Sarah O'Neill

DATA. Wait, it's not enough to just shout data, and hope marketers respond? You've got to give them more?! What else could they want?! Fine, fine. You can't just say data, you also …

Everyone's heard of the Stackies. Scott Brinker (AKA the Godfather of martech) is behind the marketing world's answer to the Oscars. Over the years, hundreds of entries have been judged, …

Are the top CEOs really just the same three guys swapping jobs and swapping clothes, as is my theory? I mean, it's not far off. In 2019, FTSE 100 had …

This year, and last, everything went online. From dog shows, to pottery classes, to speed dating, everyone joined in on the 'Zoom Boom'. And it looks like marketing is at …

Alexa play “Don’t Stop Believing”. Now, this is the time to find out about a different type of Journey. Maybe one with better hair. I mean, both deliver on ‘unique, …

MOPs. We're not talking about the thing you clean floors with. Apologies if the algorithm has sent you our way, but try B&Q. I got mine there and it's great …

Bitclout is a portmanteau of Bitcoin, and Clout. Now, if the only word you understood in that sentence was ‘portmanteau’ then I have some bad news – you’re a boomer …

This week in MarTech: ActionIQ Extends its Funding Round to $100M, VIDIZMO Partners with NESIC, Yum! Brands Acquire Tictuk, Act-On Announces New Funding, Twitter Acquires Reshuffle, AnyRoad has Raised $10M. Customer data …

Woah, stop right there. Yeah you. Put. The. Tech. Down. Before you put that nice, new, shiny piece of tech on your sky-high stack, take a step back. I know …

Meet Carey Straetz! The Director of Growth of Payroll, she is an expert in all things digital and content. And I'm content with listening to her talk marketing all day, heh heh. Sorry, …

Meet Jacki Leahy! The Over-Caffeinated Salesforce Magician herself. From outbound prospecting, to salesforce usability, to lightning configuration, Jacki knows it all. Now a Salesforce Consultant at Eustace Consulting, she brings …

Meet Paula Shannon! The founder and principal of Salosophy, Paula has over 30 years of international sales and executive leadership experience! In the three years she has been at Lilt, …

Meet Kimmah Shah! She's the Head of Digital & Demand Generation at Actian, and all round marketing genius. From Digital Strategy & Transformation to Data-Driven Storytelling, she knows it all …

A global audience is in reach, superstar. With Content Tech, you can develop a strategy and stack that hits all four corners of the globe. But, what is Content Tech? …

Integrate, a leader in B2B Precision Demand Marketing, this week announced its new Demand Acceleration Platform (DAP). So we caught up with their CMO, Deb Wolf to find out a …

MarTech Alliance: Thx! You've subscribed to 'Why Conversational Text Marketing Works' (max120mg/mo). Text STOP to end, HELP for help + T&C's. Msg&Data rates may apply. Reply 'Y' to agree to …

At one point, a good ol' fashion Google Doodle was enough to satisfy the average Search Engine consumer. Oh look! The 'O' has turned into a shamrock for Saint Patrick's …

This week in MarTech: Microsoft is in talks to acquire Discord, SnapChat acquires Fit Analytics, Optimizely acquires CDP Zaius, Crownpeak Acquires e-Spirit, Integrate launches a digital acceleration platform, and Yotpo raises $230 Million. Microsoft is in Talks to Acquire Discord The deal with the video …

Social listening works. How do I know? I get 15 adverts for Reese's Peanut Butter Cups a day. They know me so well. But what if, instead, I got 15 …

When a youtuber-apology-style video immerged of Jon Snow lamenting the end of GoT season 8 came out, I hoped it was real. Yes I know its 2021, and I should've …

I want you to consider this the Argos Catalogue of NFTs. Go through each one, circle it with a black marker pen, and give it back to mum just in …

As I'm writing this, I'm waiting for a white turtleneck to be delivered, right to my door, by Amazon. I know right - living life in the fast lane. The …

Meet Miquela! She's just a normal, average Gen-Z influencer. She loves iced coffee, noodles, tiny handbags, and that feta cheese pasta from TikTok. Oh yeah, and she's a robot. But …

This week in MarTech: Emotive raises $50 million, Vungle acquires GameRefinery, Zoomd signs an agreement with Social Media platform TikTok, and True Influence partner with Lotame. Emotive Raises US$50 Million In …

Turns out women exist year round. Who knew? I thought they just turn up, one day in March, and send out a bunch of tweets. You can't imagine my face …

VP of Marketing at Curricula, Lauren Patrick is up next! Emerging from the writing pathway (one of us, one of us) Lauren is a top-tier storyteller. She took a shift …

Annette Ochoa, Head of Demand Generation, Lilt. Marketing, Events, Enterprise. Annette is multi-faceted! She's not just a marketing expert, though. Her degree from Santa Clara University, with a degree in …

Laura Merten is Capita's Head of Marketing Technology, with 10+ of amazing experience. CRM, UX, IDM, CDP, B2B, IPASS, BI, GDPR...Laura is an acronym aficionado. Rising to Head of Marketing …

Nikki Raber is the Sr. Demand Generation Manager @ Integrate, and a rising star in the marketing world. From Media Buying, to Digital Strategy, to Digital Marketing, Nikki has done …

Emily Ann Kolvitz, Content Manager, is head of content strategy at Bynder! In the past she has also worked as a digital asset manager for JCPenny and, in a very …

Flavilla Fongang is a brand strategist, author, international keynote speaker, and founder of TLA. Oh, AND CEO of 3 Colours Rule! She's the ultimate multi-multi-hyphenate. Described as having an "innate …

Elsa Coleaux, Marketing Technology Lead at Treatwell, and all round martech master. She speaks four languages; German, English, Spanish and French, so she can rock it in pretty much half …

Jessica Kao is the Director of Client Strategy at Digital Pi, an Adobe Fearless 50 Marketer, a Marketo Champion of the Year, a Marketo User Group Leader of the Year, …

Andy Caron is Marketo Mad. Revenue Pulse's Head of Martech Consulting has been deeply ingrained in the Marketo community since 2012, and has been at the forefront of its evolution! …

Brooke Bartos is the Senior Manager for Marketing Operations at Walker Sands Communications, is a 4x Marketo Champion, a Fearless 50 Marketer, AND part of the 25 Women to Watch …

Stephanie Hanson is OneTrust's Offering Manager, and an all-round tech expert. From product development, client service, to sales engineering experience, Steph's got it covered. And with a degree from Georgia …

With Women's History Month ongoing, we here at Martech Alliance are taking the opportunity to celebrate. Streamers? Check. Bunting? Check. A bunch of VIP guests ready to answer questions way …

Standing at 25cm, weighing in at 6kg, he's the Martech Mutt, the Doughty Dawg, the All-star of the Alliance...PACO. THE. PUUUUUG. Ding Ding Ding! Paco is a Marketing heavyweight (although …

What? NFTs are Cryptographic assets on blockchain, with unique ids and metadata. How do they differ from Crypto, you ask? Well, for one, they're non-fungible. Woah, I know. Once you own …

This upcoming International Women’s Day promises to be a good one. It is the one day of the year where all women get 24 hours to do as many crimes, …