MarTech Stories / Alexa what is...?

by Pug, on 15 August, 2018

In a world wherein the landscape of traditional marketing is in constant flux, influencer marketing has evolved from being a relatively niche space, to something far more accessible and mainstream. The …

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Topics:Alexa what is...?

by Pug, on 9 August, 2018

Agile marketing is rightfully one of the sexiest buzzwords in marketing technology (IMHO). But how the heck does it live up to its rep, you may ask? When implemented efficiently, it offers …

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Topics:Alexa what is...?

by Pug, on 6 August, 2018

Chances are, you’re already dealing with MarTech regularly on a day-to-day basis, even if you don’t realise it. Sending automated emails? MarTech. Maintaining a website? MarTech. Scheduling social? Yep, MarTech. While …

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Topics:Alexa what is...?

by Pug, on 3 July, 2018

Marketing technology, or “martech” as it is so often referred (because there can never be too many abbreviations in marketing), is one of those buzzwords you hear popping up outside …

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Topics:Alexa what is...?Video