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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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AntiConLX Global 2022 - Doing More with Less: How to Structure Your Team When you Can't Hire Anyone

With more roles than people, and fewer people available with the skills and knowledge needed for modern marketing, recruitment is a real challenge at the moment. 

So, where do you start when you can’t get the staff? You look at the structure of your existing team and make it work harder for you.

In this session from AntiConLX Global, Wyatt Bales from BluprintX explains some common customer org structures, how customers are using technology to do more with fewer resources, and the trends we're seeing in staffing, outsourcing, and the use of tools.