Online Events

In Person

What's the latest in the world of martech?

Stay up to date on M&A, news, opinion and more!

Marketing Tech Landscapes:

Top books, marketers & events

Holly Ripley

Digital Content and Event Producer - MarTech Alliance

Recent Posts by Holly Ripley:

by Holly Ripley, on 2 December, 2020

This week in MarTech: Salesforce is in talks to acquire Slack, Adobe Expands Customer Data Platform to Include B2B Sales, Adjust announces partnership and technology integration with Adobe as part of …

Read Story
Topics:MarTechMust seeSalesforceAdobeAdobe Experience ManagerSlackAdjustAppsFlyerEntityX

by Holly Ripley, on 2 December, 2020

Following rumours of a potential acquisition, the news has come, the deal is done. Salesforce has acquired Slack for an impressive $27.7 Billion. This marks Salesforce’s biggest acquisition in its …

Read Story
Topics:MarTechMust seeSalesforceSlack

by Holly Ripley, on 1 December, 2020

In our latest #MarTechFest Web Sesh, Andrew Stephenson, Director of Marketing for EMEA & India at Treasure Data joined us to reveal 5 Ways Your Data Will Help You Build an Amazing Customer Experience. According …

Read Story
Topics:MarTechMust seeCDPCustomer Data PlatformTreasure Data

by Holly Ripley, on 27 November, 2020

Software super giant, Salesforce is in talks to acquire workplace messaging app, Slack as it seeks to expand its offerings to businesses, sources reported on Wednesday. The potential acquisition follows …

Read Story
Topics:MarTechMust seeSalesforceSlack

by Holly Ripley, on 25 November, 2020

Customer data platforms are beginning to build momentum in the martech world and we have a feeling the space is going to soar in the year to come. A CDPs …

Read Story
Topics:MarTechMust seeAdobeCDP

by Holly Ripley, on 25 November, 2020

This week in MarTech: Customer Data & Marketing Platform, Klaviyo Raises $200 Million, Marketing suite provider, Cheetah Digital Partners With Swrve, Customer Intelligence Platform Zeotap Raises $18.5 Million, Criteo Integrates with …

Read Story
Topics:MarTechMust seeOracleCheetah DigitalSwrveZeotapCriteoKlaviyoNetcoreHansel.io

by Holly Ripley, on 24 November, 2020

If you’re a fellow fan of all things martech you’ve probably been unable to escape the rumours, followed by the highly anticipated confirmation that Twilio have indeed agreed to acquire …

Read Story
Topics:MarTechMust seeTwilioSegment

by Holly Ripley, on 24 November, 2020

Apoorv Durga delivers another knock-out sesh at #MarTechFest Dial Up Series 2. Apoorv dives in and dissects the Customer Data Platform space from what a CDP does, different ways to …

Read Story
Topics:MarTechMust see#MarTechFest Dial UpCDPApoorv Durga

by Holly Ripley, on 18 November, 2020

This week in MarTech: Hopin, the virtual events platform raises $125 million, Zendesk and WhatsApp partner as one of WhatApp’s first core solution providers, Spotify acquires podcast technology platform, Megaphone, Livestorm raises …

Read Story
Topics:MarTechMust seeSpotifyDemandbaseZendeskWhatsAppHopinMegaphoneLivestormDemandbase One

by Holly Ripley, on 16 November, 2020

We don’t need to convince you that digital transformation is evolving at a rapid pace. A report from Twillio showed a staggering 97% increase in digital transformation with an accelerated …

Read Story
Topics:MarTechMust seeScott BrinkerDigital Transformation

by Holly Ripley, on 11 November, 2020

Imagine a world where you can truly and completely understand your customer... They confide in you, tell you their hopes, their wildest dreams. They whisper to you their deepest secrets …

Read Story
Topics:MarTechMust seewebinarsCDPCustomer Data Platform

by Holly Ripley, on 11 November, 2020

We don’t need to remind you why 2020 has been a $h!t show from start to finish, but the virus-that-shall-not-be-named hasn’t been all-bad for everyone. We’re not just talking on …

Read Story
Topics:MarTechMust seezoomonzoomeventbrite

by Holly Ripley, on 11 November, 2020

This week in MarTech: Adobe is set to acquire Workfront for $1.5 billion, Intel has acquired Cnvrg, a platform to manage, build and automate machine learning, Logiq completes the acquisition of Fixel …

