Recent Posts by Rachael:

by Rachael, on 22 April, 2020

Hold on to your stacks, Scott Brinker's annual marketing technology landscape infographic has arrived. Working from home hasn't stopped the godfather of martech and his team from rounding up 8,000 …

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Topics:MarTech#MarTechFestMust seeCarlos DoughtyScott BrinkerMartech Landscape

by Rachael, on 6 March, 2020

This International Women's Day, I'd like to take the opportunity to shine a spotlight on the badass women of the MarTech Alliance team. (Full disclosure, one of those women is …

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Topics:Must seeInspiring Women

by Rachael, on 30 January, 2020

Welcome to our first episode of the Marketing & Tech Book Club 2020! This time Carlos caught up with Ryan Wallman, doctor turned creative copywriter to chat about his book …

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Topics:Marketing & Tech Book ClubRyan WallmanDelusions of Brandeur

by Rachael, on 10 January, 2020

New year, a whole lotta new marketing books to read! It's no secret we love a marketing book, soaking up their wisdom...and if we're lucky picking the brains of their …

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Topics:Marketing & Tech Book ClubMust see

by Rachael, on 13 December, 2019

Part #1: Scott Brinker, godfather of martech In this special 2 part podcast Carlos and Scott Brinker get together to chat about the inimitable Marketing Technology Landscape Supergraphic, how it's …

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Topics:Martech Landscape

by Rachael, on 12 December, 2019

Welcome to the latest episode of the Marketing & Tech Book Club! This time Carlos caught up with Sam Conniff, author of Be More Pirate. Sam and Carlos cover: Being …

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Topics:Marketing & Tech Book ClubSam ConniffBe More Pirate

by Rachael, on 26 September, 2019

His first TED Talk in 2009 has amassed 46m views making it the third most watched TED Talk of all time, in the latest episode of the Marketing & Tech Book Club, Simon …

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Topics:Marketing & Tech Book Club

by Rachael, on 22 August, 2019

"We are wrong more often than we're right" Ok, I’m going to let you in on a little secret. My meagre knowledge of venture capital or VC as the kids …

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Topics:Marketing & Tech Book Club

by Rachael, on 26 July, 2019

What's the equation for a life well lived? Despite the protestation of his publisher, Scott Galloway decided to follow up his best seller about tech giants Google, Facebook Amazon and …

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Topics:Marketing & Tech Book Club

by Rachael, on 11 June, 2019

There aren’t many people out there who have led a life big enough to fill two autobiographies – but then again, there aren’t many people like Richard Branson. The serial …

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Topics:Marketing & Tech Book Club

by Rachael, on 31 May, 2019

We're all guilty of getting caught up in the B2B norms of landing pages, eBooks, lead capture forms, email open rates - but what if we thought about our customers …

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Topics:Marketing & Tech Book Club

by Rachael, on 16 May, 2019

There had been “too much description of behavioural biases and experiments, and not enough about the practical application” Richard Shotton told us when asked about the motivation behind his book …

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Topics:Marketing & Tech Book ClubRichard Shotton

by Rachael, on 2 April, 2019

Update 13/09/2019: We have just released the 2019 edition! Head over to this page for the 2019 UK Marketing Technology Landscape. If the recent spate of regional Marketing Technology Landscapes …

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Topics:MarTechMust seeScott BrinkerMartech Landscape

by Rachael, on 18 March, 2019

Do a quick Google search for ‘growth hacking’ and you’ll get back over 53 million results….once the buzz word de jour for start-ups - with companies such as Facebook, Slack, AirBnB …

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Topics:OpinionMarTechRamblingsMust see

by Rachael, on 21 January, 2019

Inspired by none other than Scott Brinker’s behemoth Marketing Technology Landscape Supergraphic: Martech 5000, a painstakingly detailed overview of the world’s marketing technology providers – and following on from their …

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Topics:MarTechMartech Landscape

by Rachael, on 11 January, 2019

The statistics for women in tech are depressing. Male hacker stereotypes are still problematic and the number of female technologists has been on a steady decline since the 1980s. Entrepreneur and veteran News …

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Topics:Marketing & Tech Book ClubMust seeInspiring Women

by Rachael, on 29 August, 2018

As part of the research into the UK Marketing Technology Landscape Supergraphic #UKMarTech, we reached out to some of the UK's key marketing technology vendors. We chatted on what makes them tick, what …

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Topics:#MarTechFest

by Rachael, on 29 August, 2018

As part of the research into the UK Marketing Technology Landscape Supergraphic #UKMarTech, we reached out to some of the UK's key marketing technology vendors. We chatted on what makes them tick, what …

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Topics:#MarTechFest

by Rachael, on 30 July, 2018

Apart from being the illustrious founder and leader of the MarTech Alliance, Carlos Doughty is known by many as the Prince of MarTech ($hit you not...read more about that here) …

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Topics:Who Is..Carlos Doughty

by Rachael, on 3 July, 2018

In its very simplest definition, martech is the portmanteau representing the convergence of marketing and technology. But maybe that much you already knew ¯\_(ツ)_/¯ Perhaps like for many, the first …

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Topics:MarTechVideo

 

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