MarTech News: Weekly Round-Up 25/11/20
by Holly Ripley, on 25 November, 2020
This week in MarTech: Customer Data & Marketing Platform, Klaviyo Raises $200 Million, Marketing suite provider, Cheetah Digital Partners With Swrve, Customer Intelligence Platform Zeotap Raises $18.5 Million, Criteo Integrates with Oracle Data Cloud, and Netcore acquires Hansel.io to Enhance Their Customer Experience and Engagement Cloud.
Customer Data & Marketing Platform, Klaviyo Raises $200 Million
Klaviyo, a customer data and marketing platform for online businesses announced it has raised $200 million in Series C funding. This brings Klaviyo’s total funding to date to a solid $358.5 million.
This new cash injection is said to help fuel the company’s growth through new hires, customer support and international expansion.
The shift in consumer purchase behaviour with the majority of customers moving online as a result of the pandemic this year has given customer data and marketing platforms such as Klaviyo the opportunity to explode.
“Every online customer has unique preferences that influence how and where they make purchases and we’re able to help sellers leverage their own customer data to create an experience they control…” - Andrew Bialecki, Co-Founder & CEO, Klaviyo.
Marketing suite provider, Cheetah Digital and Swrve Partner
Cheetah Digital, a marketing suite provider has partnered with Swrve, a mobile marketing automation platform.
This partnership is the latest of many for Cheetah Digital as they continue to expand their partner ecosystem.
The recent partnership will provide marketers the ability to create personalised experiences throughout the customer lifecycle as Cheetah Digital’s suite will offer enhanced capabilities in mobile data management provided by Swrve.
“Swrve’s app engagement technology will be a valuable complement to our existing cross-channel service offering. Their focus on business outcomes and best in class customer service matches up well to Cheetah Digital’s customer-obsessed approach…” - Andy Gladwin, Head of Mobile GTM, Cheetah Digital.
Customer Intelligence Platform Zeotap Raises $18.5 Million
Zeotap, a Customer Intelligence Platform – or CIP, have announced that they have raised an $18.5 million extension to its Series C funding round from capital firm, SignalFire.
This latest round is an addition to the $42 million announced earlier this year and brings the company’s total Series C round to $60.5 million.
The extension round is said to be a result of Zeotap’s increased demand for its customer data intelligence capabilities. Zeotap plans on using the new funds to further invest in its customer data platform – or CDP, ID+ universal marketing identity products as well as expansion across its active markets.
“This further validates our strategy as a single, integrated customer data marketing suite in contrast to scattered point solutions. Our full-stack customer intelligence platform delivers on quicker deployments, lower costs, and operational efficiencies that arise from working with one, not several, vendors.”” - Daniel Heer, Founder & CEO of Zeotap.
Criteo Integrates with Oracle Data Cloud
Online advertising solutions company, Criteo, announces an integration with Oracle Data Cloud.
Criteo’s AI Engine, the predictive bidding tool, is now integrated with Oracle Contextual Intelligence, to strengthen their brand safety offering.
According to a recent Interactive Advertising Bureau study, over 77% of industry professionals cited brand safety as a key priority in 2020, and I think this is set to continue into the year ahead.
“Together, our goal is to give advertisers more control of their ad placements and shift the growing conversation surrounding brand safety to focus on long-term brand suitability.” - Chris Stark, Head of Contextual Intelligence Product, Oracle Data Cloud
Netcore acquires Hansel.io to Enhance Their Customer Experience and Engagement Cloud
Netcore have announced the acquisition of real-time, no-code product experience platform, Hansel.io in a cash and stock deal.
This comes as Netcore’s third acquisition in 18 months, the first being Quinto.ai, a conversational AI platform, followed by Boxx.ai, an omnichannel personalisation engine and now Hansel.io.
Netcore certainly seem to be on a mission to rapidly enhance their customer experience engagement cloud.
"It is essential for product and growth marketers to focus on continuous enhancement of their in-app user experience… Every interaction that you do today needs to be contextual, personalised, and a delight to your customer.” - Kalpit Jain, Group CEO, Netcore.
MarTech News Weekly Round-up – over and out.