Read Story
Topics:MarTechMust seeAdobeIntelSigOpt6senseWorkfrontcnvrg.ioLogiqFixelSalesloft

by Holly Ripley, on 5 November, 2020

Webinars have been at the centre of demand generation for years, long before the virus-that-shall-not-be-named stormed on the scene and declared only online channels fit for survival. Now, with not an in-person event …

Read Story
Topics:MarTechMust seewebinars

by Holly Ripley, on 5 November, 2020

Moni Oloyede delivers another knock-out sesh at #MarTechFest Dial Up Series 2. Marketing Operations professionals (or MOPs) are the ultimate utility player, with a multitude of digital marketing and technology …

Read Story
Topics:MarTechMust see#MarTechFest Dial UpMoni Oloyedefidelis

by Holly Ripley, on 5 November, 2020

Darrell Alfonso spills on success in your work, your team and your career at #MarTechFest Dial Up Series 2. Marketing Operations (or MOPs) is all the buzz, and when there’s …

Read Story
Topics:MarTechMust seeAmazonDarrell Alfonso

by Holly Ripley, on 4 November, 2020

This week in MarTech: CM Group Acquires Selligent Marketing Cloud, Stensul lands $16 Million in funding, Intel to Acquire SigOpt, True Influence Partners with LiveRamp and DoubleVerify raises $350M CM Group Acquires Selligent Marketing Cloud CM Group, a family of …

Read Story
Topics:MarTechMust seeCM GroupLiveRampDoubleVerifySelligent Marketing CloudIntelSigOptTrue Influence

by Holly Ripley, on 29 October, 2020

Gartner Kicks off Dial Up with a Bang. Personalisation is a hot topic in the martech space right now. With more and more customer data at our fingertips, the question is sparked …

Read Story
Topics:MarTechMust seegartnerAlex de Fursac Gash

by Holly Ripley, on 27 October, 2020

This week in MarTech: E-Commerce Marketing Technology firm, Rokt raises $80 Million, Bloomreach and Exponea enter partnership, Lunar raises €40M in Series C Round Funding and Alida partners with Stratifyd E-Commerce …

Read Story
Topics:MarTechMust seeRoktBloomreachExponeaLunarAlidaStratifyd

by Holly Ripley, on 20 October, 2020

This week in martech: #MarTechFest Dial Up Series 2 is live, MessageGears partners with Sageflo, Kahoot! raises $215 million and Stripe acquires Paystack for $200 million. #MarTechFest Dial Up Series 2 Has …

Read Story
Topics:MarTechMust see#MarTechFest Dial UpKahoot!PaystackMessageGearsSagefloStripe

by Holly Ripley, on 16 October, 2020

Okay, we’ll be honest. 8 months into this crazy new world and virtual events seem to be on every corner you turn. And while you have to admire the events …

Read Story
Topics:MarTech#MarTechFest Dial UpWeb SummitGartner Marketing Symposium XpoCut the Crap

by Holly Ripley, on 13 October, 2020

This week in martech: Twilio to acquire data start-up, Segment for $3.2 billion, AIA Thailand partners with Amdocs to further enhance customer data security, Dialpad raises $100 million at $1.2 billion …

Read Story
Topics:MarTechMust see#MarTechFest Dial UpAIA GroupAIA ThailandAmdocsDialpadConsumableTwilioSegmentTriller

by Holly Ripley, on 12 October, 2020

Nick is the Lead Marketing Technology Consultant at Blended Digital. He has been working directly on all aspects of marketing technology platforms for 6 years and is a certified Marketing …

Read Story
Topics:Must see#MarTechFest Dial UpNick EpsteinSpeakers

by Holly Ripley, on 9 October, 2020

Flavilla Fongang is a serial entrepreneur and the founder of 3 Colours Rule, an award-winning branding and experiential marketing agency. Through her agency, she has helped her clients scale their …

Read Story
Topics:Must see#MarTechFest Dial UpFlavilla FongangSpeakers

by Holly Ripley, on 9 October, 2020

Looking to level up your marketing game but don’t know where to turn? As it happens, there’s a handful of leading names in the biz willingly serving their skill sets and industry knowledge on a …

Read Story
Topics:MarTechCarlos DoughtySeth GodinScott GallowayRobert RoseTraining CoursesMark Ritson

by Holly Ripley, on 7 October, 2020

Neil Stoneman started his marketing technology journey over 20 years ago, with the goal to blur the silo boundaries that lead to fragmented marketing projects. Neil has worked with some …

