Online Events

In Person

What's the latest in the world of martech?

Stay up to date on M&A, news, opinion and more!

MarTech Stories

by Holly Ripley, on 27 January, 2021

This week in MarTech: Citrix acquires Wrike, Omnipresent raises $15.8 million, Tealium and Agillic announce a new integration connector, and RichRelevance and Manthan Software merge to form a new solution, Algonomy …

Read Story
Topics:MarTechRichRelevanceCitrixOmnipresentTealiumAlgonomyWrikeAgillicManthan Software

by Holly Ripley, on 27 January, 2021

Calendly, a cloud-based service used to set up and schedule meeting times have close an investment of $300 million from OpenView Venture Partners and Iconiq is now valued at $3 …

Read Story
Topics:MarTechMust seeCalendly

by Holly Ripley, on 26 January, 2021

In order for marketing and sales teams to engage and understand their customer, they’re going to need to know a little bit about them. Luckily, we’re in the midst of …

Read Story
Topics:MarTechCDPCustomer Data PlatformCRM

by Holly Ripley, on 25 January, 2021

When was the last time you got distracted? Probably no more than 20 minutes ago if we’re being really honest. Perhaps that’s what you’re doing right now... Got a spreadsheet …

Read Story
Topics:Marketing & Tech Book ClubNir Eyal

by Holly Ripley, on 22 January, 2021

And just like that we’ve been catapulted into a brand-new year. While start of 2021 may be starting to feel suspiciously like the year we thought we’d left behind, we’ve …

Read Story
Topics:MarTechMust seeCarlos DoughtyAlex de Fursac GashMoni Oloyede2021 Predictions

by Holly Ripley, on 21 January, 2021

CDPs are the hottest marketing technology around today, but are they worthy of the hype? Spoiler: Yes. In our latest Marketing & Tech Book Club episode, we’ve been chatting CDPs with …

Read Story
Topics:Marketing & Tech Book ClubCustomer Data Platforms

by Holly Ripley, on 21 January, 2021

Earlier this week, Digital experience management software, Sitecore, made martech history as it announced an incredible $1.2 billion investment. This marks the largest-ever capital investment the martech space has seen …

Read Story
Topics:MarTechMust seeSitecore

by Danny O'Reilly, Content Marketing Manager, Cheetah Digital, on 21 January, 2021

Sponsored The new era of privacy has made it increasingly difficult for marketers to build and maintain trusted relationships with consumers. One major consequence of the privacy regulations sweeping the …

Read Story
Topics:MarTechdata driven marketingCheetah Digital

by Lynne Capozzi, CMO, Acquia, on 20 January, 2021

Sponsored Customer data platforms (CDPs) are at the top of every CMO’s wish list. The CDP space has exploded with $1.8 billion in venture capital investments in CDPs in 2019, according …

Read Story
Topics:MarTechCDPAcquia

by Holly Ripley, on 20 January, 2021

This week in MarTech: Sitecore Secures $1.2 Billion Investment, Snap Acquires StreetCred, Webflow Raise $140 Million, Mailchimp Acquires Chatitive, ON24 Filed to Raise $100 Million in an IPO Sitecore Secures $12 …

Read Story
Topics:MarTechON24MailChimpSnapStreetCredWebflowChatitiveSitecore

by Holly Ripley, on 19 January, 2021

CEO of Duarte, Inc., communication expert and award-winning author, Nancy Duarte reveals the importance of marrying our analytical and storytelling skills together in order to thrive in our data driven …

Read Story
Topics:Marketing & Tech Book ClubMarTechMust seeNancy Duarte

by Richard Jones, CMO, Cheetah Digital, on 19 January, 2021

Sponsored Who doesn’t want to live in a filtered Instagram world? All over Instagram, you’ll find perfect people in picturesque destinations doing what photographs best — shopping, dining, traveling, adventuring, and truly …

Read Story
Topics:MarTechMust seeCheetah Digital

by Jennifer Yeadon, Content Marketing Strategist, Cheetah Digital, on 19 January, 2021

Sponsored $5-$10 billion. That’s the number that brands are prepared to spend on influencer marketing in 2020, according to a study by Mediakix. And it’s not going to stop — according …

