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Marketing Tech Landscapes:

Top books, marketers & events

by Holly Ripley, on 25 September, 2020

In the rapidly growing and ever-evolving space of all things marketing and technology, it may well feel close to impossible to keep up to date with the latest tech trends and revolutionary insights across the …

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Topics:MarTechMust seeOracle

by Holly Ripley, on 24 September, 2020

If you weren’t able to catch the Hubspot C-suite's session at INBOUND 2020 this year, don’t worry. We’re here to round it up. Brian Halligan, Dharmesh Shah and Christopher O’Donnell, …

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Topics:MarTechMust seeThe New NormalINBOUND 2020Hubspot

by Holly Ripley, on 23 September, 2020

7 months later and the pandemic is still leaving a trail of destruction all across the globe. No business has been left unscathed and the retail industry is no exception. But that’s not stopping APAC …

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Topics:MarTechMust see

by Holly Ripley, on 22 September, 2020

When you’re looking to drop some serious martech dolla, there’s nothing worse than a poorly defined procurement project to send those pennies rolling straight down the drain. There’s a little …

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Topics:MarTechMust see

by Paco, on 22 September, 2020

The time has come my hooman friends. National Dog Week is here and I’m hittin’ up a MarTech Alliance takeover to celebrate. Paco’s the name and martech is the game. I’m a full time CPO (Chief Pug Officer) and part time troublemaker. (Still getting used …

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Topics:Must seePacoNational Dog Week

by Holly Ripley, on 22 September, 2020

This week in MarTech: Siteimprove Partners with Nordic Capital, Pure Storage Acquires Portworx for $370m, BrandTotal raises $12m in Series B Round Funding and Everteam Global Services Merges with Intalio Siteimprove …

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Topics:MarTechMust seeIntalioSiteimproveNordic CapitalPure StorageBrandTotalEverteam Global Services

by Holly Ripley, on 21 September, 2020

Ann Handley, best-selling author of ‘Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content’ has gifted us with the ultimate content marketer’s bible packed with the process and strategy …

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Topics:Marketing & Tech Book ClubMarTechMust seeAnn Handley

by Holly Ripley, on 18 September, 2020

TikTok, Time Is Running Out... TikTok and WeChat are to be banned from US app stores from Sunday as there’s still no sign of an American deal. Back in early …

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Topics:MarTechMust seeMicrosoftTikTokOracle

by Holly Ripley, on 18 September, 2020

What is Community Based Marketing? To break it down: CMB or Community Based Marketing is the approach to drive consumer behaviour towards a product or a service based on direct …

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Topics:MarTechMust seeCMBCommunity Based Marketing

by Holly Ripley, on 15 September, 2020

This week in MarTech: NVIDIA to Acquire Arm, Oracle Out Bids Microsoft in TikTok Battle, Sprinklr Raises $200 Million at $2.7 Billion Valuation, Tramazingand Zealic Solutions Enter Partnership, Sarbacane Raises $27M …

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Topics:MarTechMust seeMicrosoftTikTokNVIDIAArmOracleSprinklrZealicMetadata.ioTramazingZealic SolutionsSarbacaneAirtable

by Holly Ripley, on 15 September, 2020

The time has come boys and girls, Gartner’s 2020 Hype Cycle report is here and it feels just like Christmas morning. Let’s take a look under the tree to see what lovely Digital …

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Topics:MarTechMust seegartnerHype Cycle

by Holly Ripley, on 15 September, 2020

Behold, our top 5 tips to really f*ck up your marketing technology strategy. Don’t say we didn’t warn you... Blow the Budget Just on Tech, Forget About the Team Needed to Power it There are a lot of tech solutions out there. A …

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Topics:MarTechMust seeMarketing Strategy

by Holly Ripley, on 14 September, 2020

In this digital age data is key for any modern-day marketer. That won’t come as a surprise. But is simply collecting data as you go enough to keep up with this rapidly evolving industry? Before the panic starts …

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Topics:MarTechMust seedata driven marketingCDPCustomer Data Platform

by Holly Ripley, on 8 September, 2020

This week in martech: Episerver Acquire Optimizley, Reachdesk Announced $6m in Series A Funding, Exasol and Cittabase Announce Partnership, MSQ Acquires Be Heard for £6.2m, Hall & Partners Partner with Dynata …

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Topics:MarTechMust seeReachdeskCittabaseMSQInfoSumExasolBe HeardHall & PartnersDynataOptimizleyEpiserver

by Holly Ripley, on 7 September, 2020

Investment bank, Luma Partners LLC has announced a black-owned media, marketing and technology landscape in contribution to the Black Lives Matter movement aiming to push for racial justice. The release …

