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MarTech Stories

by Julian Bracey-Davis, Senior Director of Client & Vertical Content, Cheetah Digital, on 25 February, 2021

Sponsored Join our very own CMO Richard Jones, and Julian Bracey-Davis, Senior Director of Client & Vertical Content, as they take a rip-roaring run through some of the finest interactive …

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Topics:MarTechCheetah Digital

by Holly Ripley, on 24 February, 2021

This week in MarTech: Oribi raises $15.5 million, Leadspace and ZoomInfo partner, Tegrita and Motiva partner and Highspot raises $200 million Oribi Raises $15.5 Million Our first story of the week: …

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Topics:MarTech

by Omer Artun, Chief Science Officer, Acquia, on 24 February, 2021

Sponsored A customer data platform (CDP) is critical for creating personalised digital customer experiences. Here's why 2021 is the year of the CDP. Last year redefined the marketing landscape for …

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Topics:MarTechCDPAcquia

by Holly Ripley, on 23 February, 2021

Highspot, has announced cashing in $200 million in their latest Series E funding, which now values the salestech solution at $2.3 billion. Highspot has been experiencing hyper-growth driven by the …

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Topics:MarTechMust seesalestech

by Julian Bracey-Davis, Senior Director of Client & Vertical Content, Cheetah Digital, on 23 February, 2021

Sponsored Recently our very own CMO Richard Jones and Julian Bracey-Davis, took a rip-roaring run through some of the finest interactive digital Experiences from 2020. They wanted to see how brands have …

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Topics:MarTechCheetah Digital

by Gangadhar Konduri, SVP Marketing Cloud, Acquia, on 22 February, 2021

Sponsored How Acquia's customer data platform helped retailers deal with new demands of digital commerce in 2020 and in a post-COVID landscape. In the face of disruption, retail therapy is …

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Topics:MarTechCDPAcquia

by Georgi Mirazchiev, Digital Marketing Specialist, UK, Bynder, on 19 February, 2021

Sponsored I've recently bought a deodorant from an online store I had never used before. Though I don't remember doing this, I must have checked the price of my favorite …

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Topics:MarTechBynderCreative Automation

by Holly Ripley, on 18 February, 2021

Salestech is the sweet spot where sales and technology fuse together to form the tools that can boost productivity, drive speed to lead, improve lead coverage and ultimately close more deals. When the right salestech falls in the right …

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Topics:MarTechsalestech

by OneTrust PreferenceChoice, on 17 February, 2021

Sponsored Third-party cookies are about to crumble and it’s going to change the game for the marketing industry. So, what comes after third-party cookies? OneTrust sheds some light on everything …

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Topics:MarTechMust seeOneTrustThird-Party Cookies

by Holly Ripley, on 17 February, 2021

This week in MarTech: Reddit raises $250 million, ClickDimensions acquires Eletype, Reduct.Video raises $4 million and salestech provider, Skynamo acquires mSeller. Reddit Raises $250 Million As the Reddit trend continues to …

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Topics:MarTechRedditClickDimensionsReduct.VideoSkynamomSellerEletype

by Holly Ripley, on 10 February, 2021

As the Reddit trend continues to rise up and to the right, so does their funding. The company’s recent series E round of financing has brought home a total of …

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Topics:MarTechMust seeReddit

by Holly Ripley, on 10 February, 2021

This week in MarTech: HubSpot acquires The Hustle newsletter, Tealium raises $96 million, Automattic acquires Parse.ly, Scratchpad secures $13 million, Storyblok raises $8.5 million, Granulate Raises $30 million and Avatria launches …

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Topics:MarTechHubspotTealiumAutomatticScratchpadThe HustleParse.lyStoryblokGranulateAvatria

by Holly Ripley, on 9 February, 2021

Here are our top 5 ways to well and truly f&#ck up your salestech... 1. Throw all your time and budget into the tech - forget about people and processes …

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Topics:MarTechMust seesalestech

by Bruce Swann, Senior Director of Product Marketing, Cheetah Digital, on 9 February, 2021

