MarTech Stories

For the Martech community, the annual release of the Marketing Technology Landscape Supergraphic is a huge day in the industry calendar. This hotly anticipated supergraphic is the brain-child of the …

As part of the research into the UK Marketing Technology Landscape Supergraphic #UKMarTech, we reached out to some of the UK's key marketing technology vendors. We chatted on what makes them tick, what …

As part of the research into the UK Marketing Technology Landscape Supergraphic #UKMarTech, we reached out to some of the UK's key marketing technology vendors. We chatted on what makes them tick, what …

As part of the research into the UK Marketing Technology Landscape Supergraphic #UKMarTech, we reached out to some of the UK's key marketing technology vendors. We chatted on what makes them tick, what …

Seth Godin is an entrepreneur, author and teacher. Through his 19 bestselling books, his well-read blog and entrepreneurial ventures, Seth has motivated and inspired brands to communicate with customers more …

Heather Cabot is an entrepreneur, bestselling author and advocate for women in technology. Her debut book and digital platform, Geek Girl Rising, sets out to crush male hacker stereotypes and …

Tom Fishburne has a penchant for marketing humour, his 'marketoons' parodying the very industry that he has worked within for so many years. It all began with a weekly cartoon, …

In a world wherein the landscape of traditional marketing is in constant flux, influencer marketing has evolved from being a relatively niche space, to something far more accessible and mainstream. The …

Bernadette Jiwa is an authority on business philosophy and brand storytelling. She helps notable brands and entrepreneurs tell the truth through their business, humanise processes and elevate their position in an …

Rand Fishkin gives prospective entrepreneurs a peek behind the curtain of what it really is like to build a start up. Rand himself is the current founder of SparkToro, and …

I was recently invited to the Gartner marketing briefing; ‘Excelling Through Digital Disruption in the World of Marketing’. This event had an illustrious collection of speakers, including: Andrew Frank, Prof …

Agile marketing is rightfully one of the sexiest buzzwords in marketing technology (IMHO). But how the heck does it live up to its rep, you may ask? When implemented efficiently, it offers …

Chances are, you’re already dealing with MarTech regularly on a day-to-day basis, even if you don’t realise it. Sending automated emails? MarTech. Maintaining a website? MarTech. Scheduling social? Yep, MarTech. While …

Tom Goodwin is an expert in innovation and digital transformation. A futurist and advocate for change, Tom has quickly seen the power of the technology and the need to harness it …

The Martech Alliance team was super stoked when Eric Ries swung by our studio for a good ol’ chin wag about his latest book The Startup Way. His seminal first book, …