The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.


Elon Musk Puts Twitter Purchase on Hold Due to Fake Account Concerns

Having agreed a deal to acquire Twitter for $44bn last month, Elon Musk has put the acquisition on hold temporarily. 


Elon Musk Puts Twitter Purchase on Hold Due to Fake Account Concerns

WPP Results Show That Martech Is Key to Agency Growth

Elon Musk Buys Twitter for $44bn

Martech M&A Activity Continues to Grow in Q1 2022

With a 9% Stake, is Elon Musk Planning to Acquire Twitter?

Google Announces Plans to Phase Out Universal Analytics by 2023

NFTs Coming Soon to Instagram: Zuckerberg

AnyRoad Raises $47M in Series B Funding Round

SEO Platform BrightEdge Acquires OnCrawl

IAB Europe's Cookie Consent Framework Breaches GDPR Rules

Microsoft Acquires Activision in $68.7bn Metaverse Move

Martech Stats and Trends for 2022

Martech M&A Activity Grew by 95% in 2021

Five 2022 Marketing Predictions From Gartner

Who Were Steven Bartlett’s Favourite Guests on Diary of a CEO?

How Can Marketers Overcome the Data Trust Gap?

Is Amazon About to Acquire Hubspot?

Who Manages Martech? IT or Marketing?

Marketing Automation: Stats and Trends

Q&A: Scott Brinker on Martech Growth, 2022 Trends and Challenges

Financial Times: A Case Study in Martech Strategy

Martech Budgets Set to Increase in 2022: Report

Martech Q&A: Acquia CMO Lynne Capozzi

Customer Data Platform Treasure Data Raises $234 Million

Agencies Doubling Down On Martech as Demand Grows

Five Key Predictions From Forrester for 2022

B2B Marketing Maturity Study Finds Scope for Improvement

Martech Alliance Featured on Latest 'This Old Marketing' Podcast

Global Martech Industry Worth $344.8bn in 2021

Online Retailers Need to Work on Website Performance: Report

Email Marketing Strategy Requires a Rethink: Gartner

Martech M&A Activity Continues to Grow in Q3 2021

What Is a 360 Degree Customer View?

Canva Raises $200m Based on $40bn Valuation

What Is Digital Transformation, and Where Does Martech Fit In?

Brands Failing to Meet Customer Experience Expectations: Report

What Is Customer Experience and Why Does It Matter?

Marketing Budgets Fall 4.6% In 2021, Martech Share of Budget Increases

Skills and Tech Are the Main Barriers to Great Customer Experience

Martech M&A Activity Grows by 214% Year on Year