MarTech Stories

Rolling into the 2020's – what’s up next for MarTech It’s not just the start of a shiny, fresh new year but a whole decade. So, there’s nothing we like …

Welcome to our first episode of the Marketing & Tech Book Club 2020! This time Carlos caught up with Ryan Wallman, doctor turned creative copywriter to chat about his book …

There are more and more marketing conferences events popping up every year and it can be hard to separate the wheat from the chaff! To ease the strain slightly, we’ve compiled …

New year, a whole lotta new marketing books to read! It's no secret we love a marketing book, soaking up their wisdom...and if we're lucky picking the brains of their …

Martech’s capabilities and influence are growing exponentially but, there are still gaps in CMOs’ martech preparedness. Without taking action that gulf is only going to widen. Certainly, they can rely …

If the boss thinks agile working means working from home a few days a month, then you’ve got a problem. That’s what Tamsin Anastasi-Pace, head of client solutions at Freshfields, …

“We documented everything that moved.” If you want a blueprint for how to build a marketing and sales operations machine, you could do worse than ask Eaton’s director of commercial …

Part #1: Scott Brinker, godfather of martech In this special 2 part podcast Carlos and Scott Brinker get together to chat about the inimitable Marketing Technology Landscape Supergraphic, how it's …

Welcome to the latest episode of the Marketing & Tech Book Club! This time Carlos caught up with Sam Conniff, author of Be More Pirate. Sam and Carlos cover: Being …

We’ve turned off the projectors, stacked up the chairs, stowed away the mics and shut the doors on another year’s #MarTechFest anti-conference – and what a day it was. Not …