Recent Posts by Ella:
by Ella, on 8 February, 2019
Digital isn't a thing, it's everything. Buzzwords and complex acronyms are being thrown around, but no-one is really aware of what change means. Business leaders are feeling the heat to quickly …
Read Storyby Ella, on 21 January, 2019
It's no secret we fine folks at the MarTech Alliance, like...nay - LOVE a good marketing and technology book. Here's a list of must read books for you to devour in …
Read Storyby Ella, on 18 January, 2019
Think you know marketing? Seth Godin's most recent book makes you question everything you thought you knew. Superstar of the marketing world, Seth has written the quintessential handbook for anyone …
Read Storyby Ella, on 15 January, 2019
Definitive Chief Customer Officer Jeanne Bliss delivers a must read for business owners who work within any vaguely customer-centric sphere. In her most recent book, Would You Do That To Your Mother …
Read Storyby Ella, on 14 January, 2019
Marketing leader Roland Smart has provided marketers with a step-by-step guide for how to adopt more customer-centric, hands-on; AGILE strategies. As customers become harder to please, a truly positive customer experience has become harder to …
Read Storyby Ella, on 1 November, 2018
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. That cannot be debated. Their longevity however can be. Scott Galloway is a NYU professor and …
Read Storyby Ella, on 27 October, 2018
Scott Brinker is often credited with bringing marketing technology to the forefront, knowingly nicknamed the martech's 'godfather'. Nothing gives greater weight to this titular than this profound and industry-specific read. The …
Read Storyby Ella, on 26 October, 2018
Emily Chang is an American journalist, author and current Bloomberg TV anchor. More than anything else, she is an unlucky player in the man's game of Silicone Valley. Her book, …
Read Storyby Ella, on 25 October, 2018
Simon is an author, founder and visionary. He wrote the global bestseller Start with Why in 2009 and its subsequent Ted Talk has become the third most-watched video of all time. Why we …
Read Storyby Ella, on 18 October, 2018
David Raab is a marketing technology expert, independent consultant and author of literally thousands of articles on the subject of martech and analytics. David is also the founder of the Customer …
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