Ella

Through his "marketoons" Tom Fishburne has made marketers chuckle for more than 15 years. 'Your Ad Ignored Here', is a marketing diary of doodles from over the years that anyone in marketing …

Digital isn't a thing, it's everything. Buzzwords and complex acronyms are being thrown around, but no-one is really aware of what change means. Business leaders are feeling the heat to quickly …

It's no secret we fine folks at the MarTech Alliance, like...nay - LOVE a good marketing and technology book. Here's a list of must read books for you to devour in …

Think you know marketing? Seth Godin's most recent book makes you question everything you thought you knew. Superstar of the marketing world, Seth has written the quintessential handbook for anyone …

Definitive Chief Customer Officer Jeanne Bliss delivers a must read  for business owners who work within any vaguely customer-centric sphere. In her most recent book, Would You Do That To Your Mother …

Marketing leader Roland Smart has provided marketers with a step-by-step guide for how to adopt more customer-centric, hands-on; AGILE strategies. As customers become harder to please, a truly positive customer experience has become harder to …

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. That cannot be debated. Their longevity however can be. Scott Galloway is a NYU professor and …

Scott Brinker is often credited with bringing marketing technology to the forefront, knowingly nicknamed the martech's 'godfather'. Nothing gives greater weight to this titular than this profound and industry-specific read. The …

Vala Afshar is a digital marketing evangelist, author and Twitter storyteller. He contributes weekly technology, business and leadership articles to a variety of publications, as well as co-hosting the weekly …

Content marketing masters, Robert Rose and Joe Pulizzi take us to the very edge of marketing. Marketing is not just a cost to be endured, but an significant profit centre in …