by Holly Ripley, on 11 August, 2020
This week in Martech: TikTok copy, Reels is released, IBM launches AI-powered platform with Influential, Yotpo raises $75m, Flash Memory Summit (FMS) announce partnership with TechTarget and Terminus integrates with Salesforce Pardot. TikTok copy, Instagram Reels launches …
Read Storyby Holly Ripley, on 11 August, 2020
Eric Fulwiler is an influential leader in the marketing game. Having spent over 10 years in the biz building some of the biggest global brands and clients including PepsiCo and Mastercard, Eric devised his expertise in content and scalability, as he continues to …
Read Storyby Holly Ripley, on 11 August, 2020
Growth hacking seems to be the buzzword on every startup’s lips, and which new CEO isn’t dreaming of rocketing growth rates in record breaking timeframes? The term “Growth hacking” was …
Read Storyby Holly Ripley, on 10 August, 2020
Let’s face it, the marketing world is changing, and fast. Digital has catapulted marketing into a new and evolving era dictated by technology and marketers had better keep up. Now, digital is …
Read Storyby Holly Ripley, on 10 August, 2020
The Agile craze has been sweeping the marketing nation for a few years now. While some love, some also love to hate. Agile you certainly know how to split a crowd. Despite the waves the Agile methodology has been …
Read Storyby Holly Ripley, on 7 August, 2020
Chatbots have been on the rise since 2016 when Facebook introduced the world to its Messenger app chatbot and the business possibilities that came with it. Since then, the world has seen an explosion of chatbot …
Read Storyby Holly Ripley, on 7 August, 2020
Earlier this week Twitter disclosed that they expect to be fined up to $250 million for using personal information provided by its users for security reasons, to target online ads instead. The stock dropped …
Read Storyby Holly Ripley, on 6 August, 2020
Leading sales and marketing platform and creators of the conversational marketing category, Drift announces a new category: Revenue Acceleration. Although Drift still stand strong behind conversational marketing, CEO, David Cancel said they “weren’t thinking big enough” when they …
Read Storyby Holly Ripley, on 4 August, 2020
This week in MarTech: Talks of Microsoft to buy TikTok, Partnerize and Pepperjam acquisition, $45million in funding for Chorus.ai, WEVO and Brandcast partnership and The Big Tech Antitrust Hearing low down. Microsoft …
Read Storyby Holly Ripley, on 3 August, 2020
Just days after the Big Tech Antitrust hearing, talks of a TikTok take over steals the headline following the continued scrutiny of the Chinese video app from the Trump administration. US lawmakers have voiced concerns with TikTok’s Chinese parent company, ByteDance and their unregulated data-sharing practices regarding American …
Read Storyby Holly Ripley, on 3 August, 2020
Tech giant CEOs from Amazon, Apple, Facebook and Google (controlling companies worth almost $5 TRILLION combined) testified before congress following their investigations from U.S. federal state Antitrust Officials. The core accusations came from the concerns of …
Read Storyby Holly Ripley, on 28 July, 2020
This week in MarTech: 100-million-dollar investment for Ceros, Talkwalker acquire Nielsen Social, subscription-based "malvertising" solution announced, ActiveCampaign enhances automation functionality, Juicebox Beta programme launched by Juice Analytics and Acxiom announces Customer Data Platform. Cloud-based design platform, Ceros raises a whopping $100m investment, courtesy of Sumeru Equity Partners. SEP build growth leaders in …
Read Storyby Keh-hui Ng, on 22 July, 2020
The Spanish Flu of 1918 was a hugely destructive global phenomenon that infected a third of the world’s population and led to the death of an estimated 500 million people …
Read Storyby Carlos Doughty, on 16 July, 2020
Last month I buddied up with Scott Vaughan to deliver a couple of #MarTechFest Turn Tables (our spin on virtual roundtables) for B2B marketing leaders. As Chief Growth Officer of …
Read Storyby Keh-hui Ng, on 9 July, 2020
Creativity /ˌkriːeɪˈtɪvɪti/ Noun: the use of imagination or original ideas to create something; inventiveness. Since the pandemic first broke, we have seen creativity sprout up in some the most unexpected …
Read Storyby Phil Cantor, on 26 June, 2020
Do you know anyone not in marketing? They think marketing is just spin, right? And pretty colours. But mostly spin. Or, as they call it nowadays, fake news. Now, I'm …
Read Storyby Keh-hui Ng, on 26 June, 2020
Whether you work in the Technology, Entertainment, Food, Finance or the Public Sector, as a marketer you've probably figured out that you are in the business of selling trust. Especially …
Read Storyby Acquia, on 17 June, 2020
Live entertainment company Stage Entertainment produces thousands of performances each year across Europe, with millions of people accessing information and ticketing for productions via Stage Entertainment websites. But as Stage’s Director of E-Commerce …
