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Holly Ripley

Recent Posts by Holly Ripley:

by Holly Ripley, on 10 August, 2020

Let’s face it, the marketing world is changing, and fast. Digital has catapulted marketing into a new and evolving era dictated by technology and marketers had better keep up. Now, digital is …

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Topics:MarTechMust seeMOPsMarketing Operations Managers

by Holly Ripley, on 10 August, 2020

The Agile craze has been sweeping the marketing nation for a few years now. While some love, some also love to hate. Agile you certainly know how to split a crowd. Despite the waves the Agile methodology has been …

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Topics:MarTechMust seeagileagile marketing

by Holly Ripley, on 7 August, 2020

Chatbots have been on the rise since 2016 when Facebook introduced the world to its Messenger app chatbot and the business possibilities that came with it. Since then, the world has seen an explosion of chatbot …

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Topics:MarTechMust seechatbots

by Holly Ripley, on 7 August, 2020

Earlier this week Twitter disclosed that they expect to be fined up to $250 million for using personal information provided by its users for security reasons, to target online ads instead. The stock dropped …

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Topics:MarTechMust seeScott GallowayTwitterJack Dorsey

by Holly Ripley, on 6 August, 2020

Leading sales and marketing platform and creators of the conversational marketing category, Drift announces a new category: Revenue Acceleration. Although Drift still stand strong behind conversational marketing, CEO, David Cancel said they “weren’t thinking big enough” when they …

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Topics:MarTechMust seeDriftDavid CancelRevenue AccelerationThe Revenue Eraconversational marketing

by Holly Ripley, on 4 August, 2020

This week in MarTech: Talks of Microsoft to buy TikTok, Partnerize and Pepperjam acquisition, $45million in funding for Chorus.ai, WEVO and Brandcast partnership and The Big Tech Antitrust Hearing low down. Microsoft …

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Topics:MarTechMust seeFacebookAmazonAppleTim CookMicrosoftMark ZuckerbergGoogleSundar PichaiJeff BezosTikTokPepperjamWEVOPartnerizeChorus.aiBrandcast

by Holly Ripley, on 3 August, 2020

Just days after the Big Tech Antitrust hearing, talks of a TikTok take over steals the headline following the continued scrutiny of the Chinese video app from the Trump administration. US lawmakers have voiced concerns with TikTok’s Chinese parent company, ByteDance and their unregulated data-sharing practices regarding American …

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Topics:MarTechMust seeFacebookByteDanceMicrosoftMark ZuckerbergBig TechTikTok

by Holly Ripley, on 3 August, 2020

Tech giant CEOs from Amazon, Apple, Facebook and Google (controlling companies worth almost $5 TRILLION combined) testified before congress following their investigations from U.S. federal state Antitrust Officials. The core accusations came from the concerns of …

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Topics:MarTechMust seeFacebookAmazonAppleTim CookMark ZuckerbergGoogleSundar PichaiJeff BezosBig TechAntitrust Hearing

by Holly Ripley, on 28 July, 2020

This week in MarTech: 100-million-dollar investment for Ceros, Talkwalker acquire Nielsen Social, subscription-based "malvertising" solution announced, ActiveCampaign enhances automation functionality, Juicebox Beta programme launched by Juice Analytics and Acxiom announces Customer Data Platform. Cloud-based design platform, Ceros raises a whopping $100m investment, courtesy of Sumeru Equity Partners. SEP build growth leaders in …

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Topics:MarTechMust seeCerosSumeru Equity PartnersTalkwalkerNielsen SocialActiveCampaignAcxiomJuiceboxJuice AnalyticsTableau

 

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