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2017
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Customer Data Platforms vs Data Management Platforms

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Martech Global
Martech Global Partner Ecosystem
Martech UK
Salestech Global

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What's the latest in the world of martech?

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How to Write 📣!!BLACK FRIDAY!!⚡ Email Subject Lines, and Three Top Examples

As a rule you should really avoid your inbox on Black Friday. Just the amount of ⏰clock emojis⌛ is enough to send anyone into a tailspin.

Topics

Content & Engagement Strategy & Trends Data People & Skills Browse all Experience Innovation B2B: ABM & SalesTech Marketing Book Club Marketing Ops Digital Working

How to Write 📣!!BLACK FRIDAY!!⚡ Email Subject Lines, and Three Top Examples

Improve Your Company’s Employee Education With Webinars

Is It Time to Rewrite Your B2B Marketing Playbook?

Everything You Think You Know About Leads Is Wrong

What Is a Cause Marketing Campaign? Three Successful Examples and One Failure

How a B2B Marketing Agency in the EU Uses Video to Land More Client Business

MarTech News: Round-Up 25/11/21

How Will 5G Technology Change Marketing?

How Brands Are Using the Metaverse to Reinvent the Holiday Season

Torchy's Tacos: The Customer Engagement Suite Difference

Who Manages Martech? IT or Marketing?

Influencer vs Affiliate Marketing: Who Wins?

Clean and Clear: Why Email Hygiene is Still Essential

A CMO’s guide to CDPs: The four elements of a CDP

Marketing Automation: Stats and Trends

How are Brands Crafting Digital Experiences That Convert and Drive Revenue? [3/4]

When Should You Use a Hybrid Event? 5 Scenarios to Consider

What is Intelligent Time Email Sending?

Scott Brinker: From Big Data to Big Ops

MarTech News: Round-Up 18/11/21

"Is it bad to send an email on a Friday?" Your email timing FAQs answered

#MarTechFest Global 2021: Panel Sesh - Lessons from 2021 and 2022 Trends

Q&A: Scott Brinker on Martech Growth, 2022 Trends and Challenges

The Video Marketing Strategy You Need to Succeed

How to Use Personalisation Without Cookies

Book Of The Month - Everything I Know about Life I Learned from PowerPoint

Three of the Best Customer Loyalty Programmes for B2B and B2C

It’s Marketing’s Job to Sell, Too

Vidyard’s Ultimate Video Marketing Guide

The Martech Skills Gap in 2021: Stats and Trends

Financial Times: A Case Study in Martech Strategy

Exploring CDP Implementation and Optimization

MarTech News: Round-Up 11/11/21

Martech Budgets Set to Increase in 2022: Report

What is the AR Cloud?

#MarTechFest Global 2021: MarTech Alliance's Book Club Live- Grace Beverley's 'Working Hard, Hardly Working'

#MarTechFest Global: The Formula for Marketing Operations Success

Martech Q&A: Acquia CMO Lynne Capozzi

MarTech Fest Recap: Marketers Need a New Way Forward

What is Metatech?

#MarTechFest Global: Five Customer Insights Driving Digital Selling Success

Supercharge Your Marketing Strategy: Top Tips to Grow Your Customer Base

Six of the Biggest Developments in the Metaverse Space

The Event Planner’s Plan for Hybrid Event Data

Customer Data Platform Treasure Data Raises $234 Million

Why is Creative Content Essential to Crafting Powerful Digital Experiences? [2/4]

Three of the Best Influencer Campaigns Ever (and Why They Worked)

Tom Goodwin: Digital Transformation Decoded #MarTechFest Global 2021

Acxiom Builds Innovative Marketing Platform for Toyota’s Move Away From Cookies

MarTech News: Round-Up 04/11/21

B2B Marketing’s New Opportunity: A Precision Demand Approach

Retro Tech: Are Plain Text Emails the Future (As Well As the Past)?

The State of QR codes in 2021: Stats and Trends

Revenue Attribution – it’s All in The Way That You Sell it

How to Combine Email Personalisation and ABM

Agencies Doubling Down On Martech as Demand Grows

#MarTechFest Global 2021: Meaning, Metrics, and Mojo

How to Build an Email List from Scratch

How to Drive Successful Demos With Webinars

#MarTechFest Global 2021: Vodafone's 'Always on' Marketing

3 Lessons for Creating a More Unified Customer Experience (CX)

MarTech News: Round-Up 28/10/21

Five Key Predictions From Forrester for 2022

B2B Marketing Maturity Study Finds Scope for Improvement

Why CMOs Need to Close Campaign Gaps

What is Madtech, and Why Should I Care?

