Online Events

In Person

What's the latest in the world of martech?

Stay up to date on M&A, news, opinion and more!

MarTech Stories

by Sarah O'Neill, on 12 May, 2021

This week in MarTech: Demandbase Announces Major Acquisitions. TikTok Launches New Promotion and Ad Tools. Sitecore Acquires Moosend. Phrasee Partners with Braze. Adlava Partners with Treasure Island. Salesforce Launches new Learning …

Read Story
Topics:MarTechMust see

by Tom Bianchi, VP EMEA Marketing, Acquia, on 12 May, 2021

Partner Content We break down the difference between first-party and third-party data and other important tech terms to help marketers prepare for a cookieless world. The countdown to a cookieless future has …

Read Story
Topics:MarTechMust seeThird-Party Cookiesfirst party datathird party data

by Chad Engelgau, Chief Executive Officer, Acxiom, on 6 May, 2021

Partner Content Companies that believe they are what they sell are quickly being displaced by those that see themselves not just as a product, a service or a solution provider …

Read Story
Topics:MarTechMust seeAcxiomdata

by Georgi Mirazchiev, Digital Marketing Specialist, UK, Bynder, on 5 May, 2021

Partner Content This isn’t our first state of branding rodeo. Nope, this is actually the fifth year in a row we’re bringing you the top trends in branding, marketing, and …

Read Story
Topics:MarTechMust seemarketing reportsBynderbranding

by Sarah O'Neill, on 5 May, 2021

This week in MarTech: MessageBird Acquires SparkPost. Finoa Raises $22M. Mux Raises $105M. ON24 Launches Breakout Rooms. Adobe Announces CDP. Sony and Discord Partner. MessageBird Acquires Email Data Platform SparkPost and …

Read Story
Topics:MarTechMust see

by ON24, on 4 May, 2021

Partner Content Top Tips For Creating Authentic and Valuable Virtual Events Executive Summary B2B marketers have turned to virtual events like never before over the past months. For many, the …

Read Story
Topics:MarTechMust seevirtual conferencescustomer engagement

by Tom Bianchi, VP EMEA Marketing, Acquia, on 29 April, 2021

Partner Content How Acquia worked with Third and Grove to create a new creative design and vision for the refreshed Acquia.com. One of the most exciting and striking parts of …

Read Story
Topics:MarTechMust seewebsiteredesign

by Georgi Mirazchiev, Digital Marketing Specialist, UK, Bynder, on 29 April, 2021

Partner Content "Bynder provides a way to measure brand consistency" Klarna is a fast-growing, disruptive payment solutions company with a mission to make the modern purchase experience simpler and smoother. By …

Read Story
Topics:MarTechMust seeBynderBrands

by Sarah O'Neill, on 28 April, 2021

This week in MarTech: Extreme Reach Acquires Adstream. ActiveCampaign Raises $240M. HubSpot launches an Operations Hub. Terminus Launches Integration with LinkedIn. Facebook Creates Clubhouse clone. Advertising Company Extreme Reach Acquires Adstream …

Read Story
Topics:MarTechMust see

by Sarah O'Neill, on 28 April, 2021

Anyone can be an influencer. Everyone and their mum has an Instagram page selling weight loss teas. Sharon down the road has given up her job as a solicitor to …

Read Story
Topics:MarTechMust seeinfluencer marketingAI

by Alfie Powell, on 27 April, 2021

Amplifying one’s CX is a sure-fire way to get what is essentially free marketing. Even though, in general, unhappy people shout louder than those who are content, if people have …

Read Story
Topics:Must seecustomer engagementCX

by ON24, on 26 April, 2021

Partner Content Your audiences expect stellar experiences Whether those experiences take place face-to-face, on your website or at a conference, delivering on those experiences in today’s day and age requires …

Read Story
Topics:MarTechMust seevirtual conferences

by Georgi Mirazchiev, Digital Marketing Specialist, UK, Bynder, on 22 April, 2021

Partner Content Here’s how you can harness tech to maximize the impact of creative and automation in 2021 and beyond. This year hasn’t exactly been packed with all good news, …

