MarTech Stories

Every click that you do on a site and every action that you take on an app is being recorded somewhere, but don't worry - it mostly isn't in a …

Woah, stop right there. Yeah you. Put. The. Tech. Down. Before you put that nice, new, shiny piece of tech on your sky-high stack, take a step back. I know …

These days it's pretty hard to imagine you can make a dent in the world or marketing and technology (some may even say martech?) without knowing a thing or two …

Creating a decent - GOOD EVEN?! - customer experience is something that companies have been trying to find a short cut for ever since people realised that it was too …

Meet Carey Straetz! The Director of Growth of Payroll, she is an expert in all things digital and content. And I'm content with listening to her talk marketing all day, heh heh. Sorry, …

Understanding the intricacies of SEO to the degree where you can more or less get Google to do what you want should be considered a superpower. There should be some …

Meet Jacki Leahy! The Over-Caffeinated Salesforce Magician herself. From outbound prospecting, to salesforce usability, to lightning configuration, Jacki knows it all. Now a Salesforce Consultant at Eustace Consulting, she brings …

It's very easy to underestimate the difficulty and complications involved when starting and growing an Instagram account. Back in the day, it was as simple as just posting a picture …

Meet Paula Shannon! The founder and principal of Salosophy, Paula has over 30 years of international sales and executive leadership experience! In the three years she has been at Lilt, …

Meet Kimmah Shah! She's the Head of Digital & Demand Generation at Actian, and all round marketing genius. From Digital Strategy & Transformation to Data-Driven Storytelling, she knows it all …

A global audience is in reach, superstar. With Content Tech, you can develop a strategy and stack that hits all four corners of the globe. But, what is Content Tech? …

Despite everything seemingly trying its hardest to halt any progress in the world over the last 365 days, things in the world of martech is still growing and that's just …

The old pipe dream. Creating predictable and scalable sales revenue. It's a feat accomplished by many, but mastered by few, and one that will always be a bi-word for the …

Partner Content Back when the world was normal, assuming it ever was, I was having a small get-together at my place. That afternoon, my friend called to ask if I …

Integrate, a leader in B2B Precision Demand Marketing, this week announced its new Demand Acceleration Platform (DAP). So we caught up with their CMO, Deb Wolf to find out a …

MarTech Alliance: Thx! You've subscribed to 'Why Conversational Text Marketing Works' (max120mg/mo). Text STOP to end, HELP for help + T&C's. Msg&Data rates may apply. Reply 'Y' to agree to …

At one point, a good ol' fashion Google Doodle was enough to satisfy the average Search Engine consumer. Oh look! The 'O' has turned into a shamrock for Saint Patrick's …

Looking for some tip-top advice on how to f#&k up your martech stack? Probably not. But we’re going to give it to you anyway. Behold, our 5 steps to murder …

There's always a lot to unpack when it comes to business-related books. Most of the time you find yourself worried that people on the tube think you're trying to look …

This week in MarTech: Microsoft is in talks to acquire Discord, SnapChat acquires Fit Analytics, Optimizely acquires CDP Zaius, Crownpeak Acquires e-Spirit, Integrate launches a digital acceleration platform, and Yotpo raises $230 Million. Microsoft is in Talks to Acquire Discord The deal with the video …

Social listening works. How do I know? I get 15 adverts for Reese's Peanut Butter Cups a day. They know me so well. But what if, instead, I got 15 …

Partner Content Summary: The next generation of personalization is fundamentally different than what we've seen in the past. Download this report in partnership with the CDP Institute to learn actionable ways …

When a youtuber-apology-style video immerged of Jon Snow lamenting the end of GoT season 8 came out, I hoped it was real. Yes I know its 2021, and I should've …

I want you to consider this the Argos Catalogue of NFTs. Go through each one, circle it with a black marker pen, and give it back to mum just in …

Partner Content Creating a trade show experience in a digital environment is a complex undertaking. It requires a lot of planning and demands a fairly sophisticated webinar platform and mature webinar …

If you’re anything like me, the second you input your email address into a new website and for whatever reason you didn’t have to option to not subscribe to “special …

Here at MarTech Alliance, we’re not afraid to ask the tough questions. We’re posing the question to MOPs, SOPs, CMOs, COOs and any other marketing technology related role that can …

Partner Content Data is cheap and plentiful, so it’s easy to get caught up in the Veruca Salt, “I want it all and I want it right now!” mentality. Before …

As I'm writing this, I'm waiting for a white turtleneck to be delivered, right to my door, by Amazon. I know right - living life in the fast lane. The …

Meet Miquela! She's just a normal, average Gen-Z influencer. She loves iced coffee, noodles, tiny handbags, and that feta cheese pasta from TikTok. Oh yeah, and she's a robot. But …

This week in MarTech: Emotive raises $50 million, Vungle acquires GameRefinery, Zoomd signs an agreement with Social Media platform TikTok, and True Influence partner with Lotame. Emotive Raises US$50 Million In …

Social selling. The name, pretty self-explanatory and the aim, pretty simple. Salespeople, utilising social media to yep, you guessed it, sell. Though it may require averting your attention to a …

Partner Content Enterprise customer engagement strategies are hard to execute on, and involve a significant amount of people, process, and technology to get right. Marketers and brands alike are looking …

Partner Content David Keens, Principal Marketing Technologist at Acxiom, explores how the identity space is evolving, what new technologies are emerging in today’s changing consumer landscape, and how identity experts …

Turns out women exist year round. Who knew? I thought they just turn up, one day in March, and send out a bunch of tweets. You can't imagine my face …

VP of Marketing at Curricula, Lauren Patrick is up next! Emerging from the writing pathway (one of us, one of us) Lauren is a top-tier storyteller. She took a shift …

Annette Ochoa, Head of Demand Generation, Lilt. Marketing, Events, Enterprise. Annette is multi-faceted! She's not just a marketing expert, though. Her degree from Santa Clara University, with a degree in …

Laura Merten is Capita's Head of Marketing Technology, with 10+ of amazing experience. CRM, UX, IDM, CDP, B2B, IPASS, BI, GDPR...Laura is an acronym aficionado. Rising to Head of Marketing …

Nikki Raber is the Sr. Demand Generation Manager @ Integrate, and a rising star in the marketing world. From Media Buying, to Digital Strategy, to Digital Marketing, Nikki has done …

Emily Ann Kolvitz, Content Manager, is head of content strategy at Bynder! In the past she has also worked as a digital asset manager for JCPenny and, in a very …