Smart Growth for Small & Medium Businesses With ABM

Why Clean Data is Essential for Your Marketing

Beyond ABM: Why We’re Building the Future with the Precision Demand Marketing Blueprint

SparkPost Product Updates to Accommodate Apple’s Mail Privacy Protection

4 Ways to Put Innovation Into Action

Why it's Time to Break the Rules of B2B Marketing

Martech Alliance Featured on Latest 'This Old Marketing' Podcast

How and Why to Create an ABM Content Strategy

Nobody using your brand guidelines? Here’s why

Global Martech Industry Worth $344.8bn in 2021

Book Of The Month - Working Hard, Hardly Working

MarTech News: Round-Up 21/10/21

New at ON24: Hybrid Mode, Live Content in Engagement Hub and More!

Acxiom Partners with Adobe to Deliver Personalised Content-Based Customer Experiences

What's The Secret Behind Companies with Great Sales and Marketing Alignment?

Three Successful Examples of ABM Campaigns

Online Retailers Need to Work on Website Performance: Report

Why and When B2B Chatbots Fail (and 3 Examples When They Work!)

Q&A: Meet...#MarTechFest Global Speaker Kunal Jogia

What is a Chief Growth Officer?

Chatbots vs Conversational AI vs Virtual Assistants: What’s the Difference?

ROX: Where CX and EX overlap

Pandemic-Focused Email Benchmark Assessment

What is BIMI and Will it Be Revolutionary for Email Marketing?

MarTech News: Round-Up 14/10/21

How Social Media Can Boost Account Based Marketing

HubSpot Reveals New Improvements to its CRM

Four Emerging Technologies From the Gartner Radar for 2021

Identifying Marketers' Biggest Challenges and Tackling Them Head On

Q&A: Meet...#MarTechFest Global Speaker Wyatt Bales

5 ways technology can solve hybrid and remote work challenges

How the Facebook Algorithm Works (and Doesn't Work) For Marketers in 2021

Five Key Trends in Events Tech

The 3 R's of Data Conflation

The Secrets Of Coca-Cola's Branding And Marketing Strategies: What Marketers Can Learn From One Of The World’s Most Iconic Multi-Brand Portfolio Powerhouses

Q&A: Meet...#MarTechFest Global Speaker Moni Oloyede

7 Key Insights From Email Competitive Intelligence to Help You Master the Inbox

MarTech News: Round-Up 07/10/21

What is De-Fi, and How Can it Benefit Marketers?

Five Top Examples of B2B Cold Emails

Meet ON24: Michael Mercer

Email Marketing Strategy Requires a Rethink: Gartner

Supercharge Your Marketing Strategy: Top Tips to Acquire Customers

Martech M&A Activity Continues to Grow in Q3 2021

Q&A: Meet...#MarTechFest Dial Up Global Speaker Tim Bond

Retro Tech: Are Silent Videos Making A Comeback?

The Top Reasons Why Martech Isn’t Impacting Business Performance: Part 2 – Measurement and Marketing Attribution

Webinar: how DAM can power engaging digital experience that build strong brands

Four of the Best Growth Hacking Case Studies

Can AI Level up Your DAM?

4 Truths and No Lies about Digital Media Measurement

Q&A: Meet...#MarTechFest Global Speaker Doug Kessler

MarTech News: Round-Up 30/09/21

The Potentials of AI in Marketing: Interview with Director of Marketing Patrick Schammer

How to Personalise your B2B Email Marketing Campaigns

Webinar: B2B Personalisation Perfection with Seth Godin and ON24

What Is Content Personalisation and Why Does It Matter?

UNKNOWN + KNOWN: Analytics As A Step In The Path Toward Personalisation

What is Good Content Marketing?

How Hybrid Events Have Evolved and Where They Go From Here

Is Deep Learning the Future of Marketing?

