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Alfie Powell

Digital Content Producer, MarTechAlliance

Recent Posts by Alfie Powell:

by Alfie Powell, on 20 October, 2021

Account-Based Marketing is one of the highest-yielding forms of B2B marketing. It's not easy, but when it works, it works like nothing else before it ever could, really. What is …

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Topics:B2B: ABM & SalesTech

by Alfie Powell, on 18 October, 2021

Not too long ago I wrote about all of the various C-level roles at any given company and the list is frighteningly long. It may seem like companies are making …

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Topics:Content & Engagement

by Alfie Powell, on 15 October, 2021

We all know what CX is here. Most of us know what EX is too. But do we know what ROX is? The chances are that knowing the term Return …

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Topics:Experience

by Alfie Powell, on 12 October, 2021

Gartner recently released the Emerging Technologies and Trends Impact Radar for 2021, which looked at 23 new technologies that are predicted to take over marketing technology over the next ten …

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Topics:B2B: ABM & SalesTechInnovation

by Alfie Powell, on 11 October, 2021

Things are beginning to return to normal in regard to life post-Covid. Nonetheless, many of the changes in life that the pandemic introduced through necessity are here to stay. More …

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Topics:Content & Engagement

by Alfie Powell, on 5 October, 2021

There's a silly amount of CMS tools out there and all of them act in slightly different ways, although ultimately they all do the same thing... like Bionicles. So, below …

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Topics:B2B: ABM & SalesTech

by Alfie Powell, on 1 October, 2021

Over here at The MarTech Alliance, we were lucky enough to be joined by Bynder, who hosted a webinar which looked at how DAM can power engaging digital experience that …

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Topics:Marketing OpsContent & Engagement

by Alfie Powell, on 29 September, 2021

We all love a webinar, and with the help of ON24, we here at MarTech Alliance hosted a webinar about personalisation in marketing. The special guest was, Seth Godin talking …

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Topics:ExperienceB2B: ABM & SalesTech

by Alfie Powell, on 25 September, 2021

Content. Marketing. Bring them both together and what do you have? Oh you better believe you've got some sweet, sweet content marketing. Sadly though, as I've discussed in past articles, content …

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Topics:Content & Engagement

by Alfie Powell, on 17 September, 2021

Customer service is one of the most important parts of any company. You could have a wonderful product or service that people are blown away by, but if you have …

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Topics:Experience

by Alfie Powell, on 15 September, 2021

Corporate gifting is going from strength to strength, and Sendoso is the latest company to have nabbed a whole lot of money from their investment rounds. Thanks largely in part …

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Topics:Strategy & Trends

by Alfie Powell, on 15 September, 2021

The new Gartner Hype Cycle for Digital Marketing is here, and you know what that means? That's right - the key takeaways from me. Things are changing as parts of …

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Topics:Marketing OpsData

by Alfie Powell, on 13 September, 2021

These days it seems like personalisation is the be all and end all of providing a good CX. If you can't provide good personalisation on your site, then you can't …

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Topics:Data

by Alfie Powell, on 9 September, 2021

Time is slowly, but measurably, blurring the lines between B2B and B2C marketing. On the face of it, B2C marketing has always seemed like the more fun cousin of B2B …

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Topics:B2B: ABM & SalesTech

by Alfie Powell, on 8 September, 2021

The amount of things that are very important or imperative to your marketing strategy or something that if you don’t do, your business will crash and burn is startling. Martech …

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Topics:B2B: ABM & SalesTech

by Alfie Powell, on 6 September, 2021

As time inevitably draws on and technology and life seems to evolve constantly with no end in sight, the world around us changes and reshapes itself to almost unrecognisable forms …

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Topics:Marketing OpsB2B: ABM & SalesTech

by Alfie Powell, on 2 September, 2021

If you love Darrell Alfonso, which you absolutely should, then you'll be very happy to learn that he will be talking at our famous #MarTechFest Global in-person anti-conference! Darrell will …

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Topics:People & Skills

by Alfie Powell, on 1 September, 2021

World Book Day – or as I call it Second Christmas – is back as it’s the first Thursday of March and you know what that means, right? Spot on; …

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Topics:Marketing Book Club

by Alfie Powell, on 1 September, 2021

Video marketing is huge and only getting bigger. In this article we've rounded up some key stats and trends around social video. Viewers claim they retain 95% of messages from …

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Topics:Data

by Alfie Powell, on 1 September, 2021

You know when a webinar is titled with a question that it's going to be a good one, and this was no exception to the rule. Here at MarTech Alliance, …

