MarTech Stories / Must see

by Ella, on 21 January, 2019

It's no secret we fine folks at the MarTech Alliance, like...nay - LOVE a good marketing and technology book. Here's a list of must read books for you to devour in …

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Topics:Must seeBook Club

by Ella, on 14 January, 2019

Marketing leader Roland Smart has provided marketers with a step-by-step guide for how to adopt more customer-centric, hands-on; AGILE strategies. As customers become harder to please, a truly positive customer experience has become harder to …

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Topics:Book ClubMust see

by Rachael, on 11 January, 2019

The statistics for women in tech are depressing. Male hacker stereotypes are still problematic and the number of female technologists has been on a steady decline since the 1980s. Entrepreneur and veteran News …

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Topics:Book ClubMust see

by Carlos Doughty, on 29 August, 2018

For the Martech community, the annual release of the Marketing Technology Landscape Supergraphic is a huge day in the industry calendar. This hotly anticipated supergraphic is the brain-child of the …

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Topics:Must seeMarTech

by Pug, on 19 July, 2018

For those of you lucky enough to attend the MarTech conference in San Jose this week, you’ll have seen the unveiling of the infamous Marketing Technology Landscape 2018. This supergraphic is …

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Topics:MarTech FestivalMust see

by Pug, on 18 June, 2018

At The MarTech Alliance, we have a unique ability to segue any conversation topic and make it about marketing and technology. It's a true gift. And so as excitement was …

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Topics:Must see