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MarTech Stories / Marketing & Tech Book Club

by Rachael, on 11 June, 2019

There aren’t many people out there who have led a life big enough to fill two autobiographies – but then again, there aren’t many people like Richard Branson. The serial …

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Topics:Marketing & Tech Book Club

by Rachael, on 31 May, 2019

We're all guilty of getting caught up in the B2B norms of landing pages, eBooks, lead capture forms, email open rates - but what if we thought about our customers …

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Topics:Marketing & Tech Book Club

by Rachael, on 16 May, 2019

There had been “too much description of behavioural biases and experiments, and not enough about the practical application” Richard Shotton told us when asked about the motivation behind his book …

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Topics:Marketing & Tech Book ClubRichard Shotton

by Ella, on 22 February, 2019

Through his "marketoons" Tom Fishburne has made marketers chuckle for more than 15 years. 'Your Ad Ignored Here', is a marketing diary of doodles from over the years that anyone in marketing …

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Topics:Marketing & Tech Book ClubTom Fishburne

by Ella, on 8 February, 2019

Digital isn't a thing, it's everything. Buzzwords and complex acronyms are being thrown around, but no-one is really aware of what change means. Business leaders are feeling the heat to quickly …

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Topics:Marketing & Tech Book ClubTom Goodwin

by Ella, on 18 January, 2019

Think you know marketing? Seth Godin's most recent book makes you question everything you thought you knew. Superstar of the marketing world, Seth has written the quintessential handbook for anyone …

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Topics:Marketing & Tech Book ClubSeth Godin

by Ella, on 15 January, 2019

Definitive Chief Customer Officer Jeanne Bliss delivers a must read  for business owners who work within any vaguely customer-centric sphere. In her most recent book, Would You Do That To Your Mother …

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Topics:Marketing & Tech Book ClubJeanne BlissInspiring Women

by Ella, on 14 January, 2019

Marketing leader Roland Smart has provided marketers with a step-by-step guide for how to adopt more customer-centric, hands-on; AGILE strategies. As customers become harder to please, a truly positive customer experience has become harder to …

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Topics:Marketing & Tech Book ClubMust see

by Rachael, on 11 January, 2019

The statistics for women in tech are depressing. Male hacker stereotypes are still problematic and the number of female technologists has been on a steady decline since the 1980s. Entrepreneur and veteran News …

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Topics:Marketing & Tech Book ClubMust seeInspiring Women

by Ella, on 1 November, 2018

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. That cannot be debated. Their longevity however can be. Scott Galloway is a NYU professor and …

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Topics:Marketing & Tech Book ClubScott Galloway