by Carlos Doughty, on 18 July, 2018

Coining ‘bull$hit buzzwords’ in the marketing industry has become an epidemic. The issue isn’t actually with the terms themselves (they are often useful), but with the overuse, or nonsensical use, …

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by Pug, on 3 July, 2018

Marketing technology, or “martech” as it is so often referred (because there can never be too many abbreviations in marketing), is one of those buzzwords you hear popping up outside …

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Topics:Alexa what is...?Video

by Pug, on 18 June, 2018

At The MarTech Alliance, we have a unique ability to segue any conversation topic and make it about marketing and technology. It's a true gift. And so as excitement was …

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Topics:Must see

by Pug, on 18 November, 2017

If you weren’t fortunate enough to come to our MarTech Festival 2017, #MarTechFest, you can still catch some of the highlights including the keynote session. Scott Brinker, VP Platform Ecosystem at …

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Topics:MarTechMarTech Festival

by Pug, on 20 September, 2017

Ahead of the upcoming Martech Festival, MTA sat down with Scott Brinker for an exclusive on his session at the event. He explains why prioritization of goals is important before zeroing …

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Topics:MarTech FestivalVideo