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Sarah O'Neill

Sarah O'Neill

Content Writer, MarTech Alliance

Recent Posts by Sarah O'Neill:

by Sarah O'Neill, on 23 September, 2021

Meet Chris Wickson. General Manager for EMEA and Event Solutions at Integrate, he's a pretty big deal. Launching his first operation "RateMyPlacement.co.uk" while he was still in university, he's continued …

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by Sarah O'Neill, on 23 September, 2021

This week in martech: Matillion Raises $150 Million Series E. TransUnion Buys Neustar for $3.1 Billion. Persona Closes $150 Million Round. Dialpad Acquires Kare Knowledgeware. Incubeta Acquires Maze-One. Zeta and Adara …

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by Sarah O'Neill, on 22 September, 2021

Did you catch our most recent Websesh with the CDP king Treasure Data? No? Oh. Okay. No, that's fine. I'm not crying, it's just raining. On my face. No worries, …

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by Sarah O'Neill, on 22 September, 2021

Devices are everywhere. You have a phone. You have a smart TV. You have a smart speaker. Your smart speaker has a phone. That phone has a phone. And you're …

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Topics:Innovation

by Sarah O'Neill, on 21 September, 2021

Coming up to the second birthday of TLA 's Black Women in Tech, it seems fitting that we turn to it's founder, and one of the most influential contemporary women …

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by Sarah O'Neill, on 21 September, 2021

"QR Codes?!" I hear you say. "Bringing back QR Codes?! What's next, fax machines? LaserDisc? Dot-matrix impact printing?!" C'mon, now. They said the exact same thing about vinyl, and millennial …

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by Sarah O'Neill, on 20 September, 2021

Surely the Master Data Platform will win, I hear you say. It's the master after all. Think Obi-Wan Kenobi vs Anakin Skywalker. MSM must have the high ground, right? Ah, …

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Topics:DTC, Social & Influencer Tech

by Sarah O'Neill, on 17 September, 2021

Beep beep. You flip up your Motorola Razr, charms jingling. Clack clack clack. OMG WTF LOL etc. etc. Did you SEE what she was wearing? Butterfly clips? SOOO last season …

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Topics:DTC, Social & Influencer Tech

by Sarah O'Neill, on 16 September, 2021

This week in martech: Acquia Has Announced Its Acquisition Of Widen. Sendoso Secures $100 M. Microsoft Buys Takelessons. Mparticle Connects With Yahoo. Inmoment Acquires Lexalytics. Packable Announces Merger With Highland. Zoominfo Acquires Ringlead …

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by Sarah O'Neill, on 16 September, 2021

Don't panic! I'm here to help. You should build it. Wait, no no, no. You should buy it. Wait, you should build AND buy it. Hold on. I don't know …

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Topics:Data

by Sarah O'Neill, on 14 September, 2021

Blogs, social media, YouTube videos. These are all examples of good content marketing. Sending a scary note made of cut-out magazine letters to all your customers, threatening them for not …

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Topics:Data

by Sarah O'Neill, on 13 September, 2021

Haha, yes Blockchain. We all know exactly what it is. I completely understood what people were talking about at that dinner party. It's like a new version of Minecraft right? Right?! 😰 Well, either way, …

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Topics:Data

by Sarah O'Neill, on 10 September, 2021

Want tips on how to map out your MAP? Transform your platform? Well, you've come to the right place. Turn your ABCs from Alpha, Beta, Charlie into Automation, B2B, and …

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by Sarah O'Neill, on 10 September, 2021

"But how can I market on Snapchat, unless I'm selling oversized dog ears, or rainbow vomit?" I hear you ask. Well, you don't need to actually perform face swaps to …

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Topics:Data

by Sarah O'Neill, on 9 September, 2021

Ops upside your head said ops upside your head...Op, in the name of name of love...Oppa Gangnam style...There's so many Ops based puns. It's sending me into a bit of …

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Topics:Data

by Sarah O'Neill, on 9 September, 2021

This week in martech: Martech Alliance Acquires FS Martech. BrandMaker Acquires Hive9. Sitecore Buys Search Platform Reflektion. 6sense Buys Fortella. Lift AI Teams Up With Drift. Leapwork Raises $62 Million. Bizzabo …

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by Sarah O'Neill, on 8 September, 2021

NFTs this, NFTs that. Everyone and their mums are talking about NFTs. In fact, your mum's just bought a Phillip Scofield NFT. Or at least that's how I'd imagine mum-NFTs …

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Topics:Data

by Sarah O'Neill, on 7 September, 2021

Spam, Spam, Spam, Spam… Lovely Spam! Wonderful Spam! Is something you'll never hear outside someone quoting Monty Python. Both the 'email' Spam and 'food' Spam have a lot in common …

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Topics:Data

by Sarah O'Neill, on 7 September, 2021

Mops. Such an important instrument for any business. I mean, what happens when Sandra from HR drops an entire mug of toffee-nut latte on the floor? What are we supposed …

