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There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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TikTok and WeChat to be Banned in the US From Sunday

TikTok, Time Is Running Out...

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TikTok and WeChat are to be banned from US app stores from Sunday as there’s still no sign of an American deal.

Back in early August, President Trump signed an executive order setting a deadline date of the 20th September for ByteDance to sell TikTok to an American company or risk being banned in the US due to the allegations of the Chinese app "maliciously" collecting US data.

Earlier this week, tech giant, Microsoft released a statement saying that their bid for the video app was rejected within the eleventh hour. Microsoft had shown a keen interest in the TikTok acquisition and appeared to be first in line for the deal.

Oracle have also reportedly submitted a deal proposal for the app which would allow American users to have continued access to TikTok by providing an all-American board and US government data security standards.

Both the American and Beijing government must approve the terms of the deal to allow it to move forward. However, if a deal is not signed, sealed and delivered by 12th November, the app will be irrevocably banned in the US meaning both downloading and using the app would be against the law.

“At the president’s direction, we have taken significant action to combat China’s malicious collection of American citizens’ personal data, while promoting our national values, democratic rules-based norms, and aggressive enforcement of US laws and regulations,” - US Commerce Secretary, Wilbur Ross.

Watch this space…