Read Story
Topics:Must see#MarTechFest Dial UpNeil StonemanSpeakers

by Holly Ripley, on 7 October, 2020

Could you imagine anything more glorious than one whole week of rolling right out of bed and flipping open your laptop ready to start the day? Checked the trains are …

Read Story
Topics:MarTech

by Holly Ripley, on 7 October, 2020

SendInBlue storms out of blue and into the running with the big players; MailChimp and HubSpot. With their latest series B round funding raking in $160 million, SendInBlue could be about to give their competitors a run for …

Read Story
Topics:MarTechHubspotSendInBlueMailChimp

by Holly Ripley, on 6 October, 2020

It’s no secret that 2020 has been a wild ride, but with this rapid pace of change we’ve seen some rapid results – particularly in the marketing world. A report …

Read Story
Topics:MarTechScott Brinker

by Holly Ripley, on 6 October, 2020

This week in martech: SendInBlue raises $160 million, TransUnion to acquire Tru Optik, SAP to acquire Emarsys and Seismic raises $92 million SendInBlue raises $160 million Paris based SendInBlue has raised $160 million in a …

Read Story
Topics:MarTechMust seeTransUnionSAPEmarsysSendInBlueTru OptikSeismic

by Holly Ripley, on 6 October, 2020

Tim is an experienced research and insight professional, with a background in social sciences and over 12 years’ experience in communications, data, marketing and technology. A social scientist by training, …

Read Story
Topics:Must see#MarTechFest Dial UpTim BondSpeakers

by Holly Ripley, on 6 October, 2020

Azeem is the Digital Marketing Manager at Staffordshire University. He has spent several years working in the marketing industry, with a blend of both agency and in-house experience. He began …

Read Story
Topics:Must see#MarTechFest Dial UpAzeem AhmadSpeakers

by Holly Ripley, on 6 October, 2020

Anita Brearton is Founder/CEO of CabinetM, a marketing technology management platform that makes it easy for marketing teams manage technology spend, use, performance, and strategy. A long-time technology marketer, Anita …

Read Story
Topics:Must seeAnita Brearton#MarTechFest Dial UpSpeakers

by Holly Ripley, on 2 October, 2020

SAP, a leading cloud business software company is set to acquire Emarsys, the omnichannel customer engagement platform for an undisclosed amount. This isn’t the first time SAP has shown an …

Read Story
Topics:MarTechSAPEmarsys

by Holly Ripley, on 30 September, 2020

We told you Episerver is due to acquire Optimizely, and now we’re about to tell you what that means for the DXP space... Earlier this month, Episerver, a leading Customer-Centric …

Read Story
Topics:MarTechMust seeOptimizleyEpiserver

by Holly Ripley, on 30 September, 2020

This week in martech: Cube Dev raises $6.2M, Eyeota integrates ID5’s Universal ID, Zoox Smart Data and Kubient launch strategic partnership and Momentum acquires Last Mile Insight LLC in North America …

Read Story
Topics:MarTechMust seeCube DevEyeotaZoox Smart DataLast Mile Insight LLCID5KubientMomentum

by Holly Ripley, on 29 September, 2020

With privacy protocols and emerging data regulations lurking around every corner, the modern-day marketer has been forced to re-think the way they communicate with their customer. It’s been two years …

Read Story
Topics:MarTech#MarTechFestMust seeGDPR

by Holly Ripley, on 25 September, 2020

In the rapidly growing and ever-evolving space of all things marketing and technology, it may well feel close to impossible to keep up to date with the latest tech trends and revolutionary insights across the …

Read Story
Topics:MarTechMust seeOracle

by Holly Ripley, on 24 September, 2020

If you weren’t able to catch the Hubspot C-suite's session at INBOUND 2020 this year, don’t worry. We’re here to round it up. Brian Halligan, Dharmesh Shah and Christopher O’Donnell, …

Read Story
Topics:MarTechMust seeThe New NormalINBOUND 2020Hubspot

by Holly Ripley, on 23 September, 2020

7 months later and the pandemic is still leaving a trail of destruction all across the globe. No business has been left unscathed and the retail industry is no exception. But that’s not stopping APAC …

Read Story
Topics:MarTechMust see

 

More...

Subscribe