by Pug, on 19 July, 2018

For those of you lucky enough to attend the MarTech conference in San Jose this week, you’ll have seen the unveiling of the infamous Marketing Technology Landscape 2018. This supergraphic is …

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Topics:MarTech FestivalMust see

by Carlos Doughty, on 18 July, 2018

Coining ‘bull$hit buzzwords’ in the marketing industry has become an epidemic. The issue isn’t actually with the terms themselves (they are often useful), but with the overuse, or nonsensical use, …

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by Pug, on 3 July, 2018

Marketing technology, or “martech” as it is so often referred (because there can never be too many abbreviations in marketing), is one of those buzzwords you hear popping up outside …

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Topics:Alexa what is...?Video