MarTech Stories

Vice Chairman of Ogilvy and founder of its Behavioural Science Practice, not to mention TED Talk extraordinaire, Rory Sutherland has blessed us all with the release of his latest book: …

This week in MarTech: OneTrust Raises $300 Million, Hopin Acquires Streamyard, SalesLoft Raises $100 Million, Amazon Acquires Wondery and Google Pilots Video Search Feature. OneTrust Raises $300 Million OneTrust secures $300 …

We can’t quite decide whether it feels as though we’ve waited 10 lifetimes to see the back of 2020, or within a blink of the eye, the year has suddenly …

The optimistic start of a new decade didn’t last long as the Coronavirus pandemic started to emerge and spread its chaos across the globe. Unsurprisingly, the first quarter of 2020 …

As we turn the page on 2020 (finally) and enter a new chapter of 2021, (okay no more book puns, we promise) you're probably already chanting your yearly mantra: "New …

Sponsored Customer loyalty has never been more important than during COVID-19, but earning this loyalty has also become harder than ever. We all know the old adage that the top …

This week in MarTech: Cisco agrees to acquire IMImobile, Sprinklr announces integration with Q&A platform, Quora, Wonder raises $11 million, TechTarget announces agreement to acquire virtual event platform, BrightTALK and RichRelevance …

You’ll find not 1, not 2, not even 3, but 99 (yep, that's right) individual marketing strategies enclosed in Flavilla Fongang’s latest marketing book release: ’99 Strategies to get Customers’ …

BROKEN NEWS: Gmail, Youtube and Google appear to be down. (See what we did there...) Update: Services appear to be coming back online, however some are still experiencing slight glitches …

Georgi Mirazchiev, Digital Marketing Specialist at Bynder, shares his creative content secrets and gives us a glimpse into how successful brands are using smart templates and automation to streamline their …

Sponsored Marketers are obsessed with the customer journey, and for good reason. The best way to deliver a next-best action requires not only understanding how an individual has interacted with your …

This week in MarTech: Facebook acquires CRM start-up, Kustomer, Zephr raises $8 million in their latest series A round, Bizzabo raises $138 million in their latest series E round, and Sprinklr …

You’re probably starting to see the words “customer data platform” appear on your screen more regularly by the day, and you know what that means… Aaah yes. Another red hot, …

We’re going to start this article with possibly the most overstated and under rated statement of 2020 (and no, it’s not “you’re on mute”) but, “it’s been a difficult year” …

In today’s fast-paced marketing world, increasingly more is being asked of our marketers. We’re expected to be data-driven, creative thinkers, producing triple the results in half the time. So how …

This week in MarTech: Salesforce is in talks to acquire Slack, Adobe Expands Customer Data Platform to Include B2B Sales, Adjust announces partnership and technology integration with Adobe as part of …

Following rumours of a potential acquisition, the news has come, the deal is done. Salesforce has acquired Slack for an impressive $27.7 Billion. This marks Salesforce’s biggest acquisition in its …

In our latest #MarTechFest Web Sesh, Andrew Stephenson, Director of Marketing for EMEA & India at Treasure Data joined us to reveal 5 Ways Your Data Will Help You Build an Amazing Customer Experience. According …

Software super giant, Salesforce is in talks to acquire workplace messaging app, Slack as it seeks to expand its offerings to businesses, sources reported on Wednesday. The potential acquisition follows …

Customer data platforms are beginning to build momentum in the martech world and we have a feeling the space is going to soar in the year to come. A CDPs …

This week in MarTech: Customer Data & Marketing Platform, Klaviyo Raises $200 Million, Marketing suite provider, Cheetah Digital Partners With Swrve, Customer Intelligence Platform Zeotap Raises $18.5 Million, Criteo Integrates with …

If you’re a fellow fan of all things martech you’ve probably been unable to escape the rumours, followed by the highly anticipated confirmation that Twilio have indeed agreed to acquire …

Apoorv Durga delivers another knock-out sesh at #MarTechFest Dial Up Series 2. Apoorv dives in and dissects the Customer Data Platform space from what a CDP does, different ways to …

This week in MarTech: Hopin, the virtual events platform raises $125 million, Zendesk and WhatsApp partner as one of WhatApp’s first core solution providers, Spotify acquires podcast technology platform, Megaphone, Livestorm raises …

We don’t need to convince you that digital transformation is evolving at a rapid pace. A report from Twillio showed a staggering 97% increase in digital transformation with an accelerated …

Imagine a world where you can truly and completely understand your customer... They confide in you, tell you their hopes, their wildest dreams. They whisper to you their deepest secrets …

We don’t need to remind you why 2020 has been a $h!t show from start to finish, but the virus-that-shall-not-be-named hasn’t been all-bad for everyone. We’re not just talking on …

This week in MarTech: Adobe is set to acquire Workfront for $1.5 billion, Intel has acquired Cnvrg, a platform to manage, build and automate machine learning, Logiq completes the acquisition of Fixel …

Webinars have been at the centre of demand generation for years, long before the virus-that-shall-not-be-named stormed on the scene and declared only online channels fit for survival. Now, with not an in-person event …

Moni Oloyede delivers another knock-out sesh at #MarTechFest Dial Up Series 2. Marketing Operations professionals (or MOPs) are the ultimate utility player, with a multitude of digital marketing and technology …

Darrell Alfonso spills on success in your work, your team and your career at #MarTechFest Dial Up Series 2. Marketing Operations (or MOPs) is all the buzz, and when there’s …

This week in MarTech: CM Group Acquires Selligent Marketing Cloud, Stensul lands $16 Million in funding, Intel to Acquire SigOpt, True Influence Partners with LiveRamp and DoubleVerify raises $350M CM Group Acquires Selligent Marketing Cloud CM Group, a family of …

Gartner Kicks off Dial Up with a Bang. Personalisation is a hot topic in the martech space right now. With more and more customer data at our fingertips, the question is sparked …

This week in MarTech: E-Commerce Marketing Technology firm, Rokt raises $80 Million, Bloomreach and Exponea enter partnership, Lunar raises €40M in Series C Round Funding and Alida partners with Stratifyd E-Commerce …

To transform or not to transform? That’s the question many company executives ask themselves when they see the growing necessity to make their business more agile. Most likely, this thought brought you …

This week in martech: #MarTechFest Dial Up Series 2 is live, MessageGears partners with Sageflo, Kahoot! raises $215 million and Stripe acquires Paystack for $200 million. #MarTechFest Dial Up Series 2 Has …

Okay, we’ll be honest. 8 months into this crazy new world and virtual events seem to be on every corner you turn. And while you have to admire the events …

This week in martech: Twilio to acquire data start-up, Segment for $3.2 billion, AIA Thailand partners with Amdocs to further enhance customer data security, Dialpad raises $100 million at $1.2 billion …

Nick is the Lead Marketing Technology Consultant at Blended Digital. He has been working directly on all aspects of marketing technology platforms for 6 years and is a certified Marketing …

Flavilla Fongang is a serial entrepreneur and the founder of 3 Colours Rule, an award-winning branding and experiential marketing agency. Through her agency, she has helped her clients scale their …