MarTech Stories / Book Club

by Ella, on 8 February, 2019

Digital isn't a thing, it's everything. Buzzwords and complex acronyms are being thrown around, but no-one is really aware of what change means. Business leaders are feeling the heat to quickly …

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Topics:Tom GoodwinBook Club

by Ella, on 21 January, 2019

It's no secret we fine folks at the MarTech Alliance, like...nay - LOVE a good marketing and technology book. Here's a list of must read books for you to devour in …

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Topics:Must seeBook Club

by Ella, on 18 January, 2019

Think you know marketing? Seth Godin's most recent book makes you question everything you thought you knew. Superstar of the marketing world, Seth has written the quintessential handbook for anyone …

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Topics:Book ClubSeth Godin

by Ella, on 15 January, 2019

Definitive Chief Customer Officer Jeanne Bliss delivers a must read  for business owners who work within any vaguely customer-centric sphere. In her most recent book, Would You Do That To Your Mother …

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Topics:Book ClubJeanne Bliss

by Ella, on 14 January, 2019

Marketing leader Roland Smart has provided marketers with a step-by-step guide for how to adopt more customer-centric, hands-on; AGILE strategies. As customers become harder to please, a truly positive customer experience has become harder to …

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Topics:Book ClubMust see

by Rachael, on 11 January, 2019

The statistics for women in tech are depressing. Male hacker stereotypes are still problematic and the number of female technologists has been on a steady decline since the 1980s. Entrepreneur and veteran News …

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Topics:Book ClubMust see

by Ella, on 1 November, 2018

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. That cannot be debated. Their longevity however can be. Scott Galloway is a NYU professor and …

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Topics:Scott GallowayBook Club

by Ella, on 27 October, 2018

Scott Brinker is often credited with bringing marketing technology to the forefront, knowingly nicknamed the martech's 'godfather'. Nothing gives greater weight to this titular than this profound and industry-specific read. The …

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Topics:Scott BrinkerBook Club

by Ella, on 26 October, 2018

Emily Chang is an American journalist, author and current Bloomberg TV anchor. More than anything else, she is an unlucky player in the man's game of Silicone Valley. Her book, …

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Topics:Emily ChangWho Is..Book Club

by Ella, on 25 October, 2018

Simon is an author, founder and visionary. He wrote the global bestseller Start with Why in 2009 and its subsequent Ted Talk has become the third most-watched video of all time. Why we …

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Topics:Who Is..Book ClubSimon Sinek