Q&A: Meet...#MarTechFest Dial Up Global Speaker Chris Wickson from Integrate
by Sarah O'Neill, on 23 September, 2021
Meet Chris Wickson. General Manager for EMEA and Event Solutions at Integrate, he's a pretty big deal.
Launching his first operation "RateMyPlacement.co.uk" while he was still in university, he's continued to bring great ideas to life.
He joined Integrate following the acquisition of Akkroo, where he was CEO and Co-Founder. Well, we think that's pretty Inte-great. Haha. Ha. Sorry.
Chris will be speaking at #MarTechFest Global in London on October 22.
Can you give us a quick overview of what your company does and your roles and responsibilities there!
What, in your opinion, makes a great #MarTechFest Global presentation?
I’d say the ability to tell a compelling story, whatever that may be, and not being afraid to challenge existing thinking. And from a more practical perspective, using presentation slides sparingly; they should be there to help guide the audience and not a written version of the presentation.
Busy slides are a pet-hate of mine!
What bull$hit marketing advice do you hear too often?
What’s your biggest martech/ marketing ops gripe? Don’t hold back!
We’ve all read about Mark Wahlberg’s insane 2:30am morning routine, filled with golf and cryo-chambers. What’s your personal morning routine?
What up-and-coming trend do you predict will take the industry by storm?
What was your first marketing job, and how did it help you develop in the industry?
If you could recommend one book, podcast, tv show, magazine, piece of bathroom stall graffiti etc. etc. what would it be?
What is your favourite marketing campaign of all time?
After I graduated from Uni, I did a short part-time stint at the UK HQ for Avis, the car rental company, and I quickly learnt about the origins of their ‘We Try Harder’ campaign from the 1960s.
It’s a classic case study nowadays; Hertz were the clear market leader at the time so Avis embraced their number two position with a campaign focused on their exceptional customer service combined with subtle digs at the competition - “When you’re only No. 2, you try harder”.
It's a humble message that resonated and became a huge success, by the late 1960s Avis had significantly closed the gap on Hertz.
Can our audience expect any future projects on the horizon, personal or professional?
Whilst Integrate is 10 years old and very well established in North America, we’re still at the start of our journey here in this region, so I’m already looking ahead to 2022 as we continue to build out the team and our presence in EMEA.
We have some major product developments on the roadmap for next year too, so I’m excited about the impact that will have on our ability to serve our customers here in Europe.