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Holly Ripley

Digital Content and Event Producer - MarTech Alliance

Recent Posts by Holly Ripley:

by Holly Ripley, on 25 August, 2021

Outlining both the crisis and opportunity brought to light by the pandemic, Scott Galloway discusses how the year 2020 has not been a change agent as much as an accelerant …

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Topics:Marketing Book Club

by Holly Ripley, on 25 March, 2021

Looking for some tip-top advice on how to f#&k up your martech stack? Probably not. But we’re going to give it to you anyway. Behold, our 5 steps to murder …

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Topics:Strategy & Trends

by Holly Ripley, on 18 March, 2021

Here at MarTech Alliance, we’re not afraid to ask the tough questions. We’re posing the question to MOPs, SOPs, CMOs, COOs and any other marketing technology related role that can …

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Topics:Strategy & Trends

by Holly Ripley, on 16 March, 2021

Social selling. The name, pretty self-explanatory and the aim, pretty simple. Salespeople, utilising social media to yep, you guessed it, sell. Though it may require averting your attention to a …

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Topics:B2B: ABM & SalesTech

by Holly Ripley, on 10 March, 2021

This week in MarTech: Hopin raises $400 million, Upland acquires BlueVenn, Medallia acquires Decibel, Piano acquires AT Internet, Okta acquires Auth0, Sitecore acquires Boxever and Four51, Widen and Shutterstock partner, and …

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by Holly Ripley, on 3 March, 2021

Sales Operations Professionals, or 'SOPs': What can they bring to your team? The world of salestech is booming. “Prove it” – you say? Just take a look at Nancy Nardin’s 2021 edition of the SalesTech Landscape, now featuring a …

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Topics:B2B: ABM & SalesTech

by Holly Ripley, on 3 March, 2021

This week in MarTech: Cision acquires Brandwatch, Exponea and Acxiom announce a data integration, Zeta Global raises $222.5 million in debt financing, Blueshift takes home $30 million, Terminus raises $90 million, …

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by Holly Ripley, on 24 February, 2021

This week in MarTech: Oribi raises $15.5 million, Leadspace and ZoomInfo partner, Tegrita and Motiva partner and Highspot raises $200 million Oribi Raises $15.5 Million Our first story of the week: …

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by Holly Ripley, on 23 February, 2021

Highspot, has announced cashing in $200 million in their latest Series E funding, which now values the salestech solution at $2.3 billion. Highspot has been experiencing hyper-growth driven by the …

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Topics:B2B: ABM & SalesTech

by Holly Ripley, on 18 February, 2021

Salestech is the sweet spot where sales and technology fuse together to form the tools that can boost productivity, drive speed to lead, improve lead coverage and ultimately close more deals. When the right salestech falls in the right …

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Topics:B2B: ABM & SalesTech

by Holly Ripley, on 17 February, 2021

This week in MarTech: Reddit raises $250 million, ClickDimensions acquires Eletype, Reduct.Video raises $4 million and salestech provider, Skynamo acquires mSeller. Reddit Raises $250 Million As the Reddit trend continues to …

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Topics:DTC, Social & Influencer Tech

by Holly Ripley, on 10 February, 2021

As the Reddit trend continues to rise up and to the right, so does their funding. The company’s recent series E round of financing has brought home a total of …

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Topics:DTC, Social & Influencer Tech

by Holly Ripley, on 10 February, 2021

This week in MarTech: HubSpot acquires The Hustle newsletter, Tealium raises $96 million, Automattic acquires Parse.ly, Scratchpad secures $13 million, Storyblok raises $8.5 million, Granulate Raises $30 million and Avatria launches …

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Topics:Data

by Holly Ripley, on 9 February, 2021

Here are our top 5 ways to well and truly f&#ck up your salestech... 1. Throw all your time and budget into the tech - forget about people and processes …

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Topics:B2B: ABM & SalesTech

by Holly Ripley, on 8 February, 2021

Whether you tune in for some fine athleticism, the half time show or some of the most expensive ads known to man, there’s a special place in everyone’s heart for …

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by Holly Ripley, on 5 February, 2021

It’s another headline fuelled by those three glorious little letters: C, D, P. Tealium have just announced a whopper of a funding round, bringing home $96 million for the customer …

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Topics:Data

by Holly Ripley, on 4 February, 2021

If you’re in the salestech game, you’re probably already familiar with Nancy Nardin’s name. Nancy has been tracking down salestech logos, Sherlock Holmes style since 2010 and categorising them impeccably …

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Topics:B2B: ABM & SalesTech

by Holly Ripley, on 3 February, 2021

This week in MarTech: Bloomreach acquires Exponea, Leadspace raise $46 million, Mediafly raise $25 million and Leadoo MT raise €5 million Bloomreach Acquires Exponea Let’s jump into our first story of …

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Topics:ExperienceData

by Holly Ripley, on 1 February, 2021

Each new year brings new targets, new trends and if you’re lucky, new tech. We don’t need to remind you how much the past year has accelerated the rate of …

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Topics:B2B: ABM & SalesTech

by Holly Ripley, on 29 January, 2021

Looking for your next martech read but not sure where to turn? Well, lucky for you, you’ve ended up in the capable hands of the proud founders of the Marketing …