Sponsored Now more than ever, marketers need access to data and customer information to engage and re-engage with customers. Customer data platforms help marketers understand who their customers are, anticipate …

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Topics:MarTechdata driven marketingCheetah Digital

by Holly Ripley, on 8 February, 2021

Whether you tune in for some fine athleticism, the half time show or some of the most expensive ads known to man, there’s a special place in everyone’s heart for …

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Topics:MarTechMust seeSuper Bowl

by Holly Ripley, on 5 February, 2021

It’s another headline fuelled by those three glorious little letters: C, D, P. Tealium have just announced a whopper of a funding round, bringing home $96 million for the customer …

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Topics:MarTechMust seeTealium

by Patrick Tripp, SVP of Product Marketing, Cheetah Digital, on 5 February, 2021

Sponsored Summary: In 2021, marketers need to stop focusing on old marketing strategies like one-size-fits-all content, manual journeys, and "you might like" algorithms. Today, it's all about providing a value …

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Topics:MarTechdata driven marketingCheetah Digital

by Georgi Mirazchiev, Digital Marketing Specialist, UK, Bynder, on 5 February, 2021

Sponsored Can DAM be a digital makerspace? DAM is just for storing content, right? There’s this myth that DAM is just storage, but DAM is no more “just storage” than …

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Topics:MarTechBynderDAM

by Holly Ripley, on 4 February, 2021

If you’re in the salestech game, you’re probably already familiar with Nancy Nardin’s name. Nancy has been tracking down salestech logos, Sherlock Holmes style since 2010 and categorising them impeccably …

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Topics:MarTechsalestechSmart Selling ToolsNancy Nardin

by Holly Ripley, on 3 February, 2021

This week in MarTech: Bloomreach acquires Exponea, Leadspace raise $46 million, Mediafly raise $25 million and Leadoo MT raise €5 million Bloomreach Acquires Exponea Let’s jump into our first story of …

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Topics:MarTechBloomreachExponeaLeadspaceMediaflyLeadoo MT

by Georgi Mirazchiev, Digital Marketing Specialist, UK, Bynder, on 3 February, 2021

Sponsored Whether you’re a creative professional or you just work with them, chances are you’re all-too-familiar with these common "creative" requests: “Hey, can you update this email banner with the …

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Topics:MarTechBynderCreative Automation

by Holly Ripley, on 2 February, 2021

Outlining both the crisis and opportunity brought to light by the pandemic, Scott Galloway discusses how the year 2020 has not been a change agent as much as an accelerant …

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Topics:Marketing & Tech Book ClubScott Galloway

by Julian Bracey-Davis, Senior Director of Client & Vertical Content, Cheetah Digital, on 2 February, 2021

Sponsored With Andy Kulina, Head of Loyalty in EMEA at Cheetah Digital. Some say that loyalty marketing is a marathon not a sprint. Well, that’s why in this week's episode of Uncaged …

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Topics:MarTechdata driven marketingCheetah Digital

by Holly Ripley, on 1 February, 2021

Each new year brings new targets, new trends and if you’re lucky, new tech. We don’t need to remind you how much the past year has accelerated the rate of …

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Topics:MarTechMust seesalestechsales technology

by Holly Ripley, on 29 January, 2021

Looking for your next martech read but not sure where to turn? Well, lucky for you, you’ve ended up in the capable hands of the proud founders of the Marketing …

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Topics:Marketing & Tech Book Club

by Richard Jones, CMO & Tim Glomb, VP Content & Data, Cheetah Digital, on 29 January, 2021

Sponsored It’s 2021 and we’re here with FIVE predictions that brand marketers must hear. Going forward, it’s all about the data — zero-party data, that is. Forrester believes that 25% …

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Topics:MarTechdata driven marketingCheetah Digital

by Holly Ripley, on 28 January, 2021

Customer data platforms are building even more momentum in the martech world with huge amounts of funding being injected into the space. From ActionIQ raising $32 million at the start of …

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Topics:MarTechMust seeBloomreachExponea

by Holly Ripley, on 27 January, 2021

This week in MarTech: Citrix acquires Wrike, Omnipresent raises $15.8 million, Tealium and Agillic announce a new integration connector, and RichRelevance and Manthan Software merge to form a new solution, Algonomy …

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Topics:MarTechRichRelevanceCitrixOmnipresentTealiumAlgonomyWrikeAgillicManthan Software

by Holly Ripley, on 27 January, 2021

Calendly, a cloud-based service used to set up and schedule meeting times have close an investment of $300 million from OpenView Venture Partners and Iconiq is now valued at $3 …

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Topics:MarTechMust seeCalendly

by Holly Ripley, on 26 January, 2021

In order for marketing and sales teams to engage and understand their customer, they’re going to need to know a little bit about them. Luckily, we’re in the midst of …

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Topics:MarTechCDPCustomer Data PlatformCRM

by Holly Ripley, on 25 January, 2021

When was the last time you got distracted? Probably no more than 20 minutes ago if we’re being really honest. Perhaps that’s what you’re doing right now... Got a spreadsheet …

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Topics:Marketing & Tech Book ClubNir Eyal

by Holly Ripley, on 22 January, 2021

And just like that we’ve been catapulted into a brand-new year. While start of 2021 may be starting to feel suspiciously like the year we thought we’d left behind, we’ve …

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Topics:MarTechMust seeCarlos DoughtyAlex de Fursac GashMoni Oloyede2021 Predictions

by Holly Ripley, on 21 January, 2021

CDPs are the hottest marketing technology around today, but are they worthy of the hype? Spoiler: Yes. In our latest Marketing & Tech Book Club episode, we’ve been chatting CDPs with …

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Topics:Marketing & Tech Book ClubCustomer Data Platforms

by Holly Ripley, on 21 January, 2021

Earlier this week, Digital experience management software, Sitecore, made martech history as it announced an incredible $1.2 billion investment. This marks the largest-ever capital investment the martech space has seen …

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Topics:MarTechMust seeSitecore

by Danny O'Reilly, Content Marketing Manager, Cheetah Digital, on 21 January, 2021

Sponsored The new era of privacy has made it increasingly difficult for marketers to build and maintain trusted relationships with consumers. One major consequence of the privacy regulations sweeping the …

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Topics:MarTechdata driven marketingCheetah Digital

by Lynne Capozzi, CMO, Acquia, on 20 January, 2021

Sponsored Customer data platforms (CDPs) are at the top of every CMO’s wish list. The CDP space has exploded with $1.8 billion in venture capital investments in CDPs in 2019, according …

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Topics:MarTechCDPAcquia

by Holly Ripley, on 20 January, 2021

This week in MarTech: Sitecore Secures $1.2 Billion Investment, Snap Acquires StreetCred, Webflow Raise $140 Million, Mailchimp Acquires Chatitive, ON24 Filed to Raise $100 Million in an IPO Sitecore Secures $12 …

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Topics:MarTechON24MailChimpSnapStreetCredWebflowChatitiveSitecore

by Holly Ripley, on 19 January, 2021

CEO of Duarte, Inc., communication expert and award-winning author, Nancy Duarte reveals the importance of marrying our analytical and storytelling skills together in order to thrive in our data driven …

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Topics:Marketing & Tech Book ClubMarTechMust seeNancy Duarte

by Richard Jones, CMO, Cheetah Digital, on 19 January, 2021

Sponsored Who doesn’t want to live in a filtered Instagram world? All over Instagram, you’ll find perfect people in picturesque destinations doing what photographs best — shopping, dining, traveling, adventuring, and truly …

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Topics:MarTechMust seeCheetah Digital

by Jennifer Yeadon, Content Marketing Strategist, Cheetah Digital, on 19 January, 2021

Sponsored $5-$10 billion. That’s the number that brands are prepared to spend on influencer marketing in 2020, according to a study by Mediakix. And it’s not going to stop — according …

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Topics:MarTechMust seeCheetah Digital

 

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