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Holly Ripley

Digital Content and Event Producer - MarTech Alliance

Recent Posts by Holly Ripley:

by Holly Ripley, on 24 February, 2021

This week in MarTech: Oribi raises $15.5 million, Leadspace and ZoomInfo partner, Tegrita and Motiva partner and Highspot raises $200 million Oribi Raises $15.5 Million Our first story of the week: …

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Topics:MarTech

by Holly Ripley, on 23 February, 2021

Highspot, has announced cashing in $200 million in their latest Series E funding, which now values the salestech solution at $2.3 billion. Highspot has been experiencing hyper-growth driven by the …

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Topics:MarTechMust seesalestech

by Holly Ripley, on 18 February, 2021

Salestech is the sweet spot where sales and technology fuse together to form the tools that can boost productivity, drive speed to lead, improve lead coverage and ultimately close more deals. When the right salestech falls in the right …

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Topics:MarTechsalestech

by Holly Ripley, on 17 February, 2021

This week in MarTech: Reddit raises $250 million, ClickDimensions acquires Eletype, Reduct.Video raises $4 million and salestech provider, Skynamo acquires mSeller. Reddit Raises $250 Million As the Reddit trend continues to …

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Topics:MarTechRedditClickDimensionsReduct.VideoSkynamomSellerEletype

by Holly Ripley, on 10 February, 2021

As the Reddit trend continues to rise up and to the right, so does their funding. The company’s recent series E round of financing has brought home a total of …

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Topics:MarTechMust seeReddit

by Holly Ripley, on 10 February, 2021

This week in MarTech: HubSpot acquires The Hustle newsletter, Tealium raises $96 million, Automattic acquires Parse.ly, Scratchpad secures $13 million, Storyblok raises $8.5 million, Granulate Raises $30 million and Avatria launches …

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Topics:MarTechHubspotTealiumAutomatticScratchpadThe HustleParse.lyStoryblokGranulateAvatria

by Holly Ripley, on 9 February, 2021

Here are our top 5 ways to well and truly f&#ck up your salestech... 1. Throw all your time and budget into the tech - forget about people and processes …

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Topics:MarTechMust seesalestech

by Holly Ripley, on 8 February, 2021

Whether you tune in for some fine athleticism, the half time show or some of the most expensive ads known to man, there’s a special place in everyone’s heart for …

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Topics:MarTechMust seeSuper Bowl

by Holly Ripley, on 5 February, 2021

It’s another headline fuelled by those three glorious little letters: C, D, P. Tealium have just announced a whopper of a funding round, bringing home $96 million for the customer …

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Topics:MarTechMust seeTealium

by Holly Ripley, on 4 February, 2021

If you’re in the salestech game, you’re probably already familiar with Nancy Nardin’s name. Nancy has been tracking down salestech logos, Sherlock Holmes style since 2010 and categorising them impeccably …

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Topics:MarTechsalestechSmart Selling ToolsNancy Nardin

by Holly Ripley, on 3 February, 2021

This week in MarTech: Bloomreach acquires Exponea, Leadspace raise $46 million, Mediafly raise $25 million and Leadoo MT raise €5 million Bloomreach Acquires Exponea Let’s jump into our first story of …

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Topics:MarTechBloomreachExponeaLeadspaceMediaflyLeadoo MT

by Holly Ripley, on 2 February, 2021

Outlining both the crisis and opportunity brought to light by the pandemic, Scott Galloway discusses how the year 2020 has not been a change agent as much as an accelerant …

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Topics:Marketing & Tech Book ClubScott Galloway

by Holly Ripley, on 1 February, 2021

Each new year brings new targets, new trends and if you’re lucky, new tech. We don’t need to remind you how much the past year has accelerated the rate of …

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Topics:MarTechMust seesalestechsales technology

by Holly Ripley, on 29 January, 2021

Looking for your next martech read but not sure where to turn? Well, lucky for you, you’ve ended up in the capable hands of the proud founders of the Marketing …

