MarTech Stories / Marketing & Tech Book Club

There aren’t many people out there who have led a life big enough to fill two autobiographies – but then again, there aren’t many people like Richard Branson. The serial …

We're all guilty of getting caught up in the B2B norms of landing pages, eBooks, lead capture forms, email open rates - but what if we thought about our customers …

There had been “too much description of behavioural biases and experiments, and not enough about the practical application” Richard Shotton told us when asked about the motivation behind his book …

Through his "marketoons" Tom Fishburne has made marketers chuckle for more than 15 years. 'Your Ad Ignored Here', is a marketing diary of doodles from over the years that anyone in marketing …

Digital isn't a thing, it's everything. Buzzwords and complex acronyms are being thrown around, but no-one is really aware of what change means. Business leaders are feeling the heat to quickly …

Think you know marketing? Seth Godin's most recent book makes you question everything you thought you knew. Superstar of the marketing world, Seth has written the quintessential handbook for anyone …

Definitive Chief Customer Officer Jeanne Bliss delivers a must read  for business owners who work within any vaguely customer-centric sphere. In her most recent book, Would You Do That To Your Mother …

Marketing leader Roland Smart has provided marketers with a step-by-step guide for how to adopt more customer-centric, hands-on; AGILE strategies. As customers become harder to please, a truly positive customer experience has become harder to …

The statistics for women in tech are depressing. Male hacker stereotypes are still problematic and the number of female technologists has been on a steady decline since the 1980s. Entrepreneur and veteran News …

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. That cannot be debated. Their longevity however can be. Scott Galloway is a NYU professor and …