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Recent Posts by Rachael:

by Rachael, on 11 June, 2019

There aren’t many people out there who have led a life big enough to fill two autobiographies – but then again, there aren’t many people like Richard Branson. The serial …

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Topics:Marketing & Tech Book Club

by Rachael, on 31 May, 2019

We're all guilty of getting caught up in the B2B norms of landing pages, eBooks, lead capture forms, email open rates - but what if we thought about our customers …

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Topics:Marketing & Tech Book Club

by Rachael, on 16 May, 2019

There had been “too much description of behavioural biases and experiments, and not enough about the practical application” Richard Shotton told us when asked about the motivation behind his book …

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Topics:Marketing & Tech Book ClubRichard Shotton

by Rachael, on 5 April, 2019

Strap in kids Scott Brinker has dropped another martech landscape doozy. It’s that time of the year us marketing technology enthusiasts anticipate with the giddy enthusiasm regular folk reserve for …

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Topics:MarTechMarTech FestivalMust seeCarlos DoughtyScott Brinker

by Rachael, on 2 April, 2019

If the recent spate of regional Marketing Technology Landscapes are anything to go by, our old mate Scott Brinker has a hefty task on his hands collating the logos this …

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Topics:MarTechMust seeScott Brinker

by Rachael, on 18 March, 2019

Do a quick Google search for ‘growth hacking’ and you’ll get back over 53 million results….once the buzz word de jour for start-ups - with companies such as Facebook, Slack, AirBnB …

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Topics:OpinionMarTechRamblingsMust see

by Rachael, on 21 January, 2019

Inspired by none other than Scott Brinker’s behemoth Marketing Technology Landscape Supergraphic: Martech 5000, a painstakingly detailed overview of the world’s marketing technology providers – and following on from their …

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Topics:MarTech

by Rachael, on 11 January, 2019

The statistics for women in tech are depressing. Male hacker stereotypes are still problematic and the number of female technologists has been on a steady decline since the 1980s. Entrepreneur and veteran News …

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Topics:Marketing & Tech Book ClubMust seeInspiring Women

by Rachael, on 29 August, 2018

As part of the research into the UK Marketing Technology Landscape Supergraphic #UKMarTech, we reached out to some of the UK's key marketing technology vendors. We chatted on what makes them tick, what …

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Topics:MarTech Festival

by Rachael, on 29 August, 2018

As part of the research into the UK Marketing Technology Landscape Supergraphic #UKMarTech, we reached out to some of the UK's key marketing technology vendors. We chatted on what makes them tick, what …

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Topics:MarTech Festival