Recent Posts by Rachael:

by Rachael, on 26 September, 2019

His first TED Talk in 2009 has amassed 46m views making it the third most watched TED Talk of all time, in the latest episode of the Marketing & Tech Book Club, Simon …

Read Story
Topics:Marketing & Tech Book Club

by Rachael, on 22 August, 2019

"We are wrong more often than we're right" Ok, I’m going to let you in on a little secret. My meagre knowledge of venture capital or VC as the kids …

Read Story
Topics:Marketing & Tech Book Club

by Rachael, on 26 July, 2019

What's the equation for a life well lived? Despite the protestation of his publisher, Scott Galloway decided to follow up his best seller about tech giants Google, Facebook Amazon and …

Read Story
Topics:Marketing & Tech Book Club

by Rachael, on 11 June, 2019

There aren’t many people out there who have led a life big enough to fill two autobiographies – but then again, there aren’t many people like Richard Branson. The serial …

Read Story
Topics:Marketing & Tech Book Club

by Rachael, on 31 May, 2019

We're all guilty of getting caught up in the B2B norms of landing pages, eBooks, lead capture forms, email open rates - but what if we thought about our customers …

Read Story
Topics:Marketing & Tech Book Club

by Rachael, on 16 May, 2019

There had been “too much description of behavioural biases and experiments, and not enough about the practical application” Richard Shotton told us when asked about the motivation behind his book …

Read Story
Topics:Marketing & Tech Book ClubRichard Shotton

by Rachael, on 5 April, 2019

Update 13/09/2019: We have just released the 2019 UK edition! Head over to this page for the 2019 UK Marketing Technology Landscape. Strap in kids Scott Brinker has dropped another …

Read Story
Topics:MarTech#MarTechFestMust seeCarlos DoughtyScott BrinkerMartech Landscape

by Rachael, on 2 April, 2019

Update 13/09/2019: We have just released the 2019 edition! Head over to this page for the 2019 UK Marketing Technology Landscape. If the recent spate of regional Marketing Technology Landscapes …

Read Story
Topics:MarTechMust seeScott BrinkerMartech Landscape

by Rachael, on 18 March, 2019

Do a quick Google search for ‘growth hacking’ and you’ll get back over 53 million results….once the buzz word de jour for start-ups - with companies such as Facebook, Slack, AirBnB …

Read Story
Topics:OpinionMarTechRamblingsMust see

by Rachael, on 21 January, 2019

Inspired by none other than Scott Brinker’s behemoth Marketing Technology Landscape Supergraphic: Martech 5000, a painstakingly detailed overview of the world’s marketing technology providers – and following on from their …

Read Story
Topics:MarTechMartech Landscape