The Top Reasons Why MarTech Isn’t Impacting Business Performance: Part 1 – Systems Integration, Resource, and Budgets

What Does AI Mean for Data Management in Marketing?

15 of the Best Content Marketing Tools on the Market

Q&A: Meet...#MarTechFest Dial Up Global Speaker Chris Wickson from Integrate

Martech News: Weekly Round-Up 23/09

Web Sesh: The Power of Unified Data: Personalising a Seamless Customer Experience

How Can MarTech Impact Business Growth?

What is People-based Marketing?

Tips & Tricks for Large File Sharing

Getting The Most out of the New ON24 Engagement Hub

How the Acquia Demand Generation Team Uses a CDP to Do More, Better and Faster

3 Colour Rule's Flavilla Fongang: The Brand Experience Futurist Shaping the Martech Industry

Retro Tech: Are QR codes making a comeback?

The rising of no-code or low-code as MarTech Solutions for Digital Marketers

Customer Data Platforms vs. Master Data Management: What's the Difference?

How to Use Technology to Improve Customer Service

Retro Tech: Is SMS messaging making a comeback?

What Is a 360 Degree Customer View?

Martech News: Weekly Round-Up 16/09

Help! Should I Buy or Build my Customer Data Platform?

Canva Raises $200m Based on $40bn Valuation

Sendoso Bags $100 Million Funding in Series C Investment Rounds

Gartner Releases 2021 Hype Cycle for Digital Marketing

Why Is Accounting Giant Intuit Buying Mailchimp?

Three Tips for Top Tier Content Marketing for Start-ups

Panel-Based Versus People-Based Marketing: Finding The Right Strategy For A Successful Customer Experience

Personalisation: Stats and Trends for 2021

How to Evaluate if You Need a CDP

Parting the Sea of Sameness in B2B Marketing Requires Creative Bravery

How to Write a Webinar Agenda

Three Ways Blockchain Is Changing Digital Marketing

WebSesh: The A to Z of Replatforming your Marketing Automation

How, Why, and When to Use Snapchat for Business

How Are B2B and B2C Content Marketing Different?

Top of the OPs: What is MarketingOps, SalesOps, RevOps, DevOps, ProductOps and Xops?

Martech News: Weekly Round-Up 09/09

NFTs and Their Role in The Creator Economy

Press Release: MarTech Alliance acquires FSMarTech

Why Social Listening Can Be a Valuable B2B Marketing Tactic

How to Prepare for MAP Migration – Your Six Step Action Plan

Five Quick Ways to Avoid the Dreaded Spam Filter

The What, Why, and How of Marketing Operations (MOPs)

Top 5 uses for Digital Brand Templates

What is a Martech Stack?

The Marketers Roadmap To Success In The Cookieless Future: 3 Things You Should Know

Account-Based Marketing: Stats and Trends for 2021

How to Use AI to Write Eye-Catching Email Subject Lines

How to Pick a Brand-Relevant Influencer (and Three Top Tier Examples!)

Who is... Darrell Alfonso?

Book Of The Month - The Practice

What Is Digital Transformation, and Where Does Martech Fit In?

Social Video Marketing: Stats and Trends for 2021

CDPs, DMPs and CRMs: Do I Need One (Or All Three)?

Martech News: Weekly Round-Up 01/09

Five Eye-Catching Examples of Cookie Banners

Martech Stats and Trends for 2021

DAM in the DX [2/4]: Building a business case for DAM integrations

The What, Why, and How of Digital Selling

WTF Is Unstructured Data, and Is It the Future of Data Management?

Marketing & Tech Book Club: Post Corona by Scott Galloway

Brands Failing to Meet Customer Experience Expectations: Report

The What, Why, & How of Data Privacy for Marketers

Who is Grace Beverley?

Martech News: Weekly Round-Up 25/08

Why Content Agility Matters for B2B Marketers

How to Personalise Your Marketing Without Being Creepy

Top Tips for Tidying Data: Your MAP Migration Checklist

What is a Headless CMS? Explain it Simply Please!

How to Drive Successful Virtual Training Webinars

4 Steps to Implementing a Reactivation Campaign

Ten of the Worst Marketing Mistakes Ever to Grace Our Planet

How to Design an AI Marketing Strategy

DAM in the DX [1/4]: Crafting amazing digital experiences with DAM

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