The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.


Who is... Seth Godin?

Seth Godin is an entrepreneur, author and teacher. Through his 20 bestselling books, his well-read blog and entrepreneurial ventures, Seth has motivated and inspired brands to communicate with customers more successfully.


Why we love him

Seth's view of marketing is from the point of view of ethics, rather than sales. His books and presentations have the intent to educate, where he utilises his years of expertise to help others see the change they can make.

Most of all, Seth's approach is profound but accessible. 


    • Graduated from Tufts University with a Bachelor of Science, Engineering and Philosophy
    • MBA in Business Administration from Stanford University
    • Founder of Seth Godin's altMBA, a leadership and management workshop
    • Founder and former CEO of Squidoo, a content-building website
    • Founder and current CEO of Seth Godin's Productions AND Do you Zoom
    • Presenter of the Akimbo podcast, which is in the top 1% of most-listened to podcasts since 2018

Fun facts

  • Seth is one of just three professionals inducted into the Direct Marketing Hall of Fame
  • In May 2018, Seth was inducted into the Marketing Hall also- he may just be the only person in both
  • He genuinely has an action figure



Where to find out more

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