MarTech Stories

by Rachael, on 22 August, 2019

"We are wrong more often than we're right" Ok, I’m going to let you in on a little secret. My meagre knowledge of venture capital or VC as the kids …

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Topics:Marketing & Tech Book Club

by Carlos Doughty, on 1 August, 2019

Martech. Small word, mad world. There’s no getting away from the fact that most marketers don’t seem to feel fully at home with marketing technology – and that needs to …

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Topics:MarTech4Ps of Marketing Technology

by Rachael, on 26 July, 2019

What's the equation for a life well lived? Despite the protestation of his publisher, Scott Galloway decided to follow up his best seller about tech giants Google, Facebook Amazon and …

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Topics:Marketing & Tech Book Club

by Rachael, on 11 June, 2019

There aren’t many people out there who have led a life big enough to fill two autobiographies – but then again, there aren’t many people like Richard Branson. The serial …

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Topics:Marketing & Tech Book Club

by Rachael, on 31 May, 2019

We're all guilty of getting caught up in the B2B norms of landing pages, eBooks, lead capture forms, email open rates - but what if we thought about our customers …

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Topics:Marketing & Tech Book Club

by Ian Truscott, on 21 May, 2019

Marketing is increasingly technology and data dependent, Gartner’s CMO survey revealed that we are spending almost a third of our marketing budgets on marketing technology and that’s narrowly higher than …

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by Rachael, on 16 May, 2019

There had been “too much description of behavioural biases and experiments, and not enough about the practical application” Richard Shotton told us when asked about the motivation behind his book …

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Topics:Marketing & Tech Book ClubRichard Shotton

by Pug, on 2 May, 2019

There are more and more marketing conferences events popping up every year and it can be hard to separate the wheat from the chaff! To ease the strain slightly, we’ve compiled …

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Topics:#MarTechFest

by Rachael, on 5 April, 2019

Strap in kids Scott Brinker has dropped another martech landscape doozy. It’s that time of the year us marketing technology enthusiasts anticipate with the giddy enthusiasm regular folk reserve for …

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Topics:MarTech#MarTechFestMust seeCarlos DoughtyScott BrinkerMartech Landscape

by Rachael, on 2 April, 2019

If the recent spate of regional Marketing Technology Landscapes are anything to go by, our old mate Scott Brinker has a hefty task on his hands collating the logos this …

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Topics:MarTechMust seeScott BrinkerMartech Landscape