Holly Ripley

Looking for some tip-top advice on how to f#&k up your martech stack? Probably not. But we’re going to give it to you anyway. Behold, our 5 steps to murder …

Here at MarTech Alliance, we’re not afraid to ask the tough questions. We’re posing the question to MOPs, SOPs, CMOs, COOs and any other marketing technology related role that can …

Social selling. The name, pretty self-explanatory and the aim, pretty simple. Salespeople, utilising social media to yep, you guessed it, sell. Though it may require averting your attention to a …

This week in MarTech: Hopin raises $400 million, Upland acquires BlueVenn, Medallia acquires Decibel, Piano acquires AT Internet, Okta acquires Auth0, Sitecore acquires Boxever and Four51, Widen and Shutterstock partner, and …

Sales Operations Professionals, or 'SOPs': What can they bring to your team? The world of salestech is booming. “Prove it” – you say? Just take a look at Nancy Nardin’s 2021 edition of the SalesTech Landscape, now featuring a …

This week in MarTech: Cision acquires Brandwatch, Exponea and Acxiom announce a data integration, Zeta Global raises $222.5 million in debt financing, Blueshift takes home $30 million, Terminus raises $90 million, …

This week in MarTech: Oribi raises $15.5 million, Leadspace and ZoomInfo partner, Tegrita and Motiva partner and Highspot raises $200 million Oribi Raises $15.5 Million Our first story of the week: …

Highspot, has announced cashing in $200 million in their latest Series E funding, which now values the salestech solution at $2.3 billion. Highspot has been experiencing hyper-growth driven by the …

Salestech is the sweet spot where sales and technology fuse together to form the tools that can boost productivity, drive speed to lead, improve lead coverage and ultimately close more deals. When the right salestech falls in the right …

This week in MarTech: Reddit raises $250 million, ClickDimensions acquires Eletype, Reduct.Video raises $4 million and salestech provider, Skynamo acquires mSeller. Reddit Raises $250 Million As the Reddit trend continues to …

As the Reddit trend continues to rise up and to the right, so does their funding. The company’s recent series E round of financing has brought home a total of …

This week in MarTech: HubSpot acquires The Hustle newsletter, Tealium raises $96 million, Automattic acquires Parse.ly, Scratchpad secures $13 million, Storyblok raises $8.5 million, Granulate Raises $30 million and Avatria launches …

Here are our top 5 ways to well and truly f&#ck up your salestech... 1. Throw all your time and budget into the tech - forget about people and processes …

Whether you tune in for some fine athleticism, the half time show or some of the most expensive ads known to man, there’s a special place in everyone’s heart for …

It’s another headline fuelled by those three glorious little letters: C, D, P. Tealium have just announced a whopper of a funding round, bringing home $96 million for the customer …

If you’re in the salestech game, you’re probably already familiar with Nancy Nardin’s name. Nancy has been tracking down salestech logos, Sherlock Holmes style since 2010 and categorising them impeccably …

This week in MarTech: Bloomreach acquires Exponea, Leadspace raise $46 million, Mediafly raise $25 million and Leadoo MT raise €5 million Bloomreach Acquires Exponea Let’s jump into our first story of …

Outlining both the crisis and opportunity brought to light by the pandemic, Scott Galloway discusses how the year 2020 has not been a change agent as much as an accelerant …

Each new year brings new targets, new trends and if you’re lucky, new tech. We don’t need to remind you how much the past year has accelerated the rate of …

Looking for your next martech read but not sure where to turn? Well, lucky for you, you’ve ended up in the capable hands of the proud founders of the Marketing …

Customer data platforms are building even more momentum in the martech world with huge amounts of funding being injected into the space. From ActionIQ raising $32 million at the start of …

This week in MarTech: Citrix acquires Wrike, Omnipresent raises $15.8 million, Tealium and Agillic announce a new integration connector, and RichRelevance and Manthan Software merge to form a new solution, Algonomy …

Calendly, a cloud-based service used to set up and schedule meeting times have close an investment of $300 million from OpenView Venture Partners and Iconiq is now valued at $3 …

In order for marketing and sales teams to engage and understand their customer, they’re going to need to know a little bit about them. Luckily, we’re in the midst of …

When was the last time you got distracted? Probably no more than 20 minutes ago if we’re being really honest. Perhaps that’s what you’re doing right now... Got a spreadsheet …

And just like that we’ve been catapulted into a brand-new year. While start of 2021 may be starting to feel suspiciously like the year we thought we’d left behind, we’ve …

CDPs are the hottest marketing technology around today, but are they worthy of the hype? Spoiler: Yes. In our latest Marketing & Tech Book Club episode, we’ve been chatting CDPs with …

Earlier this week, Digital experience management software, Sitecore, made martech history as it announced an incredible $1.2 billion investment. This marks the largest-ever capital investment the martech space has seen …

This week in MarTech: Sitecore Secures $1.2 Billion Investment, Snap Acquires StreetCred, Webflow Raise $140 Million, Mailchimp Acquires Chatitive, ON24 Filed to Raise $100 Million in an IPO Sitecore Secures $12 …

CEO of Duarte, Inc., communication expert and award-winning author, Nancy Duarte reveals the importance of marrying our analytical and storytelling skills together in order to thrive in our data driven …

Vice Chairman of Ogilvy and founder of its Behavioural Science Practice, not to mention TED Talk extraordinaire, Rory Sutherland has blessed us all with the release of his latest book: …

This week in MarTech: OneTrust Raises $300 Million, Hopin Acquires Streamyard, SalesLoft Raises $100 Million, Amazon Acquires Wondery and Google Pilots Video Search Feature. OneTrust Raises $300 Million OneTrust secures $300 …

We can’t quite decide whether it feels as though we’ve waited 10 lifetimes to see the back of 2020, or within a blink of the eye, the year has suddenly …

The optimistic start of a new decade didn’t last long as the Coronavirus pandemic started to emerge and spread its chaos across the globe. Unsurprisingly, the first quarter of 2020 …

As we turn the page on 2020 (finally) and enter a new chapter of 2021, (okay no more book puns, we promise) you're probably already chanting your yearly mantra: "New …

This week in MarTech: Cisco agrees to acquire IMImobile, Sprinklr announces integration with Q&A platform, Quora, Wonder raises $11 million, TechTarget announces agreement to acquire virtual event platform, BrightTALK and RichRelevance …

You’ll find not 1, not 2, not even 3, but 99 (yep, that's right) individual marketing strategies enclosed in Flavilla Fongang’s latest marketing book release: ’99 Strategies to get Customers’ …

BROKEN NEWS: Gmail, Youtube and Google appear to be down. (See what we did there...) Update: Services appear to be coming back online, however some are still experiencing slight glitches …

Georgi Mirazchiev, Digital Marketing Specialist at Bynder, shares his creative content secrets and gives us a glimpse into how successful brands are using smart templates and automation to streamline their …

This week in MarTech: Facebook acquires CRM start-up, Kustomer, Zephr raises $8 million in their latest series A round, Bizzabo raises $138 million in their latest series E round, and Sprinklr …