4 Reasons Search Is the Most Critical Issue for Your Brand This Year
With 90% of consumers reporting that they use search at every stage of the customer lifecycle, it’s clear that search has become fundamental to the customer journey. Your brand has probably experienced this first-hand. You’ve likely had customers ask questions across diverse search experiences — Google, Amazon Alexa, your own app — in a way they wouldn’t or couldn’t have just 10 years ago. Your customers are searching for essential information about your brand more often and in more places, than ever.
But search is more than just one important aspect of your digital strategy — it’s going to be the most critical issue for your brand this year. From the unprecedented changes wrought by COVID-19 to the high-ROI nature of organic search, here are the four major reasons why.