MarTech Stories

This week in MarTech: Demandbase Announces Major Acquisitions. TikTok Launches New Promotion and Ad Tools. Sitecore Acquires Moosend. Phrasee Partners with Braze. Adlava Partners with Treasure Island. Salesforce Launches new Learning …

Partner Content We break down the difference between first-party and third-party data and other important tech terms to help marketers prepare for a cookieless world. The countdown to a cookieless future has …

Partner Content Companies that believe they are what they sell are quickly being displaced by those that see themselves not just as a product, a service or a solution provider …

Partner Content This isn’t our first state of branding rodeo. Nope, this is actually the fifth year in a row we’re bringing you the top trends in branding, marketing, and …

This week in MarTech: MessageBird Acquires SparkPost. Finoa Raises $22M. Mux Raises $105M. ON24 Launches Breakout Rooms. Adobe Announces CDP. Sony and Discord Partner. MessageBird Acquires Email Data Platform SparkPost and …

Partner Content Top Tips For Creating Authentic and Valuable Virtual Events Executive Summary B2B marketers have turned to virtual events like never before over the past months. For many, the …

Partner Content How Acquia worked with Third and Grove to create a new creative design and vision for the refreshed Acquia.com. One of the most exciting and striking parts of …

Partner Content "Bynder provides a way to measure brand consistency" Klarna is a fast-growing, disruptive payment solutions company with a mission to make the modern purchase experience simpler and smoother. By …

This week in MarTech: Extreme Reach Acquires Adstream. ActiveCampaign Raises $240M. HubSpot launches an Operations Hub. Terminus Launches Integration with LinkedIn. Facebook Creates Clubhouse clone. Advertising Company Extreme Reach Acquires Adstream …

Anyone can be an influencer. Everyone and their mum has an Instagram page selling weight loss teas. Sharon down the road has given up her job as a solicitor to …

Amplifying one’s CX is a sure-fire way to get what is essentially free marketing. Even though, in general, unhappy people shout louder than those who are content, if people have …

Partner Content Your audiences expect stellar experiences Whether those experiences take place face-to-face, on your website or at a conference, delivering on those experiences in today’s day and age requires …

Partner Content Here’s how you can harness tech to maximize the impact of creative and automation in 2021 and beyond. This year hasn’t exactly been packed with all good news, …

Partner Content What is the difference between first- and zero-party data?  As third-party cookies are phased out, you’re likely hearing more and more talk about first-party data. And if you’re in the marketing and …

Partner Content 2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitization of the buyer’s journey …

This week in MarTech: Cardlytics to Buy Data Platform Bridg in $350 Million Deal, OneSignal Announces Strategic Investment from HubSpot, Phrasee Announces Phrasee X, 6sense Gains $125 Million Series D Funding, …

Partner Content Acquia CMO, Lynne Capozzi describes what to consider when relaunching a brand website and describes the content strategy behind the new Acquia.com. The world looks very different now …

Partner Content What is preference management? Preference management combines data privacy and customer choice to empower users to manage brand communications. Other benefits include organizational compliance, transparency, and increased consumer trust. Though preference management is typically associated with …

Partner Content There is a shift happening within the design culture of your organization. With the specialization of the creative and design ops roles, the structure of teams is changing, …

Partner Content Check out Acxiom's eBook here to find out more about CDPs, and beyond! Yeah, you. Just standing there. Click it ☝️ …

Partner Content With thousands of applications developed every year, integrating social features SDKs to boost user engagement can help an app stand out from its competition. Here’s how it can …

Partner Content What makes a person, organization, or company truly data-driven? This newsletter explores how data can be used to drive decision-making, action, and results. We’ll feature people, content, and …

Partner Content There are so many options in the app market that making a difference is a challenging task. Here is why adding a social dimension to your platform can …

Partner Content Simon Chung, International Head of Strategy at Acxiom, introduces Acxiom’s powerful “Evolution Framework for Decisioning,” a personalisation maturity model focused on intelligent decisioning from a people and processes …

Partner Content What’s the goal of digital transformation? You could say it’s to automate your supply chain, increase efficiency, or reduce customer wait time. But those are not end goals—they’re …

This week in MarTech: Skynamo Acquires mSeller, Quiq Acquires Snaps, WeCommerce Acquires Stamped, Impact Acquires Affluent, Sendbird Raises $100M at a $1B+ Valuation, and Twitter Has Held Talks to Buy Clubhouse for …

Okay, so we're all coming out of lockdown having forgotten how to talk to people, right? Phew, I thought it was just me. But humans are social creatures. Though, it's …

Partner Content The COVID-19 pandemic has changed the ways people engage with brands and how they expect brands to engage with them. Brands that resist this new reality will suffer, …

DATA. Wait, it's not enough to just shout data, and hope marketers respond? You've got to give them more?! What else could they want?! Fine, fine. You can't just say data, you also …

Everyone's heard of the Stackies. Scott Brinker (AKA the Godfather of martech) is behind the marketing world's answer to the Oscars. Over the years, hundreds of entries have been judged, …

Are the top CEOs really just the same three guys swapping jobs and swapping clothes, as is my theory? I mean, it's not far off. In 2019, FTSE 100 had …

This year, and last, everything went online. From dog shows, to pottery classes, to speed dating, everyone joined in on the 'Zoom Boom'. And it looks like marketing is at …

Partner Content What will differentiate your brand from the competition is the ability to create a value exchange with the consumer in every moment of engagement. Offering something of value …

Alexa play “Don’t Stop Believing”. Now, this is the time to find out about a different type of Journey. Maybe one with better hair. I mean, both deliver on ‘unique, …

Similar to the money I waste on my Tinder Gold subscription, a lot of money in the world of martech is wasted on poorly implemented AI. It's pretty easy to …

Yeah you read that right. The WRONG way! Account-based marketing is something every business could do with perfecting as, implemented right, it offers a significant and hefty return on investment …

MOPs. We're not talking about the thing you clean floors with. Apologies if the algorithm has sent you our way, but try B&Q. I got mine there and it's great …

Bitclout is a portmanteau of Bitcoin, and Clout. Now, if the only word you understood in that sentence was ‘portmanteau’ then I have some bad news – you’re a boomer …

This week in MarTech: ActionIQ Extends its Funding Round to $100M, VIDIZMO Partners with NESIC, Yum! Brands Acquire Tictuk, Act-On Announces New Funding, Twitter Acquires Reshuffle, AnyRoad has Raised $10M. Customer data …

The three R's. Four, if you include the word "real". Should you include the word "real"? Honestly I don't know. It's often said that the most powerful form of advertising …