by Carlos Doughty, on 18 July, 2018
Coining ‘bull$hit buzzwords’ in the marketing industry has become an epidemic. The issue isn’t actually with the terms themselves (they are often useful), but with the overuse, or nonsensical use, …
Read Storyby Pug, on 3 July, 2018
Marketing technology, or “martech” as it is so often referred (because there can never be too many abbreviations in marketing), is one of those buzzwords you hear popping up outside …
Read Storyby Pug, on 18 June, 2018
At The MarTech Alliance, we have a unique ability to segue any conversation topic and make it about marketing and technology. It's a true gift. And so as excitement was …
Read Storyby Pug, on 18 November, 2017
If you weren’t fortunate enough to come to our MarTech Festival 2017, #MarTechFest, you can still catch some of the highlights including the keynote session. Scott Brinker, VP Platform Ecosystem at …
Read Storyby Pug, on 20 September, 2017
Ahead of the upcoming Martech Festival, MTA sat down with Scott Brinker for an exclusive on his session at the event. He explains why prioritization of goals is important before zeroing …
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