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Graham Charlton

Graham Charlton

Graham Charlton is Head of Content at Martech Alliance.

Recent Posts by Graham Charlton:

by Graham Charlton, on 16 September, 2021

It's a phrase which is often used in the industry, and was previously a kind of Holy Grail for marketers, but what do we mean when we talk about a …

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Topics:ExperienceData

by Graham Charlton, on 15 September, 2021

Thanks to a new funding round led by T. Rowe Price, online design platform Canva is now valued at $40bn. The company raised $200m in the round, as the company …

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Topics:Strategy & Trends

by Graham Charlton, on 1 September, 2021

Digital transformation has been a hot topic amongst marketers for some years now, and the shift online which was driven by the Covid-19 pandemic has made it even more important …

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Topics:People & SkillsStrategy & Trends

by Graham Charlton, on 31 August, 2021

Marketing technology (Martech) is one of the fastest growing markets, with the global market estimated to be worth $121 billion in 2019. With growth continuing, that figure is likely to …

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by Graham Charlton, on 25 August, 2021

Just 10% of customers feel that brands are providing what they see as a 'good experience', though 82% of marketers feel they are meeting consumer expectations. This is one of …

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by Graham Charlton, on 16 July, 2021

In increasingly competitive markets, customer experience (CX) can be the key differentiator between businesses, which is why companies are working so hard to improve in this area. Customer experience is …

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Topics:Experience

by Graham Charlton, on 14 July, 2021

The pandemic continues to have an impact on marketing budgets, with spend as a percentage of revenue falling to a ten year low of 6.4% year on year. However, though …

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Topics:Strategy & Trends

by Graham Charlton, on 8 July, 2021

While organisations agree that great customer experience provides a key competitive advantage, just 31% of marketers think they are exceeding customer's CX expectations. The 2021 Customer Experience Trends & Insights …

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Topics:ExperienceStrategy & Trends

by Graham Charlton, on 6 July, 2021

Increased M&A activity in the Ad Tech, Digital Content and Martech sectors suggest the industry is continuing its recovery from the pandemic. In both Ad Tech and MarTech, the number …

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Topics:Strategy & Trends

by Graham Charlton, on 1 July, 2021

Martech, like the marketing industry in general, is awash with buzzwords, phrases and acronyms that can be impenetrable to the outsider, or the beginner. There's CDPs, DXPs, marketing stacks, lead …

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by Graham Charlton, on 25 June, 2021

Google has announced a delay in its plans to block the use of third party cookies in its Chrome browser. The plans have been pushed back until late 2023 while …

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Topics:SEO