Read Storyby Acquia, on 17 June, 2020
Basking in the afterglow of a historic comeback by the New England Patriots in Super Bowl LI, Acquia can’t help but feel a little more than proud of their home …
Read Storyby Maryna Sharapa, on 11 June, 2020
It seems that a CMO always pays more attention to building a relationship with the CEO than with the head of the sales department or the customer success management (CSM) …
Read Storyby Christopher Lier, on 10 June, 2020
Marketing terms can easily create confusion. If you’re not a technical geek, then you’ve come to the right place. Here are 25 important marketing terms, explained in plain English. Advertainment …
Read Storyby Ellen Corsie, on 3 June, 2020
As part of the research into the 2020 UK Marketing Technology Landscape Supergraphic, we reached out to some of the UK's key marketing technology vendors. We chatted on what makes them …
Read Storyby Ellen Corsie, on 3 June, 2020
As part of the research into the 2020 UK Marketing Technology Landscape Supergraphic, we reached out to some of the UK's key marketing technology vendors. We chatted on what makes them …
Read Storyby Ellen Corsie, on 3 June, 2020
As part of the research into the 2020 UK Marketing Technology Landscape Supergraphic, we reached out to some of the UK's key marketing technology vendors. We chatted on what makes them …
Read Storyby Ellen Corsie, on 3 June, 2020
As part of the research into the 2020 UK Marketing Technology Landscape Supergraphic, we reached out to some of the UK's key marketing technology vendors. We chatted on what makes them …
Read Storyby Reachdesk, on 26 May, 2020
Challenges Faced test IO, now part of EPAM, is a global leader in software crowd testing. With a focus on generating qualified meetings with senior decision-makers and building opportunity pipeline, …
Read Storyby Ellen Corsie, on 15 May, 2020
Vicki Scheele leads the Commercial marketing function for EMEA North at Adobe. We caught up with Vicki to learn more about her typical working day, the impacts of coronavirus, prized …
Read Storyby Marketo, on 15 May, 2020
Challenges Marketers leverage Marketo to create a multi-touch nurture program that added $1.1B in asset value to the pipeline while improving data integrity, inbound leads, and web engagement. Schwab Advisor …
Read Storyby Brightcove, on 15 May, 2020
Everywhere we turn today, it seems there’s a video playing — millions of minutes of live and on-demand video daily, all trying to grab our attention. Competition to earn eyeballs …
Read Storyby Yext, on 15 May, 2020
With 90% of consumers reporting that they use search at every stage of the customer lifecycle, it’s clear that search has become fundamental to the customer journey. Your brand has …
Read Storyby Keh-hui Ng, on 14 May, 2020
Those of you with small children – or who are at least in close contact with your own inner child – are likely to be well aware of the many …
Read Storyby Ellen Corsie, on 13 May, 2020
Meet John Watton, VP EMEA Marketing for Yext, the Search Experience Cloud company. We caught up with John to chat his typical working day, the impacts of coronavirus, prized work …
Read Storyby Ellen Corsie, on 13 May, 2020
#MarTechFest Dial Up is this month! So we thought we'd take this opportunity to introduce you to a few of our speakers. So without further ado it's time to meet …
Read Storyby Ellen Corsie, on 13 May, 2020
#MarTechFest Dial Up is this month! So we thought we'd take this opportunity to introduce you to a few of our speakers. So without further ado it's time to meet …
Read Storyby Ellen Corsie, on 13 May, 2020
#MarTechFest Dial Up is this month! So we thought we'd take this opportunity to introduce you to a few of our speakers. So without further ado it's time to meet …
Read Storyby Ellen Corsie, on 13 May, 2020
#MarTechFest Dial Up is this month! So we thought we'd take this opportunity to introduce you to a few of our speakers. So without further ado it's time to meet …
Read Storyby Blended Digital, on 7 May, 2020
A digital marketing campaigns effectiveness is based on 4 key factors, who you contact, what you send them, how you engage them & when it’s received. Mastering these 4 pillars …
Read Storyby Adverity, on 7 May, 2020
MediaCom is a large global agency that offers a variety of different services such as strategic consulting to the execution of ROI-driven digital campaigns. However they faced the challenges of mastering …
Read Storyby Adverity, on 7 May, 2020
Numerous deparments across IKEA Austria used to spend a lot of time collecting data and creating reports. However, now that they're using Adverity they can get all business and marketing …
Read Storyby Adverity, on 7 May, 2020
The expression “time is money” is so true when it comes to everyday life of performance marketers. Getting insights out of real-time data coming from several sources is crucial for …
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