MarTech Stories

Think you know marketing? Seth Godin's most recent book makes you question everything you thought you knew. Superstar of the marketing world, Seth has written the quintessential handbook for anyone …

Definitive Chief Customer Officer Jeanne Bliss delivers a must read  for business owners who work within any vaguely customer-centric sphere. In her most recent book, Would You Do That To Your Mother …

Marketing leader Roland Smart has provided marketers with a step-by-step guide for how to adopt more customer-centric, hands-on; AGILE strategies. As customers become harder to please, a truly positive customer experience has become harder to …

There are more and more marketing conferences events popping up every year and it can be hard to separate the wheat from the chaff! To ease the strain slightly, we’ve compiled …

The statistics for women in tech are depressing. Male hacker stereotypes are still problematic and the number of female technologists has been on a steady decline since the 1980s. Entrepreneur and veteran News …

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. That cannot be debated. Their longevity however can be. Scott Galloway is a NYU professor and …

Scott Brinker is often credited with bringing marketing technology to the forefront, knowingly nicknamed the martech's 'godfather'. Nothing gives greater weight to this titular than this profound and industry-specific read. The …

Emily Chang is an American journalist, author and current Bloomberg TV anchor. More than anything else, she is an unlucky player in the man's game of Silicone Valley. Her book, …

Simon is an author, founder and visionary. He wrote the global bestseller Start with Why in 2009 and its subsequent Ted Talk has become the third most-watched video of all time. Why we …

David Raab is a marketing technology expert, independent consultant and author of literally thousands of articles on the subject of martech and analytics. David is also the founder of the Customer …