Online Events

In Person

What's the latest in the world of martech?

Stay up to date on M&A, news, opinion and more!

MarTech Stories

by ON24, on 29 July, 2021

Partner Content Face-to-face events are coming back across the world and more and more companies are choosing to lead with a hybrid event strategy, a strategy that promises to meld …

Read Story
Topics:Content, Brand & Events Tech

by Kevin Spatz, Senior Business Systems Analyst, Acxiom, on 29 July, 2021

Partner Content The martech landscape is becoming an increasingly complex jungle. Making sense of martech-related topics, often involving new technologies and data, requires coordination among experts with different backgrounds. How …

Read Story
Topics:Data

by Sarah O'Neill, on 29 July, 2021

HEY! Over here! Look, look at me! Yes, me, the one with the flailing arms, yelling. Did I catch your eye? Wait, you were distracted by a fantastically structured welcome …

Read Story
Topics:Data

by Alfie Powell, on 28 July, 2021

As you've been told a million times before (and around half of those times by me), customer experience is absolutely one of the most important parts of your business. Whether …

Read Story

by Maggie Schroeder, Product Marketing Manager, Acquia, on 28 July, 2021

Partner Content How a product marketer used Acquia Site Studio's low code tools to launch a new webpage in only 3 days without writing a single line of code. If …

Read Story
Topics:Experience

by Sarah O'Neill, on 28 July, 2021

This week in martech: Shutterstock Announces Formation Of Shutterstock.AI, Amperity Raises $100M On A $1B+ Valuation, Zoominfo Drops $575M On Chorus.Ai, Zoom To Acquire Five9, Qualtrics Acquires Usermind, Pantheon Raises $100M, …

Read Story

by Sarah O'Neill, on 28 July, 2021

It's 2050. The Creator Economy has risen to overtake all world governments. Logan Paul sits in the White House. There's a boxing match to decide who becomes King of the …

Read Story
Topics:Data

by Sarah O'Neill, on 27 July, 2021

Woof, what a year. And of course I'm only referring to the B2B landscape. Nothing else. Don't think about it. Nothing else happened. The only plague is how many people …

Read Story
Topics:Innovation

by Sarah O'Neill, on 27 July, 2021

73% of companies report that a CDP will be critical to their customer experience effort. Oh, you say. A CDP. I know exactly what that is. It's very similar to a …

Read Story
Topics:Strategy & Trends

by ON24, on 26 July, 2021

Partner Content B2B marketers have been talking a lot about hybrid events lately. And it makes sense why: marketers have found that virtual events are actually great for ROI, so …

Read Story
Topics:Content, Brand & Events Tech

by Alfie Powell, on 26 July, 2021

First and foremost, this isn't about sentient robots getting sick of their repressive human overlords and demanding equal pay and holiday. The martech narrative hasn't yet strayed into allegory quite …

Read Story

by Sarah O'Neill, on 26 July, 2021

I thought this career path was safe from the robots. Hey, I was convinced they'd only go after the jobs people actually want, like IT technician, pilot, or bomb disposal …

Read Story
Topics:Innovation

by Georgi Mirazchiev, Digital Marketing Specialist, UK, Bynder, on 22 July, 2021

Sponsored In 1888, it was born. In 2021, it dominates. If your firm is considering using video marketing for business but you’re unsure about the benefits and returns, rest assured …

Read Story
Topics:Strategy & Trends

by Floris Oranje, Marketing Automation, BluprintX, on 22 July, 2021

Partner Content It’s a common theme we see time and time again. The initial impact that Marketing Automation makes on any marketing department that has left spreadsheets, ad hoc emails …

Read Story
Topics:Data

by Snipp, on 22 July, 2021

Partner Content Over the last few years in particular, consumer data has changed enormously, in large part to the tougher restrictions that third-party data collectors are facing all the time …

Read Story
Topics:Data

by Sarah O'Neill, on 21 July, 2021

This week in martech: UserLeap Raises $38M, MeetingPlay Raises $75M, Incorta Raises $120M, Leandata And Zoominfo Partner, Momentum Acquires Research Firm ITSMA, Attendify Acquires Hopin, Flipkart Valued At $37.6 Billion, In …

Read Story

by Mark Bornstein, Vice President, Marketing, ON24, on 21 July, 2021

Partner Content Now that physical events are possible again, marketers everywhere are considering their options. Stay virtual? Go back to physical only? Or perhaps have the best of both worlds …

Read Story
Topics:Content, Brand & Events Tech

by Sarah O'Neill, on 19 July, 2021

Hey, have you been...distanced lately? Not that we noticed haha. I mean, was it something we did? Something we said? Because we can't picture our sad, sad lives without you …

Read Story
Topics:Data

by Graham Charlton, on 16 July, 2021

In increasingly competitive markets, customer experience (CX) can be the key differentiator between businesses, which is why companies are working so hard to improve in this area. Customer experience is …

Read Story
Topics:Experience

by Floris Oranje, Marketing Automation, BluprintX, on 16 July, 2021

Partner Content For anyone who’s gone from the pain of using spreadsheets to coordinate campaigns, manage budgets and report on results, marketing automation (when implemented and used effectively), rapidly becomes …

