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Recent Posts by Rachael:

by Rachael, on 6 March, 2020

This International Women's Day, I'd like to take the opportunity to shine a spotlight on the badass women of the MarTech Alliance team. (Full disclosure, one of those women is …

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Topics:Must seeInspiring Women

by Rachael, on 30 January, 2020

Welcome to our first episode of the Marketing & Tech Book Club 2020! This time Carlos caught up with Ryan Wallman, doctor turned creative copywriter to chat about his book …

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Topics:Marketing & Tech Book ClubRyan WallmanDelusions of Brandeur

by Rachael, on 10 January, 2020

New year, a whole lotta new marketing books to read! It's no secret we love a marketing book, soaking up their wisdom...and if we're lucky picking the brains of their …

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Topics:Marketing & Tech Book ClubMust see

by Rachael, on 13 December, 2019

Part #1: Scott Brinker, godfather of martech In this special 2 part podcast Carlos and Scott Brinker get together to chat about the inimitable Marketing Technology Landscape Supergraphic, how it's …

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Topics:Martech Landscape

by Rachael, on 12 December, 2019

Welcome to the latest episode of the Marketing & Tech Book Club! This time Carlos caught up with Sam Conniff, author of Be More Pirate. Sam and Carlos cover: Being …

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Topics:Marketing & Tech Book ClubSam ConniffBe More Pirate

by Rachael, on 26 September, 2019

His first TED Talk in 2009 has amassed 46m views making it the third most watched TED Talk of all time, in the latest episode of the Marketing & Tech Book Club, Simon …

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Topics:Marketing & Tech Book Club

by Rachael, on 22 August, 2019

"We are wrong more often than we're right" Ok, I’m going to let you in on a little secret. My meagre knowledge of venture capital or VC as the kids …

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Topics:Marketing & Tech Book Club

by Rachael, on 26 July, 2019

What's the equation for a life well lived? Despite the protestation of his publisher, Scott Galloway decided to follow up his best seller about tech giants Google, Facebook Amazon and …

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Topics:Marketing & Tech Book Club

by Rachael, on 11 June, 2019

There aren’t many people out there who have led a life big enough to fill two autobiographies – but then again, there aren’t many people like Richard Branson. The serial …

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Topics:Marketing & Tech Book Club

by Rachael, on 31 May, 2019

We're all guilty of getting caught up in the B2B norms of landing pages, eBooks, lead capture forms, email open rates - but what if we thought about our customers …

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Topics:Marketing & Tech Book Club