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Sarah O'Neill

Sarah O'Neill

Content Writer, MarTech Alliance

Recent Posts by Sarah O'Neill:

by Sarah O'Neill, on 18 June, 2021

No, Rich Snippets isn't the millionaire bad guy from a film about a youth centre being closed down, and replaced with a huge car park. There's no state-wide dance competition …

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Topics:SEO

by Sarah O'Neill, on 16 June, 2021

This Month in Martech: Gong Raises $250M. Etsy Acquires Site Depop. Cognigy Raises $44M. Outreach Closes $200 Million. Spiff Raises $46M. Tracer Raises $9.9 Million. iContact Acquires Moz. Gong Raises …

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by Sarah O'Neill, on 26 May, 2021

This week in MarTech: Amazon Buys MGM for $8.5 Billion, Klaviyo Raises $320 million, Zoom Announces Events Platform, Snap Acquires WaveOptics, Pitch Raises $85M, Privacy.com Raises $43M, Twilio Buys Zipwhip and Piano Raises $88M. Amazon Buys MGM for …

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by Sarah O'Neill, on 20 May, 2021

This is a big one for all you Zoom-heads out there. Hold onto your hubs and cast your net(work), because Zoom's making its way into the virtual experience space. So, …

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Topics:Content, Brand & Events Tech

by Sarah O'Neill, on 19 May, 2021

This week in MarTech: Monday.com files for an IPO, SightCall Raises $42M, CallRail Announces Acquisition of PhoneWagon, Digital Marketing Agency ADA secures $60 million, Microsoft Debuts New Webinar Capabilities in Teams, …

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by Sarah O'Neill, on 13 May, 2021

Ladies and gentlemen, welcome to the main event. In this corner, weighing in at 0 pounds, undefeated in 0 fights, current world champioooon....I! C! P! And, in this corner, also …

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by Sarah O'Neill, on 12 May, 2021

This week in MarTech: Demandbase Announces Major Acquisitions. TikTok Launches New Promotion and Ad Tools. Sitecore Acquires Moosend. Phrasee Partners with Braze. Adlava Partners with Treasure Island. Salesforce Launches new Learning …

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by Sarah O'Neill, on 5 May, 2021

This week in MarTech: MessageBird Acquires SparkPost. Finoa Raises $22M. Mux Raises $105M. ON24 Launches Breakout Rooms. Adobe Announces CDP. Sony and Discord Partner. MessageBird Acquires Email Data Platform SparkPost and …

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by Sarah O'Neill, on 28 April, 2021

This week in MarTech: Extreme Reach Acquires Adstream. ActiveCampaign Raises $240M. HubSpot launches an Operations Hub. Terminus Launches Integration with LinkedIn. Facebook Creates Clubhouse clone. Advertising Company Extreme Reach Acquires Adstream …

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by Sarah O'Neill, on 28 April, 2021

Anyone can be an influencer. Everyone and their mum has an Instagram page selling weight loss teas. Sharon down the road has given up her job as a solicitor to …

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Topics:DTC, Social & Influencer Tech

by Sarah O'Neill, on 21 April, 2021

This week in MarTech: Cardlytics to Buy Data Platform Bridg in $350 Million Deal, OneSignal Announces Strategic Investment from HubSpot, Phrasee Announces Phrasee X, 6sense Gains $125 Million Series D Funding, …

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by Sarah O'Neill, on 14 April, 2021

This week in MarTech: Skynamo Acquires mSeller, Quiq Acquires Snaps, WeCommerce Acquires Stamped, Impact Acquires Affluent, Sendbird Raises $100M at a $1B+ Valuation, and Twitter Has Held Talks to Buy Clubhouse for …

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by Sarah O'Neill, on 13 April, 2021

Okay, so we're all coming out of lockdown having forgotten how to talk to people, right? Phew, I thought it was just me. But humans are social creatures. Though, it's …

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Topics:Experience

by Sarah O'Neill, on 1 April, 2021

DATA. Wait, it's not enough to just shout data, and hope marketers respond? You've got to give them more?! What else could they want?! Fine, fine. You can't just say data, you also …

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by Sarah O'Neill, on 1 April, 2021

Everyone's heard of the Stackies. Scott Brinker (AKA the Godfather of martech) is behind the marketing world's answer to the Oscars. Over the years, hundreds of entries have been judged, …

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Topics:Strategy & Trends

by Sarah O'Neill, on 1 April, 2021

Are the top CEOs really just the same three guys swapping jobs and swapping clothes, as is my theory? I mean, it's not far off. In 2019, FTSE 100 had …

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Topics:Content, Brand & Events Tech

by Sarah O'Neill, on 1 April, 2021

This year, and last, everything went online. From dog shows, to pottery classes, to speed dating, everyone joined in on the 'Zoom Boom'. And it looks like marketing is at …

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by Sarah O'Neill, on 31 March, 2021

Alexa play “Don’t Stop Believing”. Now, this is the time to find out about a different type of Journey. Maybe one with better hair. I mean, both deliver on ‘unique, …

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by Sarah O'Neill, on 31 March, 2021

MOPs. We're not talking about the thing you clean floors with. Apologies if the algorithm has sent you our way, but try B&Q. I got mine there and it's great …

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Topics:Marketing Ops

by Sarah O'Neill, on 31 March, 2021

Bitclout is a portmanteau of Bitcoin, and Clout. Now, if the only word you understood in that sentence was ‘portmanteau’ then I have some bad news – you’re a boomer …

