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MarTech Stories / Must see

by Rachael, on 5 April, 2019

Strap in kids Scott Brinker has dropped another martech landscape doozy. It’s that time of the year us marketing technology enthusiasts anticipate with the giddy enthusiasm regular folk reserve for …

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Topics:MarTechMarTech FestivalMust seeCarlos DoughtyScott Brinker

by Rachael, on 2 April, 2019

If the recent spate of regional Marketing Technology Landscapes are anything to go by, our old mate Scott Brinker has a hefty task on his hands collating the logos this …

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Topics:MarTechMust seeScott Brinker

by Rachael, on 18 March, 2019

Do a quick Google search for ‘growth hacking’ and you’ll get back over 53 million results….once the buzz word de jour for start-ups - with companies such as Facebook, Slack, AirBnB …

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Topics:OpinionMarTechRamblingsMust see

by Matt Mitchell, on 11 March, 2019

Why is that a good (read useful) dashboard is about as common as a millennial on the housing ladder? Well, trouble is there’s no magic bullet for this, so I’ll …

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Topics:MarTechMust see

by Ella, on 21 January, 2019

It's no secret we fine folks at the MarTech Alliance, like...nay - LOVE a good marketing and technology book. Here's a list of must read books for you to devour in …

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Topics:Must see

by Ella, on 14 January, 2019

Marketing leader Roland Smart has provided marketers with a step-by-step guide for how to adopt more customer-centric, hands-on; AGILE strategies. As customers become harder to please, a truly positive customer experience has become harder to …

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Topics:Marketing & Tech Book ClubMust see

by Rachael, on 11 January, 2019

The statistics for women in tech are depressing. Male hacker stereotypes are still problematic and the number of female technologists has been on a steady decline since the 1980s. Entrepreneur and veteran News …

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Topics:Marketing & Tech Book ClubMust seeInspiring Women

by Carlos Doughty, on 29 August, 2018

For the Martech community, the annual release of the Marketing Technology Landscape Supergraphic is a huge day in the industry calendar. This hotly anticipated supergraphic is the brain-child of the …

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Topics:MarTechMust see

by Pug, on 19 July, 2018

For those of you lucky enough to attend the MarTech conference in San Jose this week, you’ll have seen the unveiling of the infamous Marketing Technology Landscape 2018. This supergraphic is …

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Topics:MarTech FestivalMust see

by Pug, on 18 June, 2018

At The MarTech Alliance, we have a unique ability to segue any conversation topic and make it about marketing and technology. It's a true gift. And so as excitement was …

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Topics:Must see