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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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MarTech News: Weekly Round-Up 05/05/21

This week in MarTech: MessageBird Acquires SparkPost. Finoa Raises $22M. Mux Raises $105M. ON24 Launches Breakout Rooms. Adobe Announces CDP. Sony and Discord Partner.
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MessageBird Acquires Email Data Platform SparkPost and Closes a $1B Round.

MessageBird, a cloud communications platform, has paid $600M to acquire SparkPost, an email delivery, optimisation, and analytics platform. The Netherlands-based company has also announced it has extended it series C round from the $200M it reported in October, to a nicely rounded $1 Billion. 

Digital Asset Platform Finoa Raises $22M in Series A funding.

Finoa, a DAP for institutional investors, has closed a $22M Series A funding rounds. The firm plans to double down on regulation, earmarking some of its funding for building out its compliance function.

Video Platform Mux Lands $105M in a Series D round.

Mux, a video platform for developers, has raised $105M in series D funding led by Coatue, and existing investors Accel, Andreessen Horowitz, and Colbalt, with new participation from Dragoneer. This investment brings the companies total funding to $175M, and raises its valuation to over $1Billion. 

ON24 Expands Platform Capabilities With the Launch of Breakout Rooms.

ON24 Breakouts, an engagement and collaboration functionality, have been introduced by ON24 to enable 1-2-1 and group engagement in branded digital events. The new function aims to help marketing and sales teams accelerate the customer journey. 

Adobe Announces the Next Generation of its Real-Time Customer Data Platform for First-Party Data-Driven Marketing.

Adobe has announced the next generation of it's Real-time Customer Data Platform. The CDP helps brands activate known and unknown customer data to manage customer profile and journey in one system, without the need for third-party cookies.

And finally, Sony and Discord have Announced a Partnership that will Integrate the Chat App with PlayStation’s Built-In Social Tools.

Sony and Discord have revealed plans for a partnership to combine the chat app with PlayStations existing infrastructure. This suggests a major product chance, possibly coinciding with a platform update on Sony's PS5 roadmap.

MarTech News Weekly Round-up – over and out.

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