MarTech Stories

New year, a whole lotta new marketing books to read! It's no secret we love a marketing book, soaking up their wisdom...and if we're lucky picking the brains of their …

Martech’s capabilities and influence are growing exponentially but, there are still gaps in CMOs’ martech preparedness. Without taking action that gulf is only going to widen. Certainly, they can rely …

If the boss thinks agile working means working from home a few days a month, then you’ve got a problem. That’s what Tamsin Anastasi-Pace, head of client solutions at Freshfields, …

“We documented everything that moved.” If you want a blueprint for how to build a marketing and sales operations machine, you could do worse than ask Eaton’s director of commercial …

Part #1: Scott Brinker, godfather of martech In this special 2 part podcast Carlos and Scott Brinker get together to chat about the inimitable Marketing Technology Landscape Supergraphic, how it's …

Welcome to the latest episode of the Marketing & Tech Book Club! This time Carlos caught up with Sam Conniff, author of Be More Pirate. Sam and Carlos cover: Being …

We’ve turned off the projectors, stacked up the chairs, stowed away the mics and shut the doors on another year’s #MarTechFest anti-conference – and what a day it was. Not …

His first TED Talk in 2009 has amassed 46m views making it the third most watched TED Talk of all time, in the latest episode of the Marketing & Tech Book Club, Simon …

"We are wrong more often than we're right" Ok, I’m going to let you in on a little secret. My meagre knowledge of venture capital or VC as the kids …

Martech. Small word, mad world. There’s no getting away from the fact that most marketers don’t seem to feel fully at home with marketing technology – and that needs to …