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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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LinkedIn Expands its Martech Capabilities With Acquisition of Oribi

With LinkedIn’s marketing solutions business accelerating by 43% in terms of year on year  revenue, it's hardly surprising that they have gone out to the market to find a business that matches what they and their customers are craving. That’s more data and more useful insights that can be actioned.