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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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MarTech News: Weekly Round-Up 16/12/20

This week in MarTech: Cisco agrees to acquire IMImobile, Sprinklr announces integration with Q&A platform, Quora, Wonder raises $11 million, TechTarget announces  agreement to acquire virtual event platform, BrightTALK and RichRelevance announces new Shopify connector.


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Cisco Announces an Agreement to Acquire IMImobile for $730 Million

Cisco announces an agreement to acquire IMImobile for $730 million. The deal will add omnichannel customer engagement to Cisco’s software solutions and is expected to close in the first quarter of 2021.

"We look forward to working with IMImobile to help create a comprehensive CXaaS solution for the market—one that gives businesses a platform to provide delightful experiences across the entire customer lifecycle journey." Said Jeetu Patel, Senior VP & Manager, Security & Applications Division, Cisco.

Sprinklr Announces Integration with Q&A Platform, Quora

Insights from Quora will be combined with data from all of Sprinklr’s listening sources to create a unified customer experience strategy. 

“Our partnership with Quora helps brands understand customer concerns and get in front of customers at a critical stage in the buying cycle.” said Pavitar Singh, Sprinklr’s Chief Technology Officer. 

Wonder Raises $11 Million

Wonder raises $11 million to make large virtual events more sociable. We’ve been seeing huge amounts of cash being injected into the virtual events space recently, including the likes of Bizzabo and Hopin, all of which have big plans to bump up the virtual experience and create the ultimate hybrid solution.

“Our main focus is the guest experience… We believe that delivering the best possible guest experience beats everything else.” Said Pascal Steck, Co-founder, Wonder.

TechTarget to Acquire Virtual Event Platform, BrightTALK

The cash purchase price for the deal has been set at $150 million, subject to working capital and other adjustments.

BrightTALK’s offerings allow marketers to create original webinar and video content and engage 8 million professionals who have registered for the platform.

“This acquisition checks all the boxes. It allows us to increase our original content, grow our opt-in audience of registered members and add a material amount of proprietary first-party purchase intent data…” Said Chief Executive Officer of TechTarget.

RichRelevance Announces New Shopify Connector

RichRelevance announce an out-of-the-box integration of their personalisation suite with Shopify eCommerce Platform.

 

Offering a full suite of solutions across content, offers, recommendations and search, customers can start personalising their Shopify stores with RichRelevance, faster than before.

  

“With post-pandemic digital growing at a tremendous pace, Brands and Retailers on Shopify need to provide the best experiences today to capture, engage and retain the customer. RichRelevance has the most comprehensive set of solutions required to accelerate their personalization and customer experience journey”, says Sarath Jarugula, CEO, RichRelevance.

 

 

MarTech News Weekly Round-up – over and out.

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