The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.


Is There a Place for B2B in the Metaverse?

Will that one annoying colleague that keeps talking about his Peloton, or his arm rash, get any less annoying in the Metaverse? At least you can fly away to avoid getting stuck with him in the kitchen.


Is There a Place for B2B in the Metaverse?

Gamification in Marketing: Stats and Trends for 2022

The History of Salesforce

MarTech News: Round-Up 20/01/22

MarTech Alliance's Top 5 2022 Predictions For Martech

What is Natural Language Processing (NLP) Based Marketing?

Top 10 NFTs Created by Brands

MOPs vs Marketing Technologists - What's the Difference?

MarTech News: Round-Up 13/01/22

2022’s 10 Most In Demand Skills for Technology and Marketing

The History of Marketo

Account-Based Marketing: Stats and Trends for 2022

B2B Marketing: Stats and Trends for 2022

What’s The Difference Between Web 1.0, Web 2.0, And Web 3.0?

MarTech News: Round-Up 06/01/22

WTF NFT - The Top 10 NFTs You Can Buy Right Now

Seven Key Insights From MarTech Alliance's 2021 Research

MarTech Alliance's Top 15 Posts From 2021

MarTech Alliance's Top 10 Interviews from 2021

MarTech News: Round-Up 16/12/21

2022 The Year Martech Companies Will Be Buying Media Firms

The History of Hubspot

Three Top Examples of Unsubscribe Emails (and Why They Work!)

Sales and Marketing Alignment: Stats and Trends for 2022

#MarTechFest Dial Up: Joe Pulizzi and Robert Rose's 2021 in Review

MarTech News: Round-Up 09/12/21

#MarTechFest Dial Up: Joe Pulizzi and Steven Bartlett on Web 3.0

#MarTechFest Dial Up: Steven Bartlett Explains Why Email Still Works

What is Web 3.0 Marketing?

AI and ML in B2B: Stats and Trends for 2022

What Is Conversational Account-Based Marketing ?

#MarTechFest Dial Up: Top Five B2B Predictions for 2022 from Steven Bartlett

#MarTechFest Dial Up: Steven Bartlett on the Talent War

What Is Behavioural Marketing, and Will it Stick Around?

MarTech News: Round-Up 02/12/21

What is a Spam Trap? How Can I Avoid One?

How to Write 📣!!BLACK FRIDAY!!⚡ Email Subject Lines, and Three Top Examples

What Is a Cause Marketing Campaign? Three Successful Examples and One Failure

MarTech News: Round-Up 25/11/21

How Will 5G Technology Change Marketing?