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What's the latest in the world of martech?

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What is MarTech?

Martech is the software and tools that marketers use to achieve their objectives, helping them to manage and learn from data, optimise and personalise contacts with customers. 

Martech is the analytics tools, SEO tools, marketing platforms, CRMs, CDPs, DXPs, experience platforms, and more that help you to maximise sales, personalise your marketing communications, and generally improve your customer experience.  

In an increasingly digital world, where customers expect a great experience from the companies they interact with, martech is essential to manage data and customer interactions for businesses of every size.