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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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AntiConLX Global 2022: Creativity for the Many, Co-creation for All: How to Maximise Existing Muscle and Empower Employees

Global pharmaceutical Novo Nordisk built a brand platform to draw upon the collective brain power of its 45,000 employees, democratising asset creations, engaging employees and enabling them to tell the story of the brand, improving company positioning. 

In this presentation from AntiConLX Global last week, Hans Ubbe Ebbesen, Executive Advisor and Strategist and Former Director at Papirfly presents this case study of how Novo Nordisk redefined employer branding.

Topics

AntiConLX Global 2022: Creativity for the Many, Co-creation for All: How to Maximise Existing Muscle and Empower Employees

AntiConLX Global 2022: Omnichannel Marketing & Maslow’s Hierarchy of Customers Needs

AntiConLX Global 2022: How Technology is Empowering the Evolution of Marketing

What is MarTech?

Marketing Technology Landscape Supergraphic 2020

Meet the women of MarTech Alliance

Marketing & Tech Book Club: Delusions of Brandeur by Ryan Wallman

MarTech Podcast: Chris Wickson & Scott Brinker

Marketing & Tech Book Club: Be More Pirate by Sam Conniff

Marketing & Tech Book Club: The Infinite Game by Simon Sinek

Marketing & Tech Book Club: Secrets of Sandhill Road by Scott Kupor

Marketing & Tech Book Club: The Algebra of Happiness by Scott Galloway

Marketing & Tech Book Club: Finding My Virginity by Richard Branson

Marketing Book Club: Conversational Marketing by D. Gerhardt & D. Cancel

Swedish MarTech Landscape revealed

Growth Hacking is Here to Stay

German Marketing Technology Landscape Supergraphic

Marketing & Tech Book Club: This Is Marketing by Seth Godin

Marketing & Tech Book Club: Geek Girl Rising by Heather Cabot

Q&A: Parry Malm from Phrasee

Q&A: Nick Mason from Turtl