Patrick Tripp, SVP of Product Marketing, Cheetah Digital
Patrick is SVP of Product Marketing at Cheetah Digital, focused on the go-to-market strategy and team for the Customer Engagement Suite. A frequent industry event speaker, Patrick has over 20 years of experience in the technology, consulting, and marketing industries. Prior to Cheetah Digital, Patrick was VP of Product Strategy at RedPoint Global, leading the product roadmap and go-to-market for the Customer Engagement Hub. Previously, Patrick was at Adobe through the acquisition of Neolane, focused on email and real-time decisioning. He has also spent time at Pegasystems, leading product marketing for the next-best-action decision engine, and spent many years at Forrester Research in the research and consulting organizations. He is a certified product manager and holds an MBA from Boston University.
by Patrick Tripp, SVP of Product Marketing, Cheetah Digital, on 31 March, 2021
Partner Content What will differentiate your brand from the competition is the ability to create a value exchange with the consumer in every moment of engagement. Offering something of value …Read Story
by Patrick Tripp, SVP of Product Marketing, Cheetah Digital, on 5 February, 2021
Sponsored Summary: In 2021, marketers need to stop focusing on old marketing strategies like one-size-fits-all content, manual journeys, and "you might like" algorithms. Today, it's all about providing a value …Read Story