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OneTrust PreferenceChoice

Consent and preference management software.

Recent Posts by OneTrust PreferenceChoice:

by OneTrust PreferenceChoice, on 21 April, 2021

Partner Content What is the difference between first- and zero-party data?  As third-party cookies are phased out, you’re likely hearing more and more talk about first-party data. And if you’re in the marketing and …

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Topics:MarTechMust seeOneTrustzero party datafirst party data

by OneTrust PreferenceChoice, on 20 April, 2021

Partner Content What is preference management? Preference management combines data privacy and customer choice to empower users to manage brand communications. Other benefits include organizational compliance, transparency, and increased consumer trust. Though preference management is typically associated with …

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Topics:MarTechMust seeOneTrustpreference management

by OneTrust PreferenceChoice, on 17 February, 2021

Sponsored Third-party cookies are about to crumble and it’s going to change the game for the marketing industry. So, what comes after third-party cookies? OneTrust sheds some light on everything …

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Topics:MarTechMust seeOneTrustThird-Party Cookies