His first TED Talk in 2009 has amassed 46m views making it the third most watched TED Talk of all time, in the latest episode of the Marketing & Tech Book Club, Simon Sinek resounding optimist, visionary, and bestselling author joins our host Carlos to chat about his latest book The Infinite Game.
Following on from the impressive success of his previous books including Start With Why, Find Your Why and Leaders Eat Last, Sinek brings us his latest release which perpetuates the message of purpose and effective leadership.
Imagine a world in which the vast majority of us wake up inspired, feel safe at work and return home fulfilled at the end of the day.
– Simon Sinek
Why We Loved It
The Infinite Game is set for release mid-October - but we got a sneaky preview didn’t we? #perks and it’s another amazing example of Sinek highlighting what should be blindingly obvious, yet oft missed.
We all know what a finite game is right – football, there are known players, fixed rules and an agreed-upon objective that, when reached, ends the game.
By contrast an infinite game has no finish line, no exact rules, we may not know who the players are – and there is no such thing as ‘winning’.
So what does Sinek classify as an infinite game? Marriage is an example, as is politics and business.
It’s learning to strategise for the infinite game that Sinek suggests will give effective leaders a competitive edge. And what are the vital ingredients for that strategy?
- A just cause
- A trusting team
- Rivals not competitors
- Existential flexibility
- Courageous leadership
RELATED: Ep #20 Secrets of Sandhill Road by Scott Kupor
Trust is a feeling, we can't tell people to trust us. - Simon Sinek
Check out a preview of the latest episode of the Marketing & Tech Book Club with Simon Sinek:
Full interview with Simon Sinek
In this ep:
>> The creative writing process, you don’t have to settle for just one
>> A trusting team and what makes a good leader
>> The value of a worthy rival
>> Steve Jobs and the existential flex
>> Simon on becoming a publisher and new exciting projects
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