Read Story
Topics:Data

by Sarah O'Neill, on 15 July, 2021

The internet is full of things. Your old Myspace pictures. Instructions on how to build a house from scratch. Charlie biting fingers. Some pretty good stuff. But today, we're talking …

Read Story
Topics:Data

by Graham Charlton, on 14 July, 2021

The pandemic continues to have an impact on marketing budgets, with spend as a percentage of revenue falling to a ten year low of 6.4% year on year. However, though …

Read Story
Topics:Strategy & Trends

by Mark Bornstein, Vice President, Marketing, ON24, on 14 July, 2021

Partner Content Last year, when the event industry was turned upside-down and all events and conferences were forced to go digital, marketers got a glimpse of an entirely new future …

Read Story

by Digital Loop, on 14 July, 2021

Partner Content In 2020, all companies were faced with seemingly insurmountable challenges. The pandemic forced them to do things that once seemed impossible. They had to change business structures overnight …

Read Story

by Sarah O'Neill, on 14 July, 2021

"Dear valued customer, we value our valuable customers, like you, valued customer with all your...customer-based value. Here's 0.5% of your next purchase over £500, just for you, our valued customer" …

Read Story
Topics:Data

by Danielle Woolley, Marketing Cloud Consultant, Acquia, on 14 July, 2021

Apple's new iOS 14.5 update and app tracking transparency feature will change the way marketers can access and use customer data. For months, Marketers have been hungrily following the ongoing …

Read Story
Topics:Digital WorkingInnovation

by Georgi Mirazchiev, Digital Marketing Specialist, UK, Bynder, on 14 July, 2021

Sponsored If you're the kind of marketer, brand manager, or creative who's always wondering "what's next?" in branding and marketing, you already know OnBrand is Europe's leading conference for all things branding—and …

Read Story
Topics:Content, Brand & Events Tech

by Acxiom, on 14 July, 2021

Sponsored London, 7th July 2021– Customer intelligence company, Acxiom, has partnered with Tealium to enable South Western Railway (SWR) to improve the targeting and efficiency of its marketing activities with data, as the sector rebuilds …

Read Story
Topics:Data

by Alfie Powell, on 13 July, 2021

No one’s got time to do anything anymore. I got angry earlier today when I had to briefly stop sitting down so I could make a cup of tea. Admittedly, …

Read Story

by Sarah O'Neill, on 13 July, 2021

The 'ABM' in ABM could stand for Awesome, Brilliant, Marvellous for all we know. I mean it doesn't, because it stands for Account-based Marketing. Stop messing around. Right, now we've …

Read Story
Topics:B2B: ABM & SalesTech

by Alfie Powell, on 12 July, 2021

Digital Marketing, eh? What's that all about?! [leave time for thunderous applause in response to my Peter Kay-esque observational comedy] Even if you're not entirely familiar with Digital Marketing - …

Read Story

by Sarah O'Neill, on 12 July, 2021

Beep Boop Beep Boop, the robots have taken over. The martech industry is just like that one scene from I, Robot, where Will Smith is just walking around that warehouse …

Read Story
Topics:Data

by Alfie Powell, on 9 July, 2021

Customer journeys are becoming more and more complex and they’re no longer linear. Through the various touch points in a customer’s journey with your company, they should always feel like …

Read Story

by Alfie Powell, on 8 July, 2021

Throughout her extensive career, Joana de Quintanilha, VP, Principal Analyst at Forrester Research, has helped companies move the focus more to their customers and, in her own words, make clients …

Read Story
Topics:Experience

by Sarah O'Neill, on 8 July, 2021

What is CX? When is CX? Where is CX? Who is CX? How is CX? Why is CX? Stick around, we're going to be answering all your questions on CX …

Read Story
Topics:Data

by Graham Charlton, on 8 July, 2021

While organisations agree that great customer experience provides a key competitive advantage, just 31% of marketers think they are exceeding customer's CX expectations. The 2021 Customer Experience Trends & Insights …

Read Story
Topics:ExperienceStrategy & Trends

by Lynne Capozzi, CMO, Acquia, on 7 July, 2021

Sponsored Acquia CMO, Lynne Capozzi describes what to consider when relaunching a brand website and describes the content strategy behind the new Acquia.com. The world looks very different from how …

Read Story
Topics:Data

by Sarah O'Neill, on 7 July, 2021

2020 was the year of the webinar. From online pottery, to dog shows, to my nan wondering how I'd gotten trapped in a tiny box on her iPad, we've all …

Read Story
Topics:Data

by Floris Oranje, Marketing Automation, BluprintX, on 7 July, 2021

Partner Content If you’re already one of the millions of businesses worldwide who have made the move to marketing automation, you’re already one step ahead of the ones that are …

Read Story
Topics:Data

by Emily Kolvitz, Lead Content Strategist, Bynder, on 7 July, 2021

Partner Content Every morning, I read through a list of fifty positive self-affirmations. “All that is within me is all I need to succeed right now.” Check. “Today is a …

Read Story
Topics:Strategy & TrendsContent, Brand & Events Tech