MarTech Stories

The Absolute Best Brand Experiences of 2020

MarTech News: Weekly Round-Up 24/02/21

2021 is The Year of The CDP

Salestech Continues to Explode: Highspot Raises $200 Million

The Absolute Best Brand Experiences of 2020: Top 5 Vertical Trends

Retailers Must Prepare to Scale in the Post-Covid Commerce Boom

How Creative Automation Tools Can Help Teams Elevate Marketing Personalization

Who Should Own the Salestech Budget? Marketing or Sales?

What Comes After Third-Party Cookies? By OneTrust PreferenceChoice

MarTech News: Weekly Round-Up 17/02/21

Reddit Raises $250 Million

MarTech News: Weekly Round-Up 10/02/21

Top 5 Ways to F&#k Up Your Salestech

Building a Marketing Data Team for Success. Go Far with Aligned Skills, Focus, and Structure

Who Won the Super Bowl Ad War 2021?

Customer Data Platform, Tealium Brings Home $96 Million

Five Things Marketers Should Stop Doing in 2021

The New Digital Makerspace: Why Brands are Scaling Content Creation with DAM

The 2021 SalesTech Landscape has Landed

MarTech News: Weekly Round-Up 03/02/21

Automation Isn’t Threatening Creativity; It’s Enabling It. Here’s Why.

Marketing & Tech Book Club: Post Corona by Scott Galloway

Uncaged Wisdom 2.1 on The Evolution of Loyalty Programs Within the Grocery & Supermarket Industry

The Top 4 Salestech Trends in 2021

Top Martech Books

5 Marketing Predictions You Can Not Ignore (And Will Help You Win)

CDPs Continue to Boom as Bloomreach Acquires Exponea

MarTech News: Weekly Round-Up 27/01/21

Scheduling Start-Up, Calendly Raises $350M

CDP Vs. CRM: What’s the Difference and Why Do I Need One?

Marketing & Tech Book Club: Indistractable by Nir Eyal

WebSesh: 2021 Martech Predictions Write Up

Marketing & Tech Book Club: Customer Data Platforms by Martin Kihn and Chris O’Hara

Sitecore Receives a Record Breaking $1.2 Billion Investment

Zero-Party Data: An Explainer

What a CMO Needs to Know to Choose the Right Customer Data Platform (CDP)

MarTech News: Weekly Round-Up 20/01/21

Marketing & Tech Book Club: DataStory by Nancy Duarte

Where Does Influencer Marketing End and Ad Fraud Begin?

How to Map Influencer Marketing to Long-Term Sales (Hint: It’s a Data Strategy)

Marketing & Tech Book Club: Alchemy by Rory Sutherland

MarTech News: Weekly Round-Up 13/01/21

2021 Marketing Predictions

The Biggest Martech Deals of 2020

Best Marketing Books 2021

Making the Pivot to a Digital-First Strategy During COVID-19: 5 Useful Tips from Acquia Customers

MarTech News: Weekly Round-Up 16/12/20

Marketing & Tech Book Club: 99 Strategies to get Customers by Flavilla Fongang

Is Gmail, Youtube and Google Down?

How to Create World-Class Creative Production Process Using Smart Templates & Automation

The Holy Grail for Digital Experience: A Self-Guided Customer Journey

MarTech News: Weekly Round-Up 09/12/20

Why You Should Make Room in Your Stack for a CDP

Gartner’s Top Marketing Predictions for 2021 and Beyond

Marketing & Tech Book Club: Customer Insight Strategies by Christine Bailey

MarTech News: Weekly Round-Up 02/12/20

Salesforce Signs the Deal with Slack for $27.7 Billion

5 Ways Your Data Will Help You Build an Amazing Customer Experience

Salesforce in Talks to Buy Slack Technologies

Adobe Expands Customer Data Platform to Include B2B Sales

MarTech News: Weekly Round-Up 25/11/20

Why Did Twilio Acquire Segment?

“The Different Flavours of a CDP”

MarTech News: Weekly Round-Up 18/11/20

Scott Brinker’s 5 Insights Into The Martech Trend: of “No Code” Citizen Creators

Could Your Data be the Key to Delivering an Amazing Customer Experience?

Could Onzoom Take on Eventbrite?

MarTech News: Weekly Round-Up 11/11/20

How Do You Up Your Webinar Game?

“How to Identify Your Operational Approach”

“The Rise of Marketing Operations”

MarTech News: Weekly Round-Up 03/11

“How Personalisation Efforts Can Help Customer Experience… But Also Worsen it.”

MarTech News: Weekly Round-Up 27/10

How to Write the Business Case for Your Digital Transformation

Martech News: Weekly Round-Up 20/10/20

4 Virtual Events You Don't Want to Miss

Martech News: Weekly Round-Up 13/10/20

A Day in the Life of Nick Epstein

A Day in the Life of Flavilla Fongang

Top Marketing Training Courses You Don't Want to Miss

A Day in the Life of Neil Stoneman

National Working from Home Week

Is SendInBlue About to Take on MailChimp and HubSpot?

Scott Brinker's Martech Predictions for the Decade to Come

Martech News: Weekly Round-Up 06/10/20

A Day in the Life of Tim Bond

A Day in the Life of Azeem Ahmad

A Day in the Life of Anita Brearton

SAP to Acquire Emarsys to Boost Customer Experience Business

Why Virtual Events Might Actually be Good News for Marketers

Are Episerver and Optimizely About to Transform the DXP Space?

Martech News: Weekly Round-Up 30/09

A Marketers Guide: Privacy, Consent, and Personalisation in the Modern Privacy Era

How are You Going to Adapt to the Coronavirus Recession?