Read Story
Topics:MarTechMust seecontent, social & search marketingcreative ops

by OneTrust PreferenceChoice, on 21 April, 2021

Partner Content What is the difference between first- and zero-party data?  As third-party cookies are phased out, you’re likely hearing more and more talk about first-party data. And if you’re in the marketing and …

Read Story
Topics:MarTechMust seeOneTrustzero party datafirst party data

by ON24, on 21 April, 2021

Partner Content 2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitization of the buyer’s journey …

Read Story
Topics:MarTechMust seeDigital Experience

by Sarah O'Neill, on 21 April, 2021

This week in MarTech: Cardlytics to Buy Data Platform Bridg in $350 Million Deal, OneSignal Announces Strategic Investment from HubSpot, Phrasee Announces Phrasee X, 6sense Gains $125 Million Series D Funding, …

Read Story
Topics:MarTechMust see

by Lynne Capozzi, Chief Marketing Officer, Acquia, on 20 April, 2021

Partner Content Acquia CMO, Lynne Capozzi describes what to consider when relaunching a brand website and describes the content strategy behind the new Acquia.com. The world looks very different now …

Read Story
Topics:MarTechMust seeBrandfolderwebsiteCMOBrands

by OneTrust PreferenceChoice, on 20 April, 2021

Partner Content What is preference management? Preference management combines data privacy and customer choice to empower users to manage brand communications. Other benefits include organizational compliance, transparency, and increased consumer trust. Though preference management is typically associated with …

Read Story
Topics:MarTechMust seeOneTrustpreference management

by Georgi Mirazchiev, Digital Marketing Specialist, UK, Bynder, on 20 April, 2021

Partner Content There is a shift happening within the design culture of your organization. With the specialization of the creative and design ops roles, the structure of teams is changing, …

Read Story
Topics:MarTechMust seecreative opsdesign ops

by Acxiom, on 20 April, 2021

Partner Content Check out Acxiom's eBook here to find out more about CDPs, and beyond! Yeah, you. Just standing there. Click it ☝️ …

Read Story
Topics:MarTechMust seeomnichannel personalisationinfographic

by Amity, on 20 April, 2021

Partner Content With thousands of applications developed every year, integrating social features SDKs to boost user engagement can help an app stand out from its competition. Here’s how it can …

Read Story
Topics:MarTechMust seeamitySDKs

by Treasure Data, on 19 April, 2021

Partner Content What makes a person, organization, or company truly data-driven? This newsletter explores how data can be used to drive decision-making, action, and results. We’ll feature people, content, and …

Read Story
Topics:MarTechMust seeTreasure Datadata

by Amity, on 16 April, 2021

Partner Content There are so many options in the app market that making a difference is a challenging task. Here is why adding a social dimension to your platform can …

Read Story
Topics:MarTechMust seesocial techamity

by Simon Chung, Head of Strategy & Consulting EMEA, Acxiom, on 15 April, 2021

Partner Content Simon Chung, International Head of Strategy at Acxiom, introduces Acxiom’s powerful “Evolution Framework for Decisioning,” a personalisation maturity model focused on intelligent decisioning from a people and processes …

Read Story
Topics:MarTechMust see

by Treasure Data, on 15 April, 2021

Partner Content What’s the goal of digital transformation? You could say it’s to automate your supply chain, increase efficiency, or reduce customer wait time. But those are not end goals—they’re …

Read Story
Topics:MarTechMust seeTreasure Datadata

by Sarah O'Neill, on 14 April, 2021

This week in MarTech: Skynamo Acquires mSeller, Quiq Acquires Snaps, WeCommerce Acquires Stamped, Impact Acquires Affluent, Sendbird Raises $100M at a $1B+ Valuation, and Twitter Has Held Talks to Buy Clubhouse for …

Read Story
Topics:MarTechMust see

by Sarah O'Neill, on 13 April, 2021

Okay, so we're all coming out of lockdown having forgotten how to talk to people, right? Phew, I thought it was just me. But humans are social creatures. Though, it's …

