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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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MarTech News: Round-Up 09/06/22

This Week in Martech: 💰  AppOmni Raises $70M 👥  Hootsuite Partners with TikTok ✍️ Broadcom Acquires VMware. ✍️ Airship Acquires Gummicube ✍️ Gupshup Buys OneDirect 💰 Reco Raises $30M 👥 ChangeCX Partners with eSSENTIAL Accessibility ✍️ Pinterest to Acquire THE YES ✍️ WP Engine Acquires Tools From Delicious Brains 👥 Khoros Announced as TikTok’s Marketing PartnerMartech News Gif

AppOmni Raises $70M

AppOmni, a company which has built a platform to highlight and fix vulnerabilities for SaaS apps, has raised $70M in a Series C round. The money will be used to continue international growth, and to build out the platform. 

The company has now raised a total of $123M, and was valued at $200M post-money in its last round, a $40M Series B in April 2021. 

Hootsuite Partners with TikTok

TikTok has extended its Marketing Partner Programme to include Hootsuite, a social media management platform. Hootsuite customers can now manage TikTok content alongside other social media platforms.

Maggie Lower, CMO at Hootsuite, called this a "game-changing product integration for social marketers and individuals looking to elevate their content sharing experience on TikTok."

Broadcom Acquires VMware

Broadcom, a tech firm which designs and develops semiconductor and infrastructure software solutions, has announced it will acquire all the outstanding shares of VMware, a multi-cloud service company. 

In addition, Broadcom will assume $8B of VMware net debt. 

Airship Acquires Gummicube

Mobile app experience company Airship has announced it has acquired Gummicube, an App Store Optimisation company.

 Brett Caine, CEO and president, Airship said: “Together, Gummicube and Airship enable marketers, product owners and developers to optimize their entire mobile app experience — from the point of discovery to loyalty. This industry-first combination will drive greater app success for brands, and unlock huge value for our business.” 

Gupshup Buys OneDirect

Gupshup, a conversational engagement firm, has announced the acquisition of OneDirect, an AI-enabled customer service platform. 

“We are excited to join the Gupshup family and look forward to building more efficient and personalized conversational experiences. Gupshup’s advanced AI capabilities combined with OneDirect's robust customer service and engagement platform will provide businesses the ability to reinvent customer experience,” said Vishrut Chalsani, Co-founder and CEO, OneDirect.

Reco Raises $30M

RecoLabs, a company which uses AI to map data sharing, has announced it raised $30M in a Series A funding round. 

The round was co-led by Insight Partners and Zeev Ventures, with participation from BoldStart, Angular Ventures, Jibe Ventures, CrewCapital and Cyber Club London. 

ChangeCX Partners with eSSENTIAL Accessibility

ChangeCX, a firm specialising in solutions for retailers and brand manufacturers, has announced a partnership with eSSENTIAL Accessibility, an Accessibility-as-a-Service digital accessibility platform. 

"The most successful retailers today—and beyond—will be the ones who prioritize an inclusive customer experience, and our partnership with eSSENTIAL Accessibility is another example of this commitment," said Austin Lowry Chief Strategy Officer ChangeCX.

Pinterest to Acquire THE YES

Social media curation board Pinterest has agreed to acquire The Yes, a shopping platform which uses AI to create personalised feeds for users. 

The terms of the deal were not disclosed, however, Pinterest have stated that the move will "accelerate [their] vision for Pinterest to be the home of taste-driven shopping"

WP Engine Acquires Tools From Delicious Brains

WP Engine, a WordPress technology company, has announced it will acquire five developer-centric tools for WordPress from Delicious Brians. The plugins have a total installed base of around 4M users. 

“ACF, WP Migrate and all of these plugins are tools the modern WordPress developer can’t live without,” Heather Brunner, chairwoman and CEO of WP Engine.

Khoros Announced as TikTok’s Marketing Partner

 

Khoros, a company which provides customer engagement software and services, has announced it has become a partner with the all-new TikTok Marketing Partner Programme. The partnership includes new TikTok API integrations. 

“It’s more important than ever for marketers to create content that feels native to each channel—TikTok is no exception. As one of the fastest-growing channels, TikTok is becoming integral for marketers’ digital strategy, which is why becoming an official partner was an easy decision,” said Jack Blaha, CEO at Khoros

 

MarTech News Round-up – over and out.

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