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Topics:MarTechMust seeDiversity ScholarshipLUMA Partners

by Holly Ripley, on 4 September, 2020

Happy #Readabookday one and all! To celebrate such a joyous occasion, we’ve rounded up our Best Books in Marketing and Technology in 2020 from our famous #MarketingBookClub. If you’re on …

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Topics:Marketing & Tech Book ClubMarTechMust see

by Holly Ripley, on 1 September, 2020

This week in martech: SugarCRM Inc. announce the acquisition of Node Inc., Bambuser and Relatable enter global partnership, Smartsheet to acquire Brandfolder for $155M, Outbrain partners with LMC and Crunchbase announce …

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Topics:MarTechMust seeSalesforceBambuserRelatableSmartsheetSugarCRMNode Inc.BrandfolderOutbrainLMCCrunchbase

by David Mattin, on 25 August, 2020

In 2020, B2B industries are every bit as fast-moving, and liable to disruption, as B2C. This simple yet powerful framework can help you anticipate customer needs & unlock innovation opportunities …

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Topics:MarTechMust see

by Holly Ripley, on 25 August, 2020

This week in martech: Sara McNamara joins the Slack team, Movable Ink raise $30 million, Jifflenow integrate with ON24, Mention Me and Ometria partnership, SupportLogic Raises $12 Million, TransUnion acquire Signal and Supermetrics raise €40m in funding …

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Topics:MarTechMust seeMovable InkJifflenowMention MeOmetriaSupportLogicTransUnionSignalSupermetricsSara McNamaraSlackON24

by Phil Cantor, on 24 August, 2020

So now we are settled into the new normal. Covid-19 rates are barely under control, lockdown is being eased, carefully or wantonly depending on your location and perspective, we are …

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Topics:MarTechMust seeABM Marketing

by Holly Ripley, on 20 August, 2020

Looking to build the ultimate A-team of marketing superheroes? With these 4 roles combined, you’ll unleash the ability to save civilians, catch criminals and fight crime all before breakfast... ...Or at …

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Topics:MarTechMust seecontent, social & search marketingMarketing Operations Managersdata scientistMarketing TechnologistContent Marketer

by Holly Ripley, on 20 August, 2020

Big numbers and steep inclining graphs are enough to get any business’ mouths watering, but as much as we all love a good pat on the back – let's not jump the gun. Vanity metrics are some of …

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Topics:MarTechMust seevanity metricsactionable metrics

by Holly Ripley, on 19 August, 2020

Building the optimal martech stack is the ultimate holy grail for any marketing technologist. So, in the words of Ru Paul: “Don’t f*ck it up.” To clarify, a marketing technology stack is the collection of a …

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Topics:MarTechMust seemarketing stack

by Holly Ripley, on 19 August, 2020

Not every office purchase you make requires a pre-planned grilling. You could happily fill your basket with multi-pack Bic's, printer paper and staples to your hearts content, hit ‘check out’ …

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Topics:MarTechMust see

by Holly Ripley, on 18 August, 2020

A Customer Data Platform (CDP) is software that collects and organises data from multiple touch points to create a unified profile of customer data. The unified data is then structured and segmented to be sent to various …

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Topics:MarTechMust seeScott Brinkermarketing stackCDPCustomer Data Platform

by Holly Ripley, on 18 August, 2020

This week in Martech: TikTok signs their first U.S. deal, Facebook announce paid online events, Sincropartners with accessiBe, Claravine integrates with Adobe Experience Manager, Main Street, Inc. acquires Onovative and IAS integrates with …

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Topics:MarTechMust seeFacebookMicrosoftGoogleTikTokSincroaccessiBeClaravineAdobeMain Street, Inc.OnovativeIASGoogle Ads Data HubAdobe Experience Manager

by Carlos Doughty, on 17 August, 2020

Following the recent #BlackLivesMatter movement, we at MarTech Alliance have launched our Martech Diversity Scholarship. The movement has made us both as a company and as individuals take a step back and …

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Topics:MarTechMust seeDiversity Scholarship

by Holly Ripley, on 11 August, 2020

This week in Martech: TikTok copy, Reels is released, IBM launches AI-powered platform with Influential, Yotpo raises $75m, Flash Memory Summit (FMS) announce partnership with TechTarget and Terminus integrates with Salesforce Pardot. TikTok copy, Instagram Reels launches …

