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by Alfie Powell, on 30 March, 2021

Every click that you do on a site and every action that you take on an app is being recorded somewhere, but don't worry - it mostly isn't in a …

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Topics:Must see#MarTechFest Dial UpApoorv Durgaomnichannel personalisation

by Sarah O'Neill, on 30 March, 2021

Woah, stop right there. Yeah you. Put. The. Tech. Down. Before you put that nice, new, shiny piece of tech on your sky-high stack, take a step back. I know …

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Topics:Must see#MarTechFest Dial UpContent techsavannah Kringlie

by Alfie Powell, on 30 March, 2021

These days it's pretty hard to imagine you can make a dent in the world or marketing and technology (some may even say martech?) without knowing a thing or two …

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Topics:Must seeScott Brinker#MarTechFest Dial UpAI

by Alfie Powell, on 30 March, 2021

Creating a decent - GOOD EVEN?! - customer experience is something that companies have been trying to find a short cut for ever since people realised that it was too …

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Topics:Must seeTom Goodwin#MarTechFest Dial UpCX

by Sarah O'Neill, on 30 March, 2021

Meet Carey Straetz! The Director of Growth of Payroll, she is an expert in all things digital and content. And I'm content with listening to her talk marketing all day, heh heh. Sorry, …

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Topics:MarTechMust see#MarTechFest Dial Upjacki leahycarey straetz

by Alfie Powell, on 30 March, 2021

Understanding the intricacies of SEO to the degree where you can more or less get Google to do what you want should be considered a superpower. There should be some …

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Topics:Must seeRand Fishkin#MarTechFest Dial Upseo

by Sarah O'Neill, on 30 March, 2021

Meet Jacki Leahy! The Over-Caffeinated Salesforce Magician herself. From outbound prospecting, to salesforce usability, to lightning configuration, Jacki knows it all. Now a Salesforce Consultant at Eustace Consulting, she brings …

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Topics:MarTechMust see#MarTechFest Dial Upjacki leahy

by Alfie Powell, on 30 March, 2021

It's very easy to underestimate the difficulty and complications involved when starting and growing an Instagram account. Back in the day, it was as simple as just posting a picture …

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Topics:Must see#MarTechFest Dial UpInstagramclubhouselarry kim

by Sarah O'Neill, on 30 March, 2021

Meet Paula Shannon! The founder and principal of Salosophy, Paula has over 30 years of international sales and executive leadership experience! In the three years she has been at Lilt, …

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Topics:MarTechMust seePaula Shannon

by Sarah O'Neill, on 30 March, 2021

Meet Kimmah Shah! She's the Head of Digital & Demand Generation at Actian, and all round marketing genius. From Digital Strategy & Transformation to Data-Driven Storytelling, she knows it all …

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Topics:MarTechMust seeintegrate

by Sarah O'Neill, on 30 March, 2021

A global audience is in reach, superstar. With Content Tech, you can develop a strategy and stack that hits all four corners of the globe. But, what is Content Tech? …

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Topics:Must see#MarTechFest Dial UpPaula ShannonContent techLilt

by Alfie Powell, on 29 March, 2021

Despite everything seemingly trying its hardest to halt any progress in the world over the last 365 days, things in the world of martech is still growing and that's just …

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Topics:Must seeMartech Landscapesoftware tech stack

by Alfie Powell, on 29 March, 2021

The old pipe dream. Creating predictable and scalable sales revenue. It's a feat accomplished by many, but mastered by few, and one that will always be a bi-word for the …

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Topics:Must see#MarTechFest Dial Upaaron ross

by Georgi Mirazchiev, Digital Marketing Specialist, UK, Bynder, on 29 March, 2021

Partner Content Back when the world was normal, assuming it ever was, I was having a small get-together at my place. That afternoon, my friend called to ask if I …

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Topics:MarTechMust seeeventsBynder

by Sarah O'Neill, on 26 March, 2021

Integrate, a leader in B2B Precision Demand Marketing, this week announced its new Demand Acceleration Platform (DAP). So we caught up with their CMO, Deb Wolf to find out a …

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Topics:MarTechMust seeintegrate

by Sarah O'Neill, on 25 March, 2021

MarTech Alliance: Thx! You've subscribed to 'Why Conversational Text Marketing Works' (max120mg/mo). Text STOP to end, HELP for help + T&C's. Msg&Data rates may apply. Reply 'Y' to agree to …

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Topics:MarTechMust seecontent, social & search marketingSMS

by Sarah O'Neill, on 25 March, 2021

At one point, a good ol' fashion Google Doodle was enough to satisfy the average Search Engine consumer. Oh look! The 'O' has turned into a shamrock for Saint Patrick's …

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Topics:MarTechMust seecontent, social & search marketingsearch engines

by Holly Ripley, on 25 March, 2021

Looking for some tip-top advice on how to f#&k up your martech stack? Probably not. But we’re going to give it to you anyway. Behold, our 5 steps to murder …

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Topics:MarTechMust seemarketing stackStack Management

by Alfie Powell, on 24 March, 2021

There's always a lot to unpack when it comes to business-related books. Most of the time you find yourself worried that people on the tube think you're trying to look …

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Topics:Must seeautomationorchestration

by Sarah O'Neill, on 24 March, 2021

This week in MarTech: Microsoft is in talks to acquire Discord, SnapChat acquires Fit Analytics, Optimizely acquires CDP Zaius, Crownpeak Acquires e-Spirit, Integrate launches a digital acceleration platform, and Yotpo raises $230 Million. Microsoft is in Talks to Acquire Discord The deal with the video …