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Topics:Marketing Book Club

by Holly Ripley, on 28 January, 2021

Customer data platforms are building even more momentum in the martech world with huge amounts of funding being injected into the space. From ActionIQ raising $32 million at the start of …

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Topics:ExperienceData

by Holly Ripley, on 27 January, 2021

This week in MarTech: Citrix acquires Wrike, Omnipresent raises $15.8 million, Tealium and Agillic announce a new integration connector, and RichRelevance and Manthan Software merge to form a new solution, Algonomy …

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Topics:Data

by Holly Ripley, on 27 January, 2021

Calendly, a cloud-based service used to set up and schedule meeting times have close an investment of $300 million from OpenView Venture Partners and Iconiq is now valued at $3 …

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by Holly Ripley, on 26 January, 2021

In order for marketing and sales teams to engage and understand their customer, they’re going to need to know a little bit about them. Luckily, we’re in the midst of …

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Topics:Data

by Holly Ripley, on 25 January, 2021

When was the last time you got distracted? Probably no more than 20 minutes ago if we’re being really honest. Perhaps that’s what you’re doing right now... Got a spreadsheet …

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Topics:Marketing Book Club

by Holly Ripley, on 22 January, 2021

And just like that we’ve been catapulted into a brand-new year. While start of 2021 may be starting to feel suspiciously like the year we thought we’d left behind, we’ve …

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by Holly Ripley, on 21 January, 2021

CDPs are the hottest marketing technology around today, but are they worthy of the hype? Spoiler: Yes. In our latest Marketing & Tech Book Club episode, we’ve been chatting CDPs with …

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Topics:Marketing Book Club

by Holly Ripley, on 21 January, 2021

Earlier this week, Digital experience management software, Sitecore, made martech history as it announced an incredible $1.2 billion investment. This marks the largest-ever capital investment the martech space has seen …

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Topics:Experience

by Holly Ripley, on 20 January, 2021

This week in MarTech: Sitecore Secures $1.2 Billion Investment, Snap Acquires StreetCred, Webflow Raise $140 Million, Mailchimp Acquires Chatitive, ON24 Filed to Raise $100 Million in an IPO Sitecore Secures $12 …

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Topics:ExperienceContent, Brand & Events Tech

by Holly Ripley, on 19 January, 2021

CEO of Duarte, Inc., communication expert and award-winning author, Nancy Duarte reveals the importance of marrying our analytical and storytelling skills together in order to thrive in our data driven …

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Topics:Marketing Book Club

by Holly Ripley, on 18 January, 2021

Vice Chairman of Ogilvy and founder of its Behavioural Science Practice, not to mention TED Talk extraordinaire, Rory Sutherland has blessed us all with the release of his latest book: …

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Topics:Marketing Book Club

by Holly Ripley, on 13 January, 2021

This week in MarTech: OneTrust Raises $300 Million, Hopin Acquires Streamyard, SalesLoft Raises $100 Million, Amazon Acquires Wondery and Google Pilots Video Search Feature. OneTrust Raises $300 Million OneTrust secures $300 …

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Topics:B2B: ABM & SalesTechDataContent, Brand & Events Tech

by Holly Ripley, on 8 January, 2021

We can’t quite decide whether it feels as though we’ve waited 10 lifetimes to see the back of 2020, or within a blink of the eye, the year has suddenly …

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by Holly Ripley, on 8 January, 2021

The optimistic start of a new decade didn’t last long as the Coronavirus pandemic started to emerge and spread its chaos across the globe. Unsurprisingly, the first quarter of 2020 …

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Topics:ExperienceB2B: ABM & SalesTechDataContent, Brand & Events TechDigital Working

by Holly Ripley, on 2 January, 2021

As we turn the page on 2020 (finally) and enter a new chapter of 2021, (okay no more book puns, we promise) you're probably already chanting your yearly mantra: "New …

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Topics:Marketing Book Club

by Holly Ripley, on 16 December, 2020

This week in MarTech: Cisco agrees to acquire IMImobile, Sprinklr announces integration with Q&A platform, Quora, Wonder raises $11 million, TechTarget announces agreement to acquire virtual event platform, BrightTALK and RichRelevance …

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Topics:DTC, Social & Influencer Tech

by Holly Ripley, on 14 December, 2020

You’ll find not 1, not 2, not even 3, but 99 (yep, that's right) individual marketing strategies enclosed in Flavilla Fongang’s latest marketing book release: ’99 Strategies to get Customers’ …

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Topics:Marketing Book Club

by Holly Ripley, on 14 December, 2020

BROKEN NEWS: Gmail, Youtube and Google appear to be down. (See what we did there...) Update: Services appear to be coming back online, however some are still experiencing slight glitches …

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by Holly Ripley, on 14 December, 2020

Georgi Mirazchiev, Digital Marketing Specialist at Bynder, shares his creative content secrets and gives us a glimpse into how successful brands are using smart templates and automation to streamline their …

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by Holly Ripley, on 9 December, 2020

This week in MarTech: Facebook acquires CRM start-up, Kustomer, Zephr raises $8 million in their latest series A round, Bizzabo raises $138 million in their latest series E round, and Sprinklr …

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Topics:Content, Brand & Events TechDTC, Social & Influencer Tech