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by Sarah O'Neill, on 31 March, 2021

This week in MarTech: ActionIQ Extends its Funding Round to $100M, VIDIZMO Partners with NESIC, Yum! Brands Acquire Tictuk, Act-On Announces New Funding, Twitter Acquires Reshuffle, AnyRoad has Raised $10M. Customer data …

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by Sarah O'Neill, on 30 March, 2021

Woah, stop right there. Yeah you. Put. The. Tech. Down. Before you put that nice, new, shiny piece of tech on your sky-high stack, take a step back. I know …

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Topics:Content, Brand & Events Tech

by Sarah O'Neill, on 30 March, 2021

Meet Carey Straetz! The Director of Growth of Payroll, she is an expert in all things digital and content. And I'm content with listening to her talk marketing all day, heh heh. Sorry, …

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by Sarah O'Neill, on 30 March, 2021

Meet Jacki Leahy! The Over-Caffeinated Salesforce Magician herself. From outbound prospecting, to salesforce usability, to lightning configuration, Jacki knows it all. Now a Salesforce Consultant at Eustace Consulting, she brings …

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by Sarah O'Neill, on 30 March, 2021

Meet Paula Shannon! The founder and principal of Salosophy, Paula has over 30 years of international sales and executive leadership experience! In the three years she has been at Lilt, …

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by Sarah O'Neill, on 30 March, 2021

Meet Kimmah Shah! She's the Head of Digital & Demand Generation at Actian, and all round marketing genius. From Digital Strategy & Transformation to Data-Driven Storytelling, she knows it all …

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Topics:B2B: ABM & SalesTech

by Sarah O'Neill, on 30 March, 2021

A global audience is in reach, superstar. With Content Tech, you can develop a strategy and stack that hits all four corners of the globe. But, what is Content Tech? …

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Topics:Content, Brand & Events Tech

by Sarah O'Neill, on 26 March, 2021

Integrate, a leader in B2B Precision Demand Marketing, this week announced its new Demand Acceleration Platform (DAP). So we caught up with their CMO, Deb Wolf to find out a …

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Topics:B2B: ABM & SalesTech

by Sarah O'Neill, on 25 March, 2021

MarTech Alliance: Thx! You've subscribed to 'Why Conversational Text Marketing Works' (max120mg/mo). Text STOP to end, HELP for help + T&C's. Msg&Data rates may apply. Reply 'Y' to agree to …

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Topics:Content, Brand & Events Tech

by Sarah O'Neill, on 25 March, 2021

At one point, a good ol' fashion Google Doodle was enough to satisfy the average Search Engine consumer. Oh look! The 'O' has turned into a shamrock for Saint Patrick's …

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Topics:Content, Brand & Events Tech

by Sarah O'Neill, on 24 March, 2021

This week in MarTech: Microsoft is in talks to acquire Discord, SnapChat acquires Fit Analytics, Optimizely acquires CDP Zaius, Crownpeak Acquires e-Spirit, Integrate launches a digital acceleration platform, and Yotpo raises $230 Million. Microsoft is in Talks to Acquire Discord The deal with the video …

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by Sarah O'Neill, on 23 March, 2021

Social listening works. How do I know? I get 15 adverts for Reese's Peanut Butter Cups a day. They know me so well. But what if, instead, I got 15 …

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Topics:Content, Brand & Events Tech

by Sarah O'Neill, on 23 March, 2021

When a youtuber-apology-style video immerged of Jon Snow lamenting the end of GoT season 8 came out, I hoped it was real. Yes I know its 2021, and I should've …

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Topics:Content, Brand & Events Tech

by Sarah O'Neill, on 22 March, 2021

I want you to consider this the Argos Catalogue of NFTs. Go through each one, circle it with a black marker pen, and give it back to mum just in …

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Topics:Innovation

by Sarah O'Neill, on 18 March, 2021

As I'm writing this, I'm waiting for a white turtleneck to be delivered, right to my door, by Amazon. I know right - living life in the fast lane. The …

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Topics:Experience

by Sarah O'Neill, on 18 March, 2021

Meet Miquela! She's just a normal, average Gen-Z influencer. She loves iced coffee, noodles, tiny handbags, and that feta cheese pasta from TikTok. Oh yeah, and she's a robot. But …

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Topics:DTC, Social & Influencer Tech

by Sarah O'Neill, on 17 March, 2021

This week in MarTech: Emotive raises $50 million, Vungle acquires GameRefinery, Zoomd signs an agreement with Social Media platform TikTok, and True Influence partner with Lotame. Emotive Raises US$50 Million In …

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by Sarah O'Neill, on 15 March, 2021

Turns out women exist year round. Who knew? I thought they just turn up, one day in March, and send out a bunch of tweets. You can't imagine my face …

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Topics:Women in tech

by Sarah O'Neill, on 12 March, 2021

VP of Marketing at Curricula, Lauren Patrick is up next! Emerging from the writing pathway (one of us, one of us) Lauren is a top-tier storyteller. She took a shift …

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Topics:Women in tech

by Sarah O'Neill, on 12 March, 2021

Annette Ochoa, Head of Demand Generation, Lilt. Marketing, Events, Enterprise. Annette is multi-faceted! She's not just a marketing expert, though. Her degree from Santa Clara University, with a degree in …

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Topics:Women in tech