by Paco, on 2 April, 2020

With the order to stay two metres away from the nearest human, shelter in place and not gather in groups of more than two, all for a so far undetermined …

Read Story
Topics:MarTech#MarTechFestvirtualevents

by Ellen Corsie, on 25 March, 2020

As it’s Women’s History Month, we’d like the take this opportunity to shine a spotlight on the badass women who work in the marketing and technology industry. This is a …

Read Story
Topics:Must seeInspiring WomenWomen's History Monthchristine bailey

by Ellen Corsie, on 24 March, 2020

As it’s Women’s History Month, we’d like the take this opportunity to shine a spotlight on the badass women who work in the marketing and technology industry. This is a …

Read Story
Topics:Must seeInspiring WomenWomen's History Month

by Ellen Corsie, on 24 March, 2020

As it’s Women’s History Month, we’d like the take this opportunity to shine a spotlight on the badass women who work in the marketing and technology industry. This is a …

Read Story
Topics:Must seeInspiring WomenAmy McManusWomen's History Month

by Ellen Corsie, on 24 March, 2020

As it’s Women’s History Month, we’d like the take this opportunity to shine a spotlight on the badass women who work in the marketing and technology industry. This is a …

Read Story
Topics:Must seeInspiring WomenWomen's History MonthAmy Rodgers

by Ellen Corsie, on 24 March, 2020

As it’s Women’s History Month, we’d like the take this opportunity to shine a spotlight on the badass women who work in the marketing and technology industry. This is a …

Read Story
Topics:Must seeInspiring WomenWomen's History MonthJulie Alexander

by Ellen Corsie, on 24 March, 2020

As it’s Women’s History Month, we’d like the take this opportunity to shine a spotlight on the badass women who work in the marketing and technology industry. This is a …

Read Story
Topics:Must seeInspiring WomenAnita BreartonWomen's History Month

by Ellen Corsie, on 24 March, 2020

As it’s Women’s History Month, we’d like the take this opportunity to shine a spotlight on the badass women who work in the marketing and technology industry. This is a …

Read Story
Topics:Must seeInspiring WomenHolly ChenWomen's History Month

by Gigi Wellington, on 23 March, 2020

Innovation never ceases to move industries forward, and as we enter the new decade, it will continue to shape possibilities for marketing. In the past few years, technology has steadily …

Read Story
Topics:ARtechdirect-to-consumer5GVRinnovationsIoTvoice search

by Rachael, on 6 March, 2020

This International Women's Day, I'd like to take the opportunity to shine a spotlight on the badass women of the MarTech Alliance team. (Full disclosure, one of those women is …

Read Story
Topics:Must seeInspiring Women

by Paco, on 5 March, 2020

If you're reading this on the 5th March then happy World Book Day! (If not then let's just pretend it is). Just by a coinky dink and not planned at …

Read Story
Topics:Marketing & Tech Book ClubMarc RandolphThat Will Never Work

by Paco, on 31 January, 2020

Rolling into the 2020's – what’s up next for MarTech It’s not just the start of a shiny, fresh new year but a whole decade. So, there’s nothing we like …

Read Story
Topics:MarTechCarlos Doughty

by Paco, on 31 January, 2020

There are more and more marketing conferences events popping up every year and it can be hard to separate the wheat from the chaff! To ease the strain slightly, we’ve compiled …

Read Story
Topics:#MarTechFest

by Rachael, on 30 January, 2020

Welcome to our first episode of the Marketing & Tech Book Club 2020! This time Carlos caught up with Ryan Wallman, doctor turned creative copywriter to chat about his book …

Read Story
Topics:Marketing & Tech Book ClubRyan WallmanDelusions of Brandeur

by Rachael, on 10 January, 2020

New year, a whole lotta new marketing books to read! It's no secret we love a marketing book, soaking up their wisdom...and if we're lucky picking the brains of their …

