MarTech Stories / Marketing & Tech Book Club

by Rachael, on 12 December, 2019

Welcome to the latest episode of the Marketing & Tech Book Club! This time Carlos caught up with Sam Conniff, author of Be More Pirate. Sam and Carlos cover: Being …

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Topics:Marketing & Tech Book ClubSam ConniffBe More Pirate

by Rachael, on 26 September, 2019

His first TED Talk in 2009 has amassed 46m views making it the third most watched TED Talk of all time, in the latest episode of the Marketing & Tech Book Club, Simon …

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Topics:Marketing & Tech Book Club

by Rachael, on 22 August, 2019

"We are wrong more often than we're right" Ok, I’m going to let you in on a little secret. My meagre knowledge of venture capital or VC as the kids …

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Topics:Marketing & Tech Book Club

by Rachael, on 26 July, 2019

What's the equation for a life well lived? Despite the protestation of his publisher, Scott Galloway decided to follow up his best seller about tech giants Google, Facebook Amazon and …

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Topics:Marketing & Tech Book Club

by Rachael, on 11 June, 2019

There aren’t many people out there who have led a life big enough to fill two autobiographies – but then again, there aren’t many people like Richard Branson. The serial …

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Topics:Marketing & Tech Book Club

by Rachael, on 31 May, 2019

We're all guilty of getting caught up in the B2B norms of landing pages, eBooks, lead capture forms, email open rates - but what if we thought about our customers …

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Topics:Marketing & Tech Book Club

by Rachael, on 16 May, 2019

There had been “too much description of behavioural biases and experiments, and not enough about the practical application” Richard Shotton told us when asked about the motivation behind his book …

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Topics:Marketing & Tech Book ClubRichard Shotton

by Ella, on 22 February, 2019

Through his "marketoons" Tom Fishburne has made marketers chuckle for more than 15 years. 'Your Ad Ignored Here', is a marketing diary of doodles from over the years that anyone in marketing …

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Topics:Marketing & Tech Book ClubTom Fishburne

by Ella, on 8 February, 2019

Digital isn't a thing, it's everything. Buzzwords and complex acronyms are being thrown around, but no-one is really aware of what change means. Business leaders are feeling the heat to quickly …

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Topics:Marketing & Tech Book ClubTom Goodwin

by Ella, on 18 January, 2019

Think you know marketing? Seth Godin's most recent book makes you question everything you thought you knew. Superstar of the marketing world, Seth has written the quintessential handbook for anyone …

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Topics:Marketing & Tech Book ClubSeth Godin