Read Story
Topics:MarTechMust seeCheetah Digital

by Holly Ripley, on 18 January, 2021

Vice Chairman of Ogilvy and founder of its Behavioural Science Practice, not to mention TED Talk extraordinaire, Rory Sutherland has blessed us all with the release of his latest book: …

Read Story
Topics:Marketing & Tech Book ClubMarTechMust seeRory Sutherland

by Holly Ripley, on 15 January, 2021

Marketing and sales, an unwritten love story… Until now. Marketing and sales have been drifting closer together in recent years and with such a boom in marketing technology (martech) it’s …

Read Story
Topics:MarTechsalestechsales automationsales technologysales platformsales systemssales technologies

by Holly Ripley, on 13 January, 2021

This week in MarTech: OneTrust Raises $300 Million, Hopin Acquires Streamyard, SalesLoft Raises $100 Million, Amazon Acquires Wondery and Google Pilots Video Search Feature. OneTrust Raises $300 Million OneTrust secures $300 …

Read Story
Topics:MarTechAmazonGoogleSalesloftHopinOneTrustStreamyardWondery

by Holly Ripley, on 8 January, 2021

We can’t quite decide whether it feels as though we’ve waited 10 lifetimes to see the back of 2020, or within a blink of the eye, the year has suddenly …

Read Story
Topics:MarTechMust seeCarlos Doughty

by Holly Ripley, on 8 January, 2021

The optimistic start of a new decade didn’t last long as the Coronavirus pandemic started to emerge and spread its chaos across the globe. Unsurprisingly, the first quarter of 2020 …

Read Story
Topics:MarTechMust seeCerosFacebookSalesforceAdobeSlackOptimizleyEpiserverSAPEmarsysTwilioSegmentCM GroupSelligent Marketing CloudWorkfrontDemandbaseHopinBizzaboKustomerOneTrustEvergageEngagio

by Holly Ripley, on 2 January, 2021

As we turn the page on 2020 (finally) and enter a new chapter of 2021, (okay no more book puns, we promise) you're probably already chanting your yearly mantra: "New …

Read Story
Topics:Marketing & Tech Book Club

by Karen Wood, Senior Director of Product Marketing, Acquia, on 18 December, 2020

Sponsored Customer loyalty has never been more important than during COVID-19, but earning this loyalty has also become harder than ever. We all know the old adage that the top …

Read Story
Topics:MarTechMust seeDigital ExperienceAcquia

by Holly Ripley, on 16 December, 2020

This week in MarTech: Cisco agrees to acquire IMImobile, Sprinklr announces integration with Q&A platform, Quora, Wonder raises $11 million, TechTarget announces agreement to acquire virtual event platform, BrightTALK and RichRelevance …

Read Story
Topics:MarTechTechTargetSprinklrQuoraWonderCiscoIMImobileBrightTALKRichRelevance

by Holly Ripley, on 14 December, 2020

You’ll find not 1, not 2, not even 3, but 99 (yep, that's right) individual marketing strategies enclosed in Flavilla Fongang’s latest marketing book release: ’99 Strategies to get Customers’ …

Read Story
Topics:Marketing & Tech Book ClubMarTechMust seeFlavilla Fongang

by Holly Ripley, on 14 December, 2020

BROKEN NEWS: Gmail, Youtube and Google appear to be down. (See what we did there...) Update: Services appear to be coming back online, however some are still experiencing slight glitches …

Read Story
Topics:MarTechMust see

by Holly Ripley, on 14 December, 2020

Georgi Mirazchiev, Digital Marketing Specialist at Bynder, shares his creative content secrets and gives us a glimpse into how successful brands are using smart templates and automation to streamline their …

Read Story
Topics:MarTechMust see

by Eric Fullerton, Lead Product Evangelist, Acquia, on 11 December, 2020

Sponsored Marketers are obsessed with the customer journey, and for good reason. The best way to deliver a next-best action requires not only understanding how an individual has interacted with your …

Read Story
Topics:MarTechMust seeDigital ExperienceAcquia

by Holly Ripley, on 9 December, 2020

This week in MarTech: Facebook acquires CRM start-up, Kustomer, Zephr raises $8 million in their latest series A round, Bizzabo raises $138 million in their latest series E round, and Sprinklr …

Read Story
Topics:MarTechMust seeFacebookSprinklrZephrBizzaboQuoraKustomer

by Holly Ripley, on 8 December, 2020

You’re probably starting to see the words “customer data platform” appear on your screen more regularly by the day, and you know what that means… Aaah yes. Another red hot, …