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Topics:MarTechMust see

by Sarah O'Neill, on 23 March, 2021

Social listening works. How do I know? I get 15 adverts for Reese's Peanut Butter Cups a day. They know me so well. But what if, instead, I got 15 …

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Topics:MarTechMust seecontent, social & search marketingsocial listening

by Bruce Swann, Senior Director of Product Marketing, Cheetah Digital, on 23 March, 2021

Partner Content Summary: The next generation of personalization is fundamentally different than what we've seen in the past. Download this report in partnership with the CDP Institute to learn actionable ways …

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Topics:MarTechMust seeCheetah Digitalpersonalisation

by Sarah O'Neill, on 23 March, 2021

When a youtuber-apology-style video immerged of Jon Snow lamenting the end of GoT season 8 came out, I hoped it was real. Yes I know its 2021, and I should've …

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Topics:MarTechMust seeContent Marketerdeepfakes

by Sarah O'Neill, on 22 March, 2021

I want you to consider this the Argos Catalogue of NFTs. Go through each one, circle it with a black marker pen, and give it back to mum just in …

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Topics:MarTechMust seeNFTscryptocurrencyblockchain

by ON24, on 19 March, 2021

Partner Content Creating a trade show experience in a digital environment is a complex undertaking. It requires a lot of planning and demands a fairly sophisticated webinar platform and mature webinar …

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Topics:MarTechMust seewebinarsON24

by Alfie Powell, on 18 March, 2021

If you’re anything like me, the second you input your email address into a new website and for whatever reason you didn’t have to option to not subscribe to “special …

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Topics:Must seeautomationorchestration

by Holly Ripley, on 18 March, 2021

Here at MarTech Alliance, we’re not afraid to ask the tough questions. We’re posing the question to MOPs, SOPs, CMOs, COOs and any other marketing technology related role that can …

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Topics:MarTechMust seemarketing stackStack Management

by Cheetah Digital, on 18 March, 2021

Partner Content Data is cheap and plentiful, so it’s easy to get caught up in the Veruca Salt, “I want it all and I want it right now!” mentality. Before …

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Topics:MarTechMust seeCheetah Digitaldata

by Sarah O'Neill, on 18 March, 2021

As I'm writing this, I'm waiting for a white turtleneck to be delivered, right to my door, by Amazon. I know right - living life in the fast lane. The …

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Topics:MarTechMust seeCXecommerce

by Sarah O'Neill, on 18 March, 2021

Meet Miquela! She's just a normal, average Gen-Z influencer. She loves iced coffee, noodles, tiny handbags, and that feta cheese pasta from TikTok. Oh yeah, and she's a robot. But …

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Topics:MarTechMust seedirect-to-consumerinfluencer marketing

by Sarah O'Neill, on 17 March, 2021

This week in MarTech: Emotive raises $50 million, Vungle acquires GameRefinery, Zoomd signs an agreement with Social Media platform TikTok, and True Influence partner with Lotame. Emotive Raises US$50 Million In …

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Topics:MarTechMust see

by Holly Ripley, on 16 March, 2021

Social selling. The name, pretty self-explanatory and the aim, pretty simple. Salespeople, utilising social media to yep, you guessed it, sell. Though it may require averting your attention to a …

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Topics:MarTechMust seesalestech

by Patrick Tripp, SVP Product Marketing, Cheetah Digital, on 16 March, 2021

Partner Content Enterprise customer engagement strategies are hard to execute on, and involve a significant amount of people, process, and technology to get right. Marketers and brands alike are looking …

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Topics:MarTechMust seeCheetah Digitalcustomer engagement

by David Keens, Principle Marketing Technologist, Acxiom, on 15 March, 2021

Partner Content David Keens, Principal Marketing Technologist at Acxiom, explores how the identity space is evolving, what new technologies are emerging in today’s changing consumer landscape, and how identity experts …

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Topics:MarTechMust seeAcxiomCDP

by Sarah O'Neill, on 15 March, 2021

Turns out women exist year round. Who knew? I thought they just turn up, one day in March, and send out a bunch of tweets. You can't imagine my face …

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Topics:MarTechMust seeWomen's History Month

by Sarah O'Neill, on 12 March, 2021

VP of Marketing at Curricula, Lauren Patrick is up next! Emerging from the writing pathway (one of us, one of us) Lauren is a top-tier storyteller. She took a shift …

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Topics:MarTechMust seeWomen's History Month

by Sarah O'Neill, on 12 March, 2021

Annette Ochoa, Head of Demand Generation, Lilt. Marketing, Events, Enterprise. Annette is multi-faceted! She's not just a marketing expert, though. Her degree from Santa Clara University, with a degree in …

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Topics:MarTechMust seeWomen's History Month

by Sarah O'Neill, on 12 March, 2021

Laura Merten is Capita's Head of Marketing Technology, with 10+ of amazing experience. CRM, UX, IDM, CDP, B2B, IPASS, BI, GDPR...Laura is an acronym aficionado. Rising to Head of Marketing …

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Topics:MarTechMust seeWomen's History Month

by Sarah O'Neill, on 12 March, 2021

Nikki Raber is the Sr. Demand Generation Manager @ Integrate, and a rising star in the marketing world. From Media Buying, to Digital Strategy, to Digital Marketing, Nikki has done …

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Topics:MarTechMust seeWomen's History Month

by Sarah O'Neill, on 12 March, 2021

Emily Ann Kolvitz, Content Manager, is head of content strategy at Bynder! In the past she has also worked as a digital asset manager for JCPenny and, in a very …

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Topics:MarTechMust seeWomen's History Month

 

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