MarTech News: Weekly Round-Up 27/10
by Holly Ripley, on 27 October, 2020
This week in MarTech: E-Commerce Marketing Technology firm, Rokt raises $80 Million, Bloomreach and Exponea enter partnership, Lunar raises €40M in Series C Round Funding and Alida partners with Stratifyd
E-Commerce Marketing Technology Firm, Rokt Raises $80 Million
Leader in e-commerce technology, Rokt, announced an investment of $80M led by Rokt's largest institutional shareholder, TDM Growth Partners, and supported by other existing investors including Square Peg. This year alone, Rokt's valuation has increased 42% to more than $450M.
Rokt enables its e-commerce clients to increase brand engagement and unlock new revenues in the Transaction Moment, allowing them to stay ahead of their competition while delivering an individualised experience for each customer.
The new funding will help Rokt continue investing in tools that enable e-commerce marketing deals and tech integrations as a customer is making a purchase. The company’s software originally focused on personalisation within web real-estate after the transaction – for example, a marketing offer on a confirmation page after the customer made the purchase.
“E-commerce transactions require a lot of third parties to come together in the transaction moment”, said Bruce Buchanan, Chief Executive of Rokt. “Trying to make it personalised for the end customer was almost impossible – that was the problem we set out to solve.
Bloomreach and Exponea Enter Partnership
Bloomreach, a leader in commerce experience, and Exponea, a leader in Customer Data and Experience Platform (CDXP) provider, announce that they are entering a strategic partnership.
Both Bloomreach and Exponea have experienced significant growth as a result of the recent surge in digital commerce and online shopping worldwide. The Bloomreach Experience Platform drives over $200 billion in digital commerce experiences across many of the world's largest online retailers, brands, distributors, and B2B manufacturers. Exponea processes more than 2 billion customer profile updates every day on behalf of leading retailers and brands and enables marketers to leverage over 250 billion behavioural events in real-time to orchestrate powerful 1:1 personalisation and campaigns.
This new partnership amplifies both Bloomreach and Exponea's unique capabilities to drive consistent and laser-targeted customer experiences across marketing and commerce. The combination of Exponea's sophisticated CDXP and Bloomreach's Experience Platform aims to increase sales growth across online and offline channels while streamlining operations and communications for every client.
"We've long been on a mission to power exceptional commerce experiences - from search to content, to leveraging our commerce-specific data and AI to drive personalization," said Bloomreach CEO and co-founder Raj De Datta. "We chose to partner with Exponea for their impressive customer data analytics capabilities, omnichannel campaign execution, and their strong and trusted relationships with our joint customers.”
Lunar Raises €40M in Series C Round Funding
Lunar, a Nordic challenger bank has raised raised €40 million in Series C funding from existing investors.
The latest round of funding follows a €20 million Series B disclosed in April this year which came as a result of Lunar releasing Pro paid-for subscriptions, personal consumer loans, and the launch of business bank accounts in August. The bank began as a personal finance manager app but acquired their full banking license in 2019.
Since launching its first consumer lending products, Lunar has set its sights on the “buy now, pay later” market, one that is currently dominated by the likes of Klarna and PayPal.
Lunar founder and CEO Ken Villum Klausen, has said that the company’s new strategy will enable it make a dent in the Nordic market. “It’s the most profitable banking landscape in the world, but also the most defensive, with least competition from the outside,” he told TechCrunch. “This means that the traditional banking customer is buying all their financial products from their bank.”
Alida partners with Stratifyd
Alida (formerly Vision Critical), a Customer Experience Management (CXM) and insights platform, announces partnership with Stratifyd, an Augmented Intelligence Platform.
The deal will enable Alida customers to harness the power of multiple data sources to easily reveal and understand their customers.
Stratifyd’s Natural Language and Speech Analytics engine will be integrated into the recently announced Alida CXM and insights platform. This will enable brands to tackle real-world business challenges, such as gaining a cross-channel view of CXM opportunities; creating predictive models for customer retention; identifying root causes of emerging issues by tracking customer anomalies and changing trends, through deeper analysis and visualisation of structured and unstructured data from a variety of sources, including third-party and social media channels.
“By partnering with Stratifyd, we can more deeply empower our customers around the world,” said Ross Wainwright, Alida CEO. “Stratifyd’s data analytics tools are exceptional. After evaluating several contextual offerings in the market, we selected Stratifyd as their solution provides the flexibility and accuracy that we need to enhance our Alida CXM platform.”
MarTech News Weekly Round-up, over and out.