MarTech Stories / MarTech

by Carlos Doughty, on 1 August, 2019

Martech. Small word, mad world. There’s no getting away from the fact that most marketers don’t seem to feel fully at home with marketing technology – and that needs to …

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Topics:MarTech4Ps of Marketing Technology

by Rachael, on 5 April, 2019

Update 13/09/2019: We have just released the 2019 UK edition! Head over to this page for the 2019 UK Marketing Technology Landscape. Strap in kids Scott Brinker has dropped another …

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Topics:MarTech#MarTechFestMust seeCarlos DoughtyScott BrinkerMartech Landscape

by Rachael, on 2 April, 2019

Update 13/09/2019: We have just released the 2019 edition! Head over to this page for the 2019 UK Marketing Technology Landscape. If the recent spate of regional Marketing Technology Landscapes …

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Topics:MarTechMust seeScott BrinkerMartech Landscape

by Rachael, on 18 March, 2019

Do a quick Google search for ‘growth hacking’ and you’ll get back over 53 million results….once the buzz word de jour for start-ups - with companies such as Facebook, Slack, AirBnB …

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Topics:OpinionMarTechRamblingsMust see

by Matt Mitchell, on 11 March, 2019

Why is that a good (read useful) dashboard is about as common as a millennial on the housing ladder? Well, trouble is there’s no magic bullet for this, so I’ll …

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Topics:MarTechMust see

by Rachael, on 21 January, 2019

Inspired by none other than Scott Brinker’s behemoth Marketing Technology Landscape Supergraphic: Martech 5000, a painstakingly detailed overview of the world’s marketing technology providers – and following on from their …

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Topics:MarTechMartech Landscape

by Carlos Doughty, on 29 August, 2018

Update 13/09/2019: We have just released the 2019 edition! Head over to this page for the 2019 UK Marketing Technology Landscape. For the Martech community, the annual release of the …

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Topics:MarTechMust seeMartech Landscape

by Carlos Doughty, on 9 August, 2018

I was recently invited to the Gartner marketing briefing; ‘Excelling Through Digital Disruption in the World of Marketing’. This event had an illustrious collection of speakers, including: Andrew Frank, Prof …

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Topics:MarTech

by Pug, on 6 August, 2018

Chances are, you’re already dealing with MarTech regularly on a day-to-day basis, even if you don’t realise it. Sending automated emails? MarTech. Maintaining a website? MarTech. Scheduling social? Yep, MarTech. While …

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Topics:MarTechMade Simple Series

by Rachael, on 3 July, 2018

In its very simplest definition, martech is the portmanteau representing the convergence of marketing and technology. But maybe that much you already knew ¯\_(ツ)_/¯ Perhaps like for many, the first …

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Topics:MarTechVideo