Ella

Story contributor for MarTech Alliance

Recent Posts by Ella:

by Ella, on 22 February, 2019

Through his "marketoons" Tom Fishburne has made marketers chuckle for more than 15 years. 'Your Ad Ignored Here', is a marketing diary of doodles from over the years that anyone in marketing …

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Topics:Marketing & Tech Book ClubTom Fishburne

by Ella, on 8 February, 2019

Digital isn't a thing, it's everything. Buzzwords and complex acronyms are being thrown around, but no-one is really aware of what change means. Business leaders are feeling the heat to quickly …

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Topics:Marketing & Tech Book ClubTom Goodwin

by Ella, on 21 January, 2019

It's no secret we fine folks at the MarTech Alliance, like...nay - LOVE a good marketing and technology book. Here's a list of must read books for you to devour in …

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Topics:Must see

by Ella, on 18 January, 2019

Think you know marketing? Seth Godin's most recent book makes you question everything you thought you knew. Superstar of the marketing world, Seth has written the quintessential handbook for anyone …

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Topics:Marketing & Tech Book ClubSeth Godin

by Ella, on 15 January, 2019

Definitive Chief Customer Officer Jeanne Bliss delivers a must read  for business owners who work within any vaguely customer-centric sphere. In her most recent book, Would You Do That To Your Mother …

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Topics:Marketing & Tech Book ClubJeanne BlissInspiring Women

by Ella, on 14 January, 2019

Marketing leader Roland Smart has provided marketers with a step-by-step guide for how to adopt more customer-centric, hands-on; AGILE strategies. As customers become harder to please, a truly positive customer experience has become harder to …

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Topics:Marketing & Tech Book ClubMust see

by Ella, on 1 November, 2018

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. That cannot be debated. Their longevity however can be. Scott Galloway is a NYU professor and …

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Topics:Marketing & Tech Book ClubScott Galloway

by Ella, on 27 October, 2018

Scott Brinker is often credited with bringing marketing technology to the forefront, knowingly nicknamed the martech's 'godfather'. Nothing gives greater weight to this titular than this profound and industry-specific read. The …

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Topics:Marketing & Tech Book ClubScott Brinker

by Ella, on 11 October, 2018

Vala Afshar is a digital marketing evangelist, author and Twitter storyteller. He contributes weekly technology, business and leadership articles to a variety of publications, as well as co-hosting the weekly …

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Topics:Who Is..Vala Afshar

by Ella, on 20 September, 2018

Content marketing masters, Robert Rose and Joe Pulizzi take us to the very edge of marketing. Marketing is not just a cost to be endured, but an significant profit centre in …

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Topics:Marketing & Tech Book ClubRobert RoseJoe Pulizzi

by Ella, on 20 September, 2018

No-one understands social media better than Gary "Vee" Vaynerchuk. He has been business savvy since he started a lemonade franchise at 7 years old. Nothing he says, writes and tweets …

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Topics:Marketing & Tech Book ClubGary Vee

by Ella, on 11 August, 2018

Rand Fishkin gives prospective entrepreneurs a peek behind the curtain of what it really is like to build a start up. Rand himself is the current founder of SparkToro, and …

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Topics:Marketing & Tech Book ClubRand Fishkin

by Ella, on 18 July, 2018

Do you put your customers at the forefront of every business decision? If the answer is no, then you need this book. Put simply, Digital Sense is common sense for the digital world. The …

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Topics:Marketing & Tech Book ClubTravis WrightChris J Snook

by Ella, on 22 June, 2018

Seven years ago, Tim Hughes sent his very first tweet and jump-started his amazing journey with social media. Since then, Tim has become one of the world's leading social selling experts …

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Topics:Marketing & Tech Book ClubTim Hughes

by Ella, on 21 December, 2017

Roland Smart is a marketing leader and definitive figure on agile marketing. He has three startups under his belt, a groundbreaking book and expertise in social media, mobile application development and …

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Topics:Marketing & Tech Book ClubWho Is..Roland Smart

by Ella, on 13 December, 2017

Jeanne Bliss is the Founder and President of CustomerBliss and Co-Founder of The Customer Experience Professions. She is a published author of four books, a regular speaker, thought leader and an …

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Topics:Marketing & Tech Book ClubWho Is..Inspiring Women

by Ella, on 8 December, 2017

Heather Cabot is an entrepreneur, bestselling author and advocate for women in technology. Her debut book and digital platform, Geek Girl Rising, sets out to crush male hacker stereotypes and …

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Topics:Marketing & Tech Book ClubWho Is..Inspiring Women

by Ella, on 1 December, 2017

Gary Vaynerchuk is a self-starter, and social media master. Gary is a prestigious keynote speaker and podcast host, as well as the author of a multitude of bestselling books on entrepreneurship and social …

