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Paco

Paco

Effortlessly chill, Paco embodies the playful spirit of MarTech Alliance. He makes sure we keep our heads firmly out of our butts, that we’re always honest, authentic and unpretentious. Basically, we all aspire to be like Paco.

Recent Posts by Paco:

by Paco, on 22 September, 2020

The time has come my hooman friends. National Dog Week is here and I’m hittin’ up a MarTech Alliance takeover to celebrate. Paco’s the name and martech is the game. I’m a full time CPO (Chief Pug Officer) and part time troublemaker. (Still getting used …

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Topics:Must seePacoNational Dog Week

by Paco, on 2 April, 2020

With the order to stay two metres away from the nearest human, shelter in place and not gather in groups of more than two, all for a so far undetermined …

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Topics:MarTech#MarTechFestvirtualevents

by Paco, on 5 March, 2020

If you're reading this on the 5th March then happy World Book Day! (If not then let's just pretend it is). Just by a coinky dink and not planned at …

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Topics:Marketing & Tech Book ClubMarc RandolphThat Will Never Work

by Paco, on 31 January, 2020

Rolling into the 2020's – what’s up next for MarTech It’s not just the start of a shiny, fresh new year but a whole decade. So, there’s nothing we like …

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Topics:MarTechCarlos Doughty

by Paco, on 31 January, 2020

There are more and more marketing conferences events popping up every year and it can be hard to separate the wheat from the chaff! To ease the strain slightly, we’ve compiled …

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Topics:#MarTechFest

by Paco, on 18 December, 2019

Martech’s capabilities and influence are growing exponentially but, there are still gaps in CMOs’ martech preparedness. Without taking action that gulf is only going to widen. Certainly, they can rely …

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Topics:Must see4Ps of Marketing Technology

by Paco, on 18 December, 2019

If the boss thinks agile working means working from home a few days a month, then you’ve got a problem. That’s what Tamsin Anastasi-Pace, head of client solutions at Freshfields, …

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Topics:#MarTechFestMust seeagile4Ps of Marketing Technology

by Paco, on 18 December, 2019

“We documented everything that moved.” If you want a blueprint for how to build a marketing and sales operations machine, you could do worse than ask Eaton’s director of commercial …

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Topics:#MarTechFestMust see4Ps of Marketing Technology

by Paco, on 1 November, 2019

We’ve turned off the projectors, stacked up the chairs, stowed away the mics and shut the doors on another year’s #MarTechFest anti-conference – and what a day it was. Not …

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Topics:MarTech4Ps of Marketing Technology

by Paco, on 29 August, 2018

As part of the research into the UK Marketing Technology Landscape Supergraphic #UKMarTech, we reached out to some of the UK's key marketing technology vendors. We chatted on what makes them tick, what …

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by Paco, on 15 August, 2018

In a world wherein the landscape of traditional marketing is in constant flux, influencer marketing has evolved from being a relatively niche space, to something far more accessible and mainstream. The …

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Topics:Made Simple Series

by Paco, on 9 August, 2018

Agile marketing is rightfully one of the sexiest buzzwords in marketing technology (IMHO). But how the heck does it live up to its rep, you may ask? When implemented efficiently, it offers …

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Topics:Made Simple Series

by Paco, on 6 August, 2018

Chances are, you’re already dealing with MarTech regularly on a day-to-day basis, even if you don’t realise it. Sending automated emails? MarTech. Maintaining a website? MarTech. Scheduling social? Yep, MarTech. While …

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Topics:MarTechMade Simple Series

by Paco, on 3 August, 2018

The Martech Alliance team was super stoked when Eric Ries swung by our studio for a good ol’ chin wag about his latest book The Startup Way. His seminal first book, …

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Topics:Marketing & Tech Book Club

by Paco, on 19 July, 2018

For those of you lucky enough to attend the MarTech conference in San Jose this week, you’ll have seen the unveiling of the infamous Marketing Technology Landscape 2018. This supergraphic is …

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Topics:#MarTechFestMust seeMartech Landscape

by Paco, on 7 February, 2018

At The MarTech Alliance, we have a unique ability to segue any conversation topic and make it about marketing and technology. It's a true gift. And so as excitement was …

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Topics:Must see

by Paco, on 18 November, 2017

If you weren’t fortunate enough to come to our MarTech Festival 2017, #MarTechFest, you can still catch some of the highlights including the keynote session. Scott Brinker, VP Platform Ecosystem at …

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Topics:MarTech#MarTechFest

by Paco, on 20 September, 2017

Ahead of the upcoming Martech Festival, MTA sat down with Scott Brinker for an exclusive on his session at the event. He explains why prioritization of goals is important before zeroing …

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Topics:#MarTechFestVideo

 

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