MarTech Stories

by Rachael, on 10 January, 2020

New year, a whole lotta new marketing books to read! It's no secret we love a marketing book, soaking up their wisdom...and if we're lucky picking the brains of their …

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Topics:Marketing & Tech Book ClubMust see

by Paco, on 18 December, 2019

Martech’s capabilities and influence are growing exponentially but, there are still gaps in CMOs’ martech preparedness. Without taking action that gulf is only going to widen. Certainly, they can rely …

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Topics:Must see4Ps of Marketing Technology

by Paco, on 18 December, 2019

If the boss thinks agile working means working from home a few days a month, then you’ve got a problem. That’s what Tamsin Anastasi-Pace, head of client solutions at Freshfields, …

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Topics:#MarTechFestMust seeagile4Ps of Marketing Technology

by Paco, on 18 December, 2019

“We documented everything that moved.” If you want a blueprint for how to build a marketing and sales operations machine, you could do worse than ask Eaton’s director of commercial …

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Topics:#MarTechFestMust see4Ps of Marketing Technology

by Rachael, on 13 December, 2019

Part #1: Scott Brinker, godfather of martech In this special 2 part podcast Carlos and Scott Brinker get together to chat about the inimitable Marketing Technology Landscape Supergraphic, how it's …

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Topics:Martech Landscape

by Rachael, on 12 December, 2019

Welcome to the latest episode of the Marketing & Tech Book Club! This time Carlos caught up with Sam Conniff, author of Be More Pirate. Sam and Carlos cover: Being …

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Topics:Marketing & Tech Book ClubSam ConniffBe More Pirate

by Paco, on 1 November, 2019

We’ve turned off the projectors, stacked up the chairs, stowed away the mics and shut the doors on another year’s #MarTechFest anti-conference – and what a day it was. Not …

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Topics:MarTech4Ps of Marketing Technology

by Rachael, on 26 September, 2019

His first TED Talk in 2009 has amassed 46m views making it the third most watched TED Talk of all time, in the latest episode of the Marketing & Tech Book Club, Simon …

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Topics:Marketing & Tech Book Club

by Rachael, on 22 August, 2019

"We are wrong more often than we're right" Ok, I’m going to let you in on a little secret. My meagre knowledge of venture capital or VC as the kids …

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Topics:Marketing & Tech Book Club

by Carlos Doughty, on 1 August, 2019

Martech. Small word, mad world. There’s no getting away from the fact that most marketers don’t seem to feel fully at home with marketing technology – and that needs to …

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Topics:MarTech4Ps of Marketing Technology