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Topics:Who Is..

by Ella, on 7 November, 2017

Richard Branson is the founder of the Virgin brand and the ultimate entrepreneur. His 2018 autobiography, Finding my Virginity has allowed him to add to his already-long list of achievements which …

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Topics:Marketing & Tech Book ClubWho Is..Richard Branson

by Ella, on 28 October, 2017

Neil Patel is a New York Times bestseller, entrepreneur and top web influencer. His business, Neil Patel Digital creates innovative marketing plans and strategies and helps bring his own industry insight to …

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Topics:Who Is..Neil Patel

by Ella, on 10 October, 2017

Is there a name more synonymous with martech than Scott Brinker? As the editor of the chiefmartec marketing technologist blog, author of best selling book 'Hacking Marketing, the conference chair …

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Topics:Who Is..Scott Brinker

by Ella, on 28 September, 2017

Chris J Snook is a venture catalyst, entrepreneur and brand humaniser. Chris is chairman for the World Tokenomic Forum and is passionate about the impact of blockchain and the tokenomics …

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Topics:Who Is..

by Ella, on 20 September, 2017

Tom Fishburne has a penchant for marketing humour, his 'marketoons' parodying the very industry that he has worked within for so many years. It all began with a weekly cartoon, …

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Topics:Marketing & Tech Book ClubWho Is..

by Ella, on 20 September, 2017

David Raab is a marketing technology expert, independent consultant and author of literally thousands of articles on the subject of martech and analytics. David is also the founder of the Customer …

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Topics:Who Is..David Raab

by Ella, on 19 September, 2017

Emily Chang is an American journalist, author and current Bloomberg TV anchor. More than anything else, she is an unlucky player in the man's game of Silicone Valley. Her book, …

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Topics:Marketing & Tech Book ClubWho Is..Emily ChangInspiring Women

by Ella, on 5 September, 2017

Simon is an author, founder and visionary. He wrote the global bestseller Start with Why in 2009 and its subsequent Ted Talk has become the third most-watched video of all time. Why we …

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Topics:Marketing & Tech Book ClubWho Is..Simon Sinek

by Ella, on 4 September, 2017

Tom Goodwin is an expert in innovation and digital transformation. A futurist and advocate for change, Tom has quickly seen the power of the technology and the need to harness it …

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Topics:Marketing & Tech Book ClubWho Is..

by Ella, on 17 August, 2017

Travis Wright is a trainer, columnist and self-confessed martech nerd. Travis helps his clients improve their marketing practices and align sales. He co-authored a bestselling book, Digital Sense to help companies …

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Topics:Who Is..

by Ella, on 15 August, 2017

Eric Ries is a blogger, innovator and visionary. Eric is the founder of the Lean Startup theory, aimed at improving marketing functions and shortening product development cycles. He is also a bestselling …

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Topics:Who Is..

by Ella, on 3 August, 2017

Seth Godin is an entrepreneur, author and teacher. Through his 19 bestselling books, his well-read blog and entrepreneurial ventures, Seth has motivated and inspired brands to communicate with customers more …

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Topics:Marketing & Tech Book ClubWho Is..

by Ella, on 18 July, 2017

Bernadette Jiwa is an authority on business philosophy and brand storytelling. She helps notable brands and entrepreneurs tell the truth through their business, humanise processes and elevate their position in an …

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Topics:Marketing & Tech Book ClubWho Is..Inspiring Women

by Ella, on 4 July, 2017

Rand Fishkin is a tech entrepreneur, blogger and leader in the field of Search Engine Optimisation. He is a frequent keynote speaker for events around the marketing and startup world as …

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Topics:Who Is..

by Ella, on 23 June, 2017

Scott Galloway is an entrepreneur, marketer and uber-cool clinical professor of marketing at the New York University Stern School of Business. Scott is the best selling author of The Four, …

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Topics:Who Is..Scott Galloway

by Ella, on 12 June, 2017

Tamara McCleary is a Branding expert, CEO and Top Influencer. Tamara is a leading technology futurist, believing advancements such as AI will bring great social, political and spiritual impact to the …

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Topics:Who Is..

by Ella, on 27 April, 2017

Robert Rose is a content marketing strategist, advisor and storyteller. Robert has spent his career helping fellow marketers tell their story more effectively through digital media. His bestselling book, Killing Marketing, …

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Topics:Who Is..

by Ella, on 13 March, 2017

Tim Hughes is a pioneer, innovator, and social selling evangelist. Tim is the author of Social Selling: Techniques to Influence Buyers and Changemakers as well as the creator of one …

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Topics:Who Is..

 

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