Wait, it's not enough to just shout data, and hope marketers respond? You've got to give them more?! What else could they want?!
Fine, fine. You can't just say data, you also have to be able to use that data to your full advantage. And in an age which is becoming more privacy-conscious, you've got to find a way to adapt.
Since the introduction of the GDPR, and the CCPA in the USA, limitations have been placed on the types of data companies can utilise. So, companies must find ways to keep their martech stack compliant. From auditing your stack, to turning your attention to first and zero-party data, there are plenty of steps you can take to work with the new rulings.
In this way, data can be used as a means of building customer relationships - R.E.S.P.E.C.T, find out what it means to not only me, and Aretha Franklin, but your customer too.
Luckily, Jason Bilog is here to help. In his #MarTechFest Dial Up Session 'Managing Data Privacy - Legal + Marketing Technology', Jason will take you behind the scenes on all things Data Privacy, including:
- Legal Ramifications
- How Patreon is planning to manage and respect data privacy
- Addressing this cross functional problem
Jason Bilog is the Marketing Operations Manager at Patreon, and is a Data-driven tactical marketer with a focus on marketing analytics, marketing automation and Salesforce CRM. He has detailed experience working in the education, healthcare, hospitality and SaaS sectors.
Oh you want more? Then you'll get more! Choose from a wealth of speakers at your favourite Anti-Conference, with topics ranging from MOPs, AI, ABM and more. Meet us there!