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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Marketing & Tech Book Club: That Will Never Work by Marc Randolph

If you're reading this on the 5th March then happy World Book Day! (If not then let's just pretend it is). Just by a coinky dink and not planned at all to publish this on World Book Day, we are excited to share our latest episode of the Marketing & Tech Book Club! This time Carlos caught up with Marc Randolph, Co-founder and first CEO of Netflix to chat about his book That Will Never Work. An incredible story of how Netflix went from concept to company.

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Marc and Carlos cover:

  • No doesn't always mean no
  • Stop thinking about your idea and just do it
  • Mentoring early stage entrepreneurs
  • Roll back to when Amazon and Blockbuster could have acquired Netflix
  • Streaming wars
  • The Randolph rules of success
  • What next - Could Netflix acquire Spotify?

RELATED: Ep #22 Delusion of Brandeur By Ryan Wallman

Loving the Marketing & Tech Book Club? Subscribe for updates and the occasional book giveaway sliding into your inbox. 

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