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Topics:Data

by Sarah O'Neill, on 3 September, 2021

Account based marketing this, account based marketing that. You can't move in 2021 without hitting at least 10 marketers spouting the benefits of ABM. And it's not for nothing. In …

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Topics:Innovation

by Sarah O'Neill, on 3 September, 2021

Great. It was all fine when the robots were coming for the IT tech jobs. When they were going for the data jobs. But content marketing? No, please. I've got …

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Topics:Data

by Sarah O'Neill, on 2 September, 2021

Turns out standing outside the local Lululemon with a sandwich board asking for Insta Influencers is not the way to go about this? How do I know? Don't ask. A report from Mediakix …

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Topics:Data

by Sarah O'Neill, on 1 September, 2021

This week in martech: Infobip Collaborates With Adobe ,Rollworks Partners With Bombora And Kickfire, Memberful Partners With Spotify, Zendesk Acquires Cleverly.Ai, Cribl Raises $200 Million Series C, Emakina MENA Partners With …

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by Sarah O'Neill, on 31 August, 2021

Whoever named them cookies clearly knew how branding worked. I find it very hard to press 'reject cookies' when there's the possibility some shortbread might be taken away from me …

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Topics:Data

by Sarah O'Neill, on 27 August, 2021

Wait, digital selling isn't just buying your aunt's macramé from Facebook? But is it digital selling when she rings me up three times a day, asking if my friends would …

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Topics:Data

by Sarah O'Neill, on 26 August, 2021

Unstructured data was the reason I failed my science exams at school, apparently. Thanks Dr. Nandra! 🙃 But this is a different type of unstructured data than a sub-par bar chart …

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Topics:Data

by Sarah O'Neill, on 25 August, 2021

This week in martech: Adobe Acquires Frame.io, Facebook Announces Horizon Workrooms VR, Talkdesk Valued at $10B After $230M Funding Round, Monterro Acquires Umbraco, MOLOCO Closes $150 Million Series C Financing, InfoSum …

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by Sarah O'Neill, on 25 August, 2021

Your content marketing strategy stands at the corner of the mat. The crowd falls to a hush. It does a triple double, landing on one leg, whilst twirling some ribbons …

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Topics:Data

by Sarah O'Neill, on 24 August, 2021

It's quite the conundrum. Customers want personalised content, but they don't want me to go through their bins to find out what brand of deodorant they're using?! The contradictions are …

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Topics:Data

by Sarah O'Neill, on 20 August, 2021

Video killed the radio star. And the newspaper star. And the fax machine star. And the comically-large medieval scroll star. Basically, video is a mass murderer and needs to be …

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Topics:Data

by Sarah O'Neill, on 19 August, 2021

What are the top news stories of this week? Well, those cockatoos worked out how to open bin lids. A wandering walrus has set up home on a motorboat. A …

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Topics:Data

by Sarah O'Neill, on 18 August, 2021

In the left corner, standing at 0 foot, 0 inches, 0lbs. He's the big O, the Zero hero, ZERO. PARTY. DAAATA. And in the right corner, with the same measurements, …

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Topics:Data

by Sarah O'Neill, on 17 August, 2021

Why would I read, when I can watch a video of a panda sneezing, or see a gif of Jeff Goldblum dancing? Why would I read an email, when I …

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Topics:Data

by Sarah O'Neill, on 16 August, 2021

It's 2057. You've just gone to see a robot version of Mumford and Sons perform a concert on the moon, beamed directly into your eyes through a virtual reality headset …

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Topics:Data

by Sarah O'Neill, on 16 August, 2021

"Wait, you want me to look at a billboard?" I hear you say. "Who do you think I am, a 1950s housewife shopping for Jello molds? No way, I'm a …

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Topics:Data

by Sarah O'Neill, on 13 August, 2021

If you don't know what the experience economy is, just ask your friends who got really into historically-accurate medieval knight fights. They know what's up. You don't get into historically-accurate …

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Topics:Data

by Sarah O'Neill, on 13 August, 2021

It's party time! Grab your pointy hats, pin-the-tail-on-the-donkey, white tigers, champagne fountain, and pug shaped piñata, it's going to be a wild event. Now, time to send out a Facebook …

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Topics:Data

by Sarah O'Neill, on 12 August, 2021

"Zero Party" sounds like what a high school bully would call a scrappy group of misfits in a 90s teen movie. And not unlike that gang of unlikely friends, zero …

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Topics:Data

by Sarah O'Neill, on 11 August, 2021

Say "thank you" to Alexa when she tells you what the was the name of the dog the Soviets sent up in low space orbit in 1957? (Answer: Laika). Otherwise, …

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Topics:Data

by Sarah O'Neill, on 11 August, 2021

The death of third-party cookies seems like the kind of thing that would break the Cookie Monster's heart. But instead, it's more a case of a marketer watching you for …

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Topics:Data