Meet Jacki Leahy! The Over-Caffeinated Salesforce Magician herself. From outbound prospecting, to salesforce usability, to lightning configuration, Jacki knows it all. Now a Salesforce Consultant at Eustace Consulting, she brings her years of experience to all things SaaS, FSC, and beyond. She's got stacks of talent - tech stacks, that is.
If this isn't enough J.L for you, check out her session 'The science & the sales of ABM - Decoding the DNA of your ICP (ideal customer profile) to enable sales excellence', at our upcoming #MarTechFest Dial Up. And it's complete free. Don't say we don't treat you right.
Take it away, Jacki!
We want to hear about you, you marketing legend.
Give us a quick overview of what your company does and your roles and responsibilities there!
Eustace Consulting is a boutique Boston-based Salesforce Consulting Firm. I'm a consultant and project manager.
Now summarise that in 3 words!
Scrappy Chaos Wrangler
What advice would you give to your younger self to drive your career?
Nothing is wasted. Don't worry you're wasting time by following your curiosities. Also, shake that fear of not being good enough already for goodness sakes!
What bull$hit marketing advice do you hear too often?
You have to be on all the social platforms; you have to do all the hot new trends. #FOMO
What’s your biggest martech/ marketing ops gripe? Don’t hold back!
When the efforts to roll out a new tech or strategy are grossly underestimated. If it's important enough to purchase or implement, take the time and allot the talent to make it roll out well.
We’ve all read about Mark Wahlberg’s insane 2:30am morning routine, filled with golf and cryo-chambers. What’s your personal morning routine?
Watching last night's Steven Colbert and Jimmy Kimmel monologues over coffee.
How do you keep motivated, and stop binge watching Netflix and eating crisps all the time? Asking for a friend.
Ask yourself what your favourite thing to do is in your current role. Do that first and start thinking about how you can score more of that in your life. What's one tiny thing you can do by the end of the week that would bring more of it?
What up-and-coming trend do you predict will take the industry by storm?
Using Revenue Operations consulting as a service - we're here, we know about fun things and can get them rolled out for you with minimal friction for your internal team.
If you could recommend one book, podcast, tv show, magazine, piece of bathroom stall graffiti etc. etc. what would it be?
Book - "How to Win Friends and Influence People" by Dale Carengie.
What is your favourite marketing campaign of all time?
Progressive - ending up like your parent once you buy a house omg rolling
Can our audience expect any future projects on the horizon, personal or professional?
I think a puppy might be in my future!!
What else should we know about you?
I was the mascot in college.
You'll be speaking at our #MarTechFest Dial Up - can we get a sneak peek of your sesh? What's it all about, and what can't be missed?
The B2C marketing world has been using Psychographics forever! For B2B go-to-market teams, there's a huge opportunity to leverage granular Firmographic data to revolutionize your ICP identification strategy. Let's go!
Hear more from Jacki at her Sesh 'The science & the sales of ABM - Decoding the DNA of your ICP (ideal customer profile) to enable sales excellence'! She'll be giving the inside scoop on all things ABM, including:
- ABM coordination between your sales and marketing team
- Drawing the line between AI and ABM
- How to get higher probability accounts
- The science of the sales
- How to get higher probability accounts
Click Here to find out about attending #MarTechFest - completely free! Just for you, the person reading this. Because I like you that much. You're welcome. 😘
