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Alfie Powell

Digital Content Producer, MarTechAlliance

Recent Posts by Alfie Powell:

by Alfie Powell, on 13 May, 2021

If, like me, you come from the world of digital content and publishing – it’s a long shot but you might be – then you’ll have heard Steven Bartlett’s name …

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Topics:Marketing Book ClubDTC, Social & Influencer Tech

by Alfie Powell, on 27 April, 2021

Amplifying one’s CX is a sure-fire way to get what is essentially free marketing. Even though, in general, unhappy people shout louder than those who are content, if people have …

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Topics:Experience

by Alfie Powell, on 31 March, 2021

Similar to the money I waste on my Tinder Gold subscription, a lot of money in the world of martech is wasted on poorly implemented AI. It's pretty easy to …

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Topics:Strategy & Trends

by Alfie Powell, on 31 March, 2021

Yeah you read that right. The WRONG way! Account-based marketing is something every business could do with perfecting as, implemented right, it offers a significant and hefty return on investment …

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Topics:B2B: ABM & SalesTech

by Alfie Powell, on 30 March, 2021

The three R's. Four, if you include the word "real". Should you include the word "real"? Honestly I don't know. It's often said that the most powerful form of advertising …

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Topics:B2B: ABM & SalesTech

by Alfie Powell, on 30 March, 2021

Every click that you do on a site and every action that you take on an app is being recorded somewhere, but don't worry - it mostly isn't in a …

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by Alfie Powell, on 30 March, 2021

These days it's pretty hard to imagine you can make a dent in the world or marketing and technology (some may even say martech?) without knowing a thing or two …

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by Alfie Powell, on 30 March, 2021

Creating a decent - GOOD EVEN?! - customer experience is something that companies have been trying to find a short cut for ever since people realised that it was too …

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Topics:Experience

by Alfie Powell, on 30 March, 2021

Understanding the intricacies of SEO to the degree where you can more or less get Google to do what you want should be considered a superpower. There should be some …

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by Alfie Powell, on 30 March, 2021

It's very easy to underestimate the difficulty and complications involved when starting and growing an Instagram account. Back in the day, it was as simple as just posting a picture …

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Topics:B2B: ABM & SalesTechDTC, Social & Influencer Tech

by Alfie Powell, on 29 March, 2021

Despite everything seemingly trying its hardest to halt any progress in the world over the last 365 days, things in the world of martech is still growing and that's just …

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Topics:Strategy & Trends

by Alfie Powell, on 29 March, 2021

The old pipe dream. Creating predictable and scalable sales revenue. It's a feat accomplished by many, but mastered by few, and one that will always be a bi-word for the …

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by Alfie Powell, on 24 March, 2021

There's always a lot to unpack when it comes to business-related books. Most of the time you find yourself worried that people on the tube think you're trying to look …

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Topics:Experience

by Alfie Powell, on 18 March, 2021

If you’re anything like me, the second you input your email address into a new website and for whatever reason you didn’t have to option to not subscribe to “special …

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Topics:Experience

by Alfie Powell, on 11 March, 2021

As John Hannah said in Four Weddings and a Funeral, “Stop all the clocks, cut off the telephone, “Prevent the dog from barking with a juicy bone, “Silence the pianos …

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Topics:Strategy & Trends

by Alfie Powell, on 9 March, 2021

Audio marketing has existed since what seems like the beginning of time. Between playings of Fred Astaire and some other depression era musician – Grey Andrew and the Wallowers? – …

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Topics:DTC, Social & Influencer Tech

by Alfie Powell, on 8 March, 2021

With Hopin sweeping up more investment from venture capitalist as their fundraising endeavours draws to a close, it looks as though the events tech space landscape may never be the same. During the …

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Topics:Content, Brand & Events Tech

by Alfie Powell, on 8 March, 2021

It's been a busy week in the CDP space; Upland snapped up BlueVenn, Zeta Global Raised $222.5 Million in Debt Financing, Blueshift Raised $30m, Lexer raised $33.5m. And it’s just gotten even busier as Dublin-based data analytics firm Boxever have been acquired by US firm Sitecore in …

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Topics:Experience

by Alfie Powell, on 7 March, 2021

Quite a lot of money that, isn’t it? You’d notice if it was taken from your account is what I’m trying to say. To be bought by Cision – a company who, if …

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by Alfie Powell, on 3 March, 2021

I saw a man reading a book the other day. You know what I did? I punched him. I shouted, “get with the times, grandad!” and kicked him as he …

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by Alfie Powell, on 3 March, 2021

World Book Day – or as I call it Second Christmas – is back as it’s the first Thursday of March and you know what that means, right? Spot on; …

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Topics:Marketing Book Club

by Alfie Powell, on 7 March, 2019

In this world of sales / salestech there’s a whole smorgasbord of creators and rock that we can look to for guidance and advice… sort of like Jesus or Buddha …

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by Alfie Powell, on 9 March, 2018

In this age of entrepreneurialism and content coming from every single angle you can think of (and even decimal angles like 78.3o) it’s no surprise that people everywhere are looking …

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Topics:Who Is..DTC, Social & Influencer Tech

by Alfie Powell, on 10 October, 2017

First things first and I think it’s something we can all agree on; Scott Brinker is a very happy chappy. I genuinely can’t find a single picture of him (excluding …

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Topics:Who Is..

by Alfie Powell, on 23 June, 2017

Scott Galloway. Ol' reliable. The Jason Statham of marketing, we in the business call him. We don't actually but you know, he's a reliable guy who if you squint really …

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Topics:Who Is..