MarTech Stories

by Rachael, on 26 September, 2019

His first TED Talk in 2009 has amassed 46m views making it the third most watched TED Talk of all time, in the latest episode of the Marketing & Tech Book Club, Simon …

Read Story
Topics:Marketing & Tech Book Club

by Rachael, on 22 August, 2019

"We are wrong more often than we're right" Ok, I’m going to let you in on a little secret. My meagre knowledge of venture capital or VC as the kids …

Read Story
Topics:Marketing & Tech Book Club

by Carlos Doughty, on 1 August, 2019

Martech. Small word, mad world. There’s no getting away from the fact that most marketers don’t seem to feel fully at home with marketing technology – and that needs to …

Read Story
Topics:MarTech4Ps of Marketing Technology

by Rachael, on 26 July, 2019

What's the equation for a life well lived? Despite the protestation of his publisher, Scott Galloway decided to follow up his best seller about tech giants Google, Facebook Amazon and …

Read Story
Topics:Marketing & Tech Book Club

by Rachael, on 11 June, 2019

There aren’t many people out there who have led a life big enough to fill two autobiographies – but then again, there aren’t many people like Richard Branson. The serial …

Read Story
Topics:Marketing & Tech Book Club

by Rachael, on 31 May, 2019

We're all guilty of getting caught up in the B2B norms of landing pages, eBooks, lead capture forms, email open rates - but what if we thought about our customers …

Read Story
Topics:Marketing & Tech Book Club

by Ian Truscott, on 21 May, 2019

Marketing is increasingly technology and data dependent, Gartner’s CMO survey revealed that we are spending almost a third of our marketing budgets on marketing technology and that’s narrowly higher than …

Read Story

by Rachael, on 16 May, 2019

There had been “too much description of behavioural biases and experiments, and not enough about the practical application” Richard Shotton told us when asked about the motivation behind his book …

Read Story
Topics:Marketing & Tech Book ClubRichard Shotton

by Pug, on 2 May, 2019

There are more and more marketing conferences events popping up every year and it can be hard to separate the wheat from the chaff! To ease the strain slightly, we’ve compiled …

Read Story
Topics:#MarTechFest

by Rachael, on 5 April, 2019

Update 13/09/2019: We have just released the 2019 UK edition! Head over to this page for the 2019 UK Marketing Technology Landscape. Strap in kids Scott Brinker has dropped another …

Read Story
Topics:MarTech#MarTechFestMust seeCarlos DoughtyScott BrinkerMartech Landscape