Read Story
Topics:MarTechMust seesocial techamity

by Jed Mole, Chief Marketing Officer, Acxiom, on 6 April, 2021

Partner Content The COVID-19 pandemic has changed the ways people engage with brands and how they expect brands to engage with them. Brands that resist this new reality will suffer, …

Read Story
Topics:MarTechMust seeAcxiom

by Sarah O'Neill, on 1 April, 2021

DATA. Wait, it's not enough to just shout data, and hope marketers respond? You've got to give them more?! What else could they want?! Fine, fine. You can't just say data, you also …

Read Story
Topics:Must see#MarTechFest Dial Updata privacypatreonlegal

by Sarah O'Neill, on 1 April, 2021

Everyone's heard of the Stackies. Scott Brinker (AKA the Godfather of martech) is behind the marketing world's answer to the Oscars. Over the years, hundreds of entries have been judged, …

Read Story
Topics:Must see#MarTechFest Dial Upmarketing stackStack Managementauditing

by Sarah O'Neill, on 1 April, 2021

Are the top CEOs really just the same three guys swapping jobs and swapping clothes, as is my theory? I mean, it's not far off. In 2019, FTSE 100 had …

Read Story
Topics:Must see#MarTechFest Dial UpPaula ShannonContent techdiversity and inclusion

by Sarah O'Neill, on 1 April, 2021

This year, and last, everything went online. From dog shows, to pottery classes, to speed dating, everyone joined in on the 'Zoom Boom'. And it looks like marketing is at …

Read Story
Topics:Must see#MarTechFest Dial Upwebinars

by Patrick Tripp, SVP of Product Marketing, Cheetah Digital, on 31 March, 2021

Partner Content What will differentiate your brand from the competition is the ability to create a value exchange with the consumer in every moment of engagement. Offering something of value …

Read Story
Topics:MarTechMust seeeventsCheetah Digital

by Sarah O'Neill, on 31 March, 2021

Alexa play “Don’t Stop Believing”. Now, this is the time to find out about a different type of Journey. Maybe one with better hair. I mean, both deliver on ‘unique, …

Read Story
Topics:Must see#MarTechFest Dial Upjourney orchestration

by Alfie Powell, on 31 March, 2021

Similar to the money I waste on my Tinder Gold subscription, a lot of money in the world of martech is wasted on poorly implemented AI. It's pretty easy to …

Read Story
Topics:#MarTechFestMust seeMartech Landscape#MarTechFest Dial UpAIkashyap kompella

by Alfie Powell, on 31 March, 2021

Yeah you read that right. The WRONG way! Account-based marketing is something every business could do with perfecting as, implemented right, it offers a significant and hefty return on investment …

Read Story
Topics:Must see#MarTechFest Dial UpautomationABM Marketingcarey straetz

by Sarah O'Neill, on 31 March, 2021

MOPs. We're not talking about the thing you clean floors with. Apologies if the algorithm has sent you our way, but try B&Q. I got mine there and it's great …

Read Story
Topics:Must see#MarTechFest Dial UpMOPsDarrell Alfonsokimmah shahBrooke Bartos

by Sarah O'Neill, on 31 March, 2021

Bitclout is a portmanteau of Bitcoin, and Clout. Now, if the only word you understood in that sentence was ‘portmanteau’ then I have some bad news – you’re a boomer …

Read Story
Topics:MarTechMust seebitclout

by Sarah O'Neill, on 31 March, 2021

This week in MarTech: ActionIQ Extends its Funding Round to $100M, VIDIZMO Partners with NESIC, Yum! Brands Acquire Tictuk, Act-On Announces New Funding, Twitter Acquires Reshuffle, AnyRoad has Raised $10M. Customer data …

Read Story
Topics:MarTechMust see

by Alfie Powell, on 30 March, 2021

The three R's. Four, if you include the word "real". Should you include the word "real"? Honestly I don't know. It's often said that the most powerful form of advertising …

Read Story
Topics:Must see#MarTechFest Dial UpABM Marketingandrea clatworthy

 

More...

Subscribe