Carlos Doughty

Carlos Doughty

Founder and Marketing Technologist at MarTech Alliance

Recent Posts by Carlos Doughty:

by Carlos Doughty, on 1 August, 2019

Martech. Small word, mad world. There’s no getting away from the fact that most marketers don’t seem to feel fully at home with marketing technology – and that needs to …

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Topics:MarTech4Ps of Marketing Technology

by Carlos Doughty, on 29 August, 2018

Update 13/09/2019: We have just released the 2019 edition! Head over to this page for the 2019 UK Marketing Technology Landscape. For the Martech community, the annual release of the …

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Topics:MarTechMust seeMartech Landscape

by Carlos Doughty, on 9 August, 2018

I was recently invited to the Gartner marketing briefing; ‘Excelling Through Digital Disruption in the World of Marketing’. This event had an illustrious collection of speakers, including: Andrew Frank, Prof …

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by Carlos Doughty, on 18 July, 2018

Coining ‘bull$hit buzzwords’ in the marketing industry has become an epidemic. The issue isn’t actually with the terms themselves (they are often useful), but with the overuse, or nonsensical use, …

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