MarTech Stories

Update 13/09/2019: We have just released the 2019 edition! Head over to this page for the 2019 UK Marketing Technology Landscape. For the Martech community, the annual release of the …

As part of the research into the UK Marketing Technology Landscape Supergraphic #UKMarTech, we reached out to some of the UK's key marketing technology vendors. We chatted on what makes them tick, what …

As part of the research into the UK Marketing Technology Landscape Supergraphic #UKMarTech, we reached out to some of the UK's key marketing technology vendors. We chatted on what makes them tick, what …

As part of the research into the UK Marketing Technology Landscape Supergraphic #UKMarTech, we reached out to some of the UK's key marketing technology vendors. We chatted on what makes them tick, what …

In a world wherein the landscape of traditional marketing is in constant flux, influencer marketing has evolved from being a relatively niche space, to something far more accessible and mainstream. The …

Rand Fishkin gives prospective entrepreneurs a peek behind the curtain of what it really is like to build a start up. Rand himself is the current founder of SparkToro, and …

I was recently invited to the Gartner marketing briefing; ‘Excelling Through Digital Disruption in the World of Marketing’. This event had an illustrious collection of speakers, including: Andrew Frank, Prof …

Agile marketing is rightfully one of the sexiest buzzwords in marketing technology (IMHO). But how the heck does it live up to its rep, you may ask? When implemented efficiently, it offers …

Chances are, you’re already dealing with MarTech regularly on a day-to-day basis, even if you don’t realise it. Sending automated emails? MarTech. Maintaining a website? MarTech. Scheduling social? Yep, MarTech. While …

The Martech Alliance team was super stoked when Eric Ries swung by our studio for a good ol’ chin wag about his latest book The Startup Way. His seminal first book, …