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Topics:MarTechMust seeFacebookMicrosoftMark ZuckerbergTikTokIBMYotpoFlash Memory SummitInstagramReelsInfluentialTechTargetTerminusPardotSalesforce

by Holly Ripley, on 11 August, 2020

Eric Fulwiler is an influential leader in the marketing game. Having spent over 10 years in the biz building some of the biggest global brands and clients including PepsiCo and Mastercard, Eric devised his expertise in content …

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Topics:MarTechMust seeEric Fulwiler

by Holly Ripley, on 11 August, 2020

Growth hacking seems to be the buzzword on every startup’s lips, and which new CEO isn’t dreaming of rocketing growth rates in record breaking timeframes? The term “Growth hacking” was …

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Topics:MarTechMust seeGrowth HackingSean Ellis

by Holly Ripley, on 10 August, 2020

Let’s face it, the marketing world is changing, and fast. Digital has catapulted marketing into a new and evolving era dictated by technology and marketers had better keep up. Now, digital is …

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Topics:MarTechMust seeMOPsMarketing Operations Managers

by Holly Ripley, on 10 August, 2020

The Agile craze has been sweeping the marketing nation for a few years now. While some love, some also love to hate. Agile you certainly know how to split a crowd. Despite the waves the Agile methodology has been …

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Topics:MarTechMust seeagileagile marketing

by Holly Ripley, on 7 August, 2020

Chatbots have been on the rise since 2016 when Facebook introduced the world to its Messenger app chatbot and the business possibilities that came with it. Since then, the world has seen an explosion of chatbot …

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Topics:MarTechMust seechatbots

by Holly Ripley, on 7 August, 2020

Earlier this week Twitter disclosed that they expect to be fined up to $250 million for using personal information provided by its users for security reasons, to target online ads instead. The stock dropped …

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Topics:MarTechMust seeScott GallowayTwitterJack Dorsey

by Holly Ripley, on 6 August, 2020

Leading sales and marketing platform and creators of the conversational marketing category, Drift announces a new category: Revenue Acceleration. Although Drift still stand strong behind conversational marketing, CEO, David Cancel said they “weren’t thinking big enough” when they …

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Topics:MarTechMust seeDriftDavid CancelRevenue AccelerationThe Revenue Eraconversational marketing

by Holly Ripley, on 4 August, 2020

This week in MarTech: Talks of Microsoft to buy TikTok, Partnerize and Pepperjam acquisition, $45million in funding for Chorus.ai, WEVO and Brandcast partnership and The Big Tech Antitrust Hearing low down. Microsoft …

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Topics:MarTechMust seeFacebookAmazonAppleTim CookMicrosoftMark ZuckerbergGoogleSundar PichaiJeff BezosTikTokPepperjamWEVOPartnerizeChorus.aiBrandcast

by Holly Ripley, on 3 August, 2020

Just days after the Big Tech Antitrust hearing, talks of a TikTok take over steals the headline following the continued scrutiny of the Chinese video app from the Trump administration. US lawmakers have voiced concerns with TikTok’s Chinese parent company, ByteDance and their unregulated data-sharing practices regarding American …

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Topics:MarTechMust seeFacebookByteDanceMicrosoftMark ZuckerbergBig TechTikTok

by Holly Ripley, on 3 August, 2020

Tech giant CEOs from Amazon, Apple, Facebook and Google (controlling companies worth almost $5 TRILLION combined) testified before congress following their investigations from U.S. federal state Antitrust Officials. The core accusations came from the concerns of …

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Topics:MarTechMust seeFacebookAmazonAppleTim CookMark ZuckerbergGoogleSundar PichaiJeff BezosBig TechAntitrust Hearing

by Holly Ripley, on 28 July, 2020

This week in MarTech: 100-million-dollar investment for Ceros, Talkwalker acquire Nielsen Social, subscription-based "malvertising" solution announced, ActiveCampaign enhances automation functionality, Juicebox Beta programme launched by Juice Analytics and Acxiom announces Customer Data Platform. Cloud-based design platform, Ceros raises a whopping $100m investment, courtesy of Sumeru Equity Partners. SEP build growth leaders in …

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Topics:MarTechMust seeCerosSumeru Equity PartnersTalkwalkerNielsen SocialActiveCampaignAcxiomJuiceboxJuice AnalyticsTableau

by Keh-hui Ng, on 22 July, 2020

The Spanish Flu of 1918 was a hugely destructive global phenomenon that infected a third of the world’s population and led to the death of an estimated 500 million people …

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Topics:MarTechMust see

 

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