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by Rachael, on 3 July, 2018

In its very simplest definition, martech is the portmanteau representing the convergence of marketing and technology. But maybe that much you already knew ¯\_(ツ)_/¯ Perhaps like for many, the first …

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Topics:MarTechVideo

by Pug, on 20 September, 2017

Ahead of the upcoming Martech Festival, MTA sat down with Scott Brinker for an exclusive on his session at the event. He explains why prioritization of goals is important before zeroing …

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Topics:MarTech FestivalVideo