chief Growth Officer of …

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Topics:MarTechmarketing reports

by Keh-hui Ng, on 9 July, 2020

Creativity /ˌkriːeɪˈtɪvɪti/ Noun: the use of imagination or original ideas to create something; inventiveness. Since the pandemic first broke, we have seen creativity sprout up in some the most unexpected …

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Topics:MarTechMust see

by Phil Cantor, on 26 June, 2020

Do you know anyone not in marketing? They think marketing is just spin, right? And pretty colours. But mostly spin. Or, as they call it nowadays, fake news. Now, I'm …

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Topics:MarTechMust see

by Keh-hui Ng, on 26 June, 2020

Whether you work in the Technology, Entertainment, Food, Finance or the Public Sector, as a marketer you've probably figured out that you are in the business of selling trust. Especially …

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Topics:MarTechMust see

by Acquia, on 17 June, 2020

Live entertainment company Stage Entertainment produces thousands of performances each year across Europe, with millions of people accessing information and ticketing for productions via Stage Entertainment websites. But as Stage’s Director of E-Commerce …

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Topics:Must see

by Acquia, on 17 June, 2020

Basking in the afterglow of a historic comeback by the New England Patriots in Super Bowl LI, Acquia can’t help but feel a little more than proud of their home …

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Topics:Must seecase study

by Maryna Sharapa, on 11 June, 2020

It seems that a CMO always pays more attention to building a relationship with the CEO than with the head of the sales department or the customer success management (CSM) …

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Topics:Must see

by Christopher Lier, on 10 June, 2020

Marketing terms can easily create confusion. If you’re not a technical geek, then you’ve come to the right place. Here are 25 important marketing terms, explained in plain English. Advertainment …

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Topics:Must seemarketing

by Ellen Corsie, on 3 June, 2020

As part of the research into the 2020 UK Marketing Technology Landscape Supergraphic, we reached out to some of the UK's key marketing technology vendors. We chatted on what makes them …

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Topics:Must seeMartech Landscape

by Ellen Corsie, on 3 June, 2020

As part of the research into the 2020 UK Marketing Technology Landscape Supergraphic, we reached out to some of the UK's key marketing technology vendors. We chatted on what makes them …

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Topics:Must seeMartech Landscape

by Ellen Corsie, on 3 June, 2020

As part of the research into the 2020 UK Marketing Technology Landscape Supergraphic, we reached out to some of the UK's key marketing technology vendors. We chatted on what makes them …

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Topics:Must seeMartech Landscape

by Ellen Corsie, on 3 June, 2020

As part of the research into the 2020 UK Marketing Technology Landscape Supergraphic, we reached out to some of the UK's key marketing technology vendors. We chatted on what makes them …

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Topics:Must seeMartech Landscape

by Reachdesk, on 26 May, 2020

Challenges Faced test IO, now part of EPAM, is a global leader in software crowd testing. With a focus on generating qualified meetings with senior decision-makers and building opportunity pipeline, …

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Topics:MarTechMust seecase study

by Ellen Corsie, on 15 May, 2020

Vicki Scheele leads the Commercial marketing function for EMEA North at Adobe. We caught up with Vicki to learn more about her typical working day, the impacts of coronavirus, prized …

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Topics:Must see#MarTechFest Dial UpVicki Sheele

by Marketo, on 15 May, 2020

Challenges Marketers leverage Marketo to create a multi-touch nurture program that added $1.1B in asset value to the pipeline while improving data integrity, inbound leads, and web engagement. Schwab Advisor …

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Topics:MarTechMust seecase studyMarketo

by Brightcove, on 15 May, 2020

Everywhere we turn today, it seems there’s a video playing — millions of minutes of live and on-demand video daily, all trying to grab our attention. Competition to earn eyeballs …

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Topics:MarTechVideoMust seeBrightcove

by Yext, on 15 May, 2020

With 90% of consumers reporting that they use search at every stage of the customer lifecycle, it’s clear that search has become fundamental to the customer journey. Your brand has …

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Topics:MarTechMust seeYextsearch

by Keh-hui Ng, on 14 May, 2020

Those of you with small children – or who are at least in close contact with your own inner child – are likely to be well aware of the many …

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Topics:MarTechMust seeethics

by Ellen Corsie, on 13 May, 2020

Meet John Watton, VP EMEA Marketing for Yext, the Search Experience Cloud company. We caught up with John to chat his typical working day, the impacts of coronavirus, prized work …

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Topics:Must see#MarTechFest Dial UpJohn Watton

by Ellen Corsie, on 13 May, 2020

#MarTechFest Dial Up is this month! So we thought we'd take this opportunity to introduce you to a few of our speakers. So without further ado it's time to meet …

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Topics:Must see#MarTechFest Dial UpJaime Lopez

by Ellen Corsie, on 13 May, 2020

#MarTechFest Dial Up is this month! So we thought we'd take this opportunity to introduce you to a few of our speakers. So without further ado it's time to meet …

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Topics:Must see#MarTechFest Dial UpMalcolm Auld

by Ellen Corsie, on 13 May, 2020

#MarTechFest Dial Up is this month! So we thought we'd take this opportunity to introduce you to a few of our speakers. So without further ado it's time to meet …

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Topics:Must see#MarTechFest Dial UpAndrea Fryrear

by Ellen Corsie, on 13 May, 2020

#MarTechFest Dial Up is this month! So we thought we'd take this opportunity to introduce you to a few of our speakers. So without further ado it's time to meet …

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Topics:Must see#MarTechFest Dial UpMarc Geffen

by Blended Digital, on 7 May, 2020

A digital marketing campaigns effectiveness is based on 4 key factors, who you contact, what you send them, how you engage them & when it’s received. Mastering these 4 pillars …

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Topics:MarTechMust seecase study

by Adverity, on 7 May, 2020

MediaCom is a large global agency that offers a variety of different services such as strategic consulting to the execution of ROI-driven digital campaigns. However they faced the challenges of mastering …

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Topics:MarTechMust seecase study

by Adverity, on 7 May, 2020

Numerous deparments across IKEA Austria used to spend a lot of time collecting data and creating reports. However, now that they're using Adverity they can get all business and marketing …

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Topics:MarTechMust seecase study

by Adverity, on 7 May, 2020

The expression “time is money” is so true when it comes to everyday life of performance marketers. Getting insights out of real-time data coming from several sources is crucial for …

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Topics:MarTechMust seekey metricsmarketing reports

 

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