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Topics:Marketing & Tech Book Club

by Holly Ripley, on 28 January, 2021

Customer data platforms are building even more momentum in the martech world with huge amounts of funding being injected into the space. From ActionIQ raising $32 million at the start of …

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Topics:MarTechMust seeBloomreachExponea

by Holly Ripley, on 27 January, 2021

This week in MarTech: Citrix acquires Wrike, Omnipresent raises $15.8 million, Tealium and Agillic announce a new integration connector, and RichRelevance and Manthan Software merge to form a new solution, Algonomy …

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Topics:MarTechRichRelevanceCitrixOmnipresentTealiumAlgonomyWrikeAgillicManthan Software

by Holly Ripley, on 27 January, 2021

Calendly, a cloud-based service used to set up and schedule meeting times have close an investment of $300 million from OpenView Venture Partners and Iconiq is now valued at $3 …

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Topics:MarTechMust seeCalendly

by Holly Ripley, on 26 January, 2021

In order for marketing and sales teams to engage and understand their customer, they’re going to need to know a little bit about them. Luckily, we’re in the midst of …

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Topics:MarTechCDPCustomer Data PlatformCRM

by Holly Ripley, on 25 January, 2021

When was the last time you got distracted? Probably no more than 20 minutes ago if we’re being really honest. Perhaps that’s what you’re doing right now... Got a spreadsheet …

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Topics:Marketing & Tech Book ClubNir Eyal

by Holly Ripley, on 22 January, 2021

And just like that we’ve been catapulted into a brand-new year. While start of 2021 may be starting to feel suspiciously like the year we thought we’d left behind, we’ve …

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Topics:MarTechMust seeCarlos DoughtyAlex de Fursac GashMoni Oloyede2021 Predictions

by Holly Ripley, on 21 January, 2021

CDPs are the hottest marketing technology around today, but are they worthy of the hype? Spoiler: Yes. In our latest Marketing & Tech Book Club episode, we’ve been chatting CDPs with …

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Topics:Marketing & Tech Book ClubCustomer Data Platforms

by Holly Ripley, on 21 January, 2021

Earlier this week, Digital experience management software, Sitecore, made martech history as it announced an incredible $1.2 billion investment. This marks the largest-ever capital investment the martech space has seen …

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Topics:MarTechMust seeSitecore

by Holly Ripley, on 20 January, 2021

This week in MarTech: Sitecore Secures $1.2 Billion Investment, Snap Acquires StreetCred, Webflow Raise $140 Million, Mailchimp Acquires Chatitive, ON24 Filed to Raise $100 Million in an IPO Sitecore Secures $12 …

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Topics:MarTechON24MailChimpSnapStreetCredWebflowChatitiveSitecore

by Holly Ripley, on 19 January, 2021

CEO of Duarte, Inc., communication expert and award-winning author, Nancy Duarte reveals the importance of marrying our analytical and storytelling skills together in order to thrive in our data driven …

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Topics:Marketing & Tech Book ClubMarTechMust seeNancy Duarte

by Holly Ripley, on 18 January, 2021

Vice Chairman of Ogilvy and founder of its Behavioural Science Practice, not to mention TED Talk extraordinaire, Rory Sutherland has blessed us all with the release of his latest book: …

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Topics:Marketing & Tech Book ClubMarTechMust seeRory Sutherland

by Holly Ripley, on 13 January, 2021

This week in MarTech: OneTrust Raises $300 Million, Hopin Acquires Streamyard, SalesLoft Raises $100 Million, Amazon Acquires Wondery and Google Pilots Video Search Feature. OneTrust Raises $300 Million OneTrust secures $300 …

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Topics:MarTechAmazonGoogleSalesloftHopinOneTrustStreamyardWondery

by Holly Ripley, on 8 January, 2021

We can’t quite decide whether it feels as though we’ve waited 10 lifetimes to see the back of 2020, or within a blink of the eye, the year has suddenly …

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Topics:MarTechMust seeCarlos Doughty

by Holly Ripley, on 8 January, 2021

The optimistic start of a new decade didn’t last long as the Coronavirus pandemic started to emerge and spread its chaos across the globe. Unsurprisingly, the first quarter of 2020 …