Top Marketers to Follow

How to Thrive in the ‘New Normal’: According to the Hubspot Holy Trio

Why your Social Media Strategy Still Matters this Holiday Season

How to F*ck up Your Next Marketing Technology Procurement Project

5 Ways to Celebrate National Dog Week: Paco Takeover

Martech News: Weekly Round-Up 22/09

Marketing & Tech Book Club: Everybody Writes by Ann Handley

TikTok and WeChat to be Banned in the US From Sunday

Why Community Based Marketing is Making a Comeback

Martech News: Weekly Round-Up 15/09

The Latest Trends in Digital Marketing, According to the Gartner Hype Cycle 2020

How to F*ck Up Your Marketing Technology Strategy

Why Centralising & Unifying Data is Mission Critical

Martech News: Weekly Round-Up 08/09

‘Black LUMAscape’ Highlights Black-Owned Martech Businesses

Read a Book Day Round-Up

Martech News: Weekly Round-Up 01/09

What Will Your Customers Want Next? This Simple Framework Helps You Stay Ahead of the Curve

Martech News: Weekly Round-Up 28/08

ABM Instead of Needles in Haystacks. Marmalade and Cuff Links. Coping with Normality.

4 Marketing Roles Every CMO Needs in Their Team in 2020

In an Age of Vanity Metrics, When it Comes to ROI - Measure What Matters

How to Build a $hit Marketing Stack

5 Questions to Ask Your Marketing Tech Vendor Before You Sign on the Dotted Line

Why CDPs Have Become a Core Pillar of a Marketer's Stack

Martech News: Weekly Round-Up 18/08

Martech Diversity Scholarship

Martech News: Weekly Round-Up 11/08

Q&A with Eric Fulwiler

How to Build Growth Hacking into Your Business’ DNA

The Role Explained: Marketing Operations Managers

Agile Marketing: Are You a Lover or a Hater?

Chatbots: A Shiny New Toy, or Where You Should Focus Your Time and Budget?

Twitter's Not Looking Too Chirpy

The Shift In Drift

Martech News: Weekly Round-Up 04/08

Microsoft in talks to buy TikTok

The Big Tech Execs get a grilling from the Antitrust Hearing

MarTech News: Weekly round-up 28/07

What Marketing Looked Like in the Last Pandemic

B2B Marketing Trends - Now & Next

Why Creativity Matters More Than Ever

Suspension of Disbelief in Marketing

Why We're All in the Business of Trust

Go Premium or Go Home

Acquia Powers the Patriots through Super Sunday

Why it's Important for the CMO to be Friends with Sales and CSM

Marketing BS Free Dictionary – Jargon Made Simple

Q&A: Peter Irikovsky from Exponea

Q&A: James Henderson from Zephr

Q&A: Alex Olley from Reachdesk

Q&A: James Isilay from Cognism

Reachdesk Case Study - test IO

A Day in the Life - Vicki Scheele

Marketing Transformation Helps Schwab Drive Marketing-Qualified Leads

Three Ways to Break Through the Noise with Video

4 Reasons Search Is the Most Critical Issue for Your Brand This Year

What Dr Seuss Can Teach us About MarTech and Ethics

A Day in the Life - John Watton

#MarTechFest Dial Up - Jaime Lopez

#MarTechFest Dial Up - Malcolm Auld

#MarTechFest Dial Up - Andrea Fryrear

#MarTechFest Dial Up - Marc Geffen

Challenging Your Understanding of “The Right Time”

Automated Data Integrations Case Study

IKEA Uses Data Intelligence to Prepare for Multi-channel Growth

8 Key Metrics for Your Performance Marketing Reports

In Praise of the Marketing Technology Landscape Supergraphic!

4 Common Myths Debunked about MarTech Roles

How Webinars Have Shifted our Perception of Value

Who is Paco the Pug?

Marketing Technology Landscape Supergraphic 2020

MarTech Alliance Quarantunes Playlist

The Best Marketing Virtual Events/Conferences to Attend in 2020

The Best Marketing Events & Business Conferences for 2020: APAC Edition

Best Zoom Backgrounds

Best Working From Home Tweets

Salestech: What it is and Why it Matters

Use virtual engagement to drive real-world growth

Women's History Month - Dr Christine Bailey

Women's History Month - Sinem Soydar Günal

Women's History Month - Amy McManus

Women's History Month - Amy Rodgers

Women's History Month - Julie Alexander

Women's History Month - Anita Brearton

Women's History Month - Holly Chen

Innovations That Are Shaping Marketing Tech in 2020

Meet the women of MarTech Alliance

Marketing & Tech Book Club: That Will Never Work by Marc Randolph

The Best Marketing Events & Business Conferences for 2020

Marketing & Tech Book Club: Delusions of Brandeur by Ryan Wallman

Why CMOs must embrace martech

Is agile always the answer?

Building a Marketing & Sales Operations Machine

MarTech Podcast: Chris Wickson & Scott Brinker

Marketing & Tech Book Club: Be More Pirate by Sam Conniff

A 3rd Year Of #Martechfest Magic In The Bag

Marketing & Tech Book Club: The Infinite Game by Simon Sinek

Marketing & Tech Book Club: Secrets of Sandhill Road by Scott Kupor

Making it stack up: How to get, and stay, in control of your martech

Marketing & Tech Book Club: The Algebra of Happiness by Scott Galloway

Marketing & Tech Book Club: Finding My Virginity by Richard Branson

Marketing Book Club: Conversational Marketing by D. Gerhardt & D. Cancel

Do today’s CMOs need tech skills?

Marketing & Tech Book Club: The Choice Factory by Richard Shotton