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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.


Marketing & Tech Book Club: The Infinite Game by Simon Sinek

His first TED Talk in 2009 has amassed 46m views making it the third most watched TED Talk of all time, in the latest episode of the Marketing & Tech Book Club, Simon Sinek resounding optimist, visionary, and bestselling author joins our host Carlos to chat about his latest book The Infinite Game

Following on from the impressive success of his previous books including Start With Why, Find Your Why and Leaders Eat Last, Sinek brings us his latest release which perpetuates the message of purpose and effective leadership.

Imagine a world in which the vast majority of us wake up inspired, feel safe at work and return home fulfilled at the end of the day.
– Simon Sinek

The Infinite Game book coverWhy We Loved It

The Infinite Game is set for release mid-October - but we got a sneaky preview didn’t we? #perks and it’s another amazing example of Sinek highlighting what should be blindingly obvious, yet oft missed.

We all know what a finite game is right – football, there are known players, fixed rules and an agreed-upon objective that, when reached, ends the game.

By contrast an infinite game has no finish line, no exact rules, we may not know who the players are – and there is no such thing as ‘winning’.

So what does Sinek classify as an infinite game? Marriage is an example, as is politics and business.

It’s learning to strategise for the infinite game that Sinek suggests will give effective leaders a competitive edge. And what are the vital ingredients for that strategy?

  • A just cause
  • A trusting team
  • Rivals not competitors
  • Existential flexibility
  • Courageous leadership

RELATED: Ep #20 Secrets of Sandhill Road by Scott Kupor

Trust is a feeling, we can't tell people to trust us. - Simon Sinek

Check out a preview of the latest episode of the Marketing & Tech Book Club with Simon Sinek:

HubSpot Video

Full interview with Simon Sinek


In this ep:

>> The creative writing process, you don’t have to settle for just one
>> A trusting team and what makes a good leader
>> The value of a worthy rival
>> Steve Jobs and the existential flex
>> Simon on becoming a publisher and new exciting projects


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