MarTech News: Weekly Round-Up 24/02/21
by Holly Ripley, on 24 February, 2021
This week in MarTech: Oribi raises $15.5 million, Leadspace and ZoomInfo partner, Tegrita and Motiva partner and Highspot raises $200 million
Oribi Raises $15.5 Million
Our first story of the week: Oribi raises $15.5 million in its latest series B round.
The analytics tool aims to challenge Google Analytics with its no-code marketing insights. The funding follows the booming trend in low / no-code platforms that are currently spanning everything from web development to design and process automation.
Leadspace and ZoomInfo Partner
Next up, Leadspace and ZoomInfo partner.
The new-found partnership aims to power go-to-market motions as it gives Leadspace customers access to ZoomInfo’s B2B intelligence alongside data management and activation tools.
Tegrita and Motiva Partner
In our next story of the week, Tegrita and Motiva partner.
Tegrita, a full-stack marketing technology consulting firm just announced a partnership with Motiva AI, to enhance machine learning for marketing automation.
Highspot Raise $200 Million
Our final story, Highspot has announced cashing in $200 million in their latest Series E funding, which now values the salestech solution at $2.3 billion.
Highspot has had a great start to the year, experiencing back-to-back record quarters for new customer wins and annual recurring revenue growth in fiscal year 2021.
The new funding will fuel Highspot’s next wave of growth, including:
- Product Innovation
- International Expansion
- Partner Ecosystem
- Community Commitment
MarTech News Weekly Round-up – over and out.
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