Ian is the founder of the B2B marketing agency appropingo and editor of Rockstar CMO. Ian has a passion for marketing technology, from the software vendors that create it to the people that buy and use it. A perspective based on his background as a developer, product marketer and leader of software businesses, through being an industry analyst and consultant to his recent experience client side as a CMO.
Recent Posts by Ian Truscott:
by Ian Truscott, on 21 May, 2019
Marketing is increasingly technology and data dependent, Gartner’s CMO survey revealed that we are spending almost a third of our marketing budgets on marketing technology and that’s narrowly higher than …Read Story