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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.


Who is... David Raab?

David Raab is a marketing technology expert, independent consultant and author of literally thousands of articles on the subject of martech and analytics. David is also the founder of the Customer Data Platform Institute.

David Raab smiling

Why we love him

David is an incredible wealth of knowledge, launching the CDP to focus on customer data management and identify the pain points involved to further help marketers. Above all, David is a consultant, using his skills and expertise to help others and ensure the marketing technology industry remains a source for inspiration.


    • Columbia College NY, Political Science
    • Harvard Business School, MBA
    • Raab Associates, Owner
    • CDP institute, Founder

Fun facts

  • David is on the advisory board for the MarTech Conference
  • David coined the term 'Madtech', which is the convergence of Martech + Adtech

Where to find out more

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