Featured
martech-report-shadow

The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

DOWNLOAD

MarTech News: Weekly Round-Up 24/02/21

This week in MarTech: Oribi raises $15.5 million, Leadspace and ZoomInfo partner, Tegrita and Motiva partner and Highspot raises $200 million


Martech News Gif

Oribi Raises $15.5 Million

Our first story of the week: Oribi raises $15.5 million in its latest series B round.

The analytics tool aims to challenge Google Analytics with its no-code marketing insights. The funding follows the booming trend in low / no-code platforms that are currently spanning everything from web development to design and process automation. 

Leadspace and ZoomInfo Partner

Next up, Leadspace and ZoomInfo partner.

The new-found partnership aims to power go-to-market motions as it gives Leadspace customers access to ZoomInfo’s B2B intelligence alongside data management and activation tools.

Tegrita and Motiva Partner

In our next story of the week, Tegrita and Motiva partner.

Tegrita, a full-stack marketing technology consulting firm just announced a partnership with Motiva AI, to enhance machine learning for marketing automation.

Highspot Raise $200 Million

Our final story, Highspot has announced cashing in $200 million in their latest Series E funding, which now values the salestech solution at $2.3 billion.

Highspot has had a great start to the year, experiencing back-to-back record quarters for new customer wins and annual recurring revenue growth in fiscal year 2021.

The new funding will fuel Highspot’s next wave of growth, including:

  • Product Innovation
  • International Expansion
  • Partner Ecosystem
  • Community Commitment

MarTech News Weekly Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at hello@martechalliance.com for a chance to be featured. 

Not much of a reader? You can check out our weekly News Round-Up videos on our LinkedIn hosted by our very own, Carlos Doughty.