Ella

Digital isn't a thing, it's everything. Buzzwords and complex acronyms are being thrown around, but no-one is really aware of what change means. Business leaders are feeling the heat to quickly …

It's no secret we fine folks at the MarTech Alliance, like...nay - LOVE a good marketing and technology book. Here's a list of must read books for you to devour in …

Think you know marketing? Seth Godin's most recent book makes you question everything you thought you knew. Superstar of the marketing world, Seth has written the quintessential handbook for anyone …

Definitive Chief Customer Officer Jeanne Bliss delivers a must read  for business owners who work within any vaguely customer-centric sphere. In her most recent book, Would You Do That To Your Mother …

Marketing leader Roland Smart has provided marketers with a step-by-step guide for how to adopt more customer-centric, hands-on; AGILE strategies. As customers become harder to please, a truly positive customer experience has become harder to …

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. That cannot be debated. Their longevity however can be. Scott Galloway is a NYU professor and …

Scott Brinker is often credited with bringing marketing technology to the forefront, knowingly nicknamed the martech's 'godfather'. Nothing gives greater weight to this titular than this profound and industry-specific read. The …

Emily Chang is an American journalist, author and current Bloomberg TV anchor. More than anything else, she is an unlucky player in the man's game of Silicone Valley. Her book, …

Simon is an author, founder and visionary. He wrote the global bestseller Start with Why in 2009 and its subsequent Ted Talk has become the third most-watched video of all time. Why we …

David Raab is a marketing technology expert, independent consultant and author of literally thousands of articles on the subject of martech and analytics. David is also the founder of the Customer …