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Topics:Marketing Ops

by Alfie Powell, on 25 August, 2021

If you love Grace Beverley, make sure to check out our #MarTechFest Global in-person anti-conference on the 22nd of October, where she will be conducting a fireside chat about #MarketingBookClub …

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Topics:Strategy & Trends

by Alfie Powell, on 24 August, 2021

Generally speaking, being headless is a bad thing. Not having a head should not be something that anyone aspires to. However, there are some cases in which headless isn't always …

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Topics:Content & EngagementInnovation

by Alfie Powell, on 23 August, 2021

The world of advertising and marketing is a murky one. You often see ads on the telly or in newspapers or even popping up on websites and think “how can …

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Topics:Strategy & Trends

by Alfie Powell, on 23 August, 2021

In August 2019, an American Marketing Association survey revealed that the implementation of AI had jumped 27% in the previous year and a half. Following that, a 2020 Deloitte global …

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Topics:Strategy & TrendsInnovation

by Alfie Powell, on 19 August, 2021

It seems like every job that gets written or spoken about in some capacity consists of three letters and always begins with C and most of the time ends in …

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Topics:People & Skills

by Alfie Powell, on 18 August, 2021

Customer experience is one of the most important considerations for any business, and a factor that can give you a competitive edge in a crowded market. While you may think …

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Topics:Data

by Alfie Powell, on 18 August, 2021

This week in martech: Verint acquires Conversocial, Adverity secures $120M, Seismic acquires Lessonly, Foleon announces $10 million Series C funding, Salesforce announce plans to integrate Slack, T-Mobile confirm data breach affecting …

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by Alfie Powell, on 17 August, 2021

Visual marketing is understandably a well-documented part of marketing, but there's often plenty of room for improvement in terms of implementation. The world of marketing is chock-full of boring and …

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Topics:Strategy & Trends

by Alfie Powell, on 12 August, 2021

When you make a video, it never really occurs to you that you're also going to have to make some sort of thumbnail to entice people into clicking it. If …

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Topics:Strategy & Trends

by Alfie Powell, on 10 August, 2021

I pitched this article to my manager and one of the words I used in my provisional title resulted in me hearing him swear for the first time. On reflection, …

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Topics:Content & Engagement

by Alfie Powell, on 9 August, 2021

In this day and age, it's entirely reasonable to be every so slightly worried that eventually a computer with more charisma that you will turn up and steal your job …

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Topics:Digital WorkingInnovation

by Alfie Powell, on 6 August, 2021

It seems obvious to say that things are better when people trust you. Just look how hard Loki tries to make people believe he's on their side! Customer trust goes …

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Topics:Experience

by Alfie Powell, on 5 August, 2021

Everyone wants a healthy amount of new customers coming through the door daily, but not enough is said about the importance of a returning customer base. Alright that's sort of …

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Topics:Experience

by Alfie Powell, on 2 August, 2021

It's commonly said that a loyal and consistent customer base is one of the most important things a company can have, regardless of whatever sector that particular company operates in …

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Topics:Experience

by Alfie Powell, on 2 August, 2021

Back in the day of the mid-noughties, if you'd have approached someone at their computer and told them that there was an alternative to Internet Explorer, they would have slapped …

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Topics:Strategy & TrendsInnovation

by Alfie Powell, on 30 July, 2021

Like almost everything in this world - except the public's general opinion towards medicine and scientific fact - things are constantly evolving. B2B marketing is no exception to the rule …

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Topics:B2B: ABM & SalesTech

by Alfie Powell, on 30 July, 2021

The irrefutable truth is that many people hate talking on the phone now, and especially to people they don't really know. That's why nowadays, people like me who get scared …

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Topics:ExperienceInnovation

by Alfie Powell, on 28 July, 2021

As you've been told a million times before (and around half of those times by me), customer experience is absolutely one of the most important parts of your business. Whether …

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Topics:ExperienceDigital Working

by Alfie Powell, on 26 July, 2021

First and foremost, this isn't about sentient robots getting sick of their repressive human overlords and demanding equal pay and holiday. The martech narrative hasn't yet strayed into allegory quite …

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Topics:Innovation

by Alfie Powell, on 13 July, 2021

No one’s got time to do anything anymore. I got angry earlier today when I had to briefly stop sitting down so I could make a cup of tea. Admittedly, …

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Topics:ExperienceStrategy & Trends