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Who is... Scott Galloway?

by Alfie Powell, on 23 June, 2017

Scott Galloway. Ol' reliable. The Jason Statham of marketing, we in the business call him. We don't actually but you know, he's a reliable guy who if you squint really hard, looks a bit like Jason Statham. You can see why I came up with that name, is what I'm trying to say. black and white photo of Scott Galloway

So what makes Galloway worth a write up on the imitable MarTech Alliance site? Well he's done quite a lot. He's a world-famous advertising theorist, as an adjunct professor of marketing at the New York University Stern School of Business.

On top of that, he's a bestselling author, responsible for a couple of books that appear on our lovely reading list.

Scott Galloway's Past

After earning a degree in Economics in 1987, Scott added to that with an MBA in 1992. Very shortly afterwards, he founded the brand Prophet, known for its marketing consultancy and since becoming a company that employs over 400 people.

Years later in In 2005, Galloway founded the digital intelligence firm L2 Inc, which turned a tidy profit when it was acquired in March 2017 by Gartner, for $155 million. Not too bad at all. More recently, Galloway founded the online education start-up Section4.

Scott Galloway's Present

Scott focuses a lot of his efforts on what he calls "The Four," or "the Four Horsemen;" Amazon, Apple, Facebook, and Google. His book The Four focuses explicitly on their strengths and strategies.

For over three years now, Galloway has called for U.S. government antitrust intervention against the aforementioned four companies. In the month before the acquisition went through, Scott somehow predicted that Amazon would buy Whole Foods. He went on to ensure the world that he has no insider knowledge beforehand.

Scott joined us for Marketing & Tech Book Club to chat about his book, The Four

Since The Four, Galloway wrote and published The Algebra of Happiness: Notes on the Pursuit of Success, Love, and Meaning, and Post Corona: From Crisis to Opportunity.

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