Sarah O'Neill

Meet Chris Wickson. General Manager for EMEA and Event Solutions at Integrate, he's a pretty big deal. Launching his first operation "RateMyPlacement.co.uk" while he was still in university, he's continued …

This week in martech: Matillion Raises $150 Million Series E. TransUnion Buys Neustar for $3.1 Billion. Persona Closes $150 Million Round. Dialpad Acquires Kare Knowledgeware. Incubeta Acquires Maze-One. Zeta and Adara …

Did you catch our most recent Websesh with the CDP king Treasure Data? No? Oh. Okay. No, that's fine. I'm not crying, it's just raining. On my face. No worries, …

Devices are everywhere. You have a phone. You have a smart TV. You have a smart speaker. Your smart speaker has a phone. That phone has a phone. And you're …

Coming up to the second birthday of TLA 's Black Women in Tech, it seems fitting that we turn to it's founder, and one of the most influential contemporary women …

"QR Codes?!" I hear you say. "Bringing back QR Codes?! What's next, fax machines? LaserDisc? Dot-matrix impact printing?!" C'mon, now. They said the exact same thing about vinyl, and millennial …

Surely the Master Data Platform will win, I hear you say. It's the master after all. Think Obi-Wan Kenobi vs Anakin Skywalker. MSM must have the high ground, right? Ah, …

Beep beep. You flip up your Motorola Razr, charms jingling. Clack clack clack. OMG WTF LOL etc. etc. Did you SEE what she was wearing? Butterfly clips? SOOO last season …

This week in martech: Acquia Has Announced Its Acquisition Of Widen. Sendoso Secures $100 M. Microsoft Buys Takelessons. Mparticle Connects With Yahoo. Inmoment Acquires Lexalytics. Packable Announces Merger With Highland. Zoominfo Acquires Ringlead …

Don't panic! I'm here to help. You should build it. Wait, no no, no. You should buy it. Wait, you should build AND buy it. Hold on. I don't know …

Blogs, social media, YouTube videos. These are all examples of good content marketing. Sending a scary note made of cut-out magazine letters to all your customers, threatening them for not …

Haha, yes Blockchain. We all know exactly what it is. I completely understood what people were talking about at that dinner party. It's like a new version of Minecraft right? Right?! 😰 Well, either way, …

Want tips on how to map out your MAP? Transform your platform? Well, you've come to the right place. Turn your ABCs from Alpha, Beta, Charlie into Automation, B2B, and …

"But how can I market on Snapchat, unless I'm selling oversized dog ears, or rainbow vomit?" I hear you ask. Well, you don't need to actually perform face swaps to …

Ops upside your head said ops upside your head...Op, in the name of name of love...Oppa Gangnam style...There's so many Ops based puns. It's sending me into a bit of …

This week in martech: Martech Alliance Acquires FS Martech. BrandMaker Acquires Hive9. Sitecore Buys Search Platform Reflektion. 6sense Buys Fortella. Lift AI Teams Up With Drift. Leapwork Raises $62 Million. Bizzabo …

NFTs this, NFTs that. Everyone and their mums are talking about NFTs. In fact, your mum's just bought a Phillip Scofield NFT. Or at least that's how I'd imagine mum-NFTs …

Spam, Spam, Spam, Spam… Lovely Spam! Wonderful Spam! Is something you'll never hear outside someone quoting Monty Python. Both the 'email' Spam and 'food' Spam have a lot in common …

Mops. Such an important instrument for any business. I mean, what happens when Sandra from HR drops an entire mug of toffee-nut latte on the floor? What are we supposed …

Account based marketing this, account based marketing that. You can't move in 2021 without hitting at least 10 marketers spouting the benefits of ABM. And it's not for nothing. In …

Great. It was all fine when the robots were coming for the IT tech jobs. When they were going for the data jobs. But content marketing? No, please. I've got …

Turns out standing outside the local Lululemon with a sandwich board asking for Insta Influencers is not the way to go about this? How do I know? Don't ask. A report from Mediakix …

This week in martech: Infobip Collaborates With Adobe ,Rollworks Partners With Bombora And Kickfire, Memberful Partners With Spotify, Zendesk Acquires Cleverly.Ai, Cribl Raises $200 Million Series C, Emakina MENA Partners With …

Whoever named them cookies clearly knew how branding worked. I find it very hard to press 'reject cookies' when there's the possibility some shortbread might be taken away from me …

Wait, digital selling isn't just buying your aunt's macramé from Facebook? But is it digital selling when she rings me up three times a day, asking if my friends would …

Unstructured data was the reason I failed my science exams at school, apparently. Thanks Dr. Nandra! 🙃 But this is a different type of unstructured data than a sub-par bar chart …

This week in martech: Adobe Acquires Frame.io, Facebook Announces Horizon Workrooms VR, Talkdesk Valued at $10B After $230M Funding Round, Monterro Acquires Umbraco, MOLOCO Closes $150 Million Series C Financing, InfoSum …

Your content marketing strategy stands at the corner of the mat. The crowd falls to a hush. It does a triple double, landing on one leg, whilst twirling some ribbons …

It's quite the conundrum. Customers want personalised content, but they don't want me to go through their bins to find out what brand of deodorant they're using?! The contradictions are …

Video killed the radio star. And the newspaper star. And the fax machine star. And the comically-large medieval scroll star. Basically, video is a mass murderer and needs to be …

What are the top news stories of this week? Well, those cockatoos worked out how to open bin lids. A wandering walrus has set up home on a motorboat. A …

In the left corner, standing at 0 foot, 0 inches, 0lbs. He's the big O, the Zero hero, ZERO. PARTY. DAAATA. And in the right corner, with the same measurements, …

Why would I read, when I can watch a video of a panda sneezing, or see a gif of Jeff Goldblum dancing? Why would I read an email, when I …

It's 2057. You've just gone to see a robot version of Mumford and Sons perform a concert on the moon, beamed directly into your eyes through a virtual reality headset …

"Wait, you want me to look at a billboard?" I hear you say. "Who do you think I am, a 1950s housewife shopping for Jello molds? No way, I'm a …

If you don't know what the experience economy is, just ask your friends who got really into historically-accurate medieval knight fights. They know what's up. You don't get into historically-accurate …

It's party time! Grab your pointy hats, pin-the-tail-on-the-donkey, white tigers, champagne fountain, and pug shaped piñata, it's going to be a wild event. Now, time to send out a Facebook …

"Zero Party" sounds like what a high school bully would call a scrappy group of misfits in a 90s teen movie. And not unlike that gang of unlikely friends, zero …

Say "thank you" to Alexa when she tells you what the was the name of the dog the Soviets sent up in low space orbit in 1957? (Answer: Laika). Otherwise, …

The death of third-party cookies seems like the kind of thing that would break the Cookie Monster's heart. But instead, it's more a case of a marketer watching you for …