Read Story
Topics:Marketing & Tech Book ClubMust see

by Paco, on 18 December, 2019

Martech’s capabilities and influence are growing exponentially but, there are still gaps in CMOs’ martech preparedness. Without taking action that gulf is only going to widen. Certainly, they can rely …

Read Story
Topics:Must see4Ps of Marketing Technology

by Paco, on 18 December, 2019

If the boss thinks agile working means working from home a few days a month, then you’ve got a problem. That’s what Tamsin Anastasi-Pace, head of client solutions at Freshfields, …

Read Story
Topics:#MarTechFestMust seeagile4Ps of Marketing Technology

by Paco, on 18 December, 2019

“We documented everything that moved.” If you want a blueprint for how to build a marketing and sales operations machine, you could do worse than ask Eaton’s director of commercial …

Read Story
Topics:#MarTechFestMust see4Ps of Marketing Technology

by Rachael, on 13 December, 2019

Part #1: Scott Brinker, godfather of martech In this special 2 part podcast Carlos and Scott Brinker get together to chat about the inimitable Marketing Technology Landscape Supergraphic, how it's …

Read Story
Topics:Martech Landscape

by Rachael, on 12 December, 2019

Welcome to the latest episode of the Marketing & Tech Book Club! This time Carlos caught up with Sam Conniff, author of Be More Pirate. Sam and Carlos cover: Being …

Read Story
Topics:Marketing & Tech Book ClubSam ConniffBe More Pirate

by Paco, on 1 November, 2019

We’ve turned off the projectors, stacked up the chairs, stowed away the mics and shut the doors on another year’s #MarTechFest anti-conference – and what a day it was. Not …

Read Story
Topics:MarTech4Ps of Marketing Technology

by Rachael, on 26 September, 2019

His first TED Talk in 2009 has amassed 46m views making it the third most watched TED Talk of all time, in the latest episode of the Marketing & Tech Book Club, Simon …

Read Story
Topics:Marketing & Tech Book Club

by Rachael, on 22 August, 2019

"We are wrong more often than we're right" Ok, I’m going to let you in on a little secret. My meagre knowledge of venture capital or VC as the kids …

Read Story
Topics:Marketing & Tech Book Club

by Carlos Doughty, on 1 August, 2019

Martech. Small word, mad world. There’s no getting away from the fact that most marketers don’t seem to feel fully at home with marketing technology – and that needs to …

Read Story
Topics:MarTech4Ps of Marketing Technology

by Rachael, on 26 July, 2019

What's the equation for a life well lived? Despite the protestation of his publisher, Scott Galloway decided to follow up his best seller about tech giants Google, Facebook Amazon and …

Read Story
Topics:Marketing & Tech Book Club

by Rachael, on 11 June, 2019

There aren’t many people out there who have led a life big enough to fill two autobiographies – but then again, there aren’t many people like Richard Branson. The serial …

Read Story
Topics:Marketing & Tech Book Club

by Rachael, on 31 May, 2019

We're all guilty of getting caught up in the B2B norms of landing pages, eBooks, lead capture forms, email open rates - but what if we thought about our customers …

Read Story
Topics:Marketing & Tech Book Club

by Ian Truscott, on 21 May, 2019

Marketing is increasingly technology and data dependent, Gartner’s CMO survey revealed that we are spending almost a third of our marketing budgets on marketing technology and that’s narrowly higher than …

Read Story

by Rachael, on 16 May, 2019

There had been “too much description of behavioural biases and experiments, and not enough about the practical application” Richard Shotton told us when asked about the motivation behind his book …

Read Story
Topics:Marketing & Tech Book ClubRichard Shotton

by Rachael, on 2 April, 2019

Update 13/09/2019: We have just released the 2019 edition! Head over to this page for the 2019 UK Marketing Technology Landscape. If the recent spate of regional Marketing Technology Landscapes …

Read Story
Topics:MarTechMust seeScott BrinkerMartech Landscape

 

More...

Subscribe