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Topics:MarTechMust seeCerosFacebookSalesforceAdobeSlackOptimizleyEpiserverSAPEmarsysTwilioSegmentCM GroupSelligent Marketing CloudWorkfrontDemandbaseHopinBizzaboKustomerOneTrustEvergageEngagio

by Holly Ripley, on 2 January, 2021

As we turn the page on 2020 (finally) and enter a new chapter of 2021, (okay no more book puns, we promise) you're probably already chanting your yearly mantra: "New …

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Topics:Marketing & Tech Book Club

by Holly Ripley, on 16 December, 2020

This week in MarTech: Cisco agrees to acquire IMImobile, Sprinklr announces integration with Q&A platform, Quora, Wonder raises $11 million, TechTarget announces agreement to acquire virtual event platform, BrightTALK and RichRelevance …

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Topics:MarTechTechTargetSprinklrQuoraWonderCiscoIMImobileBrightTALKRichRelevance

by Holly Ripley, on 14 December, 2020

You’ll find not 1, not 2, not even 3, but 99 (yep, that's right) individual marketing strategies enclosed in Flavilla Fongang’s latest marketing book release: ’99 Strategies to get Customers’ …

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Topics:Marketing & Tech Book ClubMarTechMust seeFlavilla Fongang

by Holly Ripley, on 14 December, 2020

BROKEN NEWS: Gmail, Youtube and Google appear to be down. (See what we did there...) Update: Services appear to be coming back online, however some are still experiencing slight glitches …

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Topics:MarTechMust see

by Holly Ripley, on 14 December, 2020

Georgi Mirazchiev, Digital Marketing Specialist at Bynder, shares his creative content secrets and gives us a glimpse into how successful brands are using smart templates and automation to streamline their …

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Topics:MarTechMust see

by Holly Ripley, on 9 December, 2020

This week in MarTech: Facebook acquires CRM start-up, Kustomer, Zephr raises $8 million in their latest series A round, Bizzabo raises $138 million in their latest series E round, and Sprinklr …

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Topics:MarTechMust seeFacebookSprinklrZephrBizzaboQuoraKustomer

by Holly Ripley, on 8 December, 2020

You’re probably starting to see the words “customer data platform” appear on your screen more regularly by the day, and you know what that means… Aaah yes. Another red hot, …

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Topics:MarTechMust seedata driven marketingCDPCustomer Data Platform

by Holly Ripley, on 8 December, 2020

We’re going to start this article with possibly the most overstated and under rated statement of 2020 (and no, it’s not “you’re on mute”) but, “it’s been a difficult year” …

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Topics:MarTechMust seegartner2021 Predictions

by Holly Ripley, on 7 December, 2020

In today’s fast-paced marketing world, increasingly more is being asked of our marketers. We’re expected to be data-driven, creative thinkers, producing triple the results in half the time. So how …

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Topics:Marketing & Tech Book ClubMarTechMust seechristine bailey

by Holly Ripley, on 2 December, 2020

This week in MarTech: Salesforce is in talks to acquire Slack, Adobe Expands Customer Data Platform to Include B2B Sales, Adjust announces partnership and technology integration with Adobe as part of …

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Topics:MarTechMust seeSalesforceAdobeAdobe Experience ManagerSlackAdjustAppsFlyerEntityX

by Holly Ripley, on 2 December, 2020

Following rumours of a potential acquisition, the news has come, the deal is done. Salesforce has acquired Slack for an impressive $27.7 Billion. This marks Salesforce’s biggest acquisition in its …

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Topics:MarTechMust seeSalesforceSlack

by Holly Ripley, on 1 December, 2020

In our latest #MarTechFest Web Sesh, Andrew Stephenson, Director of Marketing for EMEA & India at Treasure Data joined us to reveal 5 Ways Your Data Will Help You Build an Amazing Customer Experience. According …

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Topics:MarTechMust seeCDPCustomer Data PlatformTreasure Data

 

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