Read Story
Topics:MarTechMust seedata driven marketingCDPCustomer Data Platform

by Holly Ripley, on 8 December, 2020

We’re going to start this article with possibly the most overstated and under rated statement of 2020 (and no, it’s not “you’re on mute”) but, “it’s been a difficult year” …

Read Story
Topics:MarTechMust seegartner2021 Predictions

by Holly Ripley, on 7 December, 2020

In today’s fast-paced marketing world, increasingly more is being asked of our marketers. We’re expected to be data-driven, creative thinkers, producing triple the results in half the time. So how …

Read Story
Topics:Marketing & Tech Book ClubMarTechMust seechristine bailey

by Holly Ripley, on 2 December, 2020

This week in MarTech: Salesforce is in talks to acquire Slack, Adobe Expands Customer Data Platform to Include B2B Sales, Adjust announces partnership and technology integration with Adobe as part of …

Read Story
Topics:MarTechMust seeSalesforceAdobeAdobe Experience ManagerSlackAdjustAppsFlyerEntityX

by Holly Ripley, on 2 December, 2020

Following rumours of a potential acquisition, the news has come, the deal is done. Salesforce has acquired Slack for an impressive $27.7 Billion. This marks Salesforce’s biggest acquisition in its …

Read Story
Topics:MarTechMust seeSalesforceSlack

by Holly Ripley, on 1 December, 2020

In our latest #MarTechFest Web Sesh, Andrew Stephenson, Director of Marketing for EMEA & India at Treasure Data joined us to reveal 5 Ways Your Data Will Help You Build an Amazing Customer Experience. According …

Read Story
Topics:MarTechMust seeCDPCustomer Data PlatformTreasure Data

by Holly Ripley, on 27 November, 2020

Software super giant, Salesforce is in talks to acquire workplace messaging app, Slack as it seeks to expand its offerings to businesses, sources reported on Wednesday. The potential acquisition follows …

Read Story
Topics:MarTechMust seeSalesforceSlack

by Holly Ripley, on 25 November, 2020

Customer data platforms are beginning to build momentum in the martech world and we have a feeling the space is going to soar in the year to come. A CDPs …

Read Story
Topics:MarTechMust seeAdobeCDP

by Holly Ripley, on 25 November, 2020

This week in MarTech: Customer Data & Marketing Platform, Klaviyo Raises $200 Million, Marketing suite provider, Cheetah Digital Partners With Swrve, Customer Intelligence Platform Zeotap Raises $18.5 Million, Criteo Integrates with …

Read Story
Topics:MarTechMust seeOracleCheetah DigitalSwrveZeotapCriteoKlaviyoNetcoreHansel.io

by Holly Ripley, on 24 November, 2020

If you’re a fellow fan of all things martech you’ve probably been unable to escape the rumours, followed by the highly anticipated confirmation that Twilio have indeed agreed to acquire …

Read Story
Topics:MarTechMust seeTwilioSegment

by Holly Ripley, on 24 November, 2020

Apoorv Durga delivers another knock-out sesh at #MarTechFest Dial Up Series 2. Apoorv dives in and dissects the Customer Data Platform space from what a CDP does, different ways to …

Read Story
Topics:MarTechMust see#MarTechFest Dial UpCDPApoorv Durga

by Holly Ripley, on 18 November, 2020

This week in MarTech: Hopin, the virtual events platform raises $125 million, Zendesk and WhatsApp partner as one of WhatApp’s first core solution providers, Spotify acquires podcast technology platform, Megaphone, Livestorm raises …

Read Story
Topics:MarTechMust seeSpotifyDemandbaseZendeskWhatsAppHopinMegaphoneLivestormDemandbase One

by Holly Ripley, on 16 November, 2020

We don’t need to convince you that digital transformation is evolving at a rapid pace. A report from Twillio showed a staggering 97% increase in digital transformation with an accelerated …

Read Story
Topics:MarTechMust seeScott BrinkerDigital Transformation

by Holly Ripley, on 11 November, 2020

Imagine a world where you can truly and completely understand your customer... They confide in you, tell you their hopes, their wildest dreams. They whisper to you their deepest secrets …

Read Story
Topics:MarTechMust seewebinarsCDPCustomer Data Platform

 

More...

Subscribe