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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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MarTech News: Round-Up 20/01/22

This Week in Martech: Cognism raises $87.5m. Microsoft To Buy Activision Blizzard. Clari Raises $225 Million. Acxiom Partners With Transunion. Alteryx Buys Trifacta for $400 Million. LoopMe Sells Majority Stake to Private Investors. Placer.ai Raises $100 Million

Unbounce Acquires Leadsrx. Famous Partners with Printbox and Gooten Inc. MParticle Acquires Indicative. Avataar Raises $45M

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Cognism raises $87.5m

B2B lead generation company Cognism has raised $87.5M in series C funding, in order to accelerate its growth in the US market. The round was led by new investors Viking Global, and Blue Cloud Ventures. 

Microsoft To Buy Activision Blizzard For $68.7 Billion

Microsoft has acquired gaming giant Activision Blizzard for $68.7B in an all-cash deal. This is after Activision CEO Bobby Kotick was asked to step down amid ongoing SEC investigations and sexual harassment scandals. 

The deal will likely down through in 2023, with Kotick then leaving his role.

Clari Raises $225 Million

Clari, a revenue operations company, has announced it has closed a $225M Series F round. This has now raised the company's total valuation to more than $2.6B. 

"We’re thrilled to have the support of Blackstone and all our investors as we deliver unmatched performance and more predictable growth for companies around the world," said Andy Byrne, co-founder and CEO of Clari.

 

Acxiom Partners With Transunion

Acxiom, a customer intelligence firm, has partnered with TransUnion, to enable companies to use their marketing audience across the streaming media ecosystem. 

"As the media ecosystem continues to evolve, Acxiom is excited to integrate with the TruAudience Data Marketplace to deliver precision at scale for advertisers," said Conor Burgess, vice president of advanced TV at Acxiom, in a statement.

"The growth of CTV continues to exceed marketplace expectations, and the partnership between Acxiom and the TruAudience Data Marketplace enables unprecedented reach while leveraging best-in-class data from Acxiom."

Alteryx Buys Trifacta for $400 Million

Alteryx, a data management vendor, has reached an agreement to acquire Trifacta for $400M. Alteryx will make the purchase in cash, and the deal is expected to close during the first quarter of 2022

LoopMe Sells Majority Stake to Private Investors for $120 Million

LoopMe, a brand-focused advertising platform, has announced Mayfair Equity Partners as its new investment partner. Mayfair are investing $120 million to acquire a majority stake in LoopMe that will value the company at close to $200 million.

Placer.ai Raises $100 Million

Placer, a platform used to track and understand footfall, has raised $100M in funding. This will be used to continue expanding its platform. The round leads to Placer's valuation reaching $1B.

Unbounce Acquires Leadsrx Marketing Analytics

Conversion intelligence platform Unbounce has announced its acquisition of LeadsRX, a marketing performance and attribution solution. 

Famous Partners with Printbox and Gooten Inc.

Famous Partners, an ecommerce design company, has announced a partnership with Printbox, and Gooten Inc. Printboz is a software company providing custom tools for photo product business, and Gooten is a tech and fulfilment company. 

MParticle Acquires Indicative

mPartical, a company offering brands solutions for customer data challenges, has acquired Indicative, a customer journey analytics platform. 

"mParticle and Indicative are both deeply committed to helping teams solve data entropy, and delivering a joint solution that addresses needs along the entire data maturity curve," says Michael Katz, CEO of mParticle. 

Avataar Raises $45M

AI and computer vision start-up Avataar has raised $45M in its series B funding round. The round was led by Tiger Global. Across all funding rounds, the start-up has raised around $55.5M. 

MarTech News Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at hello@martechalliance.com for a chance to be featured. 

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