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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Topics

6 Ways to Optimize ABM With Website Personalization

The History of Salesforce

MarTech News: Round-Up 20/01/22

MarTech Alliance's Top 5 2022 Predictions For Martech

Microsoft Acquires Activision in $68.7bn Metaverse Move

What is Natural Language Processing (NLP) Based Marketing?

We Must Quit Our Unhealthy Obsession with Leads

Top 10 NFTs Created by Brands

MOPs vs Marketing Technologists - What's the Difference?

MarTech News: Round-Up 13/01/22

Martech Stats and Trends for 2022

Personalisation: Stats and Trends for 2022

2022’s 10 Most In Demand Skills for Technology and Marketing

The History of Marketo

Account-Based Marketing: Stats and Trends for 2022

MOPs Perspective: What’s the Ideal MarTech Stack?

2022 Marketing Predictions

Martech M&A Activity Grew by 95% in 2021

B2B Marketing: Stats and Trends for 2022

What’s The Difference Between Web 1.0, Web 2.0, And Web 3.0?

Brand is the Biggest Demand Driver

Why B2B Marketers Must Plan for a Cookie-less Future

5 Marketing Trends to Watch Out For in 2022

Five 2022 Marketing Predictions From Gartner

Customer Satisfaction, Data & the Post-Pandemic Recovery

MarTech News: Round-Up 06/01/22

WTF NFT - The Top 10 NFTs You Can Buy Right Now

Seven Key Insights From MarTech Alliance's 2021 Research

Marketing Ops Perspective: Three Steps to Improving Your Content Syndication Efforts in a Precision Demand Marketing World

MarTech Alliance's Top 15 Posts From 2021

MarTech Alliance's Top 10 Interviews from 2021

How Martech Will Affect Your Future People and Strategic Needs

MarTech News: Round-Up 16/12/21

Creating Multi-Channel Campaigns 101

The Biggest Martech Deals of 2021

2022 The Year Martech Companies Will Be Buying Media Firms

The History of Hubspot

How Deeply is Customer Experience Measurement Affected by AdBlockers?

Three Top Examples of Unsubscribe Emails (and Why They Work!)

3 Ways to Support and Delight Your Customers