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MarTech Stories / MarTech

by Rachael, on 5 April, 2019

Strap in kids Scott Brinker has dropped another martech landscape doozy. It’s that time of the year us marketing technology enthusiasts anticipate with the giddy enthusiasm regular folk reserve for …

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Topics:MarTechMarTech FestivalMust seeCarlos DoughtyScott Brinker

by Rachael, on 2 April, 2019

If the recent spate of regional Marketing Technology Landscapes are anything to go by, our old mate Scott Brinker has a hefty task on his hands collating the logos this …

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Topics:MarTechMust seeScott Brinker

by Rachael, on 18 March, 2019

Do a quick Google search for ‘growth hacking’ and you’ll get back over 53 million results….once the buzz word de jour for start-ups - with companies such as Facebook, Slack, AirBnB …

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Topics:OpinionMarTechRamblingsMust see

by Matt Mitchell, on 11 March, 2019

Why is that a good (read useful) dashboard is about as common as a millennial on the housing ladder? Well, trouble is there’s no magic bullet for this, so I’ll …

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Topics:MarTechMust see

by Rachael, on 21 January, 2019

Inspired by none other than Scott Brinker’s behemoth Marketing Technology Landscape Supergraphic: Martech 5000, a painstakingly detailed overview of the world’s marketing technology providers – and following on from their …

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Topics:MarTech

by Carlos Doughty, on 29 August, 2018

For the Martech community, the annual release of the Marketing Technology Landscape Supergraphic is a huge day in the industry calendar. This hotly anticipated supergraphic is the brain-child of the …

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Topics:MarTechMust see

by Carlos Doughty, on 9 August, 2018

I was recently invited to the Gartner marketing briefing; ‘Excelling Through Digital Disruption in the World of Marketing’. This event had an illustrious collection of speakers, including: Andrew Frank, Prof …

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Topics:MarTech

by Pug, on 6 August, 2018

Chances are, you’re already dealing with MarTech regularly on a day-to-day basis, even if you don’t realise it. Sending automated emails? MarTech. Maintaining a website? MarTech. Scheduling social? Yep, MarTech. While …

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Topics:MarTechMade Simple Series

by Rachael, on 3 July, 2018

In its very simplest definition, martech is the portmanteau representing the convergence of marketing and technology. But maybe that much you already knew ¯\_(ツ)_/¯ Perhaps like for many, the first …

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Topics:MarTechVideo

by Pug, on 18 November, 2017

If you weren’t fortunate enough to come to our MarTech Festival 2017, #MarTechFest, you can still catch some of the highlights including the keynote session. Scott Brinker, VP Platform Ecosystem at